---
title: "squirtle costume — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/squirtle-costume"
last_updated: "2026-07-14T07:13:44.237Z"
locale: en
meta:
  description: "a small market ($15K/yr) — squirtle costume doesn't clear our bar today."
  "og:description": "a small market ($15K/yr) — squirtle costume doesn't clear our bar today."
  "og:title": "squirtle costume — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **squirtle costume**

**Skip it**

A small market ($15K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 74Conversion 12Competition 44Returns 11Price range 83Avg price 95Brand share 48Review moat 69Quality gap 47

**Avg price**

**Incredible****$29.39**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.75–$44.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+59.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****736.12**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****9.4%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$15K**

$15K/yr · 52K searches

## **Competition**

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▲rising

**Sellers**

**32**

**Top-5 brand share**

**76%**

**Open market**

**17%**

- SAMGU28% - MAJ&COS22% - Pokémon10% - Bioworld9% - Disguise8% - CuteCosplay7% - Open — no brand owns it (9 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1K20%$3K30%$4K40%$6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![MAJ&COS Onesie Adult Gray Pajamas Unisex Onesies Turtle Costume For Women Men](https://m.media-amazon.com/images/I/410ly14rsfL.jpg)**MAJ&COS Onesie Adult Gray Pajamas Unisex Onesies Turtle Costume For Women Men**MAJ&COS**$42.66**4.4★193 rev](https://www.amazon.com/dp/B0D77GYT4F) [2![SAMGU Squirrel Onesie Costume Adult Halloween Cosplay One Piece Pajamas for Women and Men](https://m.media-amazon.com/images/I/41HFhBe+ZhL.jpg)**SAMGU Squirrel Onesie Costume Adult Halloween Cosplay One Piece Pajamas for Women and Men**SAMGU**$33.60**4.4★4,434 rev](https://www.amazon.com/dp/B0D459RDFW) [3![Bioworld Pokemon Adult Squirtle 007 Embroidered Precurve Snapback Hat for Men and Women](https://m.media-amazon.com/images/I/41zl4RADPNL.jpg)**Bioworld Pokemon Adult Squirtle 007 Embroidered Precurve Snapback Hat for Men and Women**Bioworld**$24.53**4.8★178 rev](https://www.amazon.com/dp/B0CL17Y62F) [4![Kids Animal Onesie Cosplay One-Piece Pajamas Christmas Halloween Costumes](https://m.media-amazon.com/images/I/41qY1qPprLL.jpg)**Kids Animal Onesie Cosplay One-Piece Pajamas Christmas Halloween Costumes**CuteCosplay**$17.63**4.5★497 rev](https://www.amazon.com/dp/B0CB113WBF) [5![SAMGU Squirrel Onesie Adult Halloween Cosplay Costume Cartoon One Piece Pajamas Homewear for Women Men Large](https://m.media-amazon.com/images/I/31cmKKaNVOL.jpg)**SAMGU Squirrel Onesie Adult Halloween Cosplay Costume Cartoon One Piece Pajamas Homewear for Women Men Large**SAMGU**$29.50**4.4★4,434 rev](https://www.amazon.com/dp/B09WYN7C4F)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Pokemon Boys Bathing Suit Bulbasaur Squirtle Charmander and Pikachu Kids Swimsuits 2 Piece Boys Swim Set Red 12](https://m.media-amazon.com/images/I/41fx-9tJThL.jpg)**Pokemon Boys Bathing Suit Bulbasaur Squirtle Charmander and Pikachu Kids Swimsuits 2 Piece Boys Swim Set Red 12**Pokémon**$36.73**10 rev4mo ago](https://www.amazon.com/dp/B0GN3D78BW) [![DELEY Onesie Kids Halloween Christmas Costume Cosplay Sleepwear One Piece Animal Pajamas for 4-13 Flying Squirrel Grey](https://m.media-amazon.com/images/I/31YiE83fw5L.jpg)**DELEY Onesie Kids Halloween Christmas Costume Cosplay Sleepwear One Piece Animal Pajamas for 4-13 Flying Squirrel Grey**DELEY**$33.45**24 