[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-category-rollups-us":3,"research-niche-us-clothing-shoes-jewelry-santa-mask":115},[4,11,18,25,32,39,46,53,59,66,73,80,87,94,101,108],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Famazon\u002Fresearch\u002Fus\u002Fhealth-household",5362,5602759489,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"15690151","Automotive","automotive","\u002Famazon\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Famazon\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",9486,2302875549,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"165797011","Baby Products","baby-products","\u002Famazon\u002Fresearch\u002Fus\u002Fbaby-products",2244,1684108154,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Famazon\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2220,1674627174,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"2619534011","Pet Supplies","pet-supplies","\u002Famazon\u002Fresearch\u002Fus\u002Fpet-supplies",1386,1198403832,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Famazon\u002Fresearch\u002Fus\u002Farts-crafts-sewing",3612,1166051621,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":37,"marketSizeTotal":58},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Famazon\u002Fresearch\u002Fus\u002Fbeauty-personal-care",950454167,{"nodeId":60,"label":61,"slug":62,"href":63,"nichesTracked":64,"marketSizeTotal":65},"2619526011","Appliances","appliances","\u002Famazon\u002Fresearch\u002Fus\u002Fappliances",845,522195610,{"nodeId":67,"label":68,"slug":69,"href":70,"nichesTracked":71,"marketSizeTotal":72},"3375301","Sports & Outdoors","sports-outdoors","\u002Famazon\u002Fresearch\u002Fus\u002Fsports-outdoors",351,473124347,{"nodeId":74,"label":75,"slug":76,"href":77,"nichesTracked":78,"marketSizeTotal":79},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Famazon\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",964,470873818,{"nodeId":81,"label":82,"slug":83,"href":84,"nichesTracked":85,"marketSizeTotal":86},"1063498","Home & Kitchen","home-kitchen","\u002Famazon\u002Fresearch\u002Fus\u002Fhome-kitchen",960,470474522,{"nodeId":88,"label":89,"slug":90,"href":91,"nichesTracked":92,"marketSizeTotal":93},"11965861","Musical Instruments","musical-instruments","\u002Famazon\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":95,"label":96,"slug":97,"href":98,"nichesTracked":99,"marketSizeTotal":100},"1084128","Office Products","office-products","\u002Famazon\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":102,"label":103,"slug":104,"href":105,"nichesTracked":106,"marketSizeTotal":107},"10304191","Other","other","\u002Famazon\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":109,"label":110,"slug":111,"href":112,"nichesTracked":113,"marketSizeTotal":114},"18981046011","Amazon Luxury","amazon-luxury","\u002Famazon\u002Fresearch\u002Fus\u002Famazon-luxury",2,34419,{"country":116,"category":120,"niche":121,"verdict":150,"baselines":188,"demand":193,"seasonality":492,"brandShare":505,"products":525,"feedback":578,"lastUpdated":144},{"flag":117,"name":118,"currency":119},"us","United