--- title: "smarty pants toy toy story 5 — Niche Verdict: Skip it (25/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/smarty-pants-toy-toy-story-5" last_updated: "2026-07-09T22:30:59.018Z" locale: en meta: description: "a small market ($9K/yr) — smarty pants toy toy story 5 doesn't clear our bar today." "og:description": "a small market ($9K/yr) — smarty pants toy toy story 5 doesn't clear our bar today." "og:title": "smarty pants toy toy story 5 — Niche Verdict: Skip it (25/100) | Amazon United States - Flapen" --- Back to Flapen home # **smarty pants toy toy story 5** **Skip it****25/100 ** a small market ($9K/yr) — smarty pants toy toy story 5 doesn't clear our bar today. **Market/yr** **$9K** **Growth (1y)** **+0.0%** **Products** **12** **Brands** **8** **Sellers** **59** **Price range** **$14.53–$46.44** **Returns** **1.1%** **Rating** **4.7★** **Skip it** Scored 25/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **0** ×0.30 Growth **35** ×0.30 Competition **16** ×0.20 Quality gap **22** ×0.10 Returns **91** ×0.10 ## **Competition** - eKids32% - Disney20% - Loungefly14% - Funko14% - Mattel13% - Simba4% - Other (2 brands)4% The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack. 8 brands and 59 sellers compete here. **Brands** **8 ** **Sellers** **59** **Top 5 brand share** **93%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Toy Story 5 Smarty Pants Silly Sound Maker for Toddlers Fun Toy Story Toys](https://m.media-amazon.com/images/I/31wh9B10lQL.jpg) [**Toy Story 5 Smarty Pants Silly Sound Maker for Toddlers Fun Toy Story Toys**](https://www.amazon.com/dp/B0GYPXXXGS) eKids$23.594.5★2232%—flat 2 ![Loungefly Disney: Pixar - Toy Story 5 - Smarty Pants - Embroidered Smarty Pants Card Holder - 4 Card Slots with a Zippered Compartment Gift for Kids & Adults Collectible Wallets](https://m.media-amazon.com/images/I/41TBV8at0XL.jpg) [**Loungefly Disney: Pixar - Toy Story 5 - Smarty Pants - Embroidered Smarty Pants Card Holder - 4 Card Slots with a Zippered Compartment Gift for Kids & Adults Collectible Wallets**](https://www.amazon.com/dp/B0FX5ZXT2B) Loungefly$26.365.0★114%—flat 3 ![Funko Pop! Disney: Toy Story 5 - Smarty Pants - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display](https://m.media-amazon.com/images/I/41aYV-tK8SL.jpg) [**Funko Pop! Disney: Toy Story 5 - Smarty Pants - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display**](https://www.amazon.com/dp/B0FG3XPZKM) Funko$14.534.9★1214%—flat 4 ![Mattel Disney and Pixar Toy Story 5 Jessie & Figures (Amazon Exclusive)](https://m.media-amazon.com/images/I/516G+g0GgdL.jpg) [**Mattel Disney and Pixar Toy Story 5 Jessie & Figures (Amazon Exclusive)**](https://www.amazon.com/dp/B0FG9161NJ) Mattel$41.324.5★6713%—flat 5 ![Disney Toy Story Boys Short Sleeve T-Shirt and Pants Set for Toddler and Little Kids](https://m.media-amazon.com/images/I/51p76DhVTOL.jpg) [**Disney Toy Story Boys Short Sleeve T-Shirt and Pants Set for Toddler and Little Kids**](https://www.amazon.com/dp/B08CGFZC28) Disney$22.464.7★5447%—flat 6 ![Disney Toy Story Toddler Boys Outfit Set - Two Piece Hoodie Sweatshirt with Buzz Woody and Friends Jogger Pants (Green 5)](https://m.media-amazon.com/images/I/41000qObKQL.jpg) [**Disney Toy Story Toddler Boys Outfit Set - Two Piece Hoodie Sweatshirt with Buzz Woody and Friends