---
title: "skull cap football — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/skull-cap-football"
last_updated: "2026-07-14T01:15:47.750Z"
locale: en
meta:
  description: "soft demand (-1.8% this quarter) — skull cap football doesn't clear our bar today."
  "og:description": "soft demand (-1.8% this quarter) — skull cap football doesn't clear our bar today."
  "og:title": "skull cap football — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **skull cap football**

**Skip it**

Soft demand (-1.8% this quarter) — this niche doesn't clear our bar today.

Market size 30Growth 24Conversion 46Competition 53Returns 73Price range 73Avg price 84Brand share 28Review moat 57Quality gap 43

**Avg price**

**Great****$18.51**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.1%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$9.01–$30.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,221.84**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$136K**

$136K/yr · 198K searches

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-1.8%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▲rising

**Sellers**

**64**

**Top-5 brand share**

**88%**

**Open market**

**9%**

- Under Armour53% - Battle22% - THINDUST7% - EIBLSEEK4% - MELASA3% - New Balance3% - Open — no brand owns it (6 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$7K10%$14K15%$20K20%$27K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Battle Sports Pro Athletic Skull Cap Moisture-Wicking Ventilated Elastic Band (US Alpha One Size Black)](https://m.media-amazon.com/images/I/31YeI0wRQKL.jpg)**Battle Sports Pro Athletic Skull Cap Moisture-Wicking Ventilated Elastic Band (US Alpha One Size Black)**Battle**$17.69**4.7★353 rev](https://www.amazon.com/dp/B0F38LMYWN) [2![Under Armour Mens Storm Velocity Beanie (001) Black/Black/Reflective One Size Fits Most](https://m.media-amazon.com/images/I/31n-qRkQHIL.jpg)**Under Armour Mens Storm Velocity Beanie (001) Black/Black/Reflective One Size Fits Most**Under Armour**$23.05**4.7★5,367 rev](https://www.amazon.com/dp/B0BGWH2FDM) [3![Under Armour Unisex Football Skull & Wave Cap Cooling Helmet & Hair Cap with 4-Way Stretch & Elastic Fabric OSFA Black](https://m.media-amazon.com/images/I/41PtJ90bN3L.jpg)**Under Armour Unisex Football Skull & Wave Cap Cooling Helmet & Hair Cap with 4-Way Stretch & Elastic Fabric OSFA Black**Under Armour**$17.78**4.3★1,416 rev](https://www.amazon.com/dp/B09XCV2FP4) [4![Under Armour Mens Original Skull Wrap  Black (001)/White One Size Fits Most](https://m.media-amazon.com/images/I/51cTtF4xU0L.jpg)**Under Armour Mens Original Skull Wrap Black (001)/White One Size Fits Most**Under Armour**$17.49**4.6★82 rev](https://www.amazon.com/dp/B08NWM4CBR) [5![Under Armour Mens Storm Beanie (025) Castlerock / / Black One Size Fits Most](https://m.media-amazon.com/images/I/31J5XN80r8L.jpg)**Under Armour Mens Storm Beanie (025) Castlerock / / Black One Size Fits Most**Under Armour**$21.14**4.6★201 rev](https://www.amazon.com/dp/B0CJW8N659)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![LONGLONG 2 Pack Cooling Skull Caps - Lightweight Under Cap Breathable Mesh Helmet Liner for Motorcycle Cycling Running](https://m.media-amazon.com/images/I/31xW-ce5BsL.jpg)**LONGLONG 2 Pack Cooling Skull Caps - Lightweight Under Cap Breathable Mesh Helmet Liner for Motorcycle Cycling Running**LONGLONG**$15.16**49 rev3mo ago](https://www.amazon.com/dp/B0GH7FR6C5) [![THINDUST 3Pcs Camo Breathable Mesh Skull Cap Cooling MoistureWicking Motorcycle Cycling Helmet Liner Hard Hat for Men Women](https://m.media-amazon.com/images/I/412DQDbJ6QL.jpg)**THINDUST 3Pcs Camo Breathable Mesh Skull Cap Cooling MoistureWicking Motorcycle Cycling Helmet Liner Hard Hat for Men Women**THINDUST**$15.14**86 rev4mo ago](https://www.amazon.com/dp/B0GHDT3WZ8) [![QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling](https://m.media-amazon.com/images/I/31Irluu9lmL.jpg)**QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling**QINGLONGLIN**$15.09**166 rev5mo ago](https://www.amazon.com/dp/B0GHF67NGP) [![Nxtrnd Football Skull Cap Lightweight & Breathable Beanie Helmet Liner White](https://m.media-amazon.com/images/I/21S6RDP6-pL.jpg)**Nxtrnd Football Skull Cap Lightweight & Breathable Beanie Helmet Liner White**NXT NXTRND**$19.96**31 rev8mo ago](https://www.amazon.com/dp/B0FYQQFHW8) [![3Pcs Breathable Mesh Skull Caps for Men Women Quick Dry Lightweight Sweat Under Helmet Liner Battle Hair Cap Cooling Cycling Moto Sports Football Beanie](https://m.media-amazon.com/images/I/41+hsww3EQL.jpg)**3Pcs Breathable Mesh Skull Caps for Men Women Quick Dry Lightweight Sweat Under Helmet Liner Battle Hair Cap Cooling Cycling Moto Sports Football Beanie**EIBLSEEK**$15.38**100 rev9mo ago](https://www.amazon.com/dp/B0FRXRQ9C6)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling](https://m.media-amazon.com/images/I/31Irluu9lmL.jpg)**QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling**QINGLONGLIN**$15.09**4.6★**▲ 181%**](https://www.amazon.com/dp/B0GHF67NGP) [![LONGLONG 2 Pack Cooling Skull Caps - Lightweight Under Cap Breathable Mesh Helmet Liner for Motorcycle Cycling Running](https://m.media-amazon.com/images/I/31xW-ce5BsL.jpg)**LONGLONG 2 Pack Cooling Skull Caps - Lightweight Under Cap Breathable Mesh Helmet Liner for Motorcycle Cycling Running**LONGLONG**$15.16**3.9★**▲ 181%**](https://www.amazon.com/dp/B0GH7FR6C5) [![Nxtrnd Football Skull Cap Lightweight & Breathable Beanie Helmet Liner White](https://m.media-amazon.com/images/I/21S6RDP6-pL.jpg)**Nxtrnd Football Skull Cap Lightweight & Breathable Beanie Helmet Liner White**NXT NXTRND**$19.96**4.5★**▲ 180%**](https://www.amazon.com/dp/B0FYQQFHW8) [![THINDUST 3Pcs Camo Breathable Mesh Skull Cap Cooling MoistureWicking Motorcycle Cycling Helmet Liner Hard Hat for Men Women](https://m.media-amazon.com/images/I/412DQDbJ6QL.jpg)**THINDUST 3Pcs Camo Breathable Mesh Skull Cap Cooling MoistureWicking Motorcycle Cycling Helmet Liner Hard Hat for Men Women**THINDUST**$15.14**4.6★**▲ 173%**](https://www.amazon.com/dp/B0GHDT3WZ8) [![3Pcs Breathable Mesh Skull Caps for Men Women Quick Dry Lightweight Sweat Under Helmet Liner Battle Hair Cap Cooling Cycling Moto Sports Football Beanie](https://m.media-amazon.com/images/I/41+hsww3EQL.jpg)**3Pcs Breathable Mesh Skull Caps for Men Women Quick Dry Lightweight Sweat Under Helmet Liner Battle Hair Cap Cooling Cycling Moto Sports Football Beanie**EIBLSEEK**$15.38**4.2★**▲ 172%**](https://www.amazon.com/dp/B0FRXRQ9C6)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 66 weeks — -1.8% search growth over the last 90 days.

