---
title: "subway surfers costume — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/subway-surfers-costume"
last_updated: "2026-07-13T23:18:27.315Z"
locale: en
meta:
  description: "soft demand (-44.3% this quarter) — subway surfers costume doesn't clear our bar today."
  "og:description": "soft demand (-44.3% this quarter) — subway surfers costume doesn't clear our bar today."
  "og:title": "subway surfers costume — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **subway surfers costume**

**Skip it**

Soft demand (-44.3% this quarter) — this niche doesn't clear our bar today.

Market size 6Growth 3Conversion 9Competition 44Returns 9Price range 80Avg price 92Brand share 79Review moat 59Quality gap 24

**Avg price**

**Great****$21.67**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.21–$51.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****1,124.46**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****9.8%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$25K**

$25K/yr · 170K searches

**Growth**

**Bad****-44.3%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**19 **▲rising

**Sellers**

**40**

**Top-5 brand share**

**56%**

**Open market**

**36%**

- SockFrenzy13% - Ginsiom12% - TYONMUJO12% - Mepase11% - Maiteenly8% - Vikidoky8%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$2K12%$3K16%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SockFrenzy Red and White Baseball Caps Summer Breathable Mesh Snapback Unisex Running Trucker Hat](https://m.media-amazon.com/images/I/41jvnc6b0nL.jpg)**SockFrenzy Red and White Baseball Caps Summer Breathable Mesh Snapback Unisex Running Trucker Hat**SockFrenzy**$22.83**4.3★46 rev](https://www.amazon.com/dp/B0FJQ4GVR1) [2![Ginsiom Mens Denim Vest Sleeveless Jacket Slim Fit Vintage distressed Casual Ripped Summer Jean Vest for Men](https://m.media-amazon.com/images/I/51E92x8dINL.jpg)**Ginsiom Mens Denim Vest Sleeveless Jacket Slim Fit Vintage distressed Casual Ripped Summer Jean Vest for Men**Ginsiom**$28.17**4.5★1,055 rev](https://www.amazon.com/dp/B09MVZHJGB) [3![Unisex Adult Knit Beanie for Men Women Warm Snug Hat Cap Red](https://m.media-amazon.com/images/I/51AkZ2sj9eL.jpg)**Unisex Adult Knit Beanie for Men Women Warm Snug Hat Cap Red**TYONMUJO**$7.42**4.4★3,009 rev](https://www.amazon.com/dp/B08H5C4WFK) [4![Mens Denim Jacket White Zip-up Hoodie Cap Subway Jake 3PCs Outfit Halloween Cosplay Costume Set (XX-Large)](https://m.media-amazon.com/images/I/41m50W4SpvL.jpg)**Mens Denim Jacket White Zip-up Hoodie Cap Subway Jake 3PCs Outfit Halloween Cosplay Costume Set (XX-Large)**Vikidoky**$51.89**4.5★8 rev](https://www.amazon.com/dp/B0FRS1SGSF) [5![Lifeguard - Red Adult Lifeguarding Uniform Costume Unisex Tank Top Men Women - XL](https://m.media-amazon.com/images/I/31R6HbLOzYL.jpg)**Lifeguard - Red Adult Lifeguarding Uniform Costume Unisex Tank Top Men Women - XL**Ann Arbor T-shirt Co.**$18.42**4.5★1,247 rev](https://www.amazon.com/dp/B00G9795FO)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![NFAUEIK 80s Tracksuit for Men 90s Hip Hop Outfi Retro Rapper Windbreaker Costume for Disco Party. (Yellow XL)](https://m.media-amazon.com/images/I/41TmA4XtY0L.jpg)**NFAUEIK 80s Tracksuit for Men 90s Hip Hop Outfi Retro Rapper Windbreaker Costume for Disco Party. (Yellow XL)**NFAUEIK**$31.83**22 rev7mo ago](https://www.amazon.com/dp/B0G4D6PWW6) [![Mens Denim Jacket White Zip-up Hoodie Cap Subway Jake 3PCs Outfit Halloween Cosplay Costume Set (XX-Large)](https://m.media-amazon.com/images/I/41m50W4SpvL.jpg)**Mens Denim Jacket White Zip-up Hoodie Cap Subway Jake 3PCs Outfit Halloween Cosplay Costume Set (XX-Large)**Vikidoky**$51.89**8 rev9mo ago](https://www.amazon.com/dp/B0FRS1SGSF) [![SockFrenzy Red and White Baseball Caps Summer Breathable Mesh Snapback Unisex Running Trucker Hat](https://m.media-amazon.com/images/I/41jvnc6b0nL.jpg)**SockFrenzy Red and White Baseball Caps Summer Breathable Mesh