---
title: "seahawks beanie — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/seahawks-beanie"
last_updated: "2026-07-14T03:30:54.276Z"
locale: en
meta:
  description: "soft demand (-97.7% this quarter) — seahawks beanie doesn't clear our bar today."
  "og:description": "soft demand (-97.7% this quarter) — seahawks beanie doesn't clear our bar today."
  "og:title": "seahawks beanie — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **seahawks beanie**

**Skip it**

Soft demand (-97.7% this quarter) — this niche doesn't clear our bar today.

Market size 33Growth 0Conversion 60Competition 72Returns 57Price range 82Avg price 91Brand share 57Review moat 23Quality gap 25

**Avg price**

**Great****$21.54**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.60–$54.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.7%**

return rate — above 6% kills the launch gate

**Market size**

**Okay****$155K**

$155K/yr · 140K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****7,802.42**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-97.7%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▲rising

**Sellers**

**55**

**Top-5 brand share**

**71%**

**Open market**

**24%**

- FOCO45% - Kneenow9% - Daxton6% - Zihogrc5% - Carhartt5% - Nike4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5K6%$9K9%$14K12%$19K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)](https://m.media-amazon.com/images/I/51AHAx4QN0L.jpg)**FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)**FOCO**$20.46**4.7★244 rev](https://www.amazon.com/dp/B0DGHV9LF2) [2![Sports Fan Beanie Gear Winter Hat for Men Apparel Women Gifts Knitted Cap Merch Stuff Navy Blue](https://m.media-amazon.com/images/I/51+Qu442pzL.jpg)**Sports Fan Beanie Gear Winter Hat for Men Apparel Women Gifts Knitted Cap Merch Stuff Navy Blue**Kneenow**$21.67**4.6★161 rev](https://www.amazon.com/dp/B0GGGR81MX) [3![FOCO Seattle Seahawks NFL Basic Primary Logo Beanie - Navy](https://m.media-amazon.com/images/I/31aFW5PTI7L.jpg)**FOCO Seattle Seahawks NFL Basic Primary Logo Beanie - Navy**FOCO**$16.98**4.8★1,096 rev](https://www.amazon.com/dp/B0DGVWW7NT) [4![FOCO NFL Unisex Adult Holiday Cuffed Pom Beanie Officially Licensed Winter Knit Hat for Men & Women Seattle Seahawks](https://m.media-amazon.com/images/I/41DWXT3sAWL.jpg)**FOCO NFL Unisex Adult Holiday Cuffed Pom Beanie Officially Licensed Winter Knit Hat for Men & Women Seattle Seahawks**FOCO**$29.56**4.1★20 rev](https://www.amazon.com/dp/B0G3TJ97L5) [5![FOCO Seattle Seahawks NFL Super Bowl LX Champions Big Wordmark Stripe Pom Beanie Team Color](https://m.media-amazon.com/images/I/41Zf4RBQdRL.jpg)**FOCO Seattle Seahawks NFL Super Bowl LX Champions Big Wordmark Stripe Pom Beanie Team Color**FOCO**$31.93**4.6★26 rev](https://www.amazon.com/dp/B0GKBPW29T)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![FOCO Seattle Seahawks NFL Super Bowl LX Champions Big Wordmark Stripe Pom Beanie Team Color](https://m.media-amazon.com/images/I/41Zf4RBQdRL.jpg)**FOCO Seattle Seahawks NFL Super Bowl LX Champions Big Wordmark Stripe Pom Beanie Team Color**FOCO**$31.93**26 rev5mo ago](https://www.amazon.com/dp/B0GKBPW29T) [![FOCO Seattle Seahawks NFL Super Bowl LX Champions Primary Logo White Cable Knit Pom Beanie](https://m.media-amazon.com/images/I/41bJjm6JmgL.jpg)**FOCO Seattle Seahawks NFL Super Bowl LX Champions Primary Logo White Cable Knit Pom Beanie**FOCO**$30.04**9 rev5mo ago](https://www.amazon.com/dp/B0GKCHYG9X) [![Sports Fan Beanie Gear Winter Hat for Men Apparel Women Gifts Knitted Cap Merch Stuff Navy Blue](https://m.media-amazon.com/images/I/51+Qu442pzL.jpg)**Sports Fan Beanie Gear Winter Hat for Men Apparel Women Gifts Knitted Cap Merch Stuff Navy Blue**Kneenow**$21.67**161 rev5mo ago](https://www.amazon.com/dp/B0GGGR81MX) [![Embroidered Football Beanie Unisex Winter Cap Warm Knit Hats for Football Fan Gifts](https://m.media-amazon.com/images/I/41E7mukX6zL.jpg)**Embroidered Football Beanie Unisex Winter Cap Warm Knit Hats for Football Fan Gifts**Generic**$16.82**19 rev8mo ago](https://www.amazon.com/dp/B0G25881BJ) [![FOCO Seattle Seahawks NFL Big Wordmark Stripe Pom Beanie Team Color](https://m.media-amazon.com/images/I/41X9SYb9d5L.jpg)**FOCO Seattle Seahawks NFL Big Wordmark Stripe Pom Beanie Team Color**FOCO**$25.80**184 rev10mo ago](https://www.amazon.com/dp/B0FNXS6GHJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Littlearth NFL Seattle Seahawks Sheer Infinity Scarf Team Color 70 x 25](https://m.media-amazon.com/images/I/41597kGdnAL.jpg)**Littlearth NFL Seattle Seahawks Sheer Infinity Scarf Team Color 70 x 25**Littlearth**$16.07**4.7★**▲ 1000%**](https://www.amazon.com/dp/B00KYLAMNA) [![55cube Winter Beanie Hat for Men Women Warm Thick Cuffed Knit Skull Cap](https://m.media-amazon.com/images/I/510SdZJV4dL.jpg)**55cube Winter Beanie Hat for Men Women Warm Thick Cuffed Knit Skull Cap**55cube**$14.33**4.7★**▲ 800%**](https://www.amazon.com/dp/B09PN7KZ1V) [![FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)](https://m.media-amazon.com/images/I/51AHAx4QN0L.jpg)**FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)**FOCO**$20.46**4.7★**▲ 613%**](https://www.amazon.com/dp/B0DGHV9LF2) [![Nike Unisex Beanie Cuffed (Black)](https://m.media-amazon.com/images/I/41qjTzW6phL.jpg)**Nike Unisex Beanie Cuffed (Black)**Nike**$25.20**4.6★**▲ 402%**](https://www.amazon.com/dp/B08S22J84V) [![FOCO Seattle Seahawks NFL Super Bowl LX Champions Big Wordmark Stripe Pom Beanie Team Color](https://m.media-amazon.com/images/I/41Zf4RBQdRL.jpg)**FOCO Seattle Seahawks NFL Super Bowl LX Champions Big Wordmark Stripe Pom Beanie Team Color**FOCO**$31.93**4.6★**▲ 343%**](https://www.amazon.com/dp/B0GKBPW29T)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -97.7% search growth over the last 90 days.

