---
title: "shade umbrella — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/shade-umbrella"
last_updated: "2026-07-14T06:23:30.718Z"
locale: en
meta:
  description: "shade umbrella shows a sweet-spot price point ($38.03 avg), but weak search conversion (1.1%) keeps it on the watch list."
  "og:description": "shade umbrella shows a sweet-spot price point ($38.03 avg), but weak search conversion (1.1%) keeps it on the watch list."
  "og:title": "shade umbrella — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **shade umbrella**

**Worth a look**

Shows a sweet-spot price point ($38.03 avg), but weak search conversion (1.1%) keeps it on the watch list.

Market size 28Growth 72Conversion 13Competition 77Returns 61Price range 95Avg price 95Brand share 57Review moat 20Quality gap 52

**Avg price**

**Incredible****$38.03**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$17.51–$68.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Growth**

**Good****+54.5%**

90-day search growth — must beat 0% to launch

**Returns**

**Good****2.6%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$118K**

$118K/yr · 291K searches

**Review moat**

**Bad****12,562.84**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

**Brands**

**20 **▼falling

**Sellers**

**51**

**Top-5 brand share**

**71%**

**Open market**

**25%**

- Sport-Brella38% - AMMSUN16% - Wondershade7% - G4Free6% - Repel Umbrella4% - ACEIken4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$5K8%$9K12%$14K16%$19K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 37 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SB PREMIERE BLUE 1PK FES](https://m.media-amazon.com/images/I/41MqIPDxlIL.jpg)**SB PREMIERE BLUE 1PK FES**Sport-Brella**$62.33**4.4★7,688 rev](https://www.amazon.com/dp/B0DD85R3C7) [2![AMMSUN Shade Umbrella Premium Portable Umbrella with Stand 6.5ft Lightweight Free Standing Canopy for Sporting Games Adjustable Instant Sun Protection and Easy to Carry Navy Blue](https://m.media-amazon.com/images/I/31DCXZ4ubOL.jpg)**AMMSUN Shade Umbrella Premium Portable Umbrella with Stand 6.5ft Lightweight Free Standing Canopy for Sporting Games Adjustable Instant Sun Protection and Easy to Carry Navy Blue**AMMSUN**$56.20**4.6★892 rev](https://www.amazon.com/dp/B0BNM6QBDG) [3![Sport-Brella Premiere UPF 50+ Umbrella Shelter for Sun and Rain Protection (8-Foot Red)](https://m.media-amazon.com/images/I/414TQxbvrXL.jpg)**Sport-Brella Premiere UPF 50+ Umbrella Shelter for Sun and Rain Protection (8-Foot Red)**Sport-Brella**$52.20**4.4★7,688 rev](https://www.amazon.com/dp/B0846Q5PLY) [4![Wondershade Ultimate Portable Sun Shade Umbrella Lightweight Adjustable Outdoor Patio & Beach Umbrella with Tripod Base (Blue)](https://m.media-amazon.com/images/I/41N2N45Tn2L.jpg)**Wondershade Ultimate Portable Sun Shade Umbrella Lightweight Adjustable Outdoor Patio & Beach Umbrella with Tripod Base (Blue)**Wondershade**$59.63**4.5★8,498 rev](https://www.amazon.com/dp/B005PBMLQK) [5![Sport-Brella Super-Brella UPF 50+ Sun & Rain Canopy Umbrella 8-Foot Beach Sports & Camping Shelter](https://m.media-amazon.com/images/I/41bBTOo7rZL.jpg)**Sport-Brella Super-Brella UPF 50+ Sun & Rain Canopy Umbrella 8-Foot Beach Sports & Camping Shelter**Sport-Brella**$51.57**4.4★6,454 rev](https://www.amazon.com/dp/B0047ZADSI)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![PASAMIC 7ft Portable Umbrella with Stand UPF 50+ Sports Sun Shade Umbrella with Carry Bag Hook & Cup Holders Adjustable Instant Sun Protection for Sports Beach Fishing Navy Blue](https://m.media-amazon.com/images/I/314MVl8sffL.jpg)**PASAMIC 7ft Portable Umbrella with Stand UPF 50+ Sports Sun Shade Umbrella with Carry Bag Hook & Cup Holders Adjustable Instant Sun Protection for Sports Beach Fishing Navy Blue**PASAMIC**$48.28**41 rev5mo ago](https://www.amazon.com/dp/B0GHM9LKCM) [![Seazul 6.5ft Sun Shade Umbrella Portable Umbrella with Stand for Sports Water Weight Bag Adjustable and Lightweight Sun Protection Navy Blue](https://m.media-amazon.com/images/I/31GXGw3X-gL.jpg)**Seazul 6.5ft Sun Shade Umbrella Portable Umbrella with Stand for Sports Water Weight Bag Adjustable and Lightweight Sun Protection Navy Blue**Seazul**$54.99**258 rev5mo ago](https://www.amazon.com/dp/B0GH7GVV46) [![JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Navy](https://m.media-amazon.com/images/I/31hsqruHJZL.jpg)**JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Navy**JEAREY**$51.52**195 rev7mo ago](https://www.amazon.com/dp/B0G3T933LH) [![JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Royal Blue](https://m.media-amazon.com/images/I/314F+sbUdzL.jpg)**JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Royal Blue**JEAREY**$48.54**195 rev7mo ago](https://www.amazon.com/dp/B0G3T9Z6D7) [![Topsy Turvy Compact Umbrella for Sports Games Travel Rain UV Protection & Everyday Use Team Colors Orange/White](https://m.media-amazon.com/images/I/51kYKqyPN3L.jpg)**Topsy Turvy Compact Umbrella for Sports Games Travel Rain UV Protection & Everyday Use Team Colors Orange/White**Topsy Turvy**$19.52**14 rev9mo ago](https://www.amazon.com/dp/B0FTB5X7GV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Navy](https://m.media-amazon.com/images/I/31hsqruHJZL.jpg)**JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Navy**JEAREY**$51.52**4.2★**▲ 218%**](https://www.amazon.com/dp/B0G3T933LH) [![PASAMIC 7ft Portable Umbrella with Stand UPF 50+ Sports Sun Shade Umbrella with Carry Bag Hook & Cup Holders Adjustable Instant Sun Protection for Sports Beach Fishing Navy Blue](https://m.media-amazon.com/images/I/314MVl8sffL.jpg)**PASAMIC 7ft Portable Umbrella with Stand UPF 50+ Sports Sun Shade Umbrella with Carry Bag Hook & Cup Holders Adjustable Instant Sun Protection for Sports Beach Fishing Navy Blue**PASAMIC**$48.28**4.8★**▲ 216%**](https://www.amazon.com/dp/B0GHM9LKCM) [![JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Royal Blue](https://m.media-amazon.com/images/I/314F+sbUdzL.jpg)**JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Royal Blue**JEAREY**$48.54**4.2★**▲ 214%**](https://www.amazon.com/dp/B0G3T9Z6D7) [![Seazul 6.5ft Sun Shade Umbrella Portable Umbrella with Stand for Sports Water Weight Bag Adjustable and Lightweight Sun Protection Navy Blue](https://m.media-amazon.com/images/I/31GXGw3X-gL.jpg)**Seazul 6.5ft Sun Shade Umbrella Portable Umbrella with Stand for Sports Water Weight Bag Adjustable and Lightweight Sun Protection Navy Blue**Seazul**$54.99**4.4★**▲ 182%**](https://www.amazon.com/dp/B0GH7GVV46) [![SB PREMIERE GRAY 1PK FES](https://m.media-amazon.com/images/I/41ZFLDWu8NL.jpg)**SB PREMIERE GRAY 1PK FES**Sport-Brella**$68.70**4.3★**▲ 142%**](https://www.amazon.com/dp/B0DD8QR7RJ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +54.5% search growth over the last 90 days.

