---
title: "stick umbrella — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/stick-umbrella"
last_updated: "2026-07-14T05:21:15.295Z"
locale: en
meta:
  description: "stick umbrella shows a sweet-spot price point ($31.35 avg), but a small market ($62K/yr) keeps it on the watch list."
  "og:description": "stick umbrella shows a sweet-spot price point ($31.35 avg), but a small market ($62K/yr) keeps it on the watch list."
  "og:title": "stick umbrella — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **stick umbrella**

**Worth a look**

Shows a sweet-spot price point ($31.35 avg), but a small market ($62K/yr) keeps it on the watch list.

Market size 16Growth 55Conversion 21Competition 81Returns 49Price range 74Avg price 95Brand share 67Review moat 44Quality gap 43

**Avg price**

**Incredible****$31.35**

avg listing price — sweet spot $15–$100

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Price range**

**Good****$7.97–$123.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+27.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****3.1%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****2,080.27**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$62K**

$62K/yr · 119K searches

## **Competition**

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

**Brands**

**23 **▲rising

**Sellers**

**95**

**Top-5 brand share**

**65%**

**Open market**

**31%**

- Totes19% - Wrzbest17% - SoulRain11% - Royal Walk10% - G4Free7% - Balios4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$5K12%$7K16%$10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 48 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Totes Auto Open Water Repellent Stick Umbrella with Classic Wood J Hook Handle](https://m.media-amazon.com/images/I/41ROz8n1LJL.jpg)**Totes Auto Open Water Repellent Stick Umbrella with Classic Wood J Hook Handle**Totes**$22.00**4.6★5,241 rev](https://www.amazon.com/dp/B005FOJAR0) [2![SoulRain 48 Black Umbrella Stick Windproof Large Umbrellas for Rain Automatic Open for 2 Persons Classic Wooden Handle Durable Travel & Wedding Vintage Cane Umbrella for Men & Women(Black)](https://m.media-amazon.com/images/I/31HFxju0NuL.jpg)**SoulRain 48 Black Umbrella Stick Windproof Large Umbrellas for Rain Automatic Open for 2 Persons Classic Wooden Handle Durable Travel & Wedding Vintage Cane Umbrella for Men & Women(Black)**SoulRain**$29.48**4.4★1,138 rev](https://www.amazon.com/dp/B07R8QHVWL) [3![2-in-1 Walking Sticks Umbrella - Windbreak Ribs Walking Cane Umbrella Lightweight Windproof Heavy-Duty Frame- Ideal Fathers Gift for Climbing Hiking Hanging Out on Raining](https://m.media-amazon.com/images/I/41pA29rnUdL.jpg)**2-in-1 Walking Sticks Umbrella - Windbreak Ribs Walking Cane Umbrella Lightweight Windproof Heavy-Duty Frame- Ideal Fathers Gift for Climbing Hiking Hanging Out on Raining**Wrzbest**$32.99**4.4★99 rev](https://www.amazon.com/dp/B0BBG4ZK3Y) [4![Royal Walk Large Umbrella for 2 Persons - 54 Inch Automatic Open Wind Resistant Fast Drying Strong 16 Ribs Travel 120cm](https://m.media-amazon.com/images/I/415YsOWhYNL.jpg)**Royal Walk Large Umbrella for 2 Persons - 54 Inch Automatic Open Wind Resistant Fast Drying Strong 16 Ribs Travel 120cm**Royal Walk**$29.98**4.7★14,349 rev](https://www.amazon.com/dp/B06WGN5X92) [5![SoulRain Plaid Umbrella 16 Ribs 48 Stick Umbrella Auto Open Vintage Cane Big Umbrella With Classic Wood Handle Windproof Unbreakable Strong Wind Resistant Umbrellas Adult(Grid Navy)](https://m.media-amazon.com/images/I/41exYbNSGsL.jpg)**SoulRain Plaid Umbrella 16 Ribs 48 Stick Umbrella Auto Open Vintage Cane Big Umbrella With Classic Wood Handle Windproof Unbreakable Strong Wind Resistant Umbrellas Adult(Grid Navy)**SoulRain**$29.24**4.6★416 rev](https://www.amazon.com/dp/B0BGSCQHXW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Fe Li Hua Windproof Umbrella Compact Reverse Folding with Carabiner Handle UV & Rain Protection Travel Umbrella for Women Men Daily Commute](https://m.media-amazon.com/images/I/31LafPi948L.jpg)**Fe Li Hua Windproof Umbrella Compact Reverse Folding with Carabiner Handle UV & Rain Protection Travel Umbrella for Women Men Daily Commute**Fe Li Hua**$7.97**16 rev5mo ago](https://www.amazon.com/dp/B0GLPHHG3K) [![RONIARE Windproof Large Umbrella for Rain Automatic Open with Easy Grip Rainproof and Durable Canopy Design Versatile Travel Big Golf Umbrellas for Men & Women (Brown)](https://m.media-amazon.com/images/I/31Zw17oRPlL.jpg)**RONIARE Windproof Large Umbrella for Rain Automatic Open with Easy Grip Rainproof and Durable Canopy Design Versatile Travel Big Golf Umbrellas for Men & Women (Brown)**RONIARE**$16.61**21 rev7mo ago](https://www.amazon.com/dp/B0G2S6KC5Y) [![WBM Golf Umbrella 57-Inch Solid Wood Handle 16 Ribs Windproof Waterproof UPF 50+ UV Protection Auto Open Close All-Weather (Black)](https://m.media-amazon.com/images/I/41e7dzBmLxL.jpg)**WBM Golf Umbrella 57-Inch Solid Wood Handle 16 Ribs Windproof Waterproof UPF 50+ UV Protection Auto Open Close All-Weather (Black)**WBM**$29.62**5 rev8mo ago](https://www.amazon.com/dp/B0FTW4K58H) [![Petal Shape Folding Compact Travel Umbrella With PU Leather-Wrapped Hook-Shape Handle/6 Ribs/Portable Parasol/Lightweight/UV Protection/UPF 50+/Rain Sun/Backpack/Car/Teflon Coating/Women Kids](https://m.media-amazon.com/images/I/31FEYhG3XeL.jpg)**Petal Shape Folding Compact Travel Umbrella With PU Leather-Wrapped Hook-Shape Handle/6 Ribs/Portable Parasol/Lightweight/UV Protection/UPF 50+/Rain Sun/Backpack/Car/Teflon Coating/Women Kids**erised's bifrost**$14.05**33 rev11mo ago](https://www.amazon.com/dp/B0FKGX9NBF) [![Seniny Travel Umbrella with Carabiner Handle Automatic Windproof Large Umbrellas for Rain Portable Compact Umbrella with Reflective Strip Car Backpack UV Umbrellas for Sun Protection](https://m.media-amazon.com/images/I/41Bt+AlHyJL.jpg)**Seniny Travel Umbrella with Carabiner Handle Automatic Windproof Large Umbrellas for Rain Portable Compact Umbrella with Reflective Strip Car Backpack UV Umbrellas for Sun Protection**Seniny**$17.89**531 rev1y ago](https://www.amazon.com/dp/B0F99GMY93)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Fe Li Hua Windproof Umbrella Compact Reverse Folding with Carabiner Handle UV & Rain Protection Travel Umbrella for Women Men Daily Commute](https://m.media-amazon.com/images/I/31LafPi948L.jpg)**Fe Li Hua Windproof Umbrella Compact Reverse Folding with Carabiner Handle UV & Rain Protection Travel Umbrella for Women Men Daily Commute**Fe Li Hua**$7.97**4.3★**▲ 268%**](https://www.amazon.com/dp/B0GLPHHG3K) [![Wrzbest Stick 2-in-1 Self Defense Cane Umbrella Man Auto Open Long Handle Large Detachable Sturdy Walking Stick Man Crutch Umbrella for Fathers Day Elderly Men(Black)](https://m.media-amazon.com/images/I/41MItP39W0L.jpg)**Wrzbest Stick 2-in-1 Self Defense Cane Umbrella Man Auto Open Long Handle Large Detachable Sturdy Walking Stick Man Crutch Umbrella for Fathers Day Elderly Men(Black)**Wrzbest**$49.23**4.3★**▲ 267%**](https://www.amazon.com/dp/B07SX3Z2QS) [![WBM Golf Umbrella 57-Inch Solid Wood Handle 16 Ribs Windproof Waterproof UPF 50+ UV Protection Auto Open Close All-Weather (Black)](https://m.media-amazon.com/images/I/41e7dzBmLxL.jpg)**WBM Golf Umbrella 57-Inch Solid Wood Handle 16 Ribs Windproof Waterproof UPF 50+ UV Protection Auto Open Close All-Weather (Black)**WBM**$29.62**4.8★**▲ 223%**](https://www.amazon.com/dp/B0FTW4K58H) [![SOUQDWL Outdoors Walking Cane Umbrella Non Slip City-Safewalking Windproof Stick Umbrella Tourism Multifunction Crutch Umbrella Men Women E 83cm/32.6inch(D)](https://m.media-amazon.com/images/I/31+0jbF1JRL.jpg)**SOUQDWL Outdoors Walking Cane Umbrella Non Slip City-Safewalking Windproof Stick Umbrella Tourism Multifunction Crutch Umbrella Men Women E 83cm/32.6inch(D)**SOUQDWL**$39.94**0.0★**▲ 195%**](https://www.amazon.com/dp/B0DXDVKZ4P) [![Totes Auto Open Water Repellent Stick Umbrella with Classic Wood J Hook Handle](https://m.media-amazon.com/images/I/41+R8FGdPOL.jpg)**Totes Auto Open Water Repellent Stick Umbrella with Classic Wood J Hook Handle**Totes**$24.59**4.6★**▲ 193%**](https://www.amazon.com/dp/B005FOJASO)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +27.7% search growth over the last 90 days.

