--- title: "spongebob pajamas — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/spongebob-pajamas" last_updated: "2026-07-09T23:08:59.931Z" locale: en meta: description: "spongebob pajamas shows a fragmented shelf (top 5 take 16% of clicks), but a small market ($30K/yr) keeps it on the watch list." "og:description": "spongebob pajamas shows a fragmented shelf (top 5 take 16% of clicks), but a small market ($30K/yr) keeps it on the watch list." "og:title": "spongebob pajamas — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen" --- Back to Flapen home # **spongebob pajamas** **Worth a look****54/100 ** spongebob pajamas shows a fragmented shelf (top 5 take 16% of clicks), but a small market ($30K/yr) keeps it on the watch list. **Market/yr** **$30K** **Growth (1y)** **+252.1%** **Products** **159** **Brands** **11** was 17 a year ago **Sellers** **18** **Price range** **$9.17–$45.65** **Returns** **4.0%** **Rating** **4.6★** **Worth a look** Scored 54/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **2** ×0.30 Growth **82** ×0.30 Competition **99** ×0.20 Quality gap **26** ×0.10 Returns **68** ×0.10 ## **Demand** Weekly Amazon search volume, last 82 weeks — +252.1% year over year. 26K13KPrime Day '25Spike '25Holiday '25Dec '24Mar '25Jun '25Sep '25Dec '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Nov, Dec · busiest ÷ quietest = 5.9× ## **Competition** - Nickelodeon29% - COCO BRANDS26% - INTIMO13% - SPONGEBOB SQUAREPANTS13% - Bellabu Bear7% - Get Trend7% - Other (5 brands)6% Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen. 11 brands and 18 sellers compete here. **Brands** **11 **▼falling was 17 a year ago **Sellers** **18** **Top 5 brand share** **88%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![SpongeBob SquarePants Kids 2-Piece Snug-Fit Cotton Pajama Set BEST DAY 2 8](https://m.media-amazon.com/images/I/41x9ccRLxgL.jpg) [**SpongeBob SquarePants Kids 2-Piece Snug-Fit Cotton Pajama Set BEST DAY 2 8**](https://www.amazon.com/dp/B0CNKZNQMH) Nickelodeon$15.624.6★4764%—flat 2 ![Nickelodeon Mens SpongeBob SquarePants Pajama Pants Lounge Bottoms With Drawstring Ultra-soft](https://m.media-amazon.com/images/I/51wMvx-9y9L.jpg) [**Nickelodeon Mens SpongeBob SquarePants Pajama Pants Lounge Bottoms With Drawstring Ultra-soft**](https://www.amazon.com/dp/B0GL4TBXTD) Nickelodeon$15.225.0★44%▲rising 3 ![COCO BRANDS Spongebob Womens Pajama Set - Soft Stretchy Pajama Shorts & Short Sleeve Notch Collar Button Down Top Size Large Blue/Phone Call With Patrick](https://m.media-amazon.com/images/I/41E8BVqdXhL.jpg) [**COCO BRANDS Spongebob Womens Pajama Set - Soft Stretchy Pajama Shorts & Short Sleeve Notch Collar Button Down Top Size Large Blue/Phone Call With Patrick**](https://www.amazon.com/dp/B0DJC21J76) COCO BRANDS$26.754.6★363%▲rising 4 ![Get Trend SpongeBob SquarePants Boys Pajama Set 2-Piece Summer PJs with Soft Short Sleeve T Shirt & Shorts Kids Sleepwear (9-10 Years Green SpongeBob)](https://m.media-amazon.com/images/I/41mOEL6C3qL.jpg) [**Get Trend SpongeBob SquarePants Boys Pajama Set 2-Piece Summer PJs with Soft Short Sleeve T Shirt & Shorts Kids Sleepwear (9-10 Years Green SpongeBob)**](https://www.amazon.com/dp/B0FRFYZVJH) Get Trend$15.904.6★253%▲rising 5 ![Nickelodeon Boys 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids SPONGEBOB 8](https://m.media-amazon.com/images/I/51ir7dbN+PL.jpg) [**Nickelodeon Boys 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids SPONGEBOB 8**](https://www.amazon.com/dp/B0GFST62QQ) Nickelodeon$18.504.4★163%▲rising 6 ![Nickelodeon Boys 2-Piece Loose-fit Pajama Set Soft & Cute for Kids SPONGE LEAGUE 10](https://m.media-amazon.com/images/I/413yjMPebVL.jpg) [**Nickelodeon Boys 2-Piece Loose-fit Pajama Set Soft & Cute for Kids SPONGE LEAGUE 10**](https://www.amazon.com/dp/B0G6GDQC2X) Nickelodeon$15.695.0★42%▲rising 7 ![Nickelodeon boys 4-piece Snug-fit Cotton