---
title: "running pants for women — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/running-pants-for-women"
last_updated: "2026-07-13T23:24:46.889Z"
locale: en
meta:
  description: "weak search conversion (0.3%) — running pants for women doesn't clear our bar today."
  "og:description": "weak search conversion (0.3%) — running pants for women doesn't clear our bar today."
  "og:title": "running pants for women — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **running pants for women**

**Skip it**

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 28Growth 11Conversion 4Competition 88Returns 15Price range 86Avg price 95Brand share 33Review moat 26Quality gap 55

**Avg price**

**Incredible****$38.88**

avg listing price — sweet spot $15–$100

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Price range**

**Great****$7.10–$76.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$123K**

$123K/yr · 961K searches

**Review moat**

**Okay****3,897.44**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****8.5%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-28.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

**Brands**

**20 **▲rising

**Sellers**

**166**

**Top-5 brand share**

**85%**

**Open market**

**12%**

- Nike72% - Under Armour5% - THE GYM PEOPLE3% - LALA BIRDS3% - Ieumaz3% - CHRLEISURE3% - Open — no brand owns it (14 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$5K6%$7K8%$10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 79 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Nike Womens One High-Waisted Seamless Tight Black/White Small](https://m.media-amazon.com/images/I/31tcZkLRvUL.jpg)**Nike Womens One High-Waisted Seamless Tight Black/White Small**Nike**$57.10**4.6★24 rev](https://www.amazon.com/dp/B0F83YDS4P) [2![Nike Womens Pro 365 Tights Leggings (US Alpha Medium Regular Regular Black)](https://m.media-amazon.com/images/I/31h9+1owlzL.jpg)**Nike Womens Pro 365 Tights Leggings (US Alpha Medium Regular Regular Black)**Nike**$44.86**4.5★575 rev](https://www.amazon.com/dp/B0C2WZLRJY) [3![Nike Womens One High-Waisted Crop Leggings Black Large](https://m.media-amazon.com/images/I/31OHDLFKlVL.jpg)**Nike Womens One High-Waisted Crop Leggings Black Large**Nike**$36.67**4.5★66 rev](https://www.amazon.com/dp/B0D37YZ5YL) [4![Nike Womens Victory 365 Tight Black/White Small](https://m.media-amazon.com/images/I/31NvX2Wi6iL.jpg)**Nike Womens Victory 365 Tight Black/White Small**Nike**$51.00**4.6★35 rev](https://www.amazon.com/dp/B0FBW7N1Y6) [5![Nike Womens Sportswear Classics High-Waisted Graphic Leggings Black/White Medium](https://m.media-amazon.com/images/I/31oJ-CE1VTL.jpg)**Nike Womens Sportswear Classics High-Waisted Graphic Leggings Black/White Medium**Nike**$41.95**4.5★256 rev](https://www.amazon.com/dp/B0C9R45HSP)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Amazon Essentials Womens Womens Power Sculpt High Rise 7/8 Workout Length Legging with 25 Inseam Black Large](https://m.media-amazon.com/images/I/31M90QICqCL.jpg)**Amazon Essentials Womens Womens Power Sculpt High Rise 7/8 Workout Length Legging with 25 Inseam Black Large**Amazon Essentials**$14.23**65 rev1mo ago](https://www.amazon.com/dp/B0FSSQYHS4) [![Juicy Couture Womens Leggings High Waisted Yoga Pants Tummy Control Workout Athletic Compression Running Gym Pilates- Solid Black Beauty S](https://m.media-amazon.com/images/I/315BevvS0HL.jpg)**Juicy Couture Womens Leggings High Waisted Yoga Pants Tummy Control Workout Athletic Compression Running Gym Pilates- Solid Black Beauty S**Juicy Couture**$18.77**16 rev4mo ago](https://www.amazon.com/dp/B0GQX3VVGK) [![adidas Womens Midweight 7/8 Solid Training Leggings (US Alpha Large Regular Regular Black)](https://m.media-amazon.com/images/I/31TwiTAibiL.jpg)**adidas Womens Midweight 7/8 Solid Training Leggings (US Alpha Large Regular Regular Black)**adidas**$24.42**18 rev7mo ago](https://www.amazon.com/dp/B0G67LXKR1) [![Nike Womens One High-Waisted 7/8 Leggings with Pockets Tattoo/White Small](https://m.media-amazon.com/images/I/31SFB1M+VKL.jpg)**Nike Womens One High-Waisted 7/8 Leggings with Pockets Tattoo/White Small**Nike**$43.33**177 rev10mo ago](https://www.amazon.com/dp/B0FR9M6FF6) [![Nike Womens One High-Waisted 7/8 Leggings with Pockets Light Crimson/White Medium](https://m.media-amazon.com/images/I/31NwQpBqgnL.jpg)**Nike Womens One High-Waisted 7/8 Leggings with Pockets Light Crimson/White Medium**Nike**$47.48**177 rev10mo ago](https://www.amazon.com/dp/B0FQ2QTQ3K)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Felina Velvety Super Soft Lightweight Leggings 2-Pack - for Women - Yoga Pants Workout Clothes Black](https://m.media-amazon.com/images/I/3199pI+jUzL.jpg)**Felina Velvety Super Soft Lightweight Leggings 2-Pack - for Women - Yoga Pants Workout Clothes Black**Felina**$31.39**4.5★**▲ 77%**](https://www.amazon.com/dp/B07NPYWZNP) [![Nike Womens Victory 365 Tight University Blue/White Small](https://m.media-amazon.com/images/I/31nOdWx0osL.jpg)**Nike Womens Victory 365 Tight University Blue/White Small**Nike**$37.19**4.6★**▲ 76%**](https://www.amazon.com/dp/B0FLQFJK8D) [![Nike Womens One High-Waisted 7/8 Leggings with Pockets Tattoo/White Small](https://m.media-amazon.com/images/I/31SFB1M+VKL.jpg)**Nike Womens One High-Waisted 7/8 Leggings with Pockets Tattoo/White Small**Nike**$43.33**4.5★**▲ 75%**](https://www.amazon.com/dp/B0FR9M6FF6) [![Nike Womens One High-Waisted Flared Leggings Black/White X-Small](https://m.media-amazon.com/images/I/31u2daiGfrL.jpg)**Nike Womens One High-Waisted Flared Leggings Black/White X-Small**Nike**$64.02**3.4★**▲ 75%**](https://www.amazon.com/dp/B0F842GVNV) [![Nike Womens One High-Waisted Crop Leggings Black/White X-Large](https://m.media-amazon.com/images/I/31NUeJp8k3L.jpg)**Nike Womens One High-Waisted Crop Leggings Black/White X-Large**Nike**$51.85**4.5★**▲ 74%**](https://www.amazon.com/dp/B0F842L7FV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -28.4% search growth over the last 90 days.

