---
title: "scarecrow hat — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/scarecrow-hat"
last_updated: "2026-07-14T03:11:12.513Z"
locale: en
meta:
  description: "scarecrow hat shows no brand lock-in (top 5 brands take 46% of clicks), but high returns (12.3%) keeps it on the watch list."
  "og:description": "scarecrow hat shows no brand lock-in (top 5 brands take 46% of clicks), but high returns (12.3%) keeps it on the watch list."
  "og:title": "scarecrow hat — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **scarecrow hat**

**Worth a look**

Shows no brand lock-in (top 5 brands take 46% of clicks), but high returns (12.3%) keeps it on the watch list.

Market size 9Growth 51Conversion 15Competition 71Returns 0Price range 81Avg price 75Brand share 89Review moat 89Quality gap 84

**Brand share**

**Great****46%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****217.88**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$5.93–$57.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$14.99**

avg listing price — sweet spot $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+22.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$38K**

$38K/yr · 215K searches

**Returns**

**Bad****12.3%**

return rate — above 6% kills the launch gate

## **Competition**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**33 **▼falling

**Sellers**

**52**

**Top-5 brand share**

**46%**

**Open market**

**49%**

- Askljeby15% - COLLECT PRESENT10% - Nicky Bigs Novelties8% - Uyecos7% - boderier7% - Generic6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$3K12%$5K16%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 40 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Womens Sun Hats Wide Brim Summer Beach Hat for Women Foldable Travel Fedora Handmade Crochet Straw Hat Packable UPF50+ Khaki](https://m.media-amazon.com/images/I/41qMuf4mwjL.jpg)**Womens Sun Hats Wide Brim Summer Beach Hat for Women Foldable Travel Fedora Handmade Crochet Straw Hat Packable UPF50+ Khaki**Askljeby**$14.62**4.1★1,222 rev](https://www.amazon.com/dp/B0CR7PDH36) [2![COLLECT PRESENT Classic Scarecrow Hat with Straw Kit for Adults Adjustable Size Soft Felt Material with Realistic Straw Detailing Perfect for Fall-Themed Costumes Parties and Plays (Brown)](https://m.media-amazon.com/images/I/51AMRpUGqkL.jpg)**COLLECT PRESENT Classic Scarecrow Hat with Straw Kit for Adults Adjustable Size Soft Felt Material with Realistic Straw Detailing Perfect for Fall-Themed Costumes Parties and Plays (Brown)**COLLECT PRESENT**$18.86**4.7★84 rev](https://www.amazon.com/dp/B0F7YKM6YL) [3![Uyecos Halloween Horror Headwear Hat Creepy Scary Burlap Sack Mask Cosplay Party Costume Headgear Adult](https://m.media-amazon.com/images/I/41NI-8XCNmL.jpg)**Uyecos Halloween Horror Headwear Hat Creepy Scary Burlap Sack Mask Cosplay Party Costume Headgear Adult**Uyecos**$15.73**3.5★9 rev](https://www.amazon.com/dp/B0C8JVFQQ8) [4![boderier Womens Straw Hat Beach Sun Hat Floppy Frayed Crochet Foldable Straw Bucket Hat Summer Beach Accessories Beige](https://m.media-amazon.com/images/I/515niUp11mL.jpg)**boderier Womens Straw Hat Beach Sun Hat Floppy Frayed Crochet Foldable Straw Bucket Hat Summer Beach Accessories Beige**boderier**$15.11**4.2★193 rev](https://www.amazon.com/dp/B09V7N94LL) [5![Nicky Bigs Novelties Scarecrow Hat Headband Felt Witch Hats Straw Witch Hat Wizard Hats Scarecrow Costume For Adult Scare Crow Costume Accessories For Women](https://m.media-amazon.com/images/I/31oJTKwAYaL.jpg)**Nicky Bigs Novelties Scarecrow Hat Headband Felt Witch Hats Straw Witch Hat Wizard Hats Scarecrow Costume For Adult Scare Crow Costume Accessories For Women**Nicky Bigs Novelties**$10.39**4.6★307 rev](https://www.amazon.com/dp/B07R54DMP5)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Brown Burlap Cloth Sack Texture Baseball Cap Cotton Dad Hat Adjustable Print Ball Cap for Women](https://m.media-amazon.com/images/I/41xGh2D6tlL.jpg)**Brown Burlap Cloth Sack Texture Baseball Cap Cotton Dad Hat Adjustable Print Ball Cap for Women**AOLBSPD**$9.98**0 rev3mo ago](https://www.amazon.com/dp/B0GTKNK76X) [![Lunaryvo Scarecrow Costume Kit for Adults Wizard Witch Hat Rope Belt Straw Kit Oktoberfest Dress Halloween Harvest Party (Brown)](https://m.media-amazon.com/images/I/41abJ8DoImL.jpg)**Lunaryvo Scarecrow Costume Kit for Adults Wizard Witch Hat Rope Belt Straw Kit Oktoberfest Dress Halloween Harvest Party (Brown)**Generic**$11.72**2 rev8mo ago](https://www.amazon.com/dp/B0G1SLX4TH) [![Lunaryvo Mini Scarecrow Hat Headband for Adults Sunflower Headband With Face Decals Halloween Costume Accessory 2pcs (Light Brown)](https://m.media-amazon.com/images/I/41PdLp4F7XL.jpg)**Lunaryvo Mini Scarecrow Hat Headband for Adults Sunflower Headband With Face Decals Halloween Costume Accessory 2pcs (Light Brown)**Generic**$6.52**0 rev8mo ago](https://www.amazon.com/dp/B0G1SVDPZR) [![Lunaryvo Scarecrow Costume Scarecrow Hat Raffia Straw Kit Face Decals Sunflower Patchwork Halloween Harvest Accessories (Brown-11pcs)](https://m.media-amazon.com/images/I/41nWHsBLCrL.jpg)**Lunaryvo Scarecrow Costume Scarecrow Hat Raffia Straw Kit Face Decals Sunflower Patchwork Halloween Harvest Accessories (Brown-11pcs)**Generic**$12.78**1 rev8mo ago](https://www.amazon.com/dp/B0G1SQN4H7) [![2 Pcs Scarecrow Hat Adult Scarecrow Costume Accessories Straw Witch Halloween Accessories Hats Sunflower Patchwork for Scare Crow Costume Women Men Cosplay Party Accessory Coffee & Khaki Colors](https://m.media-amazon.com/images/I/4141md9y58L.jpg)**2 Pcs Scarecrow Hat Adult Scarecrow Costume Accessories Straw Witch Halloween Accessories Hats Sunflower Patchwork for Scare Crow Costume Women Men Cosplay Party Accessory Coffee & Khaki Colors**NUMJAW**$10.40**4 rev10mo ago](https://www.amazon.com/dp/B0FP18LDH6)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![COPLKY Sun Hat Mexicanos Sombrero Handmade Straw Hat Hawaiian Styles Dress Up Props with Ripped Brim](https://m.media-amazon.com/images/I/41dxPaXAo4L.jpg)**COPLKY Sun Hat Mexicanos Sombrero Handmade Straw Hat Hawaiian Styles Dress Up Props with Ripped Brim**COPLKY**$7.37**4.1★**▲ 1000%**](https://www.amazon.com/dp/B0F43L8R96) [![Brown Burlap Cloth Sack Texture Baseball Cap Cotton Dad Hat Adjustable Print Ball Cap for Women](https://m.media-amazon.com/images/I/41xGh2D6tlL.jpg)**Brown Burlap Cloth Sack Texture Baseball Cap Cotton Dad Hat Adjustable Print Ball Cap for Women**AOLBSPD**$9.98**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0GTKNK76X) [![Lunaryvo Scarecrow Costume Kit for Adults Wizard Witch Hat Rope Belt Straw Kit Oktoberfest Dress Halloween Harvest Party (Brown)](https://m.media-amazon.com/images/I/41abJ8DoImL.jpg)**Lunaryvo Scarecrow Costume Kit for Adults Wizard Witch Hat Rope Belt Straw Kit Oktoberfest Dress Halloween Harvest Party (Brown)**Generic**$11.72**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0G1SLX4TH) [![Lunaryvo Scarecrow Costume Scarecrow Hat Raffia Straw Kit Face Decals Sunflower Patchwork Halloween Harvest Accessories (Brown-11pcs)](https://m.media-amazon.com/images/I/41nWHsBLCrL.jpg)**Lunaryvo Scarecrow Costume Scarecrow Hat Raffia Straw Kit Face Decals Sunflower Patchwork Halloween Harvest Accessories (Brown-11pcs)**Generic**$12.78**2.0★**▲ 1000%**](https://www.amazon.com/dp/B0G1SQN4H7) [![Sintuff 8 Pcs Womens Sun Straw Hat Bulk Super Wide Brim Beach Hats Big Foldable UV Hat Large Floppy Scarecrow Witch(Khaki)](https://m.media-amazon.com/images/I/516xqSTEsWL.jpg)**Sintuff 8 Pcs Womens Sun Straw Hat Bulk Super Wide Brim Beach Hats Big Foldable UV Hat Large Floppy Scarecrow Witch(Khaki)**Sintuff**$57.46**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0C6MJTK1W)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +22.2% search growth over the last 90 days.

