---
title: "skull earrings — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/skull-earrings"
last_updated: "2026-07-14T06:23:36.527Z"
locale: en
meta:
  description: "a small market ($20K/yr) — skull earrings doesn't clear our bar today."
  "og:description": "a small market ($20K/yr) — skull earrings doesn't clear our bar today."
  "og:title": "skull earrings — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **skull earrings**

**Skip it**

A small market ($20K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 23Conversion 8Competition 59Returns 74Price range 64Avg price 70Brand share 79Review moat 74Quality gap 47

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****530.38**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Good****$14.44**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.53–$33.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-3.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$20K**

$20K/yr · 205K searches

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**22 **▼falling

**Sellers**

**30**

**Top-5 brand share**

**56%**

**Open market**

**37%**

- BONSNY19% - Betsey Johnson11% - PUNKYOUTH9% - FLYUN8% - PINK TOWN8% - EVBEA7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$97610%$2K15%$3K20%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Bonsny Acrylic Drop Dangle Halloween Rose Flower Skeleton Skull Earrings Punk Jewelry For Women Gift](https://m.media-amazon.com/images/I/51yb4WnvRRL.jpg)**Bonsny Acrylic Drop Dangle Halloween Rose Flower Skeleton Skull Earrings Punk Jewelry For Women Gift**BONSNY**$5.94**4.4★366 rev](https://www.amazon.com/dp/B07WJHJRJ4) [2![FLYUN 6Pairs Easter Skull Mens Earrings for Men Flat Back Faux Fake Gauges Earring 10MM Jewelry Studs with Screw Backs (Black)](https://m.media-amazon.com/images/I/51NfpUkITrL.jpg)**FLYUN 6Pairs Easter Skull Mens Earrings for Men Flat Back Faux Fake Gauges Earring 10MM Jewelry Studs with Screw Backs (Black)**FLYUN**$19.75**4.5★678 rev](https://www.amazon.com/dp/B07T88TWTL) [3![Gothic Halloween Cameo Earrings Vintage Crystal Glass Witch/Raven/Bat/Tree Dangle Earring Punk Style Dark Earrings Goth Victorian Earring Halloween Jewelry for Women (Black Raven)](https://m.media-amazon.com/images/I/41kPRuXOSRL.jpg)**Gothic Halloween Cameo Earrings Vintage Crystal Glass Witch/Raven/Bat/Tree Dangle Earring Punk Style Dark Earrings Goth Victorian Earring Halloween Jewelry for Women (Black Raven)**PINK TOWN**$6.71**4.5★124 rev](https://www.amazon.com/dp/B0DCNPRM71) [4![EVBEA Cute Skull Studs Women Gothic Cool Skeleton Jewelry Candy Earrings for Women (203 pl)](https://m.media-amazon.com/images/I/41EALp3a9xL.jpg)**EVBEA Cute Skull Studs Women Gothic Cool Skeleton Jewelry Candy Earrings for Women (203 pl)**EVBEA**$9.79**4.4★631 rev](https://www.amazon.com/dp/B075F33KM4) [5![Betsey Johnson Womens Evil Eye Linear Earrings](https://m.media-amazon.com/images/I/414VWP20uqL.jpg)**Betsey Johnson Womens Evil Eye Linear Earrings**Betsey Johnson**$33.86**4.6★507 rev](https://www.amazon.com/dp/B0CHLLM24Q)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![PUNKYOUTH Gothic Punk Skull Hoop Earrings 18G 1mm Piercing Jewelry Vintage Cool Biker Rock Skeleton Bone Mismatched Sun Moon Huggie Dangle For Women Men Statement Daily Wear Gift Accessories](https://m.media-amazon.com/images/I/31NdBiSe8tL.jpg)**PUNKYOUTH Gothic Punk Skull Hoop Earrings 18G 1mm Piercing Jewelry Vintage Cool Biker Rock Skeleton Bone Mismatched Sun Moon Huggie Dangle For Women Men Statement Daily Wear Gift Accessories**PUNKYOUTH**$30.45**7 rev3mo ago](https://www.amazon.com/dp/B0GT928C9F) [![PUNKYOUTH Gothic Punk Skull Hoop Earrings 18G 1mm Piercing Jewelry Vintage Cool Biker Rock Skeleton Bone Mismatched Sun Moon Huggie Dangle For Women Men Statement Daily Wear Gift Accessories](https://m.media-amazon.com/images/I/31+35tYAoWL.jpg)**PUNKYOUTH Gothic Punk Skull Hoop Earrings 18G 1mm Piercing Jewelry Vintage Cool Biker Rock Skeleton Bone Mismatched Sun Moon Huggie Dangle For Women Men Statement Daily Wear Gift Accessories**PUNKYOUTH**$29.20**7 rev3mo ago](https://www.amazon.com/dp/B0GT8XKRP2) [![PUNKYOUTH Gothic Stag Skull Earrings 18G Antler Deer Drop Hoop Earrings for Women Men Christmas Punk Style Alternative Earring Jewelry with 925 Silver Post](https://m.media-amazon.com/images/I/31y9TQwTJxL.jpg)**PUNKYOUTH Gothic Stag Skull Earrings 18G Antler Deer Drop Hoop Earrings for Women Men Christmas Punk Style Alternative Earring Jewelry with 925 Silver Post**PUNKYOUTH**$29.71**9 rev8mo ago](https://www.amazon.com/dp/B0FXG3QL56) [![Aissmmeio Punk Cute Skull Studs Womens Gothic Cool Statement Skeleton Jewelry Candy Skull Earrings Halloween Jewelry 1 pair -rose gold](https://m.media-amazon.com/images/I/31tq4Cv5NFL.jpg)**Aissmmeio Punk Cute Skull Studs Womens Gothic Cool Statement Skeleton Jewelry Candy Skull Earrings Halloween Jewelry 1 pair -rose gold**Aissmmeio**$4.53**3 rev9mo ago](https://www.amazon.com/dp/B0FTZ8H8SV) [![Halloween Earrings Skeleton Skull Dangle BOO Ghost Witch Tassel Terror Knife Earrings (Skull)](https://m.media-amazon.com/images/I/31CDo4-UqmL.jpg)**Halloween Earrings Skeleton Skull Dangle BOO Ghost Witch Tassel Terror Knife Earrings (Skull)**EFANFLO**$5.52**191 rev12mo ago](https://www.amazon.com/dp/B0FHPHV2LR)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![PUNKYOUTH Gothic Punk Skull Hoop Earrings 18G 1mm Piercing Jewelry Vintage Cool Biker Rock Skeleton Bone Mismatched Sun Moon Huggie Dangle For Women Men Statement Daily Wear Gift Accessories](https://m.media-amazon.com/images/I/31NdBiSe8tL.jpg)**PUNKYOUTH Gothic Punk Skull Hoop Earrings 18G 1mm Piercing Jewelry Vintage Cool Biker Rock Skeleton Bone Mismatched Sun Moon Huggie Dangle For Women Men Statement Daily Wear Gift Accessories**PUNKYOUTH**$30.45**4.4★**▲ 204%**](https://www.amazon.com/dp/B0GT928C9F) [![PUNKYOUTH Gothic Punk Skull Hoop Earrings 18G 1mm Piercing Jewelry Vintage Cool Biker Rock Skeleton Bone Mismatched Sun Moon Huggie Dangle For Women Men Statement Daily Wear Gift Accessories](https://m.media-amazon.com/images/I/31+35tYAoWL.jpg)**PUNKYOUTH Gothic Punk Skull Hoop Earrings 18G 1mm Piercing Jewelry Vintage Cool Biker Rock Skeleton Bone Mismatched Sun Moon Huggie Dangle For Women Men Statement Daily Wear Gift Accessories**PUNKYOUTH**$29.20**4.4★**▲ 203%**](https://www.amazon.com/dp/B0GT8XKRP2) [![Betsey Johnson Womens Evil Eye Linear Earrings](https://m.media-amazon.com/images/I/414VWP20uqL.jpg)**Betsey Johnson Womens Evil Eye Linear Earrings**Betsey Johnson**$33.86**4.6★**▲ 196%**](https://www.amazon.com/dp/B0CHLLM24Q) [![Aissmmeio Punk Cute Skull Studs Womens Gothic Cool Statement Skeleton Jewelry Candy Skull Earrings Halloween Jewelry 1 pair -rose gold](https://m.media-amazon.com/images/I/31tq4Cv5NFL.jpg)**Aissmmeio Punk Cute Skull Studs Womens Gothic Cool Statement Skeleton Jewelry Candy Skull Earrings Halloween Jewelry 1 pair -rose gold**Aissmmeio**$4.53**5.0★**▲ 143%**](https://www.amazon.com/dp/B0FTZ8H8SV) [![FLYUN 6Pairs Easter Skull Mens Earrings for Men Flat Back Faux Fake Gauges Earring 10MM Jewelry Studs with Screw Backs (Black)](https://m.media-amazon.com/images/I/51NfpUkITrL.jpg)**FLYUN 6Pairs Easter Skull Mens Earrings for Men Flat Back Faux Fake Gauges Earring 10MM Jewelry Studs with Screw Backs (Black)**FLYUN**$19.75**4.5★**▲ 108%**](https://www.amazon.com/dp/B07T88TWTL)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 6.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“Very nice, solid construction and love the variety”*