25K15KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 71.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Warmth**27%

*“Warm hat”*

**Quality-Overall**19%

*“Good quality”*

**Size-Overall**19%

*“Awesome fit”*

**Comfort-Overall**7%

*“Extremely comfortable”*

**Advertised Vs Actual Product**6%

*“Looks and fits as described/shown”*

**Value For Money**4%

*“Worth the money, good value”*

**Material Quality**3%

*“soft material”*

**Stretchability/Expandability/Elasticity**2%

*“Comfortable stretch fit”*

**Color**2%

*“Love the color”*

**Soft Feel**1%

*“Not to mention it is super soft yet still breathable”*

### **What buyers complain about **

**Size-Overall**29%

*“too tight”*

**Quality-Overall**18%

*“I expected a much better quality hat”*

**Material Quality**7%

*“The rest is a different material”*

**Stretchability/Expandability/Elasticity**7%

*“it has not stretched much”*

**Durability**3%

*“Not sure how long it will hold up though”*

**Weight Light**2%

*“I do wish they would make a line of these that are heavier”*

**Value For Money**1%

*“I think it is a little pricey for just one beanie”*

### **Top return reasons **

**Size-Overall**63%

**Color**8%

**Advertised Vs Actual Product**5%

**Length**4%

**Material Quality**4%

**Value For Money**3%

**Shape/Style**2%

**Quality-Overall**2%

**Stitch/Finish/Polish**2%

**Width**1%