States","USD",{"nodeId":19,"label":20,"slug":21,"href":22},{"marketSize":122,"searchVolume":123,"growth360":124,"growth90":125,"searchConversion":126,"top5ClickShare":127,"top5BrandShare":127,"avgRating":128,"avgReviewCount":129,"avgPrice":130,"priceMin":131,"priceMax":132,"productCount":133,"unitsSoldMax":134,"sponsoredPct":135,"returnRate":136,"successfulLaunches360":137,"newProducts360":138,"amazonNicheId":139,"title":140,"slug":141,"href":142,"leafCategoryName":143,"scrapedAt":144,"brandCount":133,"brandCountYearAgo":133,"sellerCount":145,"signals":146},17426,42873,2.507,-0.2426,0.0192,0.8807,3.7,45,21.17,15.72,26.63,6,1500,0.6667,0.107,0,1,"cf359e90-9098-47c0-8a1a-190987c93b64","santa mask","santa-mask","\u002Famazon\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Fsanta-mask","Masks","2026-07-10T20:24:03.254597+00:00",9,[147,148,149],"quality_gap","low_competition","high_returns",{"score":151,"verdict":152,"components":153},34,"skip",[154,159,162,166,169,172,175,179,182,185],{"key":155,"score":156,"weight":157,"raw":158},"marketSize",4,0.15,17426.33,{"key":160,"score":161,"weight":157,"raw":125},"growth",13,{"key":163,"score":164,"weight":165,"raw":126},"conversion",24,0.1,{"key":167,"score":168,"weight":157,"raw":127},"competition",10,{"key":170,"score":171,"weight":165,"raw":127},"brandShare",28,{"key":173,"score":174,"weight":165,"raw":128},"qualityGap",98,{"key":176,"score":174,"weight":177,"raw":178},"reviewMoat",0.05,44.5,{"key":180,"score":181,"weight":165,"raw":136},"returns",5,{"key":183,"score":184,"weight":177,"raw":130},"avgPrice",90,{"key":186,"score":187,"weight":177,"raw":138},"priceRange",95,{"avgRating":189,"medianPrice":190,"medianReturnRate":191,"nichesTracked":192},4.42,22.19,0.0235,37952,{"points":194,"droppedPartialWeek":491},[195,198,201,204,207,210,213,216,219,222,225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,287,290,292,295,298,301,304,307,310,313,316,319,322,325,328,331,333,336,339,342,344,347,350,353,356,359,362,364,367,369,372,374,377,380,383,386,389,392,395,398,401,404,407,410,413,416,419,422,425,428,431,434,436,439,442,444,447,449,452,454,457,460,463,466,469,472,475,477,479,482,484,486,488],{"week":196,"volume":197},"2024-07-14",111,{"week":199,"volume":200},"2024-07-21",179,{"week":202,"volume":203},"2024-07-28",183,{"week":205,"volume":206},"2024-08-04",170,{"week":208,"volume":209},"2024-08-11",162,{"week":211,"volume":212},"2024-08-18",206,{"week":214,"volume":215},"2024-08-25",257,{"week":217,"volume":218},"2024-09-01",309,{"week":220,"volume":221},"2024-09-08",268,{"week":223,"volume":224},"2024-09-15",406,{"week":226,"volume":227},"2024-09-22",360,{"week":229,"volume":230},"2024-09-29",510,{"week":232,"volume":233},"2024-10-06",626,{"week":235,"volume":236},"2024-10-13",968,{"week":238,"volume":239},"2024-10-20",1268,{"week":241,"volume":242},"2024-10-27",1590,{"week":244,"volume":245},"2024-11-03",2266,{"week":247,"volume":248},"2024-11-10",3184,{"week":250,"volume":251},"2024-11-17",3894,{"week":253,"volume":254},"2024-11-24",3772,{"week":256,"volume":257},"2024-12-01",3762,{"week":259,"volume":260},"2024-12-08",5116,{"week":262,"volume":263},"2024-12-15",4739,{"week":265,"volume":266},"2024-12-22",3674,{"week":268,"volume":269},"2024-12-29",1490,{"week":271,"volume":272},"2025-01-05",435,{"week":274,"volume":275},"2025-01-12",260,{"week":277,"volume":278},"2025-01-19",163,{"week":280,"volume":281},"2025-01-26",130,{"week":283,"volume":284},"2025-02-02",46,{"week":286,"volume":151},"2025-02-09",{"week":288,"volume":289},"2025-02-16",42,{"week":291,"volume":129},"2025-02-23",{"week":293,"volume":294},"2025-03-02",44,{"week":296