[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-category-rollups-us":3,"research-niche-us-clothing-shoes-jewelry-shimmer-and-shine-toys":116},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Famazon\u002Fresearch\u002Fus\u002Fhealth-household",5058,5476847594,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"15690151","Automotive","automotive","\u002Famazon\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Famazon\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",9344,2287389284,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"165797011","Baby Products","baby-products","\u002Famazon\u002Fresearch\u002Fus\u002Fbaby-products",2244,1684108154,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Famazon\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2220,1674627174,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"2619534011","Pet Supplies","pet-supplies","\u002Famazon\u002Fresearch\u002Fus\u002Fpet-supplies",1386,1198403832,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Famazon\u002Fresearch\u002Fus\u002Farts-crafts-sewing",3612,1166051621,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Famazon\u002Fresearch\u002Fus\u002Fbeauty-personal-care",2080,935350587,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619526011","Appliances","appliances","\u002Famazon\u002Fresearch\u002Fus\u002Fappliances",845,522195610,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"3375301","Sports & Outdoors","sports-outdoors","\u002Famazon\u002Fresearch\u002Fus\u002Fsports-outdoors",351,473124347,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Famazon\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",964,470873818,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"1063498","Home & Kitchen","home-kitchen","\u002Famazon\u002Fresearch\u002Fus\u002Fhome-kitchen",960,470474522,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"11965861","Musical Instruments","musical-instruments","\u002Famazon\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"1084128","Office Products","office-products","\u002Famazon\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"10304191","Other","other","\u002Famazon\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"18981046011","Amazon Luxury","amazon-luxury","\u002Famazon\u002Fresearch\u002Fus\u002Famazon-luxury",2,34419,{"country":117,"category":121,"niche":122,"verdict":150,"baselines":190,"demand":195,"seasonality":505,"brandShare":518,"products":540,"feedback":652,"lastUpdated":145},{"flag":118,"name":119,"currency":120},"us","United States","USD",{"nodeId":19,"label":20,"slug":21,"href":22},{"marketSize":123,"searchVolume":124,"growth360":125,"growth90":126,"searchConversion":127,"top5ClickShare":128,"top5BrandShare":129,"avgRating":130,"avgReviewCount":131,"avgPrice":132,"priceMin":133,"priceMax":134,"productCount":135,"unitsSoldMax":136,"sponsoredPct":137,"returnRate":138,"successfulLaunches360":139,"newProducts360":139,"amazonNicheId":140,"title":141,"slug":142,"href":143,"leafCategoryName":144,"scrapedAt":145,"brandCount":146,"brandCountYearAgo":147,"sellerCount":147,"signals":148},13720,68468,1.9863,-0.0967,0.0101,0.7875,0.9071,4.45,539,19.84,10.44,64.82,11,1000,0.2727,0.0492,0,"7ed29868-0cd8-4fef-9509-bb6ffd0e5719","shimmer and shine toys","shimmer-and-shine-toys","\u002Famazon\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Fshimmer-and-shine-toys","Underwear","2026-07-11T02:31:43.825464+00:00",7,26,[149],"low_competition",{"score":151,"verdict":152,"components":153},31,"skip",[154,159,162,166,169,172,175,180,183,186],{"key":155,"score":156,"weight":157,"raw":158},"marketSize",3,0.15,13719.89,{"key":160,"score":161,"weight":157,"raw":126},"growth",20,{"key":163,"score":164,"weight":165,"raw":127},"conversion",13,0.1,{"key":167,"score":168,"weight":157,"raw":128},"competition",18,{"key":170,"score":171,"weight":165,"raw":129},"brandShare",23,{"key":173,"score":174,"weight