20K15KSpike '25Prime Day '25 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 6.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**23%

*“Fits good”*

**Quality-Overall**15%

*“Excellent quality”*

**Comfort-Overall**8%

*“Very good and comfortable purchase”*

**Value For Money**6%

*“Great Value”*

**Warmth**6%

*“Great comfy warm with some style”*

**Sweat Resistance**5%

*“Fits well and absorbs sweat”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Weight Light**4%

*“Not heavy at all so I wear under a hat sometimes”*

**Breathability**4%

*“Very breathable”*

**Material Quality**3%

*“Good material and breathability”*

### **What buyers complain about **

**Size-Overall**39%

*“Too big”*

**Quality-Overall**7%

*“Poor Quality”*

**Stretchability/Expandability/Elasticity**4%

*“stretched out elastic”*

**Thickness**4%

*“This beanie is thin”*

**Shape/Style**3%

*“Out of shape”*

**Value For Money**3%

*“A little more expensive than Nike”*

**Comfort-Overall**3%

*“Very uncomfortable”*

**Material Quality**2%

*“The vented material”*

**Stitch/Finish/Polish**2%

*“Poor quality as the stitching easily comes out around the seam”*

**Thin**2%

*“Thin material,”*

### **Top return reasons **

**Size-Overall**75%

**Material Quality**4%

**Advertised Vs Actual Product**4%

**Thin**3%

**Neck Fit**2%

**Length**1%

**Shape/Style**1%

**Value For Money**1%

**Color**1%

**Warmth**1%