---
title: "rubble costume — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/rubble-costume"
last_updated: "2026-07-14T02:11:55.265Z"
locale: en
meta:
  description: "a small market ($23K/yr) — rubble costume doesn't clear our bar today."
  "og:description": "a small market ($23K/yr) — rubble costume doesn't clear our bar today."
  "og:title": "rubble costume — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

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# **rubble costume**

**Skip it**

A small market ($23K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 15Conversion 10Competition 74Returns 60Price range 83Avg price 95Brand share 9Review moat 46Quality gap 23

**Avg price**

**Incredible****$24.90**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.32–$52.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.6%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****1,937.45**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-20.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$23K**

$23K/yr · 116K searches

## **Competition**

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▲rising

**Sellers**

**44**

**Top-5 brand share**

**97%**

**Open market**

**2%**

- Tstars39% - Paw Patrol28% - Rubies17% - Disguise9% - Nickelodeon3% - Rubble & Crew1% - Open — no brand owns it (3 brands, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$6796%$1K9%$2K12%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 38 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Paw Patrol Rubble Digging Being 4 T-Shirt for Toddler Boys - 4th Birthday Outfit with Construction Bulldozer Theme](https://m.media-amazon.com/images/I/41W7kN6i5EL.jpg)**Paw Patrol Rubble Digging Being 4 T-Shirt for Toddler Boys - 4th Birthday Outfit with Construction Bulldozer Theme**Tstars**$19.89**4.8★1,440 rev](https://www.amazon.com/dp/B07NHYSRXD) [2![Paw Patrol Rubble Digging Being 4 T-Shirt for Toddler Boys - 4th Birthday Outfit with Construction Bulldozer Theme](https://m.media-amazon.com/images/I/41W7kN6i5EL.jpg)**Paw Patrol Rubble Digging Being 4 T-Shirt for Toddler Boys - 4th Birthday Outfit with Construction Bulldozer Theme**Tstars**$19.52**4.8★1,440 rev](https://www.amazon.com/dp/B07NJ2SD7N) [3![Rubies Childs Paw Patrol Rubble Costume Jumpsuit Headpiece and Pup-Pack for Themed Parties and Halloween Small](https://m.media-amazon.com/images/I/41RCRecAYdL.jpg)**Rubies Childs Paw Patrol Rubble Costume Jumpsuit Headpiece and Pup-Pack for Themed Parties and Halloween Small**Rubies**$31.61**4.6★13 rev](https://www.amazon.com/dp/B0BQ1LZ8V1) [4![Rubies Paw Patrol Rubble Child Costume Small](https://m.media-amazon.com/images/I/31l1gMZqctL.jpg)**Rubies Paw Patrol Rubble Child Costume Small**Rubies**$30.73**4.2★951 rev](https://www.amazon.com/dp/B01B8XJIC8) [5![Rubble Paw Patrol 3rd Birthday Shirt - Fun Gift for 3 Year Old Boy - Toddler Digging Theme Party T-Shirt](https://m.media-amazon.com/images/I/41xfFNtMyGL.jpg)**Rubble Paw Patrol 3rd Birthday Shirt - Fun Gift for 3 Year Old Boy - Toddler Digging Theme Party T-Shirt**Tstars**$19.82**4.8★2,578 rev](https://www.amazon.com/dp/B07NJ3TZTW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Paw Patrol Nickelodeon Chase Marshall Rubble Boys UPF 50+ Rash Guard and Swim Trunks Swimsuit Set for Toddler and Big Kids Black/Grey](https://m.media-amazon.com/images/I/51MgB0mFzOL.jpg)**Paw Patrol Nickelodeon Chase Marshall Rubble Boys UPF 50+ Rash Guard and Swim Trunks Swimsuit Set for Toddler and Big Kids Black/Grey**Paw Patrol**$24.71**48 rev1y ago](https://www.amazon.com/dp/B0DQQCXGXN) [![Paw Patrol Nickelodeon Chase Marshall Rubble Boys UPF 50+ Rash Guard and Swim Trunks Swimsuit Set for Toddler and Big Kids Black/Grey](https://m.media-amazon.com/images/I/51MgB0mFzOL.jpg)**Paw Patrol Nickelodeon Chase Marshall Rubble Boys UPF 50+ Rash Guard and Swim Trunks Swimsuit Set for Toddler and Big Kids Black/Grey**Paw Patrol**$23.12**48 rev1y ago](https://www.amazon.com/dp/B0DQQDKK12) [![Paw Patrol Rubble Onesie for Boys & Girls | Kids All in One Sleepsuit