":165,"raw":130},"qualityGap",50,{"key":176,"score":177,"weight":178,"raw":179},"reviewMoat",74,0.05,539.27,{"key":181,"score":182,"weight":165,"raw":138},"returns",34,{"key":184,"score":185,"weight":178,"raw":132},"avgPrice",87,{"key":187,"score":188,"weight":178,"raw":189},"priceRange",88,0.9161456417800662,{"avgRating":191,"medianPrice":192,"medianReturnRate":193,"nichesTracked":194},4.42,22.25,0.0235,37224,{"points":196,"droppedPartialWeek":504},[197,200,203,206,209,212,215,218,221,224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,316,319,322,325,328,331,334,337,340,343,345,348,351,354,357,360,362,365,368,371,374,377,380,383,386,389,392,395,398,400,403,406,409,412,415,418,421,424,427,430,433,435,438,441,444,447,450,453,456,459,462,465,468,471,474,477,480,483,486,489,492,495,498,501],{"week":198,"volume":199},"2024-07-14",1776,{"week":201,"volume":202},"2024-07-21",1909,{"week":204,"volume":205},"2024-07-28",1785,{"week":207,"volume":208},"2024-08-04",1529,{"week":210,"volume":211},"2024-08-11",1459,{"week":213,"volume":214},"2024-08-18",1444,{"week":216,"volume":217},"2024-08-25",1622,{"week":219,"volume":220},"2024-09-01",1441,{"week":222,"volume":223},"2024-09-08",1328,{"week":225,"volume":226},"2024-09-15",1332,{"week":228,"volume":229},"2024-09-22",1316,{"week":231,"volume":232},"2024-09-29",1354,{"week":234,"volume":235},"2024-10-06",1235,{"week":237,"volume":238},"2024-10-13",1595,{"week":240,"volume":241},"2024-10-20",1312,{"week":243,"volume":244},"2024-10-27",1397,{"week":246,"volume":247},"2024-11-03",1398,{"week":249,"volume":250},"2024-11-10",1677,{"week":252,"volume":253},"2024-11-17",2506,{"week":255,"volume":256},"2024-11-24",2651,{"week":258,"volume":259},"2024-12-01",3319,{"week":261,"volume":262},"2024-12-08",3156,{"week":264,"volume":265},"2024-12-15",3137,{"week":267,"volume":268},"2024-12-22",2547,{"week":270,"volume":271},"2024-12-29",1238,{"week":273,"volume":274},"2025-01-05",1168,{"week":276,"volume":277},"2025-01-12",1140,{"week":279,"volume":280},"2025-01-19",1263,{"week":282,"volume":283},"2025-01-26",1324,{"week":285,"volume":286},"2025-02-02",1082,{"week":288,"volume":289},"2025-02-09",1208,{"week":291,"volume":292},"2025-02-16",1414,{"week":294,"volume":295},"2025-02-23",1296,{"week":297,"volume":298},"2025-03-02",1002,{"week":300,"volume":301},"2025-03-09",1381,{"week":303,"volume":304},"2025-03-16",1206,{"week":306,"volume":307},"2025-03-23",1215,{"week":309,"volume":310},"2025-03-30",1544,{"week":312,"volume":313},"2025-04-06",1704,{"week":315,"volume":30},"2025-04-13",{"week":317,"volume":318},"2025-04-20",2005,{"week":320,"volume":321},"2025-04-27",1584,{"week":323,"volume":324},"2025-05-04",1706,{"week":326,"volume":327},"2025-05-11",1518,{"week":329,"volume":330},"2025-05-18",1491,{"week":332,"volume":333},"2025-05-25",1297,{"week":335,"volume":336},"2025-06-01",1389,{"week":338,"volume":339},"2025-06-08",1502,{"week":341,"volume":342},"2025-06-15",1344,{"week":344,"volume":44},"2025-06-22",{"week":346,"volume":347},"2025-06-29",1641,{"week":349,"volume":350},"2025-07-06",1482,{"week":352,"volume":353},"2025-07-13",1842,{"week":355,"volume":356},"2025-07-20",1649,{"week":358,"volume":359},"2025-07-27",1528,{"week":361,"volume":324},"2025-08-03",{"week":363,"volume":364},"2025-08-10",1519,{"week":366,"volume":367},"2025-08-17",1418,{"week":369,"volume":370},"2025-08-24",1489,{"week":372,"volume":373},"2025-08-31",1560,{"week":375,"volume":376},"2025-09-07",1335,{"week":378,"volume":379},"2025-09-14",1362,{"week":381,"volume":382},"2025-09-21",1261,{"week":384,"volume":385},"2025-09-28",1259,{"week":387,"volume":388},"2025-10-05",1196,{"week":390,"volume":391},"2025-10-12",1242,{"week":393,"volume":394},"2025-10-19",1244,{"week":396,"volume":397},"2025-10-26",1210,{"week":399,"volume":367},"2025-11-02",{"week":401,"volume":402},"2025-11-09",1443,{"week":404,"volume":405},"2025-11-16",2006,{"week":407,"volume":408},