---
title: "shungite necklace — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/shungite-necklace"
last_updated: "2026-07-14T03:30:03.953Z"
locale: en
meta:
  description: "shungite necklace shows a thin review moat (189 avg reviews), but a small market ($21K/yr) keeps it on the watch list."
  "og:description": "shungite necklace shows a thin review moat (189 avg reviews), but a small market ($21K/yr) keeps it on the watch list."
  "og:title": "shungite necklace — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **shungite necklace**

**Worth a look**

Shows a thin review moat (189 avg reviews), but a small market ($21K/yr) keeps it on the watch list.

Market size 5Growth 28Conversion 34Competition 83Returns 46Price range 79Avg price 83Brand share 55Review moat 91Quality gap 62

**Review moat**

**Great****188.65**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Avg price**

**Great****$18.06**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.49–$48.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+2.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$21K**

$21K/yr · 44K searches

## **Competition**

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

**Brands**

**21 **▼falling

**Sellers**

**24**

**Top-5 brand share**

**72%**

**Open market**

**22%**

- Karelian Heritage25% - A&M GEMS & JEWELS14% - SHUNGITE TOLVU14% - LWQCHW10% - Amazing Gemstone10% - CHYIFSHIYM6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$8478%$2K12%$3K16%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 51 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![A&M GEMS & JEWELS A&M Natural Shungite Smooth Round 925 Sterling Silver Necklace Healing Shungite Beads Necklace Jewelry Shungite Beaded Necklace Handmade Shungite Beaded Necklace Jewelry](https://m.media-amazon.com/images/I/31No5aCnGWL.jpg)**A&M GEMS & JEWELS A&M Natural Shungite Smooth Round 925 Sterling Silver Necklace Healing Shungite Beads Necklace Jewelry Shungite Beaded Necklace Handmade Shungite Beaded Necklace Jewelry**A&M GEMS & JEWELS**$28.34**5.0★3 rev](https://www.amazon.com/dp/B0B342BX2B) [2![Karelian Heritage Shungite Protection Necklace Round Pendant Blocker Stone from Karelia Authentic Shungite Jewelry Amulet Defender Shield Quantum Chakra Healing Necklace](https://m.media-amazon.com/images/I/317ApoPl7nL.jpg)**Karelian Heritage Shungite Protection Necklace Round Pendant Blocker Stone from Karelia Authentic Shungite Jewelry Amulet Defender Shield Quantum Chakra Healing Necklace**Karelian Heritage**$14.37**4.4★471 rev](https://www.amazon.com/dp/B01BQSWOZI) [3![Shungite Pendant Vitality - Made of Authentic black Russian shungite stone - Handmade - TOLVU](https://m.media-amazon.com/images/I/31l-4nS63DL.jpg)**Shungite Pendant Vitality - Made of Authentic black Russian shungite stone - Handmade - TOLVU**SHUNGITE TOLVU**$9.87**4.4★206 rev](https://www.amazon.com/dp/B0BY3FQ375) [4![Amazing Gemstone Orgone Pendant with Shungite Crystal and Chakra Metatron Cube - Natural Healing Pendant Necklace for Women Men](https://m.media-amazon.com/images/I/41kJPAdXMrL.jpg)**Amazing Gemstone Orgone Pendant with Shungite Crystal and Chakra Metatron Cube - Natural Healing Pendant Necklace for Women Men**Amazing Gemstone**$11.75**4.1★116 rev](https://www.amazon.com/dp/B09H34VMDW) [5![Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Moonstone)](https://m.media-amazon.com/images/I/31OV2HzJuTL.jpg)**Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Moonstone)**Karelian Heritage**$22.93**4.2★38 rev](https://www.amazon.com/dp/B0F1TPCN9C)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Buddha Stones Shungite Stone Necklace for Women Round Shungite Pendant Amulet Meditation Necklace Black Circle Pendant Protection Crystal Healing Necklace Spiritual Gifts for Mother Mom](https://m.media-amazon.com/images/I/31F-A5TYbxL.jpg)**Buddha Stones Shungite Stone Necklace for Women Round Shungite Pendant Amulet Meditation Necklace Black Circle Pendant Protection Crystal Healing Necklace Spiritual Gifts for Mother Mom**Buddha Stones**$24.83**3 rev5mo ago](https://www.amazon.com/dp/B0GHNDQYJC) [![Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Lava Stone)](https://m.media-amazon.com/images/I/314EAa41bJL.jpg)**Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Lava Stone)**Karelian Heritage**$17.25**38 rev6mo ago](https://www.amazon.com/dp/B0G43ZJQ48) [![Crystal Vibe - Healing Crystal Bracelet for Women & Men | Natural Gemstone Bead Bracelet | Adjustable Handmade Energy Stone Bracelet | Bracelet for Meditation Yoga & Daily Wear | Multiple Types](https://m.media-amazon.com/images/I/31t8ZjGs-5L.jpg)**Crystal Vibe - Healing Crystal Bracelet for Women & Men | Natural Gemstone Bead Bracelet | Adjustable Handmade Energy Stone Bracelet | Bracelet for Meditation Yoga & Daily Wear | Multiple Types**Crystal Vibe**$22.44**3 rev8mo ago](https://www.amazon.com/dp/B0FY2LVT8Y) [![Karelian Heritage Handcrafted Shungite Crystal Pendant Black Cord Necklace Natural Stone Healing Jewelry PEM4](https://m.media-amazon.com/images/I/21KJlx5TN2L.jpg)**Karelian Heritage Handcrafted Shungite Crystal Pendant Black Cord Necklace Natural Stone Healing Jewelry PEM4**Karelian Heritage**$23.74**13 rev10mo ago](https://www.amazon.com/dp/B0FNQXQKQ4) [![LWQCHW Naturals Shungite Crystal Necklace Pendant | Healing Crystals & Chakra Necklace - Gemstone Jewelry for Men & Women - Spiritual and Joyous Gifts 40mm (Solomon)](https://m.media-amazon.com/images/I/41Ff09crYoL.jpg)**LWQCHW Naturals Shungite Crystal Necklace Pendant | Healing Crystals & Chakra Necklace - Gemstone Jewelry for Men & Women - Spiritual and Joyous Gifts 40mm (Solomon)**LWQCHW**$14.94**5 rev11mo ago](https://www.amazon.com/dp/B0FKYV3432)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ChainsHouse Leather Necklace Cord for Men 16 Inches 2MM Black Waterproof Leather Chain Necklace with Clasp Rope Choker for Women Men](https://m.media-amazon.com/images/I/31TdHmg1A2L.jpg)**ChainsHouse Leather Necklace Cord for Men 16 Inches 2MM Black Waterproof Leather Chain Necklace with Clasp Rope Choker for Women Men**ChainsHouse**$14.36**4.4★**▲ 177%**](https://www.amazon.com/dp/B07R23DQFN) [![CHYIFSHIYM Shungite Lion Pendant Necklace - Chakra Balance - Handcrafted Constellations Jewelry - Healing Crystal Protection Necklace - Energy Harmony (35mm)](https://m.media-amazon.com/images/I/51BAX5BXM+L.jpg)**CHYIFSHIYM Shungite Lion Pendant Necklace - Chakra Balance - Handcrafted Constellations Jewelry - Healing Crystal Protection Necklace - Energy Harmony (35mm)**Generic**$14.83**5.0★**▲ 170%**](https://www.amazon.com/dp/B0D72BZPHJ) [![LWQCHW Shungite Bracelet - Natural Black Shungite Stone Beads Healing Crystal Energy Protection Handcrafted Jewelry (6mm 2pc)](https://m.media-amazon.com/images/I/4121CVjruqL.jpg)**LWQCHW Shungite Bracelet - Natural Black Shungite Stone Beads Healing Crystal Energy Protection Handcrafted Jewelry (6mm 2pc)**LWQCHW**$14.08**4.3★**▲ 169%**](https://www.amazon.com/dp/B0FH54MGV8) [![Buddha Stones Shungite Stone Necklace for Women Round Shungite Pendant Amulet Meditation Necklace Black Circle Pendant Protection Crystal Healing Necklace Spiritual Gifts for Mother Mom](https://m.media-amazon.com/images/I/31F-A5TYbxL.jpg)**Buddha Stones Shungite Stone Necklace for Women Round Shungite Pendant Amulet Meditation Necklace Black Circle Pendant Protection Crystal Healing Necklace Spiritual Gifts for Mother Mom**Buddha Stones**$24.83**5.0★**▲ 169%**](https://www.amazon.com/dp/B0GHNDQYJC) [![Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Pink Opal)](https://m.media-amazon.com/images/I/31R--vMCq1L.jpg)**Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Pink Opal)**Karelian Heritage**$21.32**4.2★**▲ 168%**](https://www.amazon.com/dp/B0CC6SMGJY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**16%

