---
title: "seahawks hat — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/seahawks-hat"
last_updated: "2026-07-14T04:34:58.351Z"
locale: en
meta:
  description: "soft demand (-90.1% this quarter) — seahawks hat doesn't clear our bar today."
  "og:description": "soft demand (-90.1% this quarter) — seahawks hat doesn't clear our bar today."
  "og:title": "seahawks hat — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **seahawks hat**

**Skip it**

Soft demand (-90.1% this quarter) — this niche doesn't clear our bar today.

Market size 43Growth 0Conversion 16Competition 83Returns 37Price range 89Avg price 95Brand share 49Review moat 79Quality gap 27

**Avg price**

**Incredible****$29.78**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.89–$75.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Review moat**

**Great****426.58**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$225K**

$225K/yr · 576K searches

**Returns**

**Okay****4.5%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-90.1%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

**Brands**

**19 **▲rising

**Sellers**

**24**

**Top-5 brand share**

**75%**

**Open market**

**20%**

- New Era31% - Kneenow19% - FOCO12% - 478% - Terojnkl5% - BROTHER TRUCKERS5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$7K6%$13K9%$20K12%$27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted

All 52 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Kneenow Sport Hat for Men Women Football Fans Hats Apparel Gifts Accessories](https://m.media-amazon.com/images/I/41FPNmfZNPL.jpg)**Kneenow Sport Hat for Men Women Football Fans Hats Apparel Gifts Accessories**Kneenow**$22.03**4.7★104 rev](https://www.amazon.com/dp/B0D95P24T3) [2![Football Hat for Men Women Vintage Embroidered City Hats Apparel Gifts Classic Baseball Cap](https://m.media-amazon.com/images/I/511J6IGzEaL.jpg)**Football Hat for Men Women Vintage Embroidered City Hats Apparel Gifts Classic Baseball Cap**Kneenow**$23.00**4.6★188 rev](https://www.amazon.com/dp/B0DHRNBZXP) [3![New Era Mens Navy Seattle Seahawks 9FIFTY Snapback Hat](https://m.media-amazon.com/images/I/31MLZWEkQzL.jpg)**New Era Mens Navy Seattle Seahawks 9FIFTY Snapback Hat**New Era**$39.54**5.0★4 rev](https://www.amazon.com/dp/B0GY4JNPCG) [4![New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (US Alpha One Size Seattle Seahawks)](https://m.media-amazon.com/images/I/31kH4nA6MrL.jpg)**New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (US Alpha One Size Seattle Seahawks)**New Era**$37.46**4.8★926 rev](https://www.amazon.com/dp/B0D3J78GG4) [5![Terojnkl Embroidered City Football Hat for Men Women Adjustable Unisex Cotton Fans Baseball Cap](https://m.media-amazon.com/images/I/41U2IVjeZwL.jpg)**Terojnkl Embroidered City Football Hat for Men Women Adjustable Unisex Cotton Fans Baseball Cap**Terojnkl**$19.70**4.6★558 rev](https://www.amazon.com/dp/B0CQZXNH1Q)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![47 NFL Unisex Adult Camo Clean Up Primary Logo Adjustable Hat Cap One Size (Seattle Seahawks - Camo Seattle Seahawks)](https://m.media-amazon.com/images/I/41DRCTcdLSL.jpg)**47 NFL Unisex Adult Camo Clean Up Primary Logo Adjustable Hat Cap One Size (Seattle Seahawks - Camo Seattle Seahawks)**47**$39.09**0 rev1mo ago](https://www.amazon.com/dp/B0H4X4C4WD) [![New Era Mens Royal Seattle Seahawks 9FIFTY Snapback Hat](https://m.media-amazon.com/images/I/31y+fIPNnIL.jpg)**New Era Mens Royal Seattle Seahawks 9FIFTY Snapback Hat**New Era**$39.17**4 rev2mo ago](https://www.amazon.com/dp/B0GYZ3YYDF) [![New Era Mens Navy Seattle Seahawks 9FIFTY Snapback Hat](https://m.media-amazon.com/images/I/31MLZWEkQzL.jpg)**New Era Mens Navy Seattle Seahawks 9FIFTY Snapback Hat**New Era**$39.54**4 rev2mo ago](https://www.amazon.com/dp/B0GY4JNPCG) [![New Era Mens Black Seattle Seahawks Core Team 39THIRTY Flex Hat](https://m.media-amazon.com/images/I/31V6PDpirkL.jpg)**New Era Mens Black Seattle Seahawks Core Team 39THIRTY Flex Hat**New Era**$36.54**124 rev2mo ago](https://www.amazon.com/dp/B0GY4WT4KB) [![New Era Mens College Navy Seattle Seahawks Core Team 9FIFTY Trucker Snapback Hat](https://m.media-amazon.com/images/I/419LE0o3osL.jpg)**New Era Mens College Navy Seattle Seahawks Core Team 9FIFTY Trucker Snapback Hat**New Era**$39.23**9 rev2mo ago](https://www.amazon.com/dp/B0GY4GZGPD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Seattle 2026 Champions Collegiate Foam Mesh Back Hat (US Alpha One Size Black/White)](https://m.media-amazon.com/images/I/413nH7ftyqL.jpg)**Seattle 2026 Champions Collegiate Foam Mesh Back Hat (US Alpha One Size Black/White)**BROTHER TRUCKERS**$17.93**0.0★**▲ 355%**](https://www.amazon.com/dp/B0GWGQZD4B) [![New Era Mens Royal Seattle Seahawks 9FIFTY Snapback Hat](https://m.media-amazon.com/images/I/31y+fIPNnIL.jpg)**New Era Mens Royal Seattle Seahawks 9FIFTY Snapback Hat**New Era**$39.17**5.0★**▲ 344%**](https://www.amazon.com/dp/B0GYZ3YYDF) [![Seattle 2026 Champions Circle Foam Mesh Back Hat (US Alpha One Size Black)](https://m.media-amazon.com/images/I/41NRDj5LegL.jpg)**Seattle 2026 Champions Circle Foam Mesh Back Hat (US Alpha One Size Black)**BROTHER TRUCKERS**$17.98**0.0★**▲ 342%**](https://www.amazon.com/dp/B0GWG9NKHX) [![New Era Mens Black Seattle Seahawks Apex 9FORTY Adjustable Hat](https://m.media-amazon.com/images/I/31jwVt0CVeL.jpg)**New Era Mens Black Seattle Seahawks Apex 9FORTY Adjustable Hat**New Era**$37.65**5.0★**▲ 338%**](https://www.amazon.com/dp/B0GWCRB3LZ) [![New Era Mens Navy Seattle Seahawks 9FIFTY Snapback Hat](https://m.media-amazon.com/images/I/31MLZWEkQzL.jpg)**New Era Mens Navy Seattle Seahawks 9FIFTY Snapback Hat**New Era**$39.54**5.0★**▲ 337%**](https://www.amazon.com/dp/B0GY4JNPCG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -90.1% search growth over the last 90 days.

