---
title: "soccer cleats — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/soccer-cleats"
last_updated: "2026-07-13T23:43:26.481Z"
locale: en
meta:
  description: "soccer cleats shows a fragmented shelf (top 5 take 8% of clicks), but weak search conversion (0.2%) keeps it on the watch list."
  "og:description": "soccer cleats shows a fragmented shelf (top 5 take 8% of clicks), but weak search conversion (0.2%) keeps it on the watch list."
  "og:title": "soccer cleats — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

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# **soccer cleats**

**Worth a look**

Shows a fragmented shelf (top 5 take 8% of clicks), but weak search conversion (0.2%) keeps it on the watch list.

Market size 78Growth 33Conversion 3Competition 98Returns 3Price range 71Avg price 95Brand share 61Review moat 63Quality gap 42

**Competition**

**Incredible****8%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$41.25**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.0M**

$1.0M/yr · 12.2M searches

**Price range**

**Good****$12.76–$131.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****980.32**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+6.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****11.3%**

return rate — above 6% kills the launch gate

## **Competition**

Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.

**Brands**

**37 **▲rising

**Sellers**

**314**

**Top-5 brand share**

**68%**

**Open market**

**25%**

- adidas27% - LSIDORYC16% - HRJR10% - Under Armour9% - brooman6% - PUMA6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$10K2%$20K3%$30K4%$40K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 382 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![HRJR Kids Soccer Cleats Boys Girls Training Football Cleats Youth High-top Soccer Shoes for Little/Big Professional Athletic Outdoor Football Shoes White 4 Big Kid](https://m.media-amazon.com/images/I/417w172xU7L.jpg)**HRJR Kids Soccer Cleats Boys Girls Training Football Cleats Youth High-top Soccer Shoes for Little/Big Professional Athletic Outdoor Football Shoes White 4 Big Kid**HRJR**$32.87**4.5★224 rev](https://www.amazon.com/dp/B0FGQ3MCVB) [2![Phenom Elite Spongebob Quantum Speed 2.0 Football Cleats Official Nickelodeon Yellow Edition | Lightweight High-Performance Speed Cleats for Men & Kids | Superior Traction & Comfort (Medium 1)](https://m.media-amazon.com/images/I/51Q4leY2VJL.jpg)**Phenom Elite Spongebob Quantum Speed 2.0 Football Cleats Official Nickelodeon Yellow Edition | Lightweight High-Performance Speed Cleats for Men & Kids | Superior Traction & Comfort (Medium 1)**Phenom Elite**$96.90**4.7★158 rev](https://www.amazon.com/dp/B0DXBQYK5B) [3![Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer White/Bright Royal/Team Shock Pink 11](https://m.media-amazon.com/images/I/31CEAfuFIVL.jpg)**Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer White/Bright Royal/Team Shock Pink 11**adidas**$18.91**4.5★1,018 rev](https://www.amazon.com/dp/B0D2JJCZGN) [4![brooman Kids Firm Ground Soccer Cleats Boys Girls Athletic Outdoor Football Shoes(13 Black Blue)](https://m.media-amazon.com/images/I/41jL+tuPQJL.jpg)**brooman Kids Firm Ground Soccer Cleats Boys Girls Athletic Outdoor Football Shoes(13 Black Blue)**brooman**$36.75**4.7★6,207 rev](https://www.amazon.com/dp/B089M212KK) [5![Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Black/White/Better Scarlet 7](https://m.media-amazon.com/images/I/31nBmZyOODL.jpg)**Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Black/White/Better Scarlet 7**adidas**$38.95**4.5★1,018 rev](https://www.amazon.com/dp/B0D2JC8186)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer White/Bright Royal/Team Shock Pink 11](https://m.media-amazon.com/images/I/31CEAfuFIVL.jpg)**Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer White/Bright Royal/Team Shock Pink 11**adidas**$18.91**1,018 rev1mo ago](https://www.amazon.com/dp/B0D2JJCZGN) [![Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Black/White/Better Scarlet 7](https://m.media-amazon.com/images/I/31nBmZyOODL.jpg)**Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Black/White/Better Scarlet 7**adidas**$38.95**1,018 rev1mo ago](https://www.amazon.com/dp/B0D2JC8186) [![Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Black/White/Better Scarlet 7.5](https://m.media-amazon.com/images/I/31nBmZyOODL.jpg)**Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Black/White/Better Scarlet 7.5**adidas**$39.98**1,018 rev1mo ago](https://www.amazon.com/dp/B0D2JDH2C2) [![Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Black/White/Better Scarlet 8](https://m.media-amazon.com/images/I/31nBmZyOODL.jpg)**Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Black/White/Better Scarlet 8**adidas**$39.13**1,018 rev1mo ago](https://www.amazon.com/dp/B0D2JH6R2P) [![adidas Unisex-Kids Goletto IX Laceless Firm Ground/Multi Ground Soccer White/Black/Lucid Lemon 3](https://m.media-amazon.com/images/I/31VlQ3bt4-L.jpg)**adidas Unisex-Kids Goletto IX Laceless Firm Ground/Multi Ground Soccer White/Black/Lucid Lemon 3**adidas**$27.18**547 rev1mo ago](https://www.amazon.com/dp/B0D2JJPDHL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![PUMA Mens Attacanto Ii Firm GroundArtificial Ground Soccer Cleats - Black - Size 9 M](https://m.media-amazon.com/images/I/313k0LRv-8L.jpg)**PUMA Mens Attacanto Ii Firm GroundArtificial Ground Soccer Cleats - Black - Size 9 M**PUMA**$26.97**1.0★**▲ 44%**](https://www.amazon.com/dp/B0GH2WNVJN) [![adidas Unisex F50 Hyperfast Club Firm Ground/Multi Ground Soccer Cleats Solar Turbo/Core Black/Gold Metallic Men 8 Medium Women 9 Medium](https://m.media-amazon.com/images/I/313KR0zalfL.jpg)**adidas Unisex F50 Hyperfast Club Firm Ground/Multi Ground Soccer Cleats Solar Turbo/Core Black/Gold Metallic Men 8 Medium Women 9 Medium**adidas**$59.71**5.0★**▲ 44%**](https://www.amazon.com/dp/B0FQYB6RCS) [![Puma Mens ATTACANTO Firm Artificial Ground Soccer Cleat Heat Fire-Puma Black 11](https://m.media-amazon.com/images/I/31s-J0k1lJL.jpg)**Puma Mens ATTACANTO Firm Artificial Ground Soccer Cleat Heat Fire-Puma Black 11**PUMA**$32.68**4.5★**▲ 44%**](https://www.amazon.com/dp/B0DQ8T9RXN) [![FEETHING High-Top FG Soccer Cleats Long Studs for Men&Women Breathable Upper Ankle Support Arch Protection Training or Beginners Black Women 7/Men 5.5](https://m.media-amazon.com/images/I/31qLBhihGqL.jpg)**FEETHING High-Top FG Soccer Cleats Long Studs for Men&Women Breathable Upper Ankle Support Arch Protection Training or Beginners Black Women 7/Men 5.5**FEETHING**$35.69**4.8★**▲ 43%**](https://www.amazon.com/dp/B0GLGZYS66) [![PUMA Mens Attacanto II Firm Artificial Ground Soccer Cleats Black-Glowing Red SS26 13 Attacanto Ii Fg/Ag](https://m.media-amazon.com/images/I/313k0LRv-8L.jpg)**PUMA Mens Attacanto II Firm Artificial Ground Soccer Cleats Black-Glowing Red SS26 13 Attacanto Ii Fg/Ag**PUMA**$30.68**4.5★**▲ 43%**](https://www.amazon.com/dp/B0GH2PKD2J)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.