Pajama Set Soft & Cute for Kids NOT SQUARE 6](https://m.media-amazon.com/images/I/516q07TYM8L.jpg) [**Nickelodeon boys 4-piece Snug-fit Cotton Pajama Set Soft & Cute for Kids NOT SQUARE 6**](https://www.amazon.com/dp/B0DD7YP5H2) Nickelodeon$21.534.6★6342%▼falling 8 ![Bellabu Bear SpongeBob SquarePants Kids Shorts Set for Boys & Girls Matching Family Pajamas Rayon from Bamboo (as1 age 7_years 8_years Good Vibes)](https://m.media-amazon.com/images/I/41ifaScUf5L.jpg) [**Bellabu Bear SpongeBob SquarePants Kids Shorts Set for Boys & Girls Matching Family Pajamas Rayon from Bamboo (as1 age 7_years 8_years Good Vibes)**](https://www.amazon.com/dp/B0D826JFZ8) Bellabu Bear$28.764.8★62%▲rising 9 ![Nickelodeon Mens SpongeBob SquarePants Pajama Pants Lounge Bottoms With Drawstring Ultra-soft](https://m.media-amazon.com/images/I/51wMvx-9y9L.jpg) [**Nickelodeon Mens SpongeBob SquarePants Pajama Pants Lounge Bottoms With Drawstring Ultra-soft**](https://www.amazon.com/dp/B0GL59NKZV) Nickelodeon$16.725.0★41%▲rising 10 ![Bellabu Bear SpongeBob SquarePants Kids Shorts Set for Boys & Girls Matching Family Pajamas Rayon from Bamboo (as1 age 3_years Foodie)](https://m.media-amazon.com/images/I/41-+fD0QzqL.jpg) [**Bellabu Bear SpongeBob SquarePants Kids Shorts Set for Boys & Girls Matching Family Pajamas Rayon from Bamboo (as1 age 3_years Foodie)**](https://www.amazon.com/dp/B0D828G7H3) Bellabu Bear$28.434.8★61%▲rising 11 ![COCO BRANDS SpongeBob SquarePants Womens Pajama Sets - 2 Piece Button Down Sleep Shirts and Pajama Pants Set Size Medium Light Blue SpongeBob and Patrick Print](https://m.media-amazon.com/images/I/41n80QUkNvL.jpg) [**COCO BRANDS SpongeBob SquarePants Womens Pajama Sets - 2 Piece Button Down Sleep Shirts and Pajama Pants Set Size Medium Light Blue SpongeBob and Patrick Print**](https://www.amazon.com/dp/B0GCKLY2MV) COCO BRANDS$30.544.7★221%▲rising 12 ![COCO BRANDS Nickelodeon SpongeBob SquarePants - 2 Piece Short Sleeve Sleep Shirt and Pajama Pants Sleepwear for Men & Women Size Large Light Blue & Multi Spongebob Graphic Print Set](https://m.media-amazon.com/images/I/41SwR8QQR3L.jpg) [**COCO BRANDS Nickelodeon SpongeBob SquarePants - 2 Piece Short Sleeve Sleep Shirt and Pajama Pants Sleepwear for Men & Women Size Large Light Blue & Multi Spongebob Graphic Print Set**](https://www.amazon.com/dp/B0FGG36N61) COCO BRANDS$29.934.6★61%▲rising 13 ![Spongebob Squarepants Movie 2-Piece Loose-fit Pajama Set Soft & Comfortable 10](https://m.media-amazon.com/images/I/41yX2mB0f7L.jpg) [**Spongebob Squarepants Movie 2-Piece Loose-fit Pajama Set Soft & Comfortable 10**](https://www.amazon.com/dp/B0FRB64BM4) Nickelodeon$18.244.5★141%—flat 14 ![SPONGEBOB SQUAREPANTS Big Girls T-Shirt and French Terry Shorts Outfit Set Graffiti Beige/Yellow 10-12](https://m.media-amazon.com/images/I/51lkH4nkiOL.jpg) [**SPONGEBOB SQUAREPANTS Big Girls T-Shirt and French Terry Shorts Outfit Set Graffiti Beige/Yellow 10-12**](https://www.amazon.com/dp/B0DQ65HV5W) SPONGEBOB SQUAREPANTS$20.754.8★571%—flat 15 ![SpongeBob Squarepants Kids Pajama Set Pack of 2 | Childrens Yellow & Blue Character Graphic Long Sleeve Top & Long Leg PJ Bottoms | Patrick Star Coral Print Nightwear | Cartoon Series Merchandise Gift](https://m.media-amazon.com/images/I/514pyrHgt2L.jpg) [**SpongeBob Squarepants Kids Pajama Set Pack of 2 | Childrens Yellow & Blue Character Graphic Long Sleeve Top & Long Leg PJ Bottoms | Patrick Star Coral Print Nightwear | Cartoon Series Merchandise Gift**](https://www.amazon.com/dp/B0DHHHK98W) SPONGEBOB SQUAREPANTS$38.324.6★901%—flat **~~Showing 15 of 159 — show all ~~** ## **Product shelf** All 159 tracked products in this niche. Top sellersNewestTrending [![SpongeBob SquarePants Kids 2-Piece Snug-Fit Cotton Pajama Set BEST DAY 2 8](https://m.media-amazon.com/images/I/41x9ccRLxgL.jpg)**SpongeBob SquarePants Kids 2-Piece Snug-Fit Cotton Pajama Set BEST DAY 2 