"2025-11-23",2363,{"week":410,"volume":411},"2025-11-30",2773,{"week":413,"volume":414},"2025-12-07",2655,{"week":416,"volume":417},"2025-12-14",2988,{"week":419,"volume":420},"2025-12-21",2389,{"week":422,"volume":423},"2025-12-28",1258,{"week":425,"volume":426},"2026-01-04",933,{"week":428,"volume":429},"2026-01-11",1061,{"week":431,"volume":432},"2026-01-18",1052,{"week":434,"volume":271},"2026-01-25",{"week":436,"volume":437},"2026-02-01",1142,{"week":439,"volume":440},"2026-02-08",946,{"week":442,"volume":443},"2026-02-15",872,{"week":445,"volume":446},"2026-02-22",843,{"week":448,"volume":449},"2026-03-01",986,{"week":451,"volume":452},"2026-03-08",932,{"week":454,"volume":455},"2026-03-15",983,{"week":457,"volume":458},"2026-03-22",1017,{"week":460,"volume":461},"2026-03-29",1121,{"week":463,"volume":464},"2026-04-05",1164,{"week":466,"volume":467},"2026-04-12",796,{"week":469,"volume":470},"2026-04-19",750,{"week":472,"volume":473},"2026-04-26",757,{"week":475,"volume":476},"2026-05-03",819,{"week":478,"volume":479},"2026-05-10",944,{"week":481,"volume":482},"2026-05-17",981,{"week":484,"volume":485},"2026-05-24",906,{"week":487,"volume":488},"2026-05-31",1071,{"week":490,"volume":491},"2026-06-07",1091,{"week":493,"volume":494},"2026-06-14",975,{"week":496,"volume":497},"2026-06-21",988,{"week":499,"volume":500},"2026-06-28",1096,{"week":502,"volume":503},"2026-07-05",891,false,[506,507,508,509,510,511,512,513,514,515,516,517],0.7826414896338224,0.7505820931742606,0.7767241435851693,0.9382489325558974,0.8134598160767759,0.8649215895898784,1.0966700991034126,1.0418166991327085,0.9085769379603454,0.88939245869598,1.382040412387963,1.719459875834698,{"top":519,"otherBrandCount":538,"otherClickShare":539},[520,523,526,529,532,535],{"brand":521,"clickShare":522},"Nickelodeon",0.46180000000000004,{"brand":524,"clickShare":525},"Fisher-Price",0.1327,{"brand":527,"clickShare":528},"THOMAS & FRIENDS",0.1264,{"brand":530,"clickShare":531},"Basic Fun",0.099,{"brand":533,"clickShare":534},"Rubies",0.0872,{"brand":536,"clickShare":537},"Bendon",0.0696,1,0.023299999999999987,[541,552,561,571,581,591,601,612,622,631,640],{"asin":542,"title":543,"brand":521,"imageUrl":544,"price":545,"rating":546,"reviews":547,"clickShare90":548,"clickShare360":549,"launchDate":550,"amazonUrl":551},"B01JQFYGYU","Nickelodeon Girls Little Shimmer and Shine 7pk Assorted 4","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51wDnT7wCML.jpg",14.98,4.6,138,0.4047,0.2263,"2016-08-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01JQFYGYU",{"asin":553,"title":554,"brand":527,"imageUrl":555,"price":134,"rating":556,"reviews":557,"clickShare90":528,"clickShare360":558,"launchDate":559,"amazonUrl":560},"B079JL5BXR","Fisher-Price Nickelodeon Shimmer & Shine Magical Flying Zahracorn Shine","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Qgpew6MhL.jpg",4.7,644,0.1511,"2018-02-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB079JL5BXR",{"asin":562,"title":563,"brand":530,"imageUrl":564,"price":565,"rating":566,"reviews":567,"clickShare90":531,"clickShare360":568,"launchDate":569,"amazonUrl":570},"B0795CW739","Basic Fun Shimmer and Shine Fashems Series 1 (1 Random Capsule)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ng5ZtuuAL.jpg",10.55,3.6,19,0.1857,"2018-01-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0795CW739",{"asin":572,"title":573,"brand":524,"imageUrl":574,"price":133,"rating":575,"reviews":576,"clickShare90":577,"clickShare360":578,"launchDate":579,"amazonUrl":580},"B075B9CXD5","Fisher-Price Nickelodeon Shimmer & Shine Zahramay Plush Friends Zeta","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51jEm4QyhkL.jpg",4.8,241,0.0878,0.0308,"2017-09-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB075B9CXD5",{"asin":582,"title":583,"brand":536,"imageUrl":584,"price":585,"rating":586,"reviews":587,"clickShare90":537,"clickShare360":588,"launchDate":589,"amazonUrl":590},"B01KB7B5PU","Shimmer