35K25KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 13.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Amazing quality”*

**Strength**11%

*“Solidly built”*

**Durability**8%

*“Material feels durable”*

**Advertised Vs Actual Product**7%

*“Exactly what I needed”*

**Ease Of Use**6%

*“Easy to open”*

**Size-Overall**6%

*“Small enough for a bag”*

**Value For Money**6%

*“Money well spent”*

**Weather Proof**5%

*“Works great for rain and sun”*

**Compactness**3%

*“Compact and lightweight”*

**Assembly/Installation**2%

*“Easy to put together”*

### **What buyers complain about **

**Durability**21%

*“Broke in a week”*

**Quality-Overall**11%

*“Poor quality control”*

**Size-Overall**10%

*“Also, the handle is way too short”*

**Strength**6%

*“Flimsy”*

**Ease Of Use**6%

*“Very difficult to close”*

**Weight Heavy**4%

*“Heavier than I expected”*

**Weather Proof**3%

*“.poor wind proof”*

**Advertised Vs Actual Product**3%

*“Not as Advertised”*

**Value For Money**3%

*“Waste of money”*

**Water Resistance**3%

*“I got drenched with rain”*

### **Top return reasons **

**Size-Overall**44%

**Weight Heavy**10%

**Value For Money**5%

**Functionality-Overall**5%

**Defective Material/Parts**4%

**Advertised Vs Actual Product**4%

**Strength**3%

**Color**2%

**Ease Of Use**2%

**Add-Ons/Attachments**2%