Snapback Unisex Running Trucker Hat**SockFrenzy**$22.83**46 rev11mo ago](https://www.amazon.com/dp/B0FJQ4GVR1) [![Simlakey 7 Pcs Halloween Subway Couple Costume Accessories Red Beanie Cap Trucker Hat Belt Square Eyeglasses for Men Women Halloween Street Runner Cosplay Party](https://m.media-amazon.com/images/I/515b9bXX+pL.jpg)**Simlakey 7 Pcs Halloween Subway Couple Costume Accessories Red Beanie Cap Trucker Hat Belt Square Eyeglasses for Men Women Halloween Street Runner Cosplay Party**Simlakey**$25.03**5 rev1y ago](https://www.amazon.com/dp/B0FH21DXWX) [![Mepase 2 Pcs Halloween Costume Accessories Include Red White Two Tone Hat and Mens Denim Vest Sleeveless Jacket Vintage Casual Summer Jean Vest for Halloween Party](https://m.media-amazon.com/images/I/51o425AsmVL.jpg)**Mepase 2 Pcs Halloween Costume Accessories Include Red White Two Tone Hat and Mens Denim Vest Sleeveless Jacket Vintage Casual Summer Jean Vest for Halloween Party**Mepase**$23.05**7 rev1y ago](https://www.amazon.com/dp/B0FGXS7CLC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![NFAUEIK 80s Tracksuit for Men 90s Hip Hop Outfi Retro Rapper Windbreaker Costume for Disco Party. (Yellow XL)](https://m.media-amazon.com/images/I/41TmA4XtY0L.jpg)**NFAUEIK 80s Tracksuit for Men 90s Hip Hop Outfi Retro Rapper Windbreaker Costume for Disco Party. (Yellow XL)**NFAUEIK**$31.83**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0G4D6PWW6) [![UOUA 80s Outfit for Men 90s Tracksuit Costume for Halloween 70s Windbreaker Jacket Track Suit 2 Piece Hip Hop Set PurpleBlack M](https://m.media-amazon.com/images/I/31QR7szRkYL.jpg)**UOUA 80s Outfit for Men 90s Tracksuit Costume for Halloween 70s Windbreaker Jacket Track Suit 2 Piece Hip Hop Set PurpleBlack M**UOUA**$41.37**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FDG13V4S) [![Lifeguard - Red Adult Lifeguarding Uniform Costume Unisex Tank Top Men Women - XL](https://m.media-amazon.com/images/I/31R6HbLOzYL.jpg)**Lifeguard - Red Adult Lifeguarding Uniform Costume Unisex Tank Top Men Women - XL**Ann Arbor T-shirt Co.**$18.42**4.5★**▲ 1000%**](https://www.amazon.com/dp/B00G9795FO) [![Lifeguard - Red Adult Lifeguarding Uniform Costume Unisex Tank Top Men Women - L](https://m.media-amazon.com/images/I/31R6HbLOzYL.jpg)**Lifeguard - Red Adult Lifeguarding Uniform Costume Unisex Tank Top Men Women - L**Ann Arbor T-shirt Co.**$18.43**4.5★**▲ 1000%**](https://www.amazon.com/dp/B00G9795IQ) [![UOUA 80s Outfit for Men 90s Tracksuit Costume for Halloween 70s Windbreaker Jacket Track Suit 2 Piece Hip Hop Set BlackPrint 3XL](https://m.media-amazon.com/images/I/411ldE6kiXL.jpg)**UOUA 80s Outfit for Men 90s Tracksuit Costume for Halloween 70s Windbreaker Jacket Track Suit 2 Piece Hip Hop Set BlackPrint 3XL**UOUA**$39.48**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0DCDWYQTF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 89 weeks — -44.3% search growth over the last 90 days.

60K40KSpike '25Prime Day '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 207.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**35%

*“Fit is good”*

**Quality-Overall**19%

*“Great quality”*

**Value For Money**9%

*“And way cheaper than buying the jacket separately”*

**Material Quality**8%

*“Really nice material”*

**Shape/Style**6%

*“Love the nerdie style”*

**Color**5%

*“color spot on”*

**Advertised Vs Actual Product**5%

*“True to image”*

**Thickness**3%

*“Thick material”*

**Product Condition**3%

*“New vest great”*

**Warmth**1%

*“Soft and warm”*

### **What buyers complain about **

**Size-Overall**33%

*“very small almost sized for a child”*

**Quality-Overall**33%

*“the quality is just bad”*

**Thickness**17%

*“Thicker material than I thought”*

### **Top return reasons **

**Size-Overall**58%

**Chest Fit**7%

**Length**7%

**Shape/Style**4%

**Color**3%

**Waist Fit**3%

**Advertised Vs Actual Product**3%

**Value For Money**2%

**Shoulder Fit**2%

**Width**2%