---
title: "security beanie — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/security-beanie"
last_updated: "2026-07-14T03:01:25.065Z"
locale: en
meta:
  description: "soft demand (-60.2% this quarter) — security beanie doesn't clear our bar today."
  "og:description": "soft demand (-60.2% this quarter) — security beanie doesn't clear our bar today."
  "og:title": "security beanie — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **security beanie**

**Skip it**

Soft demand (-60.2% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 55Competition 75Returns 50Price range 76Avg price 77Brand share 75Review moat 73Quality gap 47

**Avg price**

**Great****$15.94**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.99–$44.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****588.24**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****3.0%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$21K**

$21K/yr · 29K searches

**Growth**

**Bad****-60.2%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**20 **▲rising

**Sellers**

**37**

**Top-5 brand share**

**60%**

**Open market**

**34%**

- Rothco23% - Eachnice15% - 13Fifty8% - Generic7% - RW6% - Black Duck Brand6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$6266%$1K9%$2K12%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 37 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Rothco Polar Fleece Security Watch Cap - Embroidered Security for Cold Weather Protection](https://m.media-amazon.com/images/I/41loyuzQbsL.jpg)**Rothco Polar Fleece Security Watch Cap - Embroidered Security for Cold Weather Protection**Rothco**$10.76**3.9★926 rev](https://www.amazon.com/dp/B00A6RZNUY) [2![NC Mens Security Black with White Yellow Letters Long Knitted Cuffed Beanie Folded Embroidered Beanie Skull Watch Cap Hat](https://m.media-amazon.com/images/I/315mxmrXqZL.jpg)**NC Mens Security Black with White Yellow Letters Long Knitted Cuffed Beanie Folded Embroidered Beanie Skull Watch Cap Hat**Eachnice**$9.16**4.6★410 rev](https://www.amazon.com/dp/B09TH2HNXN) [3![13FA Security Reflective Utility Beanie - USA Patriotic Gear - Stretch-Fit Poly-Spandex - Unisex Hi-Vis Hat](https://m.media-amazon.com/images/I/317qBII2XjL.jpg)**13FA Security Reflective Utility Beanie - USA Patriotic Gear - Stretch-Fit Poly-Spandex - Unisex Hi-Vis Hat**13Fifty**$28.80**4.6★24 rev](https://www.amazon.com/dp/B0DP83DW8N) [4![NC Mens Security Black with White Yellow Letters Long Knitted Cuffed Beanie Folded Embroidered Beanie Skull Watch Cap Hat](https://m.media-amazon.com/images/I/41XgKro5NVL.jpg)**NC Mens Security Black with White Yellow Letters Long Knitted Cuffed Beanie Folded Embroidered Beanie Skull Watch Cap Hat**Eachnice**$9.07**4.6★410 rev](https://www.amazon.com/dp/B09TH44PSC) [5![RW Security Embroidered Cuff Knitted Beanie (Black/White)](https://m.media-amazon.com/images/I/41QdQSAY+kL.jpg)**RW Security Embroidered Cuff Knitted Beanie (Black/White)**RW**$16.05**4.5★171 rev](https://www.amazon.com/dp/B017AAPZ84)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![THINDUST 2Pcs Summer Mesh Breathable Skull Beanie - Soft Stretchy Slouchy Beanie Hat Men Women for Running Cycling Gym](https://m.media-amazon.com/images/I/4199eiqCvIL.jpg)**THINDUST 2Pcs Summer Mesh Breathable Skull Beanie - Soft Stretchy Slouchy Beanie Hat Men Women for Running Cycling Gym**THINDUST**$12.80**50 rev4mo ago](https://www.amazon.com/dp/B0GHNMGQ6M) [![QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling](https://m.media-amazon.com/images/I/31Irluu9lmL.jpg)**QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling**QINGLONGLIN**$15.09**166 rev5mo ago](https://www.amazon.com/dp/B0GHF67NGP) [![13FA Security LEOTEX Cap - Water Proof & Odor Proof - Breathable Moisture Wicking Fast Dry Comfort](https://m.media-amazon.com/images/I/31CDFoH3FfL.jpg)**13FA Security LEOTEX Cap - Water Proof & Odor Proof - Breathable Moisture Wicking Fast Dry Comfort**13FA**$39.60**8 rev7mo ago](https://www.amazon.com/dp/B0FC4QZFVB) [![Security Beanie Unisex Beanie Hat Soft Winter Beanies Cuff Beanie Knit Hat Black](https://m.media-amazon.com/images/I/31WDfIdNigL.jpg)**Security Beanie Unisex Beanie Hat Soft Winter Beanies Cuff Beanie Knit Hat Black**Generic**$10.98**0 rev7mo ago](https://www.amazon.com/dp/B0G35RKWDT) [![Security Beanie Unisex Beanie Hat Soft Winter Beanies Cuff Beanie Knit Hat Deep Heather](https://m.media-amazon.com/images/I/41EbsXKmYwL.jpg)**Security Beanie Unisex Beanie Hat Soft Winter Beanies Cuff Beanie Knit Hat Deep Heather**Generic**$10.98**0 rev7mo ago](https://www.amazon.com/dp/B0G35Q3R4T)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![13FA Police Utility Beanie - USA Patriotic Gear - Poly-Spandex Blend for Stretch-Fit Comfort - Unisex Hi-Vis Winter Hat (US Alpha One Size Standard Navy & Black)](https://m.media-amazon.com/images/I/31MV3bGajOL.jpg)**13FA Police Utility Beanie - USA Patriotic Gear - Poly-Spandex Blend for Stretch-Fit Comfort - Unisex Hi-Vis Winter Hat (US Alpha One Size Standard Navy & Black)**13Fifty**$27.99**4.6★**▲ 315%**](https://www.amazon.com/dp/B0DV5PDNJ3) [![Spyder Mens Fur Lined Rib Knit Cuff Beanie Pewter One Size](https://m.media-amazon.com/images/I/41M8oxvlrkL.jpg)**Spyder Mens Fur Lined Rib Knit Cuff Beanie Pewter One Size**Spyder**$13.06**4.7★**▲ 313%**](https://www.amazon.com/dp/B0FPQ6RTV7) [![QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling](https://m.media-amazon.com/images/I/31Irluu9lmL.jpg)**QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling**QINGLONGLIN**$15.09**4.6★**▲ 310%**](https://www.amazon.com/dp/B0GHF67NGP) [![THINDUST 2Pcs Summer Mesh Breathable Skull Beanie - Soft Stretchy Slouchy Beanie Hat Men Women for Running Cycling Gym](https://m.media-amazon.com/images/I/4199eiqCvIL.jpg)**THINDUST 2Pcs Summer Mesh Breathable Skull Beanie - Soft Stretchy Slouchy Beanie Hat Men Women for Running Cycling Gym**THINDUST**$12.80**3.9★**▲ 307%**](https://www.amazon.com/dp/B0GHNMGQ6M) [![Custom Striped Beanie for Men & Women Security Guard Acrylic Fleece Skull Cap Hats 1 Size Black Design Only](https://m.media-amazon.com/images/I/41MmOs04b2L.jpg)**Custom Striped Beanie for Men & Women Security Guard Acrylic Fleece Skull Cap Hats 1 Size Black Design Only**Speedy Pros**$21.99**5.0★**▲ 300%**](https://www.amazon.com/dp/B0CJT4P8JV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -60.2% search growth over the last 90 days.