rev1y ago](https://www.amazon.com/dp/B0F8MDV5S1) [![Magicmode Kids Flying Squirrel Onesie Pajamas Soft Flannel Halloween Cosplay Costumes for Boys Girls](https://m.media-amazon.com/images/I/41Q8Cx+KJbL.jpg)**Magicmode Kids Flying Squirrel Onesie Pajamas Soft Flannel Halloween Cosplay Costumes for Boys Girls**Magicmode**$35.85**128 rev1y ago](https://www.amazon.com/dp/B0F2MW66VR) [![Bioworld Pokemon Pajama Womens Squirtle Varsity Raglan Sleep Shirt V-Neck Nightgown (White/Blue Large)](https://m.media-amazon.com/images/I/31yvll73rsL.jpg)**Bioworld Pokemon Pajama Womens Squirtle Varsity Raglan Sleep Shirt V-Neck Nightgown (White/Blue Large)**Bioworld**$24.48**53 rev1y ago](https://www.amazon.com/dp/B0F1VBSBN9) [![SAMGU Squirrel Onesie Costume Adult Plush Fleece Halloween Party Cosplay Suit One Piece Pajamas for Women and Men](https://m.media-amazon.com/images/I/31mVXqxSlJL.jpg)**SAMGU Squirrel Onesie Costume Adult Plush Fleece Halloween Party Cosplay Suit One Piece Pajamas for Women and Men**SAMGU**$26.53**94 rev1y ago](https://www.amazon.com/dp/B0DT9HHF5V)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![vavalad Loose - fitting Squirrel Onesie Pajamas Adult Squirrel Costume Christmas Cosplay Costume Women Men](https://m.media-amazon.com/images/I/41Es1J8sK-L.jpg)**vavalad Loose - fitting Squirrel Onesie Pajamas Adult Squirrel Costume Christmas Cosplay Costume Women Men**vavalad**$30.48**4.3★**▲ 158%**](https://www.amazon.com/dp/B09TDXSWX6) [![Pokemon Boys Bathing Suit Bulbasaur Squirtle Charmander and Pikachu Kids Swimsuits 2 Piece Boys Swim Set Red 12](https://m.media-amazon.com/images/I/41fx-9tJThL.jpg)**Pokemon Boys Bathing Suit Bulbasaur Squirtle Charmander and Pikachu Kids Swimsuits 2 Piece Boys Swim Set Red 12**Pokémon**$36.73**4.6★**▲ 157%**](https://www.amazon.com/dp/B0GN3D78BW) [![SAMGU Squirrel Onesie Adult Plush Fleece Halloween Cosplay Costume One Piece Pajamas](https://m.media-amazon.com/images/I/41HFhBe+ZhL.jpg)**SAMGU Squirrel Onesie Adult Plush Fleece Halloween Cosplay Costume One Piece Pajamas**SAMGU**$31.44**4.4★**▲ 157%**](https://www.amazon.com/dp/B0D44SD4R9) [![DELEY Onesie Kids Halloween Christmas Costume Cosplay Sleepwear One Piece Animal Pajamas for 4-13 Flying Squirrel Grey](https://m.media-amazon.com/images/I/31YiE83fw5L.jpg)**DELEY Onesie Kids Halloween Christmas Costume Cosplay Sleepwear One Piece Animal Pajamas for 4-13 Flying Squirrel Grey**DELEY**$33.45**4.5★**▲ 157%**](https://www.amazon.com/dp/B0F8MDV5S1) [![SAMGU Squirrel Onesie Costume Adult Halloween Cosplay One Piece Pajamas for Women and Men](https://m.media-amazon.com/images/I/41HFhBe+ZhL.jpg)**SAMGU Squirrel Onesie Costume Adult Halloween Cosplay One Piece Pajamas for Women and Men**SAMGU**$33.60**4.4★**▲ 156%**](https://www.amazon.com/dp/B0D459RDFW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +59.1% search growth over the last 90 days.

10K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 50.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**35%

*“fit to size perfectly”*

**Soft Feel**21%

*“Very soft”*

**Value For Money**15%

*“Great for value”*

**Material Quality**8%

*“Material is great”*

**Ease Of Use**8%

*“was easily to put on”*

**Quality-Overall**6%

*“Quality is nice”*

**Color**6%

*“Color looks just as pictured and vibrant”*

### **What buyers complain about **

**Size-Overall**100%

*“small”*

### **Top return reasons **

**Size-Overall**57%

**Length**7%

**Quality-Overall**4%

**Advertised Vs Actual Product**4%

**Strength**4%

**Material Quality**3%

**Strap/String Quality**3%

**Value For Money**3%

**Product Condition**2%

**Thigh Fit**2%