---
title: "size 5 shoes — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/size-5-shoes"
last_updated: "2026-07-14T01:58:55.813Z"
locale: en
meta:
  description: "high returns (9.6%) — size 5 shoes doesn't clear our bar today."
  "og:description": "high returns (9.6%) — size 5 shoes doesn't clear our bar today."
  "og:title": "size 5 shoes — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **size 5 shoes**

**Skip it**

High returns (9.6%) — this niche doesn't clear our bar today.

Market size 11Growth 27Conversion 12Competition 97Returns 10Price range 88Avg price 95Brand share 80Review moat 24Quality gap 45

**Competition**

**Incredible****13%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$35.02**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.73–$83.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+1.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,670.12**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$43K**

$43K/yr · 124K searches

**Returns**

**Bad****9.6%**

return rate — above 6% kills the launch gate

## **Competition**

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

**Brands**

**57 **▲rising

**Sellers**

**175**

**Top-5 brand share**

**55%**

**Open market**

**41%**

- Nike17% - adidas14% - Amazon Essentials11% - Under Armour9% - BNV4% - ChicStride4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$4272%$8543%$1K4%$2K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 205 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Kids Shoes Boys Sneakers Sports Athletic Running Shoes Girls Shoes Navy Blue Big Kid Size 5](https://m.media-amazon.com/images/I/51X7vm0lvEL.jpg)**Kids Shoes Boys Sneakers Sports Athletic Running Shoes Girls Shoes Navy Blue Big Kid Size 5**BNV**$22.86**4.3★2,028 rev](https://www.amazon.com/dp/B0BRCY1ZD7) [2![Under Armour Unisex Grade School Lockdown 7 (600) Red/Black/White 5 US](https://m.media-amazon.com/images/I/31CAsZKWdvL.jpg)**Under Armour Unisex Grade School Lockdown 7 (600) Red/Black/White 5 US**Under Armour**$39.73**4.6★2,122 rev](https://www.amazon.com/dp/B0CJT62TBM) [3![Nike Big Kids Flex Runner 4 Running Shoe Black/Black-White 5Y](https://m.media-amazon.com/images/I/31Fk7bD8RPL.jpg)**Nike Big Kids Flex Runner 4 Running Shoe Black/Black-White 5Y**Nike**$43.90**4.5★1,458 rev](https://www.amazon.com/dp/B0DYL868JG) [4![Under Armour Boys Grade School Assert 10 (001) Black/White/White 5 US](https://m.media-amazon.com/images/I/31K5+faThDL.jpg)**Under Armour Boys Grade School Assert 10 (001) Black/White/White 5 US**Under Armour**$38.28**4.6★2,398 rev](https://www.amazon.com/dp/B09XBWZ4LF) [5![KUBUA Kids Sneakers for Boys Girls Running Tennis Shoes Lightweight Breathable Sport Athletic A Black Red Size US 5 Big Kid](https://m.media-amazon.com/images/I/51SrOKUCOVL.jpg)**KUBUA Kids Sneakers for Boys Girls Running Tennis Shoes Lightweight Breathable Sport Athletic A Black Red Size US 5 Big Kid**KUBUA**$39.33**4.5★11,222 rev](https://www.amazon.com/dp/B0BSFK81GJ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Adidas Unisex-Kids Samba Indoor White/None/None 5](https://m.media-amazon.com/images/I/31ORtOXBiRL.jpg)**Adidas Unisex-Kids Samba Indoor White/None/None 5**adidas**$68.93**1,800 rev1mo ago](https://www.amazon.com/dp/B0CKMC1DVM) [![Adidas Unisex-Kids Lite Racer Adapt 7.0 Black/Black/Grey 5](https://m.media-amazon.com/images/I/31X4kNUNcNL.jpg)**Adidas Unisex-Kids Lite Racer Adapt 7.0 Black/Black/Grey 5**adidas**$42.43**2,524 rev1mo ago](https://www.amazon.com/dp/B0CKMBC6Q4) [![Adidas Unisex-Kids VL Court 3.0 White/Bliss Pink/Alumina 5](https://m.media-amazon.com/images/I/31duLjlLuUL.jpg)**Adidas Unisex-Kids VL Court 3.0 White/Bliss Pink/Alumina 5**adidas**$41.18**2,161 rev1mo ago](https://www.amazon.com/dp/B0CMCB5XRQ) [![adidas Unisex-Kids Fortarun 4.0 Black/Iron Metallic/Bliss Pink 5](https://m.media-amazon.com/images/I/31HKo4cHf1L.jpg)**adidas Unisex-Kids Fortarun 4.0 Black/Iron Metallic/Bliss Pink 5**adidas**$39.34**337 rev1mo ago](https://www.amazon.com/dp/B0F33DBPV6) [![Adidas Unisex-Adult Samba Indoor White/Black/Vivid Red 5](https://m.media-amazon.com/images/I/21-79OabVEL.jpg)**Adidas Unisex-Adult Samba Indoor White/Black/Vivid Red 5**adidas**$83.90**4,123 rev1mo ago](https://www.amazon.com/dp/B0CKMKYMB2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Amazon Essentials Womens Slip-On Lightweight Knit Walking Shoes Navy 5](https://m.media-amazon.com/images/I/31NWl-iXE+L.jpg)**Amazon Essentials Womens Slip-On Lightweight Knit Walking Shoes Navy 5**Amazon Essentials**$21.95**4.2★**▲ 62%**](https://www.amazon.com/dp/B0FNS5P46K) [![Amazon Essentials Unisex Toddlers Hook & Loop Sneakers for Boys and Girls Navy 5 Toddler](https://m.media-amazon.com/images/I/31ESXZPrszL.jpg)**Amazon Essentials Unisex Toddlers Hook & Loop Sneakers for Boys and Girls Navy 5 Toddler**Amazon Essentials**$18.63**4.3★**▲ 62%**](https://www.amazon.com/dp/B0F7M37YNP) [![Ankis White Heels for Women - Open Toe Ankle Strap Chunky Heel Pump Sandals Party Wedding Strappy Buckle Sandals Standard Size 2.75 Inches Tall Thick Heel Design](https://m.media-amazon.com/images/I/41OJlifRwML.jpg)**Ankis White Heels for Women - Open Toe Ankle Strap Chunky Heel Pump Sandals Party Wedding Strappy Buckle Sandals Standard Size 2.75 Inches Tall Thick Heel Design**Ankis**$28.66**4.4★**▲ 60%**](https://www.amazon.com/dp/B09J29V3Z6) [![Nike Big Kids Air Max Fire Shoes Black/Liquid Lime-Iron Grey 5.5Y](https://m.media-amazon.com/images/I/31ynVdMS3gL.jpg)**Nike Big Kids Air Max Fire Shoes Black/Liquid Lime-Iron Grey 5.5Y**Nike**$59.93**4.7★**▲ 60%**](https://www.amazon.com/dp/B0FQN9WTPW) [![mikarka Slip On Wedge Sandals for Women Open Toe Espadrilles Platform Slides Dressy High Heel Beach Summer Sandal Comfortable Wedges Shoe Mules Natural Straw US Size 5](https://m.media-amazon.com/images/I/41Prdn1tqoL.jpg)**mikarka Slip On Wedge Sandals for Women Open Toe Espadrilles Platform Slides Dressy High Heel Beach Summer Sandal Comfortable Wedges Shoe Mules Natural Straw US Size 5**mikarka**$35.75**4.4★**▲ 60%**](https://www.amazon.com/dp/B0CLCVG9F1)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 30 weeks — +1.3% search growth over the last 90 days.