50K30KPrime Day '24Holiday '24Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**19%

*“Fit as expected”*

**Comfort-Overall**16%

*“very comfortable to wear all day”*

**Soft Feel**10%

*“So soft”*

**Quality-Overall**7%

*“These pants are good quality”*

**Value For Money**5%

*“great value”*

**Material Quality**4%

*“Good material”*

**Pockets/Compartments**3%

*“Love the Pockets”*

**Stretchability/Expandability/Elasticity**3%

*“Good stretch”*

**Thickness**3%

*“These are thick pants”*

**Exercise/Sports Suitability**2%

*“Great leggings for working out”*

### **What buyers complain about **

**Size-Overall**16%

*“Size down”*

**Material Quality**6%

*“Didn't like the material”*

**Thickness**6%

*“Thick”*

**Transparency**5%

*“Definitely see through”*

**Quality-Overall**4%

*“cheap quality”*

**Waist Fit**3%

*“Too tight banding at waist”*

**Comfort-Overall**2%

*“Not comfortable”*

**Advertised Vs Actual Product**2%

*“Not as described”*

**Stretchability/Expandability/Elasticity**2%

*“These dont really stretch at all”*

**Smell**2%

*“Strong nasty smell”*

### **Top return reasons **

**Size-Overall**37%

**Waist Fit**19%

**Material Quality**10%

**Length**5%

**Thin**4%

**Thigh Fit**3%

**Inseam Fit**3%

**Advertised Vs Actual Product**2%

**Hip Fit**2%

**Transparency**2%