60K40KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 117.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**20%

*“The hat was well made”*

**Advertised Vs Actual Product**12%

*“As advertised”*

**Ease Of Use**11%

*“And easy to use”*

**Size-Overall**10%

*“Great fit”*

**Weight Light**7%

*“Its lightweight”*

**Color**5%

*“Nice color”*

**Durability**5%

*“Quality and durable”*

**Value For Money**4%

*“Great Value”*

**Adjustability/Rotatability/Reclining**3%

*“the brim is easy to adjust”*

**Quick Drying**3%

*“dries back to normal easy to pack”*

### **What buyers complain about **

**Shape/Style**33%

*“Non flattering”*

**Size-Overall**17%

*“it didn't fit”*

**Quality-Overall**11%

*“Hat was deformed and cheap”*

**Advertised Vs Actual Product**8%

*“Nothing like picture”*

**Adhesion/Stickiness**6%

*“it is glued down tightly all around the hat”*

**Wrinkles**6%

*“Came very wrinkled too”*

**Durability**6%

*“don't last”*

**Value For Money**4%

*“Not worth it”*

**Material Quality**3%

*“made of extremely shoddy material”*

**Color**3%

*“didn't like the color to my skin tone”*

### **Top return reasons **

**Size-Overall**53%

**Shape/Style**14%

**Advertised Vs Actual Product**9%

**Material Quality**6%

**Quality-Overall**4%

**Strength**4%

**Color**2%

**Width**2%

**Value For Money**1%

**Wrinkles**1%