,"volume":297},"2025-03-09",101,{"week":299,"volume":300},"2025-03-16",75,{"week":302,"volume":303},"2025-03-23",59,{"week":305,"volume":306},"2025-03-30",94,{"week":308,"volume":309},"2025-04-06",51,{"week":311,"volume":312},"2025-04-13",60,{"week":314,"volume":315},"2025-04-20",64,{"week":317,"volume":318},"2025-04-27",58,{"week":320,"volume":321},"2025-05-04",49,{"week":323,"volume":324},"2025-05-11",30,{"week":326,"volume":327},"2025-05-18",56,{"week":329,"volume":330},"2025-05-25",40,{"week":332,"volume":330},"2025-06-01",{"week":334,"volume":335},"2025-06-08",47,{"week":337,"volume":338},"2025-06-15",88,{"week":340,"volume":341},"2025-06-22",78,{"week":343,"volume":300},"2025-06-29",{"week":345,"volume":346},"2025-07-06",61,{"week":348,"volume":349},"2025-07-13",83,{"week":351,"volume":352},"2025-07-20",105,{"week":354,"volume":355},"2025-07-27",96,{"week":357,"volume":358},"2025-08-03",119,{"week":360,"volume":361},"2025-08-10",189,{"week":363,"volume":306},"2025-08-17",{"week":365,"volume":366},"2025-08-24",154,{"week":368,"volume":281},"2025-08-31",{"week":370,"volume":371},"2025-09-07",191,{"week":373,"volume":212},"2025-09-14",{"week":375,"volume":376},"2025-09-21",258,{"week":378,"volume":379},"2025-09-28",317,{"week":381,"volume":382},"2025-10-05",341,{"week":384,"volume":385},"2025-10-12",613,{"week":387,"volume":388},"2025-10-19",614,{"week":390,"volume":391},"2025-10-26",805,{"week":393,"volume":394},"2025-11-02",1194,{"week":396,"volume":397},"2025-11-09",1778,{"week":399,"volume":400},"2025-11-16",2166,{"week":402,"volume":403},"2025-11-23",2600,{"week":405,"volume":406},"2025-11-30",2668,{"week":408,"volume":409},"2025-12-07",3907,{"week":411,"volume":412},"2025-12-14",3770,{"week":414,"volume":415},"2025-12-21",3905,{"week":417,"volume":418},"2025-12-28",2299,{"week":420,"volume":421},"2026-01-04",667,{"week":423,"volume":424},"2026-01-11",266,{"week":426,"volume":427},"2026-01-18",117,{"week":429,"volume":430},"2026-01-25",99,{"week":432,"volume":433},"2026-02-01",92,{"week":435,"volume":341},"2026-02-08",{"week":437,"volume":438},"2026-02-15",87,{"week":440,"volume":441},"2026-02-22",84,{"week":443,"volume":312},"2026-03-01",{"week":445,"volume":446},"2026-03-08",55,{"week":448,"volume":184},"2026-03-15",{"week":450,"volume":451},"2026-03-22",79,{"week":453,"volume":284},"2026-03-29",{"week":455,"volume":456},"2026-04-05",67,{"week":458,"volume":459},"2026-04-12",63,{"week":461,"volume":462},"2026-04-19",69,{"week":464,"volume":465},"2026-04-26",25,{"week":467,"volume":468},"2026-05-03",86,{"week":470,"volume":471},"2026-05-10",39,{"week":473,"volume":474},"2026-05-17",76,{"week":476,"volume":335},"2026-05-24",{"week":478,"volume":318},"2026-05-31",{"week":480,"volume":481},"2026-06-07",153,{"week":483,"volume":338},"2026-06-14",{"week":485,"volume":352},"2026-06-21",{"week":487,"volume":459},"2026-06-28",{"week":489,"volume":490},"2026-07-05",52,false,[493,494,495,496,497,498,499,500,501,502,503,504],0.3794803846574145,0.09020872035843078,0.0998688667905147,0.0811523330783521,0.0759236998992217,0.11633215556284074,0.1544913124248716,0.23376922983523354,0.4459136220692335,1.211957709539941,3.712842555154871,5.1555506987700195,{"top":506,"otherBrandCount":137,"otherClickShare":137},[507,510,513,516,519,522],{"brand":508,"clickShare":509},"GOBWCOT",0.2018,{"brand":511,"clickShare":512},"WIXUIPR",0.1835,{"brand":514,"clickShare":515},"HENGYUTOYMASK",0.1743,{"brand":517,"clickShare":518},"WPOZD",0.1651,{"brand":520,"clickShare":521},"MOLEZU",0.156,{"brand":523,"clickShare":524},"x-merry