8** Nickelodeon**$15.62**4.6★476 reviews](https://www.amazon.com/dp/B0CNKZNQMH) [![Nickelodeon Mens SpongeBob SquarePants Pajama Pants Lounge Bottoms With Drawstring Ultra-soft](https://m.media-amazon.com/images/I/51wMvx-9y9L.jpg)**Nickelodeon Mens SpongeBob SquarePants Pajama Pants Lounge Bottoms With Drawstring Ultra-soft** Nickelodeon**$15.22**5.0★4 reviews](https://www.amazon.com/dp/B0GL4TBXTD) [![COCO BRANDS Spongebob Womens Pajama Set - Soft Stretchy Pajama Shorts & Short Sleeve Notch Collar Button Down Top Size Large Blue/Phone Call With Patrick](https://m.media-amazon.com/images/I/41E8BVqdXhL.jpg)**COCO BRANDS Spongebob Womens Pajama Set - Soft Stretchy Pajama Shorts & Short Sleeve Notch Collar Button Down Top Size Large Blue/Phone Call With Patrick** COCO BRANDS**$26.75**4.6★36 reviews](https://www.amazon.com/dp/B0DJC21J76) [![Get Trend SpongeBob SquarePants Boys Pajama Set 2-Piece Summer PJs with Soft Short Sleeve T Shirt & Shorts Kids Sleepwear (9-10 Years Green SpongeBob)](https://m.media-amazon.com/images/I/41mOEL6C3qL.jpg)**Get Trend SpongeBob SquarePants Boys Pajama Set 2-Piece Summer PJs with Soft Short Sleeve T Shirt & Shorts Kids Sleepwear (9-10 Years Green SpongeBob)** Get Trend**$15.90**4.6★25 reviews](https://www.amazon.com/dp/B0FRFYZVJH) [![Nickelodeon Boys 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids SPONGEBOB 8](https://m.media-amazon.com/images/I/51ir7dbN+PL.jpg)**Nickelodeon Boys 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids SPONGEBOB 8** Nickelodeon**$18.50**4.4★16 reviews](https://www.amazon.com/dp/B0GFST62QQ) [![Nickelodeon Boys 2-Piece Loose-fit Pajama Set Soft & Cute for Kids SPONGE LEAGUE 10](https://m.media-amazon.com/images/I/413yjMPebVL.jpg)**Nickelodeon Boys 2-Piece Loose-fit Pajama Set Soft & Cute for Kids SPONGE LEAGUE 10** Nickelodeon**$15.69**5.0★4 reviews](https://www.amazon.com/dp/B0G6GDQC2X) [![Nickelodeon boys 4-piece Snug-fit Cotton Pajama Set Soft & Cute for Kids NOT SQUARE 6](https://m.media-amazon.com/images/I/516q07TYM8L.jpg)**Nickelodeon boys 4-piece Snug-fit Cotton Pajama Set Soft & Cute for Kids NOT SQUARE 6** Nickelodeon**$21.53**4.6★634 reviews](https://www.amazon.com/dp/B0DD7YP5H2) [![Bellabu Bear SpongeBob SquarePants Kids Shorts Set for Boys & Girls Matching Family Pajamas Rayon from Bamboo (as1 age 7_years 8_years Good Vibes)](https://m.media-amazon.com/images/I/41ifaScUf5L.jpg)**Bellabu Bear SpongeBob SquarePants Kids Shorts Set for Boys & Girls Matching Family Pajamas Rayon from Bamboo (as1 age 7_years 8_years Good Vibes)** Bellabu Bear**$28.76**4.8★6 reviews](https://www.amazon.com/dp/B0D826JFZ8) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Size-Overall**20% *“Snug fit- size up”* **Soft Feel**14% *“Very soft and got delivered fast”* **Quality-Overall**13% *“Good Quality and Arrived On time”* **Comfort-Overall**13% *“They are comfortable”* **Color**6% *“Color is bright”* **Gifting Purpose**5% *“Gift”* **Design-Overall**4% *“The design is cute”* **Value For Money**3% *“The price is fair for the trademark of SpongeBob”* **Weight Light**2% *“This works especially well as a lightweight summer pajama set”* **Advertised Vs Actual Product**2% *“Looks just like the picture”* ### **What buyers complain about ** **Size-Overall**45% *“Absolutely size up”* **Material Quality**8% *“totally different materials”* **Durability**4% *“Rips easy”* **Smell**4% *“Bad chemical smell”* **Shrinkage Resistance**3% *“Shrinks”* **Thickness**2% *“A little thin”* **Quality-Overall**2% *“the quality isnt all there”* **Arm Fit**2% *“Fit is too slim on arms and stomach”* **Flammable**2% *“Flame retardant needs to go”* **Value For Money**1% *“It seemed a little expensive for summer pajamas”* #### **Top return reasons**- Size-Overall73% - Waist Fit6% - Length6% - Material Quality3% - Advertised Vs Actual Product2% - Feet Fit1% - Sleeve Fit1% - Width1% - Thigh Fit1% - Thin1%