500K300KPrime Day '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**21%

*“The shoes fit nicely”*

**Quality-Overall**16%

*“Quality shoes and I will recommend to others”*

**Comfort-Overall**13%

*“Comfortable and sturdy”*

**Value For Money**11%

*“Good price”*

**Durability**5%

*“The shoe is very durable”*

**Color**4%

*“Color is amazingly bright”*

**Ease Of Use**4%

*“Easy to put on”*

**Grip**3%

*“I did not slip at all”*

**Advertised Vs Actual Product**2%

*“They work as advertised”*

**Exercise/Sports Suitability**2%

*“I can walk”*

### **What buyers complain about **

**Size-Overall**30%

*“Run big”*

**Durability**8%

*“Fell Apart Immediately”*

**Quality-Overall**7%

*“Poor quality”*

**Product Condition**6%

*“Used”*

**Comfort-Overall**3%

*“Uncomfortable for me”*

**Value For Money**3%

*“They look like a much more expensive cleat”*

**Ease Of Use**2%

*“Little tricky to get on”*

**Ease Of Cleaning**2%

*“has a good fit it is worth it for 50 bucks it is very durable just very hard to clean very hard”*

**Pain Relief-Overall**2%

*“afterwards my feet hurt”*

**Material Quality**2%

*“Very cheap material use just bought them a month 1/2 ago”*

### **Top return reasons **

**Size-Overall**39%

**Feet Fit**31%

**Length**12%

**Width**10%

**Advertised Vs Actual Product**2%

**Value For Money**1%

**Comfort-Overall**1%

**Color**1%

**Product Condition**1%

**Quality-Overall**0%