**Size-Overall**10%

*“They fit perfect”*

**Ease Of Use**8%

*“are easy to use”*

**Value For Money**7%

*“Nice value”*

**Weight Light**6%

*“Not too heavy”*

**Advertised Vs Actual Product**5%

*“just as discribed”*

**Durability**5%

*“They are very durable”*

**Strength**5%

*“Cute and sturdy”*

**Color**4%

*“Colorful and unique”*

**Comfort-Overall**4%

*“Super comfortable”*

### **What buyers complain about **

**Size-Overall**17%

*“Too small”*

**Weight Heavy**17%

*“They actually look heavier than they are”*

**Fastener Quality**11%

*“Poorly designed clasps”*

**Quality-Overall**9%

*“cheap”*

**Adhesion/Stickiness**4%

*“they stick straight out from the post instead of laying flat against the ear”*

**Advertised Vs Actual Product**4%

*“It wasnt what was listed on the description”*

**Functionality-Overall**4%

*“only one is useful”*

**Durability**4%

*“most of them broke :/ only good for short times”*

**Hard Feel**2%

*“Hard pass”*

**Allergies**2%

*“I have issues with a lot of earrings due to being allergic to nickel”*

### **Top return reasons **

**Size-Overall**45%

**Quality-Overall**12%

**Advertised Vs Actual Product**8%

**Weight Heavy**4%

**Shape/Style**4%

**Metal Authenticity**4%

**Defective Material/Parts**4%

**Fastener Quality**3%

**Material Quality**2%

**Color**2%