5K4KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**23%

*“Comfortable and cute”*

**Size-Overall**20%

*“Fits to size”*

**Quality-Overall**10%

*“Nice quality shoes”*

**Value For Money**8%

*“Good value for the price”*

**Durability**4%

*“Durable”*

**Weight Light**3%

*“Super lightweight”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Exercise/Sports Suitability**3%

*“running I love them they are awesome”*

**Ease Of Use**3%

*“They are easy to get on and off”*

**Color**2%

*“the color is cute”*

### **What buyers complain about **

**Size-Overall**28%

*“Size down”*

**Durability**18%

*“Broke after one week”*

**Quality-Overall**13%

*“Not well made”*

**Strap/String Quality**3%

*“The elastic strings that are used instead of laces do not stay tied in a knot either”*

**Product Condition**2%

*“Arrived dirty, also not TTS runs small”*

**Color**2%

*“The tag on the top is different. white not blue”*

**Value For Money**2%

*“Not worth the money”*

**Advertised Vs Actual Product**2%

*“Do not believe the hype”*

**Pain Relief-Overall**1%

*“dam my feet hurt like a bish fr”*

**Gap/Hole**1%

*“After the 2nd or 3rd day a hole appeared at the top of them”*

### **Top return reasons **

**Size-Overall**37%

**Feet Fit**31%

**Length**13%

**Width**6%

**Advertised Vs Actual Product**2%

**Color**1%

**Comfort-Overall**1%

**Shape/Style**1%

**Quality-Overall**1%

**Material Quality**1%