---
title: "squid game costume — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/squid-game-costume"
last_updated: "2026-07-14T05:21:34.775Z"
locale: en
meta:
  description: "squid game costume shows a sweet-spot price point ($30.76 avg), but weak search conversion (0.7%) keeps it on the watch list."
  "og:description": "squid game costume shows a sweet-spot price point ($30.76 avg), but weak search conversion (0.7%) keeps it on the watch list."
  "og:title": "squid game costume — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **squid game costume**

**Worth a look**

Shows a sweet-spot price point ($30.76 avg), but weak search conversion (0.7%) keeps it on the watch list.

Market size 55Growth 15Conversion 8Competition 75Returns 46Price range 83Avg price 95Brand share 48Review moat 48Quality gap 82

**Avg price**

**Incredible****$30.76**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$4.52–$75.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$399K**

$399K/yr · 1.9M searches

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,672.1**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.4%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-20.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**22 **▲rising

**Sellers**

**45**

**Top-5 brand share**

**76%**

**Open market**

**20%**

- Disguise30% - Spirit Halloween19% - Uisozsfeb10% - Medtecs9% - Masfrida8% - KISSQIQI4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$12K6%$24K9%$36K12%$48K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 40 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Uisozsfeb Unisex Red Outfits Halloween Party Costume Full Set(20284 XL)](https://m.media-amazon.com/images/I/31Y7DJ04veL.jpg)**Uisozsfeb Unisex Red Outfits Halloween Party Costume Full Set(20284 XL)**Uisozsfeb**$30.48**3.9★35 rev](https://www.amazon.com/dp/B0D9B9GQ4F) [2![Disguise unisex Squid Game Circle Mask Official Squid Game Masks Accessories Adult Size Costume Mask As Shown One Size US](https://m.media-amazon.com/images/I/41w76WPEe6L.jpg)**Disguise unisex Squid Game Circle Mask Official Squid Game Masks Accessories Adult Size Costume Mask As Shown One Size US**Disguise**$19.16**4.0★948 rev](https://www.amazon.com/dp/B07KXR8LJZ) [3![Spirit Halloween Squid Game Kids Player Tracksuit Costume Officially Licensed Green Zip-up Jacket and Pants Set Boys Size CHILD LARGE Standard Multicolor](https://m.media-amazon.com/images/I/41Xv51T1HnL.jpg)**Spirit Halloween Squid Game Kids Player Tracksuit Costume Officially Licensed Green Zip-up Jacket and Pants Set Boys Size CHILD LARGE Standard Multicolor**Spirit Halloween**$40.17**4.3★12 rev](https://www.amazon.com/dp/B0FLDJTCH3) [4![Medtecs Hazmat Suits - 6 Sizes Options (1 PC) - with Pocket - Fabric Passed AAMI Level 4 Disposable Coverall PPE Suit for Biohazard Chemical Protection - Full Body Protective with Hood](https://m.media-amazon.com/images/I/41J-ccsVt+L.jpg)**Medtecs Hazmat Suits - 6 Sizes Options (1 PC) - with Pocket - Fabric Passed AAMI Level 4 Disposable Coverall PPE Suit for Biohazard Chemical Protection - Full Body Protective with Hood**Medtecs**$14.84**4.2★160 rev](https://www.amazon.com/dp/B0C5HJK8H7) [5![Disguise unisex adult Squid Game Guard Costume Official Squid Game Jumpsuit and Triangle Mask Sized Costumes As Shown Standard US](https://m.media-amazon.com/images/I/31O2bKmkDBL.jpg)**Disguise unisex adult Squid Game Guard Costume Official Squid Game Jumpsuit and Triangle Mask Sized Costumes As Shown Standard US**Disguise**$63.21**4.0★203 rev](https://www.amazon.com/dp/B07KW28DQ4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Spirit Halloween Squid Game Kids Player Tracksuit Costume Officially Licensed Green Zip-up Jacket and Pants Set Boys Size CHILD LARGE Standard Multicolor](https://m.media-amazon.com/images/I/41Xv51T1HnL.jpg)**Spirit Halloween Squid Game Kids Player Tracksuit Costume Officially Licensed Green Zip-up Jacket and Pants Set Boys Size CHILD LARGE Standard Multicolor**Spirit Halloween**$40.17**12 rev11mo ago](https://www.amazon.com/dp/B0FLDJTCH3) [![Spirit Halloween Squid Game Kids Black Guard Costume Officially Licensed Supervisor Outfit Dystopian Uniform Boys Size CHILD LARGE Standard Multicolor](https://m.media-amazon.com/images/I/31VHCWN0fhL.jpg)**Spirit Halloween Squid Game Kids Black Guard Costume Officially Licensed Supervisor Outfit Dystopian Uniform Boys Size CHILD LARGE Standard Multicolor**Spirit Halloween**$41.52**9 rev11mo ago](https://www.amazon.com/dp/B0FLDPMZ7F) [![Spirit Halloween Squid Game Kids Player Tracksuit Costume Officially Licensed Green Zip-up Jacket and Pants Set Boys Size CHILD EXTRA LARGE Standard Multicolor](https://m.media-amazon.com/images/I/41Xv51T1HnL.jpg)**Spirit Halloween Squid Game Kids Player Tracksuit Costume Officially Licensed Green Zip-up Jacket and Pants Set Boys Size CHILD EXTRA LARGE Standard Multicolor**Spirit Halloween**$41.29**12 rev11mo ago](https://www.amazon.com/dp/B0FLDML2D2) [![ishenkea 2 Pcs Elite Gold Plastic Teen Adult Halloween Costume Cosplay Mask](https://m.media-amazon.com/images/I/516Lic0Q-ML.jpg)**ishenkea 2 Pcs Elite Gold Plastic Teen Adult Halloween Costume Cosplay Mask**ishenkea**$19.54**18 rev11mo ago](https://www.amazon.com/dp/B0FK53YZHN) [![INTIMO SpongeBob SquarePants Adult Squidward Costume Union Suit Soft Fleece Pajama Outfit (XX-Large/XXX-Large) Multicolored](https://m.media-amazon.com/images/I/31lhosnrN2L.jpg)**INTIMO SpongeBob SquarePants Adult Squidward Costume Union Suit Soft Fleece Pajama Outfit (XX-Large/XXX-Large) Multicolored**INTIMO**$65.13**15 rev11mo ago](https://www.amazon.com/dp/B0FKJ2HPFW)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Kids Cycling-Mask Balaclava Breathable Sun-Protection Windproof Face Covering Caps for All Season Boys Girls](https://m.media-amazon.com/images/I/21j0DqLGitL.jpg)**Kids Cycling-Mask Balaclava Breathable Sun-Protection Windproof Face Covering Caps for All Season Boys Girls**INOGIH**$4.99**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0DT9MSX46) [![Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask)](https://m.media-amazon.com/images/I/31z9+nSo7lL.jpg)**Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask)**Masfrida**$13.25**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0BQHT5K66) [![INTIMO SpongeBob SquarePants Adult Squidward Costume Union Suit Soft Fleece Pajama Outfit (XX-Large/XXX-Large) Multicolored](https://m.media-amazon.com/images/I/31lhosnrN2L.jpg)**INTIMO SpongeBob SquarePants Adult Squidward Costume Union Suit Soft Fleece Pajama Outfit (XX-Large/XXX-Large) Multicolored**INTIMO**$65.13**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FKJ2HPFW) [![Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (Red One Size)](https://m.media-amazon.com/images/I/41y+20KKArL.jpg)**Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (Red One Size)**Masfrida**$14.36**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0F93Y6HDH) [![DarkCom Halloween Cosplay Squid Animal Onesie Christmas Pajamas Polar Fleece Homewear One Piece Sleepwear for Men Women Large](https://m.media-amazon.com/images/I/31EJs24yYQL.jpg)**DarkCom Halloween Cosplay Squid Animal Onesie Christmas Pajamas Polar Fleece Homewear One Piece Sleepwear for Men Women Large**DarkCom**$20.71**3.8★**▲ 1000%**](https://www.amazon.com/dp/B09X1VNN5S)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.