and Shine Coloring Book Bundle Set -- 2 Books Over 50 Stickers Crayons and Licensed Little Princess Stickers (Shimmer and Shine Party Supplies)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F6147AerqULL.jpg",10.92,4.5,107,0.1294,"2016-08-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01KB7B5PU",{"asin":592,"title":593,"brand":533,"imageUrl":594,"price":595,"rating":586,"reviews":596,"clickShare90":597,"clickShare360":598,"launchDate":599,"amazonUrl":600},"B01BF4MQBA","Rubies Shimmer and Shine: Shine Costume for Kids Girls Small","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41qga7FkneL.jpg",16.55,839,0.0605,0.085,"2016-02-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01BF4MQBA",{"asin":602,"title":603,"brand":524,"imageUrl":604,"price":605,"rating":606,"reviews":607,"clickShare90":608,"clickShare360":609,"launchDate":610,"amazonUrl":611},"B01MZFWUTO","Fisher-Price Nickelodeon Shimmer & Shine Genie Dance Shimmer Doll","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41woH5TpwQL.jpg",23.94,4.2,60,0.0449,0.0149,"2017-01-31","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01MZFWUTO",{"asin":613,"title":614,"brand":521,"imageUrl":615,"price":616,"rating":556,"reviews":617,"clickShare90":618,"clickShare360":619,"launchDate":620,"amazonUrl":621},"B07GX7B41R","Shimmer & Shine Just Add Sparkle! T-Shirt T-Shirt","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41FDiolNYWL.jpg",18.3,32,0.0311,0.0447,"2018-08-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07GX7B41R",{"asin":623,"title":624,"brand":533,"imageUrl":625,"price":626,"rating":586,"reviews":627,"clickShare90":628,"clickShare360":629,"launchDate":599,"amazonUrl":630},"B01BF4MQD8","Shimmer and Shine Deluxe Shimmer Costume for Kids","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41AZlkg8eKL.jpg",14.1,749,0.0267,0.0565,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01BF4MQD8",{"asin":632,"title":633,"brand":521,"imageUrl":634,"price":635,"rating":586,"reviews":636,"clickShare90":637,"clickShare360":629,"launchDate":638,"amazonUrl":639},"B01MD0SZ51","Nickelodeon Shimmer and Shine Hooded Towel Wrap for Bath Pool and Beach","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Y79sfkhJL.jpg",18.59,75,0.026,"2016-10-31","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01MD0SZ51",{"asin":641,"title":642,"brand":643,"imageUrl":644,"price":645,"rating":646,"reviews":647,"clickShare90":648,"clickShare360":649,"launchDate":650,"amazonUrl":651},"B07SC4WPCH","ArtCreativity Light Up Princess Wand for Kids (14 Long) - Diamond Fairy Wand with Spinning LEDs Batteries Included - Light Up Wands for Girls and Boys Perfect Pretend Play Toys","ArtCreativity","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F416oywcE1JL.jpg",15.08,4.4,3028,0.0233,0.0189,"2019-05-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07SC4WPCH",{"love":653,"hate":663,"returnReasons":672},[654,659],{"topic":655,"percentOfMentions":656,"verbatims":657},"Fun\u002FEntertainment Experience",0.5,[658],"My daughter loves this toy",{"topic":660,"percentOfMentions":656,"verbatims":661},"Brightness\u002FShine\u002FGlow",[662],"It's bright and entertaining for my child",[664,668],{"topic":665,"percentOfMentions":656,"verbatims":666},"Quality-Overall",[667],"JUNK",{"topic":669,"percentOfMentions":656,"verbatims":670},"Durability",[671],"Broken",[673,676,679,682,685,688,691,692,695,697],{"reason":674,"pct":675},"Size-Overall",0.2273,{"reason":677,"pct":678},"Functionality-Overall",0.2091,{"reason":680,"pct":681},"Defective Material\u002FParts",0.0909,{"reason":683,"pct":684},"Color",0.0697,{"reason":686,"pct":687},"Battery Inclusion",0.0636,{"reason":689,"pct":690},"Product Condition",0.0545,{"reason":660,"pct":690},{"reason":693,"pct":694},"Noise Level",0.051500000000000004,{"reason":665,"pct":696},0.0273,{"reason":698,"pct":699},"Touch\u002FButton Controls",0.0242]