---
title: "squishmallow 5 inch pack of 8 — Niche Verdict: Skip it (31/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/squishmallow-5-inch-pack-of-8"
last_updated: "2026-07-13T23:31:17.201Z"
locale: en
meta:
  description: "a small market ($14K/yr) — squishmallow 5 inch pack of 8 doesn't clear our bar today."
  "og:description": "a small market ($14K/yr) — squishmallow 5 inch pack of 8 doesn't clear our bar today."
  "og:title": "squishmallow 5 inch pack of 8 — Niche Verdict: Skip it (31/100) | Amazon United States - Flapen"
---

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# **squishmallow 5 inch pack of 8**

**Skip it**

A small market ($14K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 8Conversion 22Competition 21Returns 95Price range 76Avg price 85Brand share 29Review moat 25Quality gap 23

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$19.07**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.71–$41.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****4,604.14**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-34.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$14K**

$14K/yr · 42K searches

## **Competition**

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**10 **▲rising

**Sellers**

**43**

**Top-5 brand share**

**88%**

**Open market**

**9%**

- SUNOVELTIES37% - Geopty25% - Squishmallows17% - BOUBONI4% - YAERZI4% - Tbestmax3% - Open — no brand owns it (4 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1K20%$3K30%$4K40%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SUNOVELTIES 10 Pack Rectangle Sunglasses for Women Retro Narrow Square Glasses Clear Colorful Vintage Eyewear Uniex Adults](https://m.media-amazon.com/images/I/41Ks1eO7IoL.jpg)**SUNOVELTIES 10 Pack Rectangle Sunglasses for Women Retro Narrow Square Glasses Clear Colorful Vintage Eyewear Uniex Adults**SUNOVELTIES**$15.48**4.7★135 rev](https://www.amazon.com/dp/B0BZCKNLF4) [2![Geopty 10 Pack Black Rectangle Sunglasses for Women Bulk Cool Party Glasses Bachelorette Favors](https://m.media-amazon.com/images/I/41rxcl5esVL.jpg)**Geopty 10 Pack Black Rectangle Sunglasses for Women Bulk Cool Party Glasses Bachelorette Favors**Geopty**$14.60**4.6★49 rev](https://www.amazon.com/dp/B0CWNVGCXB) [3![Squishmallows Original Mystery 3-Pack (8-Inch) Official Jazwares Plush (Medium-Sized)](https://m.media-amazon.com/images/I/41YYRYWV4aL.jpg)**Squishmallows Original Mystery 3-Pack (8-Inch) Official Jazwares Plush (Medium-Sized)**Squishmallows**$22.37**4.7★10,225 rev](https://www.amazon.com/dp/B08CGCH5Q2) [4![BOUBONI 10/20/40 Pack Kids Sunglasses Bulk Retro Party Favors for Wedding Beach Summer Pool Party Supplies Goodie Stuffers (10 Gradient Colors)](https://m.media-amazon.com/images/I/41HvMp4YsDL.jpg)**BOUBONI 10/20/40 Pack Kids Sunglasses Bulk Retro Party Favors for Wedding Beach Summer Pool Party Supplies Goodie Stuffers (10 Gradient Colors)**BOUBONI**$9.77**4.6★213 rev](https://www.amazon.com/dp/B0F8432ZTP) [5![10 Pack Hand Cream for Dry Cracked Hands Gifts for Women Bridesmaid Gifts Teacher Appreciation Gifts Birthday Gifts for Women Teen Natural Plant Fragrance Mini Hand Lotion Moisturizing Hand Care Cream](https://m.media-amazon.com/images/I/51NfEv8S6NL.jpg)**10 Pack Hand Cream for Dry Cracked Hands Gifts for Women Bridesmaid Gifts Teacher Appreciation Gifts Birthday Gifts for Women Teen Natural Plant Fragrance Mini Hand Lotion Moisturizing Hand Care Cream**YAERZI**$9.50**4.5★6,497 rev](https://www.amazon.com/dp/B08CHBCGFL)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Squishmallows Original 10-Pack Official Jazwares Plush (Little) (Amazon Exclusive)](https://m.media-amazon.com/images/I/413T4j+WeNL.jpg)**Squishmallows Original 10-Pack Official Jazwares Plush (Little) (Amazon Exclusive)**Squishmallows**$41.78**18 rev5mo ago](https://www.amazon.com/dp/B0FK5TQX6M) [![Squishmallows Original Micromallows Plush 10-Pack](https://m.media-amazon.com/images/I/416fikqOrtL.jpg)**Squishmallows Original Micromallows Plush 10-Pack**Squishmallows**$20.05**309 rev10mo ago](https://www.amazon.com/dp/B0DG9TF35L) [![BOUBONI 10/20/40 Pack Kids Sunglasses Bulk Retro Party Favors for Wedding Beach Summer Pool Party Supplies Goodie Stuffers (10 Gradient Colors)](https://m.media-amazon.com/images/I/41HvMp4YsDL.jpg)**BOUBONI 10/20/40 Pack Kids Sunglasses Bulk Retro Party Favors for Wedding Beach Summer Pool Party Supplies Goodie Stuffers (10 Gradient Colors)**BOUBONI**$9.77**213 rev1y ago](https://www.amazon.com/dp/B0F8432ZTP) [![Summer Fridays Jet Lag Hydrating Eye Patches - De-puffing Hydrogel Under Eye Masks with Hyaluronic Acid Caffeine + Peptides - Soothing + Refreshing At-Home + Travel Skin Care (6 Pairs)](https://m.media-amazon.com/images/I/41LnJcES+LL.jpg)**Summer Fridays Jet Lag Hydrating Eye Patches - De-puffing Hydrogel Under Eye Masks with Hyaluronic Acid Caffeine + Peptides - Soothing + Refreshing At-Home + Travel Skin Care (6 Pairs)**Summer Fridays**$24.01**429 rev1y ago](https://www.amazon.com/dp/B0F19YY96Z) [![Squishmallows Original 5in 10-Pack Official Jazwares Plush (Little)](https://m.media-amazon.com/images/I/41p9DSPauaL.jpg)**Squishmallows Original 5in 10-Pack Official Jazwares Plush (Little)**Squishmallows**$35.56**145 rev1y ago](https://www.amazon.com/dp/B0D4F7L8XK)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![BOUBONI 10/20/40 Pack Kids Sunglasses Bulk Retro Party Favors for Wedding Beach Summer Pool Party Supplies Goodie Stuffers (10 Gradient Colors)](https://m.media-amazon.com/images/I/41HvMp4YsDL.jpg)**BOUBONI 10/20/40 Pack Kids Sunglasses Bulk Retro Party Favors for Wedding Beach Summer Pool Party Supplies Goodie Stuffers (10 Gradient Colors)**BOUBONI**$9.77**4.6★**▲ 246%**](https://www.amazon.com/dp/B0F8432ZTP) [![Geopty 10 Pack Black Rectangle Sunglasses for Women Bulk Cool Party Glasses Bachelorette Favors](https://m.media-amazon.com/images/I/41rxcl5esVL.jpg)**Geopty 10 Pack Black Rectangle Sunglasses for Women Bulk Cool Party Glasses Bachelorette Favors**Geopty**$14.60**4.6★**▲ 213%**](https://www.amazon.com/dp/B0CWNVGCXB) [![Summer Fridays Jet Lag Hydrating Eye Patches - De-puffing Hydrogel Under Eye Masks with Hyaluronic Acid Caffeine + Peptides - Soothing + Refreshing At-Home + Travel Skin Care (6 Pairs)](https://m.media-amazon.com/images/I/41LnJcES+LL.jpg)**Summer Fridays Jet Lag Hydrating Eye Patches - De-puffing Hydrogel Under Eye Masks with Hyaluronic Acid Caffeine + Peptides - Soothing + Refreshing At-Home + Travel Skin Care (6 Pairs)**Summer Fridays**$24.01**4.6★**▲ 182%**](https://www.amazon.com/dp/B0F19YY96Z) [![SUNOVELTIES 10 Pack Rectangle Sunglasses for Women Retro Narrow Square Glasses Clear Colorful Vintage Eyewear Uniex Adults](https://m.media-amazon.com/images/I/41Ks1eO7IoL.jpg)**SUNOVELTIES 10 Pack Rectangle Sunglasses for Women Retro Narrow Square Glasses Clear Colorful Vintage Eyewear Uniex Adults**SUNOVELTIES**$15.48**4.7★**▲ 153%**](https://www.amazon.com/dp/B0BZCKNLF4) [![Squishmallows Original 10-Pack Official Jazwares Plush (Little) (Amazon Exclusive)](https://m.media-amazon.com/images/I/413T4j+WeNL.jpg)**Squishmallows Original 10-Pack Official Jazwares Plush (Little) (Amazon Exclusive)**Squishmallows**$41.78**4.2★**▲ 138%**](https://www.amazon.com/dp/B0FK5TQX6M)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -34.1% search growth over the last 90 days.