250K150KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct · busiest ÷ quietest = 21.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**13%

*“Solid quality for price”*

**Size-Overall**12%

*“Fits as it should”*

**Fun/Entertainment Experience**10%

*“Lots of fun”*

**Value For Money**8%

*“Reasonably priced”*

**Warmth**7%

*“Keeps him warm”*

**Gifting Purpose**7%

*“Excellent Gift”*

**Advertised Vs Actual Product**4%

*“Works great, just as advertised”*

**Durability**4%

*“Hasn't broken yet”*

**Brightness/Shine/Glow**3%

*“Very bright”*

**Comfort-Overall**3%

*“it's pretty comfortable”*

### **What buyers complain about **

**Size-Overall**18%

*“Was small”*

**Durability**8%

*“Stopped working”*

**Quality-Overall**7%

*“Terrible quality cheap made”*

**Thickness**7%

*“The material is too thick around the nose”*

**Comfort-Overall**6%

*“Uncomfortable”*

**Charging**5%

*“charging problem”*

**Allergies**5%

*“Allergy on the neck”*

**Material Quality**4%

*“Cheap material”*

**Smell**4%

*“It smells”*

**Stitch/Finish/Polish**3%

*“Suffocating and poor quality stitching”*

### **Top return reasons **

**Size-Overall**46%

**Thin**14%

**Material Quality**6%

**Advertised Vs Actual Product**4%

**Neck Fit**4%

**Quality-Overall**3%

**Value For Money**3%

**Functionality-Overall**2%

**Length**2%

**Charging**2%