---
title: "squishmallow costume — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/squishmallow-costume"
last_updated: "2026-07-14T01:59:36.733Z"
locale: en
meta:
  description: "a small market ($0/yr) — squishmallow costume doesn't clear our bar today."
  "og:description": "a small market ($0/yr) — squishmallow costume doesn't clear our bar today."
  "og:title": "squishmallow costume — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **squishmallow costume**

**Skip it**

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 19Conversion 0Competition 50Returns 41Price range 85Avg price 95Brand share 15Review moat 92Quality gap 30

**Avg price**

**Incredible****$28.48**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****162.84**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$8.88–$58.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****4.1%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-12.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$0**

$0/yr · 124K searches

**Conversion**

**Bad****0.0%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▲rising

**Sellers**

**24**

**Top-5 brand share**

**94%**

**Open market**

**4%**

- Squishmallows48% - Jazwares Costume Play25% - Bioworld9% - Komar Kids9% - LUV HER3% - ATOZ2% - Open — no brand owns it (2 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$010%$015%$020%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Squishmallows Original Cam the Calico Cat Childrens Costume - Ultrasoft Official Jazwares Plush Costume](https://m.media-amazon.com/images/I/31Wc58PKIzL.jpg)**Squishmallows Original Cam the Calico Cat Childrens Costume - Ultrasoft Official Jazwares Plush Costume**Jazwares Costume Play**$31.80**4.8★136 rev](https://www.amazon.com/dp/B09Y68LDRC) [2![Squishmallows Patty the Cow Big Girls Scuba Cosplay Hooded Tulle Tutu Dress Pink 10-12](https://m.media-amazon.com/images/I/31fxYyhS6sL.jpg)**Squishmallows Patty the Cow Big Girls Scuba Cosplay Hooded Tulle Tutu Dress Pink 10-12**Squishmallows**$22.09**4.6★45 rev](https://www.amazon.com/dp/B0DT2JMKKX) [3![Squishmallows Girls Onesie Pajamas - Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License](https://m.media-amazon.com/images/I/41S4QakSFHL.jpg)**Squishmallows Girls Onesie Pajamas - Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License**Squishmallows**$24.27**4.5★34 rev](https://www.amazon.com/dp/B0FQFGH6H7) [4![Squishmallows Cam The Cat Girls Short Sleeve Hooded Tulle Skirt Dress (X-Small 4)](https://m.media-amazon.com/images/I/41t0BU9zchL.jpg)**Squishmallows Cam The Cat Girls Short Sleeve Hooded Tulle Skirt Dress (X-Small 4)**Bioworld**$19.53**4.0★2 rev](https://www.amazon.com/dp/B0DK5ZKSPQ) [5![Squishmallows Girls Onesie Pajamas - Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License](https://m.media-amazon.com/images/I/41S4QakSFHL.jpg)**Squishmallows Girls Onesie Pajamas - Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License**Squishmallows**$24.15**4.5★34 rev](https://www.amazon.com/dp/B0FQG8KWKT)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink](https://m.media-amazon.com/images/I/51l+IpVP5XL.jpg)**Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink**Komar Kids**$22.99**29 rev5mo ago](https://www.amazon.com/dp/B0GM28SFKT) [![Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink](https://m.media-amazon.com/images/I/51l+IpVP5XL.jpg)**Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink**Komar Kids**$23.59**29 rev5mo ago](https://www.amazon.com/dp/B0GM2TQNBH) [![Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink](https://m.media-amazon.com/images/I/51l+IpVP5XL.jpg)**Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink**Komar Kids**$23.69**29 rev5mo ago](https://www.amazon.com/dp/B0GM3RGDCY) [![Squishmallows Girls 4 Piece Pajama Set - Tight Fit Soft Short Sleeve Shirt Shorts & Pants Kids Sleepwear - Official License Pink Stripe](https://m.media-amazon.com/images/I/51yUHuz-jUL.jpg)**Squishmallows Girls 4 Piece Pajama Set - Tight Fit Soft Short Sleeve Shirt Shorts & Pants Kids Sleepwear - Official License Pink Stripe**Komar Kids**$32.62**27 rev5mo ago](https://www.amazon.com/dp/B0GM3G78GW) [![Squishmallows Girls Onesie Pajamas - Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License](https://m.media-amazon.com/images/I/41S4QakSFHL.jpg)**Squishmallows Girls Onesie Pajamas - Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License**Squishmallows**$24.27**34 rev10mo ago](https://www.amazon.com/dp/B0FQFGH6H7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Squishmallows Girls 4 Piece Pajama Set - Tight Fit Soft Short Sleeve Shirt Shorts & Pants Kids Sleepwear - Official License Pink Stripe](https://m.media-amazon.com/images/I/51yUHuz-jUL.jpg)**Squishmallows Girls 4 Piece Pajama Set - Tight Fit Soft Short Sleeve Shirt Shorts & Pants Kids Sleepwear - Official License Pink Stripe**Komar Kids**$32.62**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0GM3G78GW) [![Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink](https://m.media-amazon.com/images/I/51l+IpVP5XL.jpg)**Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink**Komar Kids**$22.99**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0GM28SFKT) [![Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink](https://m.media-amazon.com/images/I/51l+IpVP5XL.jpg)**Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink**Komar Kids**$23.59**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0GM2TQNBH) [![Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink](https://m.media-amazon.com/images/I/51l+IpVP5XL.jpg)**Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink**Komar Kids**$23.69**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0GM3RGDCY) [![NXXBLLLY Kids Onesie Animal Pajamas Halloween Costumes Christmas Cosplay Costumes for Girl(10-12 Years)](https://m.media-amazon.com/images/I/31ji2D9UjgL.jpg)**NXXBLLLY Kids Onesie Animal Pajamas Halloween Costumes Christmas Cosplay Costumes for Girl(10-12 Years)**NXXBLLLY**$20.68**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0D79GXRD5)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.

25K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 122.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**14%

*“The pants fit true to size”*

**Quality-Overall**13%

*“These are well-made”*

**Soft Feel**11%

*“Smooth soft material that is extremely comfortable pajama set”*

**Comfort-Overall**10%

*“comfortable”*

**Value For Money**8%

*“well worth the money”*

**Gifting Purpose**5%

*“cute gift to give”*

**Weight Light**3%

*“Cute and lightweight”*

**Material Quality**3%

*“The material is very soft”*

**Design-Overall**3%

*“The design is super cute with all the different characters from the brand on them”*

**Washability**3%

*“The material of the pajama set is very nice quality and it washes and dries well in my machine which is always a plus”*

### **What buyers complain about **

**Size-Overall**13%

*“They also run small”*

**Thickness**5%

*“it is rather thick”*

**Pilling/Linting**5%

*“I'm sure it will pill after washing”*

**Stitch/Finish/Polish**3%

*“The stitching is very low quality”*

**Quality-Overall**3%

*“Not good quality”*

**Comfort-Overall**3%

*“uncomfortable”*

**Durability**2%

*“still had to pry apart a bit”*

**Material Quality**2%

*“crummy feeling material”*

**Color**2%

*“The colors aren't quite as vibrant”*

**Fluffiness**2%

*“more fluff please”*

### **Top return reasons **

**Size-Overall**48%

**Length**9%

**Zipper Quality**9%

**Gap/Hole**4%

**Chest Fit**3%

**Thin**3%

**Waist Fit**3%

**Quality-Overall**3%

**Material Quality**3%

**Stitch/Finish/Polish**2%