---
title: "skully cap for men — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/skully-cap-for-men"
last_updated: "2026-07-14T06:23:32.952Z"
locale: en
meta:
  description: "soft demand (-65.0% this quarter) — skully cap for men doesn't clear our bar today."
  "og:description": "soft demand (-65.0% this quarter) — skully cap for men doesn't clear our bar today."
  "og:title": "skully cap for men — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **skully cap for men**

**Skip it**

Soft demand (-65.0% this quarter) — this niche doesn't clear our bar today.

Market size 36Growth 0Conversion 10Competition 81Returns 65Price range 86Avg price 95Brand share 47Review moat 29Quality gap 24

**Avg price**

**Incredible****$40.35**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.86–$82.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Returns**

**Good****2.4%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$178K**

$178K/yr · 566K searches

**Review moat**

**Okay****3,553.66**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-65.0%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

**Brands**

**21 **▲rising

**Sellers**

**48**

**Top-5 brand share**

**77%**

**Open market**

**20%**

- Arc'teryx58% - Oakley6% - Pooyikoi4% - Taowave4% - SENMAY4% - The North Face3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5K6%$11K9%$16K12%$21K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 47 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Arcteryx Bird Head Toque Unisex | Our Classic Winter Toque | Mantis/Arctic Silk One Size](https://m.media-amazon.com/images/I/31iQPCbAXgL.jpg)**Arcteryx Bird Head Toque Unisex | Our Classic Winter Toque | Mantis/Arctic Silk One Size**Arc'teryx**$58.20**4.6★150 rev](https://www.amazon.com/dp/B0FBYTWJPK) [2![Arcteryx Grotto Toque Unisex | Winter Toque Made from Recycled Polyester | Habitat/Black One Size](https://m.media-amazon.com/images/I/41j9w9ppOjL.jpg)**Arcteryx Grotto Toque Unisex | Winter Toque Made from Recycled Polyester | Habitat/Black One Size**Arc'teryx**$59.27**4.5★24 rev](https://www.amazon.com/dp/B0FBYTW6FX) [3![Arcteryx Grotto Toque Unisex | Winter Toque Made from Recycled Polyester | Moondrop/Mallow One Size](https://m.media-amazon.com/images/I/31xUWJaOfOL.jpg)**Arcteryx Grotto Toque Unisex | Winter Toque Made from Recycled Polyester | Moondrop/Mallow One Size**Arc'teryx**$58.41**5.0★3 rev](https://www.amazon.com/dp/B0FBZ3SX6Y) [4![Oakley Mens Tactical Beanie Worn Olive One Size](https://m.media-amazon.com/images/I/41fEGKfTfeL.jpg)**Oakley Mens Tactical Beanie Worn Olive One Size**Oakley**$28.49**4.7★315 rev](https://www.amazon.com/dp/B00TS484Y8) [5![Pooyikoi Y2K Gothic Spider Pattern Wool Acrylic Knitted Hat Women Beanie Winter Warm Beanies Men Casual Skullies Outdoor Black](https://m.media-amazon.com/images/I/415449UQupL.jpg)**Pooyikoi Y2K Gothic Spider Pattern Wool Acrylic Knitted Hat Women Beanie Winter Warm Beanies Men Casual Skullies Outdoor Black**Pooyikoi**$8.06**4.5★916 rev](https://www.amazon.com/dp/B0BQ8ZG6XS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Arcteryx Sinsolo Bucket Hat Unisex | Ultralight Breathable Hiking Bucket Hat | Dark Stratus Small Medium](https://m.media-amazon.com/images/I/41DOUkQxnzL.jpg)**Arcteryx Sinsolo Bucket Hat Unisex | Ultralight Breathable Hiking Bucket Hat | Dark Stratus Small Medium**Arc'teryx**$80.02**19 rev4mo ago](https://www.amazon.com/dp/B0GDK9HWMR) [![Oakley Mens Ellipse Graphic Beanie Black/Grey One Size](https://m.media-amazon.com/images/I/51+tssB4CRL.jpg)**Oakley Mens Ellipse Graphic Beanie Black/Grey One Size**Beanies**$45.28**1 rev4mo ago](https://www.amazon.com/dp/B0GQ26J6MG) [![Landscape Beanie Ice Blue](https://m.media-amazon.com/images/I/31oa-GobJEL.jpg)**Landscape Beanie Ice Blue**Tilley**$35.42**1 rev6mo ago](https://www.amazon.com/dp/B0G7KFQ527) [![Arcteryx Ribbed Toque | Warm Wool-Blend Toque for Winter Hiking | Mars/Dynasty One Size](https://m.media-amazon.com/images/I/41AxfSy-pTL.jpg)**Arcteryx Ribbed Toque | Warm Wool-Blend Toque for Winter Hiking | Mars/Dynasty One Size**Arc'teryx**$62.03**6 rev9mo ago](https://www.amazon.com/dp/B0FFKQC7DG) [![Spyder Mens Reversible Slouch Beanie Polar One Size](https://m.media-amazon.com/images/I/41HwJrE4iyL.jpg)**Spyder Mens Reversible Slouch Beanie Polar One Size**Spyder**$16.36**47 rev10mo ago](https://www.amazon.com/dp/B0FPPXG4P7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Arcteryx Sinsolo Bucket Hat Unisex | Ultralight Breathable Hiking Bucket Hat | Dark Stratus Small Medium](https://m.media-amazon.com/images/I/41DOUkQxnzL.jpg)**Arcteryx Sinsolo Bucket Hat Unisex | Ultralight Breathable Hiking Bucket Hat | Dark Stratus Small Medium**Arc'teryx**$80.02**4.3★**▲ 141%**](https://www.amazon.com/dp/B0GDK9HWMR) [![Arcteryx Silex Cap Unisex 24K Black Large/X-Large](https://m.media-amazon.com/images/I/41DNjNg2BhL.jpg)**Arcteryx Silex Cap Unisex 24K Black Large/X-Large**Arc'teryx**$58.53**5.0★**▲ 137%**](https://www.amazon.com/dp/B0FBZ8B1XL) [![Arcteryx Sinsolo Bandana Unisex | For Sun Conscious Climbers Hikers and Runners | Mantis One Size](https://m.media-amazon.com/images/I/31M-6hJ8yVL.jpg)**Arcteryx Sinsolo Bandana Unisex | For Sun Conscious Climbers Hikers and Runners | Mantis One Size**Arc'teryx**$39.35**5.0★**▲ 137%**](https://www.amazon.com/dp/B0FBYTWWF1) [![Arcteryx Sinsola Shade Hat Unisex | Light Breathable Wide Brim Hiking Hat | Habitat Small Medium](https://m.media-amazon.com/images/I/31gbrPyNlDL.jpg)**Arcteryx Sinsola Shade Hat Unisex | Light Breathable Wide Brim Hiking Hat | Habitat Small Medium**Arc'teryx**$82.45**4.5★**▲ 136%**](https://www.amazon.com/dp/B0FBZ3RXLH) [![Arcteryx Silex Cap Unisex | Lightweight Durable Cap with a Relaxed Fit | Forage Large X-Large](https://m.media-amazon.com/images/I/31XU6Y0LEDL.jpg)**Arcteryx Silex Cap Unisex | Lightweight Durable Cap with a Relaxed Fit | Forage Large X-Large**Arc'teryx**$51.01**5.0★**▲ 136%**](https://www.amazon.com/dp/B0FBZH2KJH)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -65.0% search growth over the last 90 days.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, May, Nov, Dec · busiest ÷ quietest = 16.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Warmth**22%

