---
title: "sadness costume — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/sadness-costume"
last_updated: "2026-07-14T03:25:22.239Z"
locale: en
meta:
  description: "a small market ($11K/yr) — sadness costume doesn't clear our bar today."
  "og:description": "a small market ($11K/yr) — sadness costume doesn't clear our bar today."
  "og:title": "sadness costume — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **sadness costume**

**Skip it**

A small market ($11K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 14Conversion 6Competition 33Returns 10Price range 86Avg price 95Brand share 44Review moat 95Quality gap 77

**Review moat**

**Great****101.81**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Incredible****$23.05**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.74–$48.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-22.8%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****9.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$11K**

$11K/yr · 99K searches

## **Competition**

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**31**

**Top-5 brand share**

**78%**

**Open market**

**16%**

- Chuangdi21% - Disguise20% - HUNIGIR14% - Disney11% - Fun Costumes11% - Croknit6% - Open — no brand owns it (6 brands, 16%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1K20%$2K30%$3K40%$5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Chuangdi 4 Pcs Halloween Sad Costume Set Blue Wig Round Glasses Blue Sweater Pants for Women Cosplay Costume Party (Xs)](https://m.media-amazon.com/images/I/41lcSuHHFSL.jpg)**Chuangdi 4 Pcs Halloween Sad Costume Set Blue Wig Round Glasses Blue Sweater Pants for Women Cosplay Costume Party (Xs)**Chuangdi**$41.30**4.5★20 rev](https://www.amazon.com/dp/B0FL7451PC) [2![HUNIGIR Sadness Blue Bob Wig with Black Glasses Girls Blue Anime Wig Women Heat Resistant Synthetic for Cosplay Costume Party](https://m.media-amazon.com/images/I/51QkrCzDCeL.jpg)**HUNIGIR Sadness Blue Bob Wig with Black Glasses Girls Blue Anime Wig Women Heat Resistant Synthetic for Cosplay Costume Party**HUNIGIR**$20.64**4.4★180 rev](https://www.amazon.com/dp/B0CWLQ1H6M) [3![Disguise Inside Out Sadness Costume Official Deluxe Inside Out Halloween Costume and Wig Adult Size (12-14)](https://m.media-amazon.com/images/I/31ImixBHBBL.jpg)**Disguise Inside Out Sadness Costume Official Deluxe Inside Out Halloween Costume and Wig Adult Size (12-14)**Disguise**$38.26**4.4★40 rev](https://www.amazon.com/dp/B0C7LN78FN) [4![Disney Juniors Inside Out Sadness Portrait T-Shirt - Royal Blue - Medium](https://m.media-amazon.com/images/I/41gPiWtyj6L.jpg)**Disney Juniors Inside Out Sadness Portrait T-Shirt - Royal Blue - Medium**Disney**$10.74**4.0★22 rev](https://www.amazon.com/dp/B01IT3U5OA) [5![Fun Costumes Disney and Pixar Inside Out Sadness Costume for Adults Deluxe Womens Sadness Outfit for Halloween and Cosplay Large](https://m.media-amazon.com/images/I/41Q2ufXcHNL.jpg)**Fun Costumes Disney and Pixar Inside Out Sadness Costume for Adults Deluxe Womens Sadness Outfit for Halloween and Cosplay Large**Fun Costumes**$48.93**3.2★5 rev](https://www.amazon.com/dp/B0C5KKJNDW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Adult Disney Pixar Inside Out Sadness Costume Kit with Blue Wig and Round Glasses for Halloween and Cosplay Standard](https://m.media-amazon.com/images/I/41r8O-cgHqL.jpg)**Adult Disney Pixar Inside Out Sadness Costume Kit with Blue Wig and Round Glasses for Halloween and Cosplay Standard**Fun Costumes**$19.71**7 rev10mo ago](https://www.amazon.com/dp/B0FMV6S9MJ) [![Chuangdi 4 Pcs Halloween Sad Costume Set Blue Wig Round Glasses Blue Sweater Pants for Women Cosplay Costume Party (Xs)](https://m.media-amazon.com/images/I/41lcSuHHFSL.jpg)**Chuangdi 4 Pcs Halloween Sad Costume Set Blue Wig Round Glasses Blue Sweater Pants for Women Cosplay Costume Party (Xs)**Chuangdi**$41.30**20 rev11mo ago](https://www.amazon.com/dp/B0FL7451PC) [![GHGMAO Blue Wigs for Women Short Blue bob Wigs Sadness Cosplay Wig Anime Synthetic Hair for Halloween Costume Party (1 Glasses+ 1 Hair Cap)](https://m.media-amazon.com/images/I/41tQTxP0MOL.jpg)**GHGMAO Blue Wigs for Women Short Blue bob Wigs Sadness Cosplay Wig Anime Synthetic Hair for Halloween Costume Party (1 Glasses+ 1 Hair Cap)**GHGMAO**$16.90**9 rev1y ago](https://www.amazon.com/dp/B0F8J51GBK) [![GNIMEGIL Blue Sadness Wigs Blue Bob Wig Anime Women Synthetic Cosplay Halloween Costume Party Wig](https://m.media-amazon.com/images/I/41JNifPLNSL.jpg)**GNIMEGIL Blue Sadness Wigs Blue Bob Wig Anime Women Synthetic Cosplay Halloween Costume Party Wig**GNIMEGIL**$19.06**53 rev1y ago](https://www.amazon.com/dp/B0D8YH8QMW) [![Croknit 3 Pcs Halloween Sadness Costume Set Include Sadness Wig Short Blue Wig with Wig Cap Black Round Frame Glasses Blue Long Satin Gloves for Women Halloween Cosplay Party](https://m.media-amazon.com/images/I/41vGhp1+O4L.jpg)**Croknit 3 Pcs Halloween Sadness Costume Set Include Sadness Wig Short Blue Wig with Wig Cap Black Round Frame Glasses Blue Long Satin Gloves for Women Halloween Cosplay Party**Croknit**$25.52**15 rev1y ago](https://www.amazon.com/dp/B0DB1YCMHD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Disney Juniors Inside Out Sadness Portrait T-Shirt - Royal Blue - Medium](https://m.media-amazon.com/images/I/41gPiWtyj6L.jpg)**Disney Juniors Inside Out Sadness Portrait T-Shirt - Royal Blue - Medium**Disney**$10.74**4.0★**▲ 1000%**](https://www.amazon.com/dp/B01IT3U5OA) [![Disguise Inside Out Sadness Costume Official Deluxe Inside Out Halloween Costume and Wig Adult Size (12-14)](https://m.media-amazon.com/images/I/31ImixBHBBL.jpg)**Disguise Inside Out Sadness Costume Official Deluxe Inside Out Halloween Costume and Wig Adult Size (12-14)**Disguise**$38.26**4.4★**▲ 585%**](https://www.amazon.com/dp/B0C7LN78FN) [![Disguise Inside Out Sadness Costume for Kids Official Inside Out Halloween Costume and Glasses Child Size (10-12)](https://m.media-amazon.com/images/I/31p8MiQQ5AL.jpg)**Disguise Inside Out Sadness Costume for Kids Official Inside Out Halloween Costume and Glasses Child Size (10-12)**Disguise**$21.40**3.3★**▲ 254%**](https://www.amazon.com/dp/B0C7LLZY4Y) [![Fun Costumes Disney and Pixar Inside Out Sadness Costume for Adults Deluxe Womens Sadness Outfit for Halloween and Cosplay Large](https://m.media-amazon.com/images/I/41Q2ufXcHNL.jpg)**Fun Costumes Disney and Pixar Inside Out Sadness Costume for Adults Deluxe Womens Sadness Outfit for Halloween and Cosplay Large**Fun Costumes**$48.93**3.2★**▲ 182%**](https://www.amazon.com/dp/B0C5KKJNDW) [![Disguise Inside Out Sadness Costume for Kids Official Inside Out Halloween Costume and Glasses Child Size (4-6x)](https://m.media-amazon.com/images/I/31p8MiQQ5AL.jpg)**Disguise Inside Out Sadness Costume for Kids Official Inside Out Halloween Costume and Glasses Child Size (4-6x)**Disguise**$25.49**5.0★**▲ 130%**](https://www.amazon.com/dp/B0C7LPBJZS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 94 weeks — -22.8% search growth over the last 90 days.

35K25KSpike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 55.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**50%

*“True to size”*

**Comfort-Overall**17%

*“But this was the best option we could find, and the shirts themselves fit well and were comfortable”*

### **What buyers complain about **

**Color**33%

*“the colors didnt match up edge to edge on the picture”*

**Print Quality**33%

*“they werent very well-made in terms of the screen printing”*

### **Top return reasons **

**Size-Overall**62%

**Wig/Artificial Hair Quality**15%

**Length**7%

**Advertised Vs Actual Product**5%

**Color**5%

**Quality-Overall**3%

**Material Quality**3%

**Waist Fit**2%

**Ease Of Use**2%