5K3KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**12%

*“Love the smell”*

**Gifting Purpose**12%

*“Great Gift”*

**Quality-Overall**11%

*“The quality of the sunglasses is great”*

**Value For Money**10%

*“Worth the money”*

**Size-Overall**7%

*“Theyre the perfect size for little kids”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Moist/Dry**5%

*“Hydrating”*

**Ease Of Use**5%

*“Easy to use”*

**Color**4%

*“the color is pretty”*

**Soft Feel**4%

*“I love the softness”*

### **What buyers complain about **

**Smell**15%

*“Aroma is very weak”*

**Moist/Dry**13%

*“does not moisturize”*

**Size-Overall**10%

*“Small tubes”*

**Value For Money**9%

*“A little pricey”*

**Quality-Overall**8%

*“the floss picks are pretty poor quality overall”*

**Advertised Vs Actual Product**4%

*“Item is not as described”*

**Durability**3%

*“break a little too easily”*

**Allergies**2%

*“it makes my under-eyes tingle a bit-”*

**Functionality-Overall**2%

*“Did not work for me at all”*

**Grip**1%

*“slide down frequently”*

### **Top return reasons **

**Size-Overall**36%

**Suitability Long Hair**10%

**Advertised Vs Actual Product**9%

**Value For Money**8%

**Smell**7%

**Quality-Overall**4%

**Defective Material/Parts**4%

**Moist/Dry**4%

**Functionality-Overall**3%

**Product Condition**2%