80K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 16.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**25%

*“Very well made”*

**Size-Overall**23%

*“fit are as good as expected”*

**Comfort-Overall**7%

*“very comfortable”*

**Advertised Vs Actual Product**7%

*“Exactly what I needed”*

**Value For Money**6%

*“Great value”*

**Color**6%

*“The coloring is nice overall a great purchase”*

**Material Quality**5%

*“Good material”*

**Adjustability/Rotatability/Reclining**3%

*“is adjustable for a variety of head sizes”*

**Breathability**3%

*“Breathes well”*

**Embellishment/Embroidery Quality**3%

*“Embroidery is good”*

### **What buyers complain about **

**Quality-Overall**25%

*“Cheap”*

**Size-Overall**18%

*“Terrible fit”*

**Value For Money**14%

*“Very cheap”*

**Product Condition**7%

*“Was it used”*

**Color**7%

*“This just is blue not black”*

**Pain Relief-Overall**7%

*“Hurts my forehead”*

**Material Quality**7%

*“The rest is a different material”*

**Advertised Vs Actual Product**2%

*“I guess I missed that in the product listing”*

**Allergies**2%

*“Theres some itchiness around the band”*

**Stiffness**1%

*“doesnt give that weird stiff feeling some trucker hats have at first”*

### **Top return reasons **

**Size-Overall**60%

**Shape/Style**7%

**Advertised Vs Actual Product**5%

**Material Quality**4%

**Quality-Overall**4%

**Value For Money**3%

**Color**3%

**Length**3%

**Stitch/Finish/Polish**1%

**Neck Fit**1%