---
title: "running beanie — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/running-beanie"
last_updated: "2026-07-13T22:34:57.190Z"
locale: en
meta:
  description: "soft demand (-42.0% this quarter) — running beanie doesn't clear our bar today."
  "og:description": "soft demand (-42.0% this quarter) — running beanie doesn't clear our bar today."
  "og:title": "running beanie — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **running beanie**

**Skip it**

Soft demand (-42.0% this quarter) — this niche doesn't clear our bar today.

Market size 53Growth 4Conversion 29Competition 66Returns 72Price range 75Avg price 90Brand share 27Review moat 24Quality gap 25

**Avg price**

**Great****$21.00**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.49–$34.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.1%**

return rate — above 6% kills the launch gate

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$343K**

$343K/yr · 697K searches

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,497.06**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-42.0%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▲rising

**Sellers**

**139**

**Top-5 brand share**

**89%**

**Open market**

**8%**

- New Balance49% - Nike28% - Under Armour6% - Headshion3% - adidas3% - QINGLONGLIN3% - Open — no brand owns it (6 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$34K20%$69K30%$103K40%$137K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Black](https://m.media-amazon.com/images/I/31VvW2lE3jL.jpg)**New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Black**New Balance**$20.54**4.7★2,543 rev](https://www.amazon.com/dp/B07VCM1Z8H) [2![Nike Unisex Beanie Cuffed (Black)](https://m.media-amazon.com/images/I/41qjTzW6phL.jpg)**Nike Unisex Beanie Cuffed (Black)**Nike**$25.20**4.6★5,085 rev](https://www.amazon.com/dp/B08S22J84V) [3![Nike Pro Combat Hyperwarm Skull Cap Black](https://m.media-amazon.com/images/I/31xmgoILWbL.jpg)**Nike Pro Combat Hyperwarm Skull Cap Black**Nike**$31.60**4.7★931 rev](https://www.amazon.com/dp/B00MURUOJ8) [4![New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Slate](https://m.media-amazon.com/images/I/41J+Wn7eOSL.jpg)**New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Slate**New Balance**$20.12**4.7★2,543 rev](https://www.amazon.com/dp/B0FN169W7R) [5![Under Armour Mens Storm Velocity Beanie (001) Black/Black/Reflective One Size Fits Most](https://m.media-amazon.com/images/I/31n-qRkQHIL.jpg)**Under Armour Mens Storm Velocity Beanie (001) Black/Black/Reflective One Size Fits Most**Under Armour**$23.05**4.7★5,367 rev](https://www.amazon.com/dp/B0BGWH2FDM)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![New Balance Adult Unisex Navy Lightweight 5-Panel Camper Adjustable Flat Bill Running Hat](https://m.media-amazon.com/images/I/31WgNS1zIGL.jpg)**New Balance Adult Unisex Navy Lightweight 5-Panel Camper Adjustable Flat Bill Running Hat**New Balance**$21.99**88 rev4mo ago](https://www.amazon.com/dp/B0GNJLDR59) [![New Balance Adult Unisex Slate Lightweight 5-Panel Camper Adjustable Flat Bill Running Hat](https://m.media-amazon.com/images/I/31aGwiDGluL.jpg)**New Balance Adult Unisex Slate Lightweight 5-Panel Camper Adjustable Flat Bill Running Hat**New Balance**$19.30**88 rev4mo ago](https://www.amazon.com/dp/B0GNJ2Z7ZN) [![QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling](https://m.media-amazon.com/images/I/31Irluu9lmL.jpg)**QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling**QINGLONGLIN**$15.09**166 rev5mo ago](https://www.amazon.com/dp/B0GHF67NGP) [![Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap White One Size](https://m.media-amazon.com/images/I/314ec5OVPmL.jpg)**Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap White One Size**Amazon Essentials**$10.92**185 rev5mo ago](https://www.amazon.com/dp/B0FNS4DRHC) [![New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Slate](https://m.media-amazon.com/images/I/41J+Wn7eOSL.jpg)**New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Slate**New Balance**$20.12**2,543 rev8mo ago](https://www.amazon.com/dp/B0FN169W7R)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![New Balance Adult Unisex Slate Lightweight 5-Panel Camper Adjustable Flat Bill Running Hat](https://m.media-amazon.com/images/I/31aGwiDGluL.jpg)**New Balance Adult Unisex Slate Lightweight 5-Panel Camper Adjustable Flat Bill Running Hat**New Balance**$19.30**4.4★**▲ 223%**](https://www.amazon.com/dp/B0GNJ2Z7ZN) [![New Balance Adult Unisex Navy Lightweight 5-Panel Camper Adjustable Flat Bill Running Hat](https://m.media-amazon.com/images/I/31WgNS1zIGL.jpg)**New Balance Adult Unisex Navy Lightweight 5-Panel Camper Adjustable Flat Bill Running Hat**New Balance**$21.99**4.4★**▲ 222%**](https://www.amazon.com/dp/B0GNJLDR59) [![QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling](https://m.media-amazon.com/images/I/31Irluu9lmL.jpg)**QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling**QINGLONGLIN**$15.09**4.6★**▲ 222%**](https://www.amazon.com/dp/B0GHF67NGP) [![Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap White One Size](https://m.media-amazon.com/images/I/314ec5OVPmL.jpg)**Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap White One Size**Amazon Essentials**$10.92**4.5★**▲ 221%**](https://www.amazon.com/dp/B0FNS4DRHC) [![New Balance Unisex 5 Panel Performance Hat 5 Panel Performance Hat White One Size](https://m.media-amazon.com/images/I/31BEPQakFXL.jpg)**New Balance Unisex 5 Panel Performance Hat 5 Panel Performance Hat White One Size**New Balance**$29.69**4.4★**▲ 208%**](https://www.amazon.com/dp/B07M83PSJQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -42.0% search growth over the last 90 days.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**22%

*“Fits like glove”*

**Quality-Overall**18%

*“Product satisfactory”*

**Warmth**11%

*“Keeps me warm”*

**Comfort-Overall**6%

*“Very good and comfortable purchase”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Value For Money**4%

*“Good price”*

**Weight Light**4%

*“Lightweight and easy to adjust”*

**Material Quality**3%

*“the material is nice and soft”*

**Breathability**3%

*“very breathable,”*

**Color**2%

*“The color is great”*

### **What buyers complain about **

**Size-Overall**34%

*“Too short”*

**Quality-Overall**11%

*“Bad quality”*

**Comfort-Overall**4%

*“Not comfortable at all”*

**Value For Money**4%

*“Could have been cheaper”*

**Thickness**3%

*“not your typical thin dri-fit”*

**Advertised Vs Actual Product**3%

*“Description is a little deceiving one size should say fit most”*

**Length**2%

*“its way too long”*

**Product Condition**2%

*“Received used item”*

**Shape/Style**2%

*“You need a big cone shape head to rock this uncomfortable feeling”*

**Stitch/Finish/Polish**2%

*“Poor quality as the stitching easily comes out around the seam”*

### **Top return reasons **

**Size-Overall**68%

**Material Quality**5%

**Advertised Vs Actual Product**5%

**Length**3%

**Shape/Style**3%

**Color**2%

**Value For Money**2%

**Thin**2%

**Product Condition**1%

**Quality-Overall**1%