2K1KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Warmth**21%

*“also keep warm”*

**Size-Overall**19%

*“The fit is snug without being too tight”*

**Quality-Overall**12%

*“Great quality riding looks good”*

**Comfort-Overall**9%

*“Very comfortable hat”*

**Material Quality**6%

*“Great material”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Value For Money**5%

*“Good price”*

**Soft Feel**2%

*“Very soft”*

**Stretchability/Expandability/Elasticity**2%

*“easy to carry stretches well”*

**Breathability**2%

*“Fabric is comfortable and breathable”*

### **What buyers complain about **

**Size-Overall**44%

*“Too big”*

**Quality-Overall**8%

*“Very cheap”*

**Stitch/Finish/Polish**3%

*“However, not sure about this tactical beanie- stitching is odd and sits irregular on the head causing it to ride up over the ears and develops a cone or fabric clumping effect”*

**Advertised Vs Actual Product**3%

*“Doesn't look like picture”*

**Warmth**3%

*“They r fleece and very hot”*

**Thin**2%

*“Thin”*

**Strength**2%

*“flimsy”*

**Material Quality**2%

*“Very cheap material”*

**Stiffness**2%

*“Stiff material”*

**Value For Money**2%

*“Hat is not worth the price”*

### **Top return reasons **

**Size-Overall**70%

**Material Quality**5%

**Length**5%

**Advertised Vs Actual Product**4%

**Color**3%

**Shape/Style**2%

**Quality-Overall**2%

**Width**2%

**Defective Material/Parts**2%

**Value For Money**1%