---
title: "show me that butthole hat — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/show-me-that-butthole-hat"
last_updated: "2026-07-13T23:17:36.968Z"
locale: en
meta:
  description: "a small market ($5K/yr) — show me that butthole hat doesn't clear our bar today."
  "og:description": "a small market ($5K/yr) — show me that butthole hat doesn't clear our bar today."
  "og:title": "show me that butthole hat — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **show me that butthole hat**

**Skip it**

A small market ($5K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 52Conversion 23Competition 69Returns 66Price range 69Avg price 84Brand share 20Review moat 98Quality gap 37

**Review moat**

**Incredible****30.2**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$18.59**

avg listing price — sweet spot $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$7.96–$30.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.4%**

return rate — above 6% kills the launch gate

**Growth**

**Good****+22.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$5K**

$5K/yr · 14K searches

## **Competition**

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**22**

**Top-5 brand share**

**92%**

**Open market**

**6%**

- Generic53% - Mosestance17% - Ovabonzi11% - Unkamaty6% - RIVEMUG5% - Circuframe2% - Open — no brand owns it (5 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1406%$2809%$42012%$5601101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)9 products missing review or click data not plotted

All 30 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Show Me That Butthole Hat Funny Adult Hat 168 Style Trucker Leather Patch Hat for Men & Women 7 Panel Baseball Cap with Snapback Enclosure](https://m.media-amazon.com/images/I/41Y1ilTSAWL.jpg)**Show Me That Butthole Hat Funny Adult Hat 168 Style Trucker Leather Patch Hat for Men & Women 7 Panel Baseball Cap with Snapback Enclosure**Mosestance**$29.93**0.0★0 rev](https://www.amazon.com/dp/B0FKSY7NBY) [2![Shows Me Your Butthole Hat Gift for Men Women Bold Statement Cap](https://m.media-amazon.com/images/I/41cRZDBKXTL.jpg)**Shows Me Your Butthole Hat Gift for Men Women Bold Statement Cap**Generic**$12.07**4.0★10 rev](https://www.amazon.com/dp/B0FGQ3JQVS) [3![Generic Show Me Your Butthole Trucker Hats for Women Black Men Humor Gift Pink Hats for Men](https://m.media-amazon.com/images/I/31UzkYsNx8L.jpg)**Generic Show Me Your Butthole Trucker Hats for Women Black Men Humor Gift Pink Hats for Men**Generic**$18.40**4.6★31 rev](https://www.amazon.com/dp/B0D3F4VWJY) [4![Show Me Your Butthole Funny Gag Trucker Hat for Adult Humor Adjustable Mesh Sport Baseball Caps for Women Men Black](https://m.media-amazon.com/images/I/312JeYY02YL.jpg)**Show Me Your Butthole Funny Gag Trucker Hat for Adult Humor Adjustable Mesh Sport Baseball Caps for Women Men Black**Generic**$15.38**0.0★0 rev](https://www.amazon.com/dp/B0G41Y169H) [5![Funny Trucker Hats Embroidered Vintage Snapback Hat for Men Women Show Me Your Butthole Hat Gag Gifts Baseball Cap Red](https://m.media-amazon.com/images/I/41rOB0ZM4tL.jpg)**Funny Trucker Hats Embroidered Vintage Snapback Hat for Men Women Show Me Your Butthole Hat Gag Gifts Baseball Cap Red**Ovabonzi**$17.83**4.6★85 rev](https://www.amazon.com/dp/B0FF4TJS2M)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Butthole Whisperer - Funny Vintage Sarcastic Joke Retro Trucker Hat with Adjustable Mesh Back Black](https://m.media-amazon.com/images/I/41kV6eQsbnL.jpg)**Butthole Whisperer - Funny Vintage Sarcastic Joke Retro Trucker Hat with Adjustable Mesh Back Black**Butthole Whisperer**$19.99**0 rev5mo ago](https://www.amazon.com/dp/B0GKQB7MBK) [![Show Me Your Butthole Funny Gag Trucker Hat for Adult Humor Adjustable Mesh Sport Baseball Caps for Women Men Black](https://m.media-amazon.com/images/I/312JeYY02YL.jpg)**Show Me Your Butthole Funny Gag Trucker Hat for Adult Humor Adjustable Mesh Sport Baseball Caps for Women Men