*“Keeps me warm”*

**Size-Overall**22%

*“Fits good”*

**Quality-Overall**16%

*“Amazing quality”*

**Comfort-Overall**6%

*“Comfortable”*

**Value For Money**4%

*“Good price”*

**Weight Light**3%

*“Lightweight beanie”*

**Material Quality**2%

*“the material is nice and soft”*

**Color**2%

*“the color was very cute”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Soft Feel**2%

*“Comofortable and soft, easy to wash”*

### **What buyers complain about **

**Size-Overall**19%

*“runs a bit small”*

**Quality-Overall**17%

*“Could be Lower quality”*

**Value For Money**6%

*“Could have been cheaper”*

**Thickness**4%

*“not very thick”*

**Length**4%

*“its way too long”*

**Product Condition**4%

*“Used. Product came used. Covered in hair and fuzz right out of the box.”*

**Color**3%

*“I wanted the grey one”*

**Comfort-Overall**3%

*“Didn't happen the one I received was tight and uncomfortable”*

**Smell**2%

*“stinky”*

**Pilling/Linting**2%

*“the fabric started to become pilly”*

### **Top return reasons **

**Size-Overall**67%

**Material Quality**5%

**Thin**4%

**Length**4%

**Color**4%

**Advertised Vs Actual Product**3%

**Value For Money**3%

**Shape/Style**2%

**Quality-Overall**1%

**Product Condition**1%