---
title: "security hat — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/security-hat"
last_updated: "2026-07-14T01:53:51.913Z"
locale: en
meta:
  description: "security hat shows a sweet-spot price point ($19.59 avg), but a small market ($146K/yr) keeps it on the watch list."
  "og:description": "security hat shows a sweet-spot price point ($19.59 avg), but a small market ($146K/yr) keeps it on the watch list."
  "og:title": "security hat — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **security hat**

**Worth a look**

Shows a sweet-spot price point ($19.59 avg), but a small market ($146K/yr) keeps it on the watch list.

Market size 32Growth 32Conversion 53Competition 75Returns 50Price range 82Avg price 86Brand share 70Review moat 83Quality gap 35

**Avg price**

**Great****$19.59**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****332.07**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$9.16–$43.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****3.0%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$146K**

$146K/yr · 173K searches

**Growth**

**Okay****+5.6%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**23 **▲rising

**Sellers**

**40**

**Top-5 brand share**

**63%**

**Open market**

**32%**

- Falari22% - Speedy Pros13% - zerogravitee12% - Rothco10% - First Class6% - Bequemhaus5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6K8%$12K12%$18K16%$23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 43 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Falari Security Hat Baseball Cap - Gold or White Embroidery Security Front Bill & Back - Adjustable Size - White (1pk)](https://m.media-amazon.com/images/I/51yHyZg7VzL.jpg)**Falari Security Hat Baseball Cap - Gold or White Embroidery Security Front Bill & Back - Adjustable Size - White (1pk)**Falari**$10.13**4.6★815 rev](https://www.amazon.com/dp/B0BNPKHDY4) [2![Security Truckers Mesh Snapback hat in Black - One Size](https://m.media-amazon.com/images/I/3107ym0UItL.jpg)**Security Truckers Mesh Snapback hat in Black - One Size**zerogravitee**$18.61**4.2★216 rev](https://www.amazon.com/dp/B00M7FEO0I) [3![Rothco Security Hat Embroidered Security Guard Cap Adjustable Cotton Low Profile Baseball Cap for Event Staff Patrol Use (Black/White)](https://m.media-amazon.com/images/I/31s6d9cTRaL.jpg)**Rothco Security Hat Embroidered Security Guard Cap Adjustable Cotton Low Profile Baseball Cap for Event Staff Patrol Use (Black/White)**Rothco**$14.77**4.6★1,452 rev](https://www.amazon.com/dp/B00029PI1U) [4![Bequemhaus Security Hat Security Guard Hats Cap Embroidery Adjustable Size Baseball Caps Police FBI SWAT Cosplay Costume Accessory (Black Security)](https://m.media-amazon.com/images/I/413rWH0ukaL.jpg)**Bequemhaus Security Hat Security Guard Hats Cap Embroidery Adjustable Size Baseball Caps Police FBI SWAT Cosplay Costume Accessory (Black Security)**Bequemhaus**$10.13**4.7★17 rev](https://www.amazon.com/dp/B0GRGYR34V) [5![Speedy Pros Trucker Hat Baseball Cap Professional Security Guard A Embroidery Cotton Dad Hats for Men & Women Snapback Black Design Only](https://m.media-amazon.com/images/I/31sOkMFs16L.jpg)**Speedy Pros Trucker Hat Baseball Cap Professional Security Guard A Embroidery Cotton Dad Hats for Men & Women Snapback Black Design Only**Speedy Pros**$23.85**4.4★113 rev](https://www.amazon.com/dp/B084QD5MLM)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![13FA Security Reflective Boonie Hat - High-Visibility Tactical Sun Hat - Breathable Adjustable Fit with 360 Coverage.](https://m.media-amazon.com/images/I/21NTLxrntYL.jpg)**13FA Security Reflective Boonie Hat - High-Visibility Tactical Sun Hat - Breathable Adjustable Fit with 360 Coverage.**13FA**$37.67**3 rev3mo ago](https://www.amazon.com/dp/B0FFTNSCZX) [![Bequemhaus Security Hat Security Guard Hats Cap Embroidery Adjustable Size Baseball Caps Police FBI SWAT Cosplay Costume Accessory (Black Security)](https://m.media-amazon.com/images/I/413rWH0ukaL.jpg)**Bequemhaus Security Hat Security Guard Hats Cap Embroidery Adjustable Size Baseball Caps Police FBI SWAT Cosplay Costume Accessory (Black Security)**Bequemhaus**$10.13**17 rev4mo ago](https://www.amazon.com/dp/B0GRGYR34V) [![HAFOUXIGM Security Hat for Security Guard Embroidered Adjustable Cosplay Baseball Cap for Men Women](https://m.media-amazon.com/images/I/41o3g7FtkBL.jpg)**HAFOUXIGM Security Hat for Security Guard Embroidered Adjustable Cosplay Baseball Cap for Men Women**HAFOUXIGM**$15.03**12 rev5mo ago](https://www.amazon.com/dp/B0GMHDF2NV) [![13FA Security LEOTEX Cap - Water Proof & Odor Proof - Breathable Moisture Wicking Fast Dry Comfort](https://m.media-amazon.com/images/I/31CDFoH3FfL.jpg)**13FA Security LEOTEX Cap - Water Proof & Odor Proof - Breathable Moisture Wicking Fast Dry Comfort**13FA**$39.60**8 rev7mo ago](https://www.amazon.com/dp/B0FC4QZFVB) [![Waldeal Security Trucker Hat for Men Women Embroidered Adjustable Snapback Mesh Baseball Cap for Security Guard White](https://m.media-amazon.com/images/I/41Tz53GIEiL.jpg)**Waldeal Security Trucker Hat for Men Women Embroidered Adjustable Snapback Mesh Baseball Cap for Security Guard White**Waldeal**$16.84**44 rev11mo ago](https://www.amazon.com/dp/B0FJQRNXZ6)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![LexiuYibai Mens Baseball Caps Security Embroidered Adjustable Washed Cotton Dad Hat (Black 7 1/2)](https://m.media-amazon.com/images/I/31mALyiP+oL.jpg)**LexiuYibai Mens Baseball Caps Security Embroidered Adjustable Washed Cotton Dad Hat (Black 7 1/2)**LexiuYibai**$18.61**0.0★**▲ 119%**](https://www.amazon.com/dp/B0C4NXC3YT) [![Bequemhaus Security Hat Security Guard Hats Cap Embroidery Adjustable Size Baseball Caps Police FBI SWAT Cosplay Costume Accessory (Black Security)](https://m.media-amazon.com/images/I/413rWH0ukaL.jpg)**Bequemhaus Security Hat Security Guard Hats Cap Embroidery Adjustable Size Baseball Caps Police FBI SWAT Cosplay Costume Accessory (Black Security)**Bequemhaus**$10.13**4.7★**▲ 117%**](https://www.amazon.com/dp/B0GRGYR34V) [![NEOROM Security Hat Baseball Cap - Embroidered Front Bill & Back - Adjustable Size - 65% Wool 35% Acrylic - 6-Panel - Gold or White Security Front - Black/White - 2PK](https://m.media-amazon.com/images/I/31Hfkfa4JxL.jpg)**NEOROM Security Hat Baseball Cap - Embroidered Front Bill & Back - Adjustable Size - 65% Wool 35% Acrylic - 6-Panel - Gold or White Security Front - Black/White - 2PK**NEOROM**$19.89**4.6★**▲ 116%**](https://www.amazon.com/dp/B0GTPXBSDF) [![NEOROM Security Hat Baseball Cap - Embroidered Front Bill & Back - Adjustable Size - 65% Wool 35% Acrylic - 6-Panel - Black with Gold or White Embroidery - 2PK](https://m.media-amazon.com/images/I/31KppA0Bj4L.jpg)**NEOROM Security Hat Baseball Cap - Embroidered Front Bill & Back - Adjustable Size - 65% Wool 35% Acrylic - 6-Panel - Black with Gold or White Embroidery - 2PK**NEOROM**$19.90**4.6★**▲ 114%**](https://www.amazon.com/dp/B0GTPRM8YL) [![HAFOUXIGM Security Hat for Security Guard Embroidered Adjustable Cosplay Baseball Cap for Men Women](https://m.media-amazon.com/images/I/41o3g7FtkBL.jpg)**HAFOUXIGM Security Hat for Security Guard Embroidered Adjustable Cosplay Baseball Cap for Men Women**HAFOUXIGM**$15.03**5.0★**▲ 108%**](https://www.amazon.com/dp/B0GMHDF2NV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.