Black**Generic**$15.38**0 rev7mo ago](https://www.amazon.com/dp/B0G41Y169H) [![Show Me Your Butthole Sun Hats for Women Adjustable Cap](https://m.media-amazon.com/images/I/41CR-+eoWQL.jpg)**Show Me Your Butthole Sun Hats for Women Adjustable Cap**Generic**$8.36**0 rev7mo ago](https://www.amazon.com/dp/B0G2WQK42W) [![Show Me That Adcock Hat | Premium Adjustable Snapback Baseball Vintage Trucker Hat for Men & Women (US Alpha One Size Brown/Natural)](https://m.media-amazon.com/images/I/41rwfNp6nfL.jpg)**Show Me That Adcock Hat | Premium Adjustable Snapback Baseball Vintage Trucker Hat for Men & Women (US Alpha One Size Brown/Natural)**BROTHER TRUCKERS**$19.89**0 rev9mo ago](https://www.amazon.com/dp/B0FSJY59JX) [![Show Me Your Butthole Funny Trucker Hats Embroidered Vintage Snapback Hat for Women and Men Gag Gifts Baseball Cap](https://m.media-amazon.com/images/I/41ORBJB6xWL.jpg)**Show Me Your Butthole Funny Trucker Hats Embroidered Vintage Snapback Hat for Women and Men Gag Gifts Baseball Cap**Ovabonzi**$18.78**25 rev9mo ago](https://www.amazon.com/dp/B0FR4T31JR)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Circuframe Show Me That Bootyhole Hat Funny Trucker Hats for Men Funny Baseball Hat Funny Birthday Gifts](https://m.media-amazon.com/images/I/418VKB7BnHL.jpg)**Circuframe Show Me That Bootyhole Hat Funny Trucker Hats for Men Funny Baseball Hat Funny Birthday Gifts**Circuframe**$7.96**0.0★**▲ 65%**](https://www.amazon.com/dp/B0DFTMTQJL) [![Show Me That Butthole Funny Adult Hat 112 Style Trucker Leather Patch Hat for Men & Women 6 Panel Baseball Cap with Snapback Enclosure](https://m.media-amazon.com/images/I/41JgFPGbVaL.jpg)**Show Me That Butthole Funny Adult Hat 112 Style Trucker Leather Patch Hat for Men & Women 6 Panel Baseball Cap with Snapback Enclosure**Mosestance**$27.92**0.0★**▲ 63%**](https://www.amazon.com/dp/B0FNMQYR6F) [![Show Me That Butthole Funny Adult Hat 168 Style Trucker Leather Patch Hat for Men & Women 7 Panel Baseball Cap with Snapback Enclosure](https://m.media-amazon.com/images/I/41eIr20ki0L.jpg)**Show Me That Butthole Funny Adult Hat 168 Style Trucker Leather Patch Hat for Men & Women 7 Panel Baseball Cap with Snapback Enclosure**Mosestance**$29.98**0.0★**▲ 61%**](https://www.amazon.com/dp/B0FNMQLSXQ) [![Show Me Your Butthole Funny Trucker Hats Embroidered Vintage Snapback Hat for Women and Men Gag Gifts Baseball Cap](https://m.media-amazon.com/images/I/41ORBJB6xWL.jpg)**Show Me Your Butthole Funny Trucker Hats Embroidered Vintage Snapback Hat for Women and Men Gag Gifts Baseball Cap**Ovabonzi**$18.78**4.5★**▲ 53%**](https://www.amazon.com/dp/B0FR4T31JR) [![RIVEMUG Show Me Your Butthole Premium Trucker Hat Curved Bill Mid Crown Adjustable Funny Cap](https://m.media-amazon.com/images/I/41r7HMdQ1LL.jpg)**RIVEMUG Show Me Your Butthole Premium Trucker Hat Curved Bill Mid Crown Adjustable Funny Cap**RIVEMUG**$30.37**5.0★**▲ 48%**](https://www.amazon.com/dp/B0CHBHD12Q)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +22.7% search growth over the last 90 days.

600400Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Material Quality**25%

*“Great material”*

**Size-Overall**17%

*“it fits like a regular hat would fit”*

**Value For Money**13%

*“It was relatively cheap so whatever”*

**Stitch/Finish/Polish**8%

*“the quilts is amazing either way the stitching”*

**Comfort-Overall**8%

*“she said that it is super comfortable”*

**Embellishment/Embroidery Quality**8%

*“I like the fact that the lettering is embroidered thats why I purchased it”*

### **What buyers complain about **

**Size-Overall**30%

*“Nothing fits like I wanted”*

**Quality-Overall**30%

*“Cheap made”*

**Shape/Style**10%

*“Shapeless”*

**Fastener Quality**7%

*“its a pain with the threaded clasp”*

### **Top return reasons **

**Size-Overall**57%

**Quality-Overall**20%

**Shape/Style**8%

**Length**5%

**Wrinkles**3%

**Suitability Hot Weather**3%

**Advertised Vs Actual Product**3%

**Design-Overall**1%