Pajamas in Brown & Yellow | Jumpsuit with 3D Ears Hood](https://m.media-amazon.com/images/I/31JEcS8+cKL.jpg)**Paw Patrol Rubble Onesie for Boys & Girls | Kids All in One Sleepsuit Pajamas in Brown & Yellow | Jumpsuit with 3D Ears Hood**Paw Patrol**$37.00**56 rev1y ago](https://www.amazon.com/dp/B0DD4FV371) [![Disguise Paw Patrol Rubble Toddler Costume Deluxe Official Paw Patrol Rubble Costume Outfit with Headpiece Child Size (4-6)](https://m.media-amazon.com/images/I/41+SDDuRWxL.jpg)**Disguise Paw Patrol Rubble Toddler Costume Deluxe Official Paw Patrol Rubble Costume Outfit with Headpiece Child Size (4-6)**Disguise**$46.86**5 rev2y ago](https://www.amazon.com/dp/B0D6CK6KW1) [![Disguise Paw Patrol Rubble Toddler Costume Official Paw Patrol Rubble Costume Outfit with Headpiece Child Size (2T)](https://m.media-amazon.com/images/I/41p5YNb6nZL.jpg)**Disguise Paw Patrol Rubble Toddler Costume Official Paw Patrol Rubble Costume Outfit with Headpiece Child Size (2T)**Disguise**$43.65**6 rev2y ago](https://www.amazon.com/dp/B0D683L56Z)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![PAW Patrol Boys Chase Marshall and Rubble Pajamas Size 6 Multicolored](https://m.media-amazon.com/images/I/51xt1v9XCOL.jpg)**PAW Patrol Boys Chase Marshall and Rubble Pajamas Size 6 Multicolored**Paw Patrol**$21.38**4.6★**▲ 1000%**](https://www.amazon.com/dp/B07CC98VRZ) [![Paw Patrol Nickelodeon Chase Marshall Rubble Boys UPF 50+ Rash Guard and Swim Trunks Swimsuit Set for Toddler and Big Kids Black/Grey](https://m.media-amazon.com/images/I/51MgB0mFzOL.jpg)**Paw Patrol Nickelodeon Chase Marshall Rubble Boys UPF 50+ Rash Guard and Swim Trunks Swimsuit Set for Toddler and Big Kids Black/Grey**Paw Patrol**$24.71**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0DQQCXGXN) [![Paw Patrol Nickelodeon Marshall Rubble and Chase Boys Tank 2 Pack for Toddler and Little Kids Grey/White](https://m.media-amazon.com/images/I/41IR7x3Hh7L.jpg)**Paw Patrol Nickelodeon Marshall Rubble and Chase Boys Tank 2 Pack for Toddler and Little Kids Grey/White**Paw Patrol**$17.66**4.7★**▲ 1000%**](https://www.amazon.com/dp/B08LNJVFF5) [![Rubble Paw Patrol 3rd Birthday Shirt - Fun Gift for 3 Year Old Boy - Toddler Digging Theme Party T-Shirt Navy](https://m.media-amazon.com/images/I/41mLUCBH8wL.jpg)**Rubble Paw Patrol 3rd Birthday Shirt - Fun Gift for 3 Year Old Boy - Toddler Digging Theme Party T-Shirt Navy**Tstars**$16.74**4.8★**▲ 1000%**](https://www.amazon.com/dp/B07NJ43DMB) [![Nickelodeon Toddler Boys Paw Patrol Character Big Face Zip-Up Hoodies Rubble Yellow 4T](https://m.media-amazon.com/images/I/51seXNWolPL.jpg)**Nickelodeon Toddler Boys Paw Patrol Character Big Face Zip-Up Hoodies Rubble Yellow 4T**Nickelodeon**$20.64**4.8★**▲ 1000%**](https://www.amazon.com/dp/B073ZWD8NJ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 92 weeks — -20.6% search growth over the last 90 days.

15K10KSpike '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 71.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**23%

*“The shirts are great quality”*

**Size-Overall**10%

*“Great size”*

**Durability**10%

*“This stuff paw patrol toy is durable and useful”*

**Advertised Vs Actual Product**10%

*“It is what you expect”*

**Soft Feel**9%

*“So Soft”*

**Gifting Purpose**6%

*“Cute gift”*

**Material Quality**6%

*“Great quality material”*

**Comfort-Overall**4%

*“comfy”*

**Strength**4%

*“Very roomy and appears sturdy”*

**Developmental Needs**4%

*“Great for a small child”*

### **What buyers complain about **

**Size-Overall**33%

*“Runs Small”*

**Product Condition**17%

*“used condition. was used, and had mould on it”*

**Adhesion/Stickiness**8%

*“our very sticky”*

**Zipper Quality**8%

*“Unfortunately, after a year of washes, the zipper broke”*

**Hard Feel**8%

*“Super small and sort of hard/firm”*

### **Top return reasons **

**Size-Overall**70%

**Value For Money**4%

**Length**4%

**Advertised Vs Actual Product**3%

**Material Quality**3%

**Waist Fit**1%

**Sleeve Fit**1%

**Color**1%

**Quality-Overall**1%

**Gap/Hole**1%