toy",0.1193,[526,535,545,553,562,569],{"asin":527,"title":528,"brand":508,"imageUrl":529,"price":530,"rating":531,"reviews":324,"clickShare90":509,"clickShare360":532,"launchDate":533,"amazonUrl":534},"B0DJLWPS7J","GOBWCOT Santa Claus Mask Realistic Old Man Face Mask Latex Grandpa Mask with Beard Hat Christmas Cosplay","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51OiF6zD8aL.jpg",16.88,3.4,0.1876,"2024-10-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DJLWPS7J",{"asin":536,"title":537,"brand":511,"imageUrl":538,"price":539,"rating":540,"reviews":541,"clickShare90":512,"clickShare360":542,"launchDate":543,"amazonUrl":544},"B0DBVHSC2L","Fat Santa Claus Mask by WIXUIPR - Realistic Full Head Masks with Red Santa Hat and Beard - Comfortable Latex Mask for Christmas Parties","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31bFRAIC2+L.jpg",23.14,4.1,38,0.2261,"2024-08-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DBVHSC2L",{"asin":546,"title":547,"brand":514,"imageUrl":548,"price":549,"rating":531,"reviews":459,"clickShare90":515,"clickShare360":550,"launchDate":551,"amazonUrl":552},"B08NP5M963","HENGYUTOYMASK Realistic Santa Claus Latex Mask Christmas Costume Cosplay Old Man White Beard Red Cap Mask Adult Party Dress Up Party Carnival Cosplay","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41E5Co-nrsL.jpg",20.61,0.1797,"2019-09-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08NP5M963",{"asin":554,"title":555,"brand":517,"imageUrl":556,"price":132,"rating":557,"reviews":558,"clickShare90":518,"clickShare360":559,"launchDate":560,"amazonUrl":561},"B0CM8FJWD6","WPOZD Deluxe Green Monster Christmas Mask with Santa Hat Adult Size Plush Fur Holiday Costume Accessory (Santa Mask)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61-GjubmquL.jpg",3.9,41,0.1166,"2023-11-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CM8FJWD6",{"asin":563,"title":564,"brand":520,"imageUrl":565,"price":131,"rating":156,"reviews":433,"clickShare90":521,"clickShare360":566,"launchDate":567,"amazonUrl":568},"B08GYRW54P","MOLEZU Santa Claus latex Mask Christmas Costume Adult Party Cosplay full head Masks","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-3nrWYkjL.jpg",0.2057,"2020-08-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08GYRW54P",{"asin":570,"title":571,"brand":523,"imageUrl":572,"price":573,"rating":531,"reviews":574,"clickShare90":524,"clickShare360":575,"launchDate":576,"amazonUrl":577},"B0FTVNDFVH","x-merry toy Bald Santa Claus Mask for Adults Christmas Full Head Latex Masks with Beard & Hair for Theatrical Costume & Cosplay Party Props","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ImAOgdBQL.jpg",24.03,3,0.0844,"2025-10-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FTVNDFVH",{"love":579,"hate":580,"returnReasons":585},[],[581],{"topic":582,"percentOfMentions":138,"verbatims":583},"Advertised Vs Actual Product",[584],"Doesnt look like picture",[586,588,590,593,595],{"reason":582,"pct":587},0.3333,{"reason":589,"pct":587},"Size-Overall",{"reason":591,"pct":592},"Quality-Overall",0.11109999999999999,{"reason":594,"pct":592},"Add-Ons\u002FAttachments",{"reason":596,"pct":592},"Defective Material\u002FParts"]