---
title: "skull necklace — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/skull-necklace"
last_updated: "2026-07-14T02:12:20.439Z"
locale: en
meta:
  description: "a small market ($49K/yr) — skull necklace doesn't clear our bar today."
  "og:description": "a small market ($49K/yr) — skull necklace doesn't clear our bar today."
  "og:title": "skull necklace — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **skull necklace**

**Skip it**

A small market ($49K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 20Conversion 14Competition 53Returns 41Price range 80Avg price 77Brand share 78Review moat 82Quality gap 67

**Review moat**

**Great****350.81**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$4.94–$59.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$15.99**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****4.1%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-9.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$49K**

$49K/yr · 284K searches

## **Competition**

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**27 **▼falling

**Sellers**

**30**

**Top-5 brand share**

**57%**

**Open market**

**38%**

- Spooktacular Creations16% - Eigso12% - GAVU11% - KNITUKL10% - Fuqimanman20207% - Caiyao5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$5K15%$7K20%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Spooktacular Creations Halloween Pirate Coin Necklace Pirate Skull Necklace Accessories for Men Women Halloween Cosplay Pirates Costume Halloween Dress Up Party Favors](https://m.media-amazon.com/images/I/51Ug7kWJuSL.jpg)**Spooktacular Creations Halloween Pirate Coin Necklace Pirate Skull Necklace Accessories for Men Women Halloween Cosplay Pirates Costume Halloween Dress Up Party Favors**Spooktacular Creations**$9.75**4.7★682 rev](https://www.amazon.com/dp/B0C9HS5GKQ) [2![Eigso 6 Pcs Leather Bracelet Braided Wide Wristband Women Men Punk Rock Jewelry Skull](https://m.media-amazon.com/images/I/51+pfwVXkAL.jpg)**Eigso 6 Pcs Leather Bracelet Braided Wide Wristband Women Men Punk Rock Jewelry Skull**Eigso**$10.63**4.4★1,438 rev](https://www.amazon.com/dp/B07DFFXXTG) [3![GAVU Mens Gothic Skull Matte Onyx Hematite Stone Beaded Necklace Skull Necklace for Men](https://m.media-amazon.com/images/I/21urbTIoSNL.jpg)**GAVU Mens Gothic Skull Matte Onyx Hematite Stone Beaded Necklace Skull Necklace for Men**GAVU**$24.09**4.4★112 rev](https://www.amazon.com/dp/B0BRZ2L8DX) [4![KNITUKL Skull Necklace for Men Silver Cross Chain Stainless Steel Pendant for Women Goth Necklace Gothic Christian Jewelry (P2)](https://m.media-amazon.com/images/I/41oIPIHul+L.jpg)**KNITUKL Skull Necklace for Men Silver Cross Chain Stainless Steel Pendant for Women Goth Necklace Gothic Christian Jewelry (P2)**KNITUKL**$4.94**4.1★4 rev](https://www.amazon.com/dp/B0FCCKJ4HQ) [5![Caiyao 2Pcs Punk Gothic Love Heart Ghost Skull Skeleton Snake Serpent Pendant Necklace Set for Women Men Friend Mutual Attract Couple Matching Necklace Halloween Jewelry Birthday Gift-P skull-1](https://m.media-amazon.com/images/I/41ElYOF2EAL.jpg)**Caiyao 2Pcs Punk Gothic Love Heart Ghost Skull Skeleton Snake Serpent Pendant Necklace Set for Women Men Friend Mutual Attract Couple Matching Necklace Halloween Jewelry Birthday Gift-P skull-1**Caiyao**$7.08**4.2★605 rev](https://www.amazon.com/dp/B0CF8GVRHJ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Skull Necklace with Bone Chain Vintage Gold and Silver Skeleton Pendant Choker Gothic Statement Jewelry Halloween Costume Accessories (Vintage Silver)](https://m.media-amazon.com/images/I/41IYE9UXSuL.jpg)**Skull Necklace with Bone Chain Vintage Gold and Silver Skeleton Pendant Choker Gothic Statement Jewelry Halloween Costume Accessories (Vintage Silver)**Generic**$12.52**4 rev5mo ago](https://www.amazon.com/dp/B0GH78YK6N) [![Gothic Vampire Mystery Jewelry Jar 30PCS Red & Black Necklaces Rings & Earrings in Horror Skull Jar Lolita Witchy Jewelry Set Spooky Season Accessories Unique Dark Theme Romantic Present for Women Valentines Day Birthday & Party Favor](https://m.media-amazon.com/images/I/51AZssqzDUL.jpg)**Gothic Vampire Mystery Jewelry Jar 30PCS Red & Black Necklaces Rings & Earrings in Horror Skull Jar Lolita Witchy Jewelry Set Spooky Season Accessories Unique Dark Theme Romantic Present for Women Valentines Day Birthday & Party Favor**MINGRI**$30.00**235 rev8mo ago](https://www.amazon.com/dp/B0FX9NM6K4) [![IXDEAXLY Punk Stainless Steel Skull Linked Chain Necklace Skull Finger bones Jewelry for Men and Women-Style B](https://m.media-amazon.com/images/I/31X7wU6XTLL.jpg)**IXDEAXLY Punk Stainless Steel Skull Linked Chain Necklace Skull Finger bones Jewelry for Men and Women-Style B**IXDEAXLY**$8.42**5 rev10mo ago](https://www.amazon.com/dp/B0FR2BZSX9) [![KNITUKL Skull Necklace for Men Silver Cross Chain Stainless Steel Pendant for Women Goth Necklace Gothic Christian Jewelry (P2)](https://m.media-amazon.com/images/I/41oIPIHul+L.jpg)**KNITUKL Skull Necklace for Men Silver Cross Chain Stainless Steel Pendant for Women Goth Necklace Gothic Christian Jewelry (P2)**KNITUKL**$4.94**4 rev1y ago](https://www.amazon.com/dp/B0FCCKJ4HQ) [![KNITUKL Skull Necklace for Men Silver Cross Chain Stainless Steel Pendant for Women Goth Necklace Gothic Christian Jewelry (P1)](https://m.media-amazon.com/images/I/41L1k-MKZ+L.jpg)**KNITUKL Skull Necklace for Men Silver Cross Chain Stainless Steel Pendant for Women Goth Necklace Gothic Christian Jewelry (P1)**KNITUKL**$5.87**4 rev1y ago](https://www.amazon.com/dp/B0FCCHZZH3)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![KNITUKL Skull Necklace for Men Silver Cross Chain Stainless Steel Pendant for Women Goth Necklace Gothic Christian Jewelry (P1)](https://m.media-amazon.com/images/I/41L1k-MKZ+L.jpg)**KNITUKL Skull Necklace for Men Silver Cross Chain Stainless Steel Pendant for Women Goth Necklace Gothic Christian Jewelry (P1)**KNITUKL**$5.87**4.1★**▲ 145%**](https://www.amazon.com/dp/B0FCCHZZH3) [![KNITUKL Skull Necklace for Men Silver Cross Chain Stainless Steel Pendant for Women Goth Necklace Gothic Christian Jewelry (P2)](https://m.media-amazon.com/images/I/41oIPIHul+L.jpg)**KNITUKL Skull Necklace for Men Silver Cross Chain Stainless Steel Pendant for Women Goth Necklace Gothic Christian Jewelry (P2)**KNITUKL**$4.94**4.1★**▲ 143%**](https://www.amazon.com/dp/B0FCCKJ4HQ) [![Bestyle Stainless Steel Skull Choker Necklace 9mm Thick Heavy Thorns Iron Chain Necklace Unisex Hip-hop Harajuku Punk Gothic Cuban Chain Necklace for Men Women 20 inch](https://m.media-amazon.com/images/I/41qn8jbEfUL.jpg)**Bestyle Stainless Steel Skull Choker Necklace 9mm Thick Heavy Thorns Iron Chain Necklace Unisex Hip-hop Harajuku Punk Gothic Cuban Chain Necklace for Men Women 20 inch**Bestyle**$33.07**4.6★**▲ 138%**](https://www.amazon.com/dp/B0BM3FVQ5L) [![Pingyongchang Vintage Pirate Multilevel Skull Tassel Charm Necklace and Fashion Jewelry Skull Bracelet - Set 1](https://m.media-amazon.com/images/I/41jaFbPsCkL.jpg)**Pingyongchang Vintage Pirate Multilevel Skull Tassel Charm Necklace and Fashion Jewelry Skull Bracelet - Set 1**Pingyongchang**$8.29**4.2★**▲ 133%**](https://www.amazon.com/dp/B0CF9KMPBS) [![Gothic Vampire Mystery Jewelry Jar 30PCS Red & Black Necklaces Rings & Earrings in Horror Skull Jar Lolita Witchy Jewelry Set Spooky Season Accessories Unique Dark Theme Romantic Present for Women Valentines Day Birthday & Party Favor](https://m.media-amazon.com/images/I/51AZssqzDUL.jpg)**Gothic Vampire Mystery Jewelry Jar 30PCS Red & Black Necklaces Rings & Earrings in Horror Skull Jar Lolita Witchy Jewelry Set Spooky Season Accessories Unique Dark Theme Romantic Present for Women Valentines Day Birthday & Party Favor**MINGRI**$30.00**4.0★**▲ 125%**](https://www.amazon.com/dp/B0FX9NM6K4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.