9K7KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**23%

*“I like the overall quality and the embroidery”*

**Size-Overall**23%

*“Fits Well”*

**Value For Money**8%

*“Worth the money”*

**Durability**7%

*“Well made and durable”*

**Comfort-Overall**6%

*“It's very comfortable”*

**Material Quality**4%

*“good material”*

**Adjustability/Rotatability/Reclining**3%

*“easy to adjust”*

**Warmth**2%

*“so it stays comfortable without feeling too hot”*

**Advertised Vs Actual Product**2%

*“Met my expectations”*

**Ease Of Use**2%

*“Easy to dial in”*

### **What buyers complain about **

**Size-Overall**27%

*“So small”*

**Quality-Overall**10%

*“Poor quality control”*

**Durability**9%

*“Faded 3 days”*

**Thin**7%

*“Thin”*

**Shrinkage Resistance**4%

*“They also shrink in the dryer quite easily”*

**Allergies**4%

*“Itchy, could just be my scalp”*

**Value For Money**2%

*“Its a little expensive”*

**Material Quality**2%

*“made of better material”*

**Comfort-Overall**2%

*“However, I did encounter some discomfort due to the pre-curved bill, which pressed on my temples”*

**Ease Of Use**2%

*“However, I did encounter some discomfort due to the pre-curved bill, which pressed on my temples”*

### **Top return reasons **

**Size-Overall**55%

**Quality-Overall**8%

**Advertised Vs Actual Product**6%

**Material Quality**4%

**Color**4%

**Value For Money**4%

**Shape/Style**3%

**Stitch/Finish/Polish**3%

**Comfort-Overall**2%

**Strength**1%