4K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“the build quality is great”*

**Size-Overall**13%

*“is a very convenient size”*

**Strength**11%

*“The build is sturdy”*

**Ease Of Use**8%

*“Its easy to open and close”*

**Value For Money**6%

*“good value”*

**Design-Overall**5%

*“the design is beautiful”*

**Weather Proof**4%

*“Great for this weather”*

**Durability**4%

*“Very good, Take care of the things you buy and they will last”*

**Color**3%

*“Color is bright”*

**Portability**2%

*“It's handy to carry on walks”*

### **What buyers complain about **

**Durability**22%

*“Broke After First Use”*

**Quality-Overall**11%

*“Quality issue”*

**Ease Of Use**7%

*“wouldnt stay open”*

**Handle Quality**7%

*“the handle was coming off”*

**Size-Overall**6%

*“would not fit in my backpack”*

**Water Resistance**4%

*“not to be used under rain”*

**Value For Money**4%

*“Waste of money”*

**Strength**3%

*“BUT the stem is flimsy”*

**Color**3%

*“Color is slightly darker in real life than what it shows here”*

**Stitch/Finish/Polish**2%

*“Stitching is terrible”*

### **Top return reasons **

**Size-Overall**43%

**Weight Heavy**9%

**Color**7%

**Advertised Vs Actual Product**5%

**Value For Money**4%

**Functionality-Overall**4%

**Defective Material/Parts**4%

**Handle Quality**3%

**Quality-Overall**3%

**Strength**3%