12K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**30%

*“Good quality”*

**Chain/Key Quality**16%

*“Solid quality, comes with a decent chain”*

**Value For Money**15%

*“Great value”*

**Weight Heavy**5%

*“Very heavy well made pirate medallion”*

**Durability**4%

*“Fits great and very durable”*

**Color**4%

*“Dark, Fun, and Totally Addictive Unboxing Experience”*

**Advertised Vs Actual Product**4%

*“Just as expected”*

**Design-Overall**3%

*“Love the design”*

**Size-Overall**3%

*“Fits great”*

**Stitch/Finish/Polish**3%

*“great details the cord is decent to it got a nice waxy finish that will keep it from fraying if you get it wet”*

### **What buyers complain about **

**Quality-Overall**21%

*“It was cheaply made no good items”*

**Size-Overall**20%

*“It is a bit short”*

**Durability**11%

*“nope, after one month”*

**Chain/Key Quality**7%

*“chain came broken”*

**Weight Heavy**6%

*“The medallion is heavier”*

**Value For Money**6%

*“It is perhaps expensive”*

**Ease Of Use**3%

*“So annoying to get on and off”*

**Strap/String Quality**2%

*“the strings started to rip”*

### **Top return reasons **

**Size-Overall**38%

**Quality-Overall**11%

**Advertised Vs Actual Product**9%

**Value For Money**8%

**Defective Material/Parts**6%

**Wrist Fit**5%

**Neck Fit**4%

**Chain/Key Quality**4%

**Material Quality**3%

**Metal Authenticity**3%