Jogger Pants (Green 5)**](https://www.amazon.com/dp/B0FNS21G3B) Disney$19.904.2★125%—flat 7 ![Disney Boys Pajamas 2 Pack Toy Story Woody and Buzz Multicolored 5](https://m.media-amazon.com/images/I/41tn9C5tBoL.jpg) [**Disney Boys Pajamas 2 Pack Toy Story Woody and Buzz Multicolored 5**](https://www.amazon.com/dp/B07HY975XS) Disney$39.124.6★2,0254%—flat 8 ![Disney Pixar Toy Story 5 Smarty Pants Plush - Cuddly Toy (25 cm) from Toy Story Soft Stuffed Toy Gift Idea for Children & Fans from 0 Months](https://m.media-amazon.com/images/I/31aOFecw11L.jpg) [**Disney Pixar Toy Story 5 Smarty Pants Plush - Cuddly Toy (25 cm) from Toy Story Soft Stuffed Toy Gift Idea for Children & Fans from 0 Months**](https://www.amazon.com/dp/B0GT5KR2NV) Simba$46.445.0★14%—flat 9 ![Disney Buzz Lightyear Jacket Little Boy Bomber Coat Toy Story Varsity Jacket Deep Blue Streetwear Snap Button Front Cardigan Sweatshirt Kids Baseball Jackets Varsity Coat Fall Outfits Size 4-5 Years](https://m.media-amazon.com/images/I/41d+ywRRwWL.jpg) [**Disney Buzz Lightyear Jacket Little Boy Bomber Coat Toy Story Varsity Jacket Deep Blue Streetwear Snap Button Front Cardigan Sweatshirt Kids Baseball Jackets Varsity Coat Fall Outfits Size 4-5 Years**](https://www.amazon.com/dp/B0FHWLBFBS) Disney$26.354.6★2923%—flat 10 ![Disney & Pixars Toy Story 5 Smarty Pants Need to Re-Charge T-Shirt](https://m.media-amazon.com/images/I/31sjQvXWO6L.jpg) [**Disney & Pixars Toy Story 5 Smarty Pants Need to Re-Charge T-Shirt**](https://www.amazon.com/dp/B0GVPG4WTR) PIXAR$21.720.0★02%—flat 11 ![Disney Toy Story Boys 2 Piece Long Sleeve Shirt and Pants Set for Toddler and Big Kids](https://m.media-amazon.com/images/I/412jZZ+4XDL.jpg) [**Disney Toy Story Boys 2 Piece Long Sleeve Shirt and Pants Set for Toddler and Big Kids**](https://www.amazon.com/dp/B0DW5D9L2Y) Disney$23.684.7★362%—flat 12 ![Toy Story Woody Sheriff or Buzz Lightyear Toddler & Little Kids T-Shirt Boys & Girls Soft Short Sleeve Graphic Tee Ages 27 (US Age 5 Years Buzz Lightyear)](https://m.media-amazon.com/images/I/41Gx4rUjuBL.jpg) [**Toy Story Woody Sheriff or Buzz Lightyear Toddler & Little Kids T-Shirt Boys & Girls Soft Short Sleeve Graphic Tee Ages 27 (US Age 5 Years Buzz Lightyear)**](https://www.amazon.com/dp/B0GHZW5MW3) Fandom Republic$19.844.8★362%—flat ## **Product shelf** All 12 tracked products in this niche. Top sellersNewestTrending [![Toy Story 5 Smarty Pants Silly Sound Maker for Toddlers Fun Toy Story Toys](https://m.media-amazon.com/images/I/31wh9B10lQL.jpg)**Toy Story 5 Smarty Pants Silly Sound Maker for Toddlers Fun Toy Story Toys** eKids**$23.59**4.5★22 reviews](https://www.amazon.com/dp/B0GYPXXXGS) [![Loungefly Disney: Pixar - Toy Story 5 - Smarty Pants - Embroidered Smarty Pants Card Holder - 4 Card Slots with a Zippered Compartment Gift for Kids & Adults Collectible Wallets](https://m.media-amazon.com/images/I/41TBV8at0XL.jpg)**Loungefly Disney: Pixar - Toy Story 5 - Smarty Pants - Embroidered Smarty Pants Card Holder - 4 Card Slots with a Zippered Compartment Gift for Kids & Adults Collectible Wallets** Loungefly**$26.36**5.0★1 reviews](https://www.amazon.com/dp/B0FX5ZXT2B) [![Funko Pop! Disney: Toy Story 5 - Smarty Pants - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display](https://m.media-amazon.com/images/I/41aYV-tK8SL.jpg)**Funko Pop! Disney: Toy Story 5 - Smarty Pants - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display** Funko**$14.53**4.9★12 reviews](https://www.amazon.com/dp/B0FG3XPZKM) [![Mattel Disney and Pixar Toy Story 5 Jessie & Figures (Amazon Exclusive)](https://m.media-amazon.com/images/I/516G+g0GgdL.jpg)**Mattel Disney and Pixar Toy Story 5 Jessie & Figures (Amazon Exclusive)** Mattel**$41.32**4.5★67 reviews](https://www.amazon.com/dp/B0FG9161NJ) [![Disney Toy Story Boys Short Sleeve T-Shirt and Pants Set for Toddler and Little Kids](https://m.media-amazon.com/images/I/51p76DhVTOL.jpg)**Disney Toy Story Boys Short Sleeve T-Shirt and Pants Set for Toddler and Little Kids** Disney**$22.46**4.7★544 reviews](https://www.amazon.com/dp/B08CGFZC28) [![Disney Toy Story Toddler Boys Outfit Set - Two Piece Hoodie Sweatshirt with Buzz Woody and Friends Jogger Pants (Green 5)](https://m.media-amazon.com/images/I/41000qObKQL.jpg)**Disney Toy Story Toddler Boys Outfit Set - Two Piece Hoodie Sweatshirt with Buzz Woody and Friends Jogger Pants (Green 5)** Disney**$19.90**4.2★12 reviews](https://www.amazon.com/dp/B0FNS21G3B) [![Disney Boys Pajamas 2 Pack Toy Story Woody and Buzz Multicolored 5](https://m.media-amazon.com/images/I/41tn9C5tBoL.jpg)**Disney Boys Pajamas 2 Pack Toy Story Woody and Buzz Multicolored 5** Disney**$39.12**4.6★2,025 reviews](https://www.amazon.com/dp/B07HY975XS) [![Disney Pixar Toy Story 5 Smarty Pants Plush - Cuddly Toy (25 cm) from Toy Story Soft Stuffed Toy Gift Idea for Children & Fans from 0 Months](https://m.media-amazon.com/images/I/31aOFecw11L.jpg)**Disney Pixar Toy Story 5 Smarty Pants Plush - Cuddly Toy (25 cm) from Toy Story Soft Stuffed Toy Gift Idea for Children & Fans from 0 Months** Simba**$46.44**5.0★1 reviews](https://www.amazon.com/dp/B0GT5KR2NV) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Fun/Entertainment Experience**19% *“The toy is fun”* **Quality-Overall**12% *“High quality, durable collectible toy”* **Size-Overall**10% *“Great fit”* **Collectibles**9% *“Collectables”* **Advertised Vs Actual Product**6% *“Exactly as expected”* **Durability**6% *“durable”* **Material Quality**4% *“Material seems to be made of quality products”* **Strength**3% *“Built really well and very sturdy”* **Gifting Purpose**3% *“makes it a nice gift if youre buying for a fan”* **Creativity**3% *“I want the kids to use their imagination”* ### **What buyers complain about ** **Size-Overall**15% *“The playscale version is definitely bigger than this one”* **Value For Money**9% *“A bit expensive for my opinion”* **Functionality-Overall**4% *“sometimes it doesn't seem to detect very well”* **Durability**4% *“Mr. Smarty Pants broke the first day”* **Material Quality**4% *“items received were 100% polyester”* **Advertised Vs Actual Product**4% *“Not as described”* **Noise Level**3% *“things that make a ton of noise usually takes away from their creative play”* **Ease Of Use**3% *“Too Simple For Most Older Children”* **Hard Feel**2% *“Her arms are a bit stiff”* **Audio Quality**2% *“It totally looks like it would make sounds due to the buttons”* #### **Top return reasons**- Size-Overall45% - Quality-Overall14% - Defective Material/Parts9% - Value For Money6% - Advertised Vs Actual Product6% - Material Quality3% - Functionality-Overall3% - Degree Of Motion2% - Shape/Style2% - Thin1%