*“Good fit”*

**Quality-Overall**13%

*“The cord is good quality”*

**Precious Gemstone**8%

*“The stone itself is simply beautiful”*

**Value For Money**8%

*“this little pendant is worth every penny”*

**Gifting Purpose**5%

*“Was a present”*

**Ease Of Use**4%

*“Ease of wear”*

**Chain/Key Quality**4%

*“They give you a big enough hook where you can add your own chain so Im very pleased with the purchase”*

**Design-Overall**4%

*“I got this stone pendant mainly for its unique design and natural look, and it makes an interesting, understated jewelry piece”*

**Comfort-Overall**4%

*“super comfortable”*

**Durability**3%

*“should not break”*

### **What buyers complain about **

**Size-Overall**14%

*“the necklace was short”*

**Durability**14%

*“Broke”*

**Material Quality**12%

*“disappointed on the material”*

**Quality-Overall**10%

*“Cheap”*

**Strength**8%

*“It breaks”*

**Stitch/Finish/Polish**4%

*“is looks like a cheap piece of sewing thread”*

**Certifications**4%

*“Research shows this may not be valid”*

**Natural Resource Wastage**4%

*“Waste”*

**Thickness**2%

*“And thin”*

**Gap/Hole**2%

*“Small black disk with small hole in it”*

### **Top return reasons **

**Size-Overall**30%

**Advertised Vs Actual Product**10%

**Defective Material/Parts**7%

**Quality-Overall**6%

**Neck Fit**5%

**Wrist Fit**4%

**Shape/Style**4%

**Functionality-Overall**3%

**Width**3%

**Strength**2%