---
title: "rocky paw patrol costume — Niche Verdict: Skip it (30/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/rocky-paw-patrol-costume"
last_updated: "2026-07-14T03:55:56.955Z"
locale: en
meta:
  description: "a small market ($14K/yr) — rocky paw patrol costume doesn't clear our bar today."
  "og:description": "a small market ($14K/yr) — rocky paw patrol costume doesn't clear our bar today."
  "og:title": "rocky paw patrol costume — Niche Verdict: Skip it (30/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **rocky paw patrol costume**

**Skip it**

A small market ($14K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 14Conversion 12Competition 59Returns 38Price range 80Avg price 95Brand share 7Review moat 40Quality gap 17

**Avg price**

**Incredible****$24.91**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.84–$36.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,457.37**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****4.4%**

return rate — above 6% kills the launch gate

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-22.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$14K**

$14K/yr · 59K searches

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▼falling

**Sellers**

**13**

**Top-5 brand share**

**97%**

**Open market**

**1%**

- Tstars29% - Paw Patrol24% - Spirit Halloween22% - Nickelodeon19% - Rubies4% - Fewlby2% - Open — no brand owns it (1 brand, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$72510%$1K15%$2K20%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Spirit Halloween Toddler Paw Patrol Costume 5T - 6T - Rocky](https://m.media-amazon.com/images/I/41ZKv8TnKqL.jpg)**Spirit Halloween Toddler Paw Patrol Costume 5T - 6T - Rocky**Spirit Halloween**$36.62**4.6★585 rev](https://www.amazon.com/dp/B01IO589W8) [2![Tstars Paw Patrol Rocky Birthday Boy 3 Toddler Kids Toddler Kids T-Shirt 3T Green](https://m.media-amazon.com/images/I/411S57eftAL.jpg)**Tstars Paw Patrol Rocky Birthday Boy 3 Toddler Kids Toddler Kids T-Shirt 3T Green**Tstars**$19.83**4.8★559 rev](https://www.amazon.com/dp/B09HMJRYTF) [3![Tstars Paw Patrol Rocky Birthday Boy 4 Toddler Kids Toddler Kids T-Shirt 4T Green](https://m.media-amazon.com/images/I/419s5EmMS0L.jpg)**Tstars Paw Patrol Rocky Birthday Boy 4 Toddler Kids Toddler Kids T-Shirt 4T Green**Tstars**$19.81**4.8★290 rev](https://www.amazon.com/dp/B09HMMVBJF) [4![Nickelodeon Toddler Boys Paw Patrol Character Big Face Zip-Up Hoodies Green 4T](https://m.media-amazon.com/images/I/51EZvWT7D4L.jpg)**Nickelodeon Toddler Boys Paw Patrol Character Big Face Zip-Up Hoodies Green 4T**Nickelodeon**$21.36**4.8★14,083 rev](https://www.amazon.com/dp/B073ZWQ4NT) [5![Paw Patrol Nickelodeon Boys Pullover Hoodie and Pants Set for Toddlers and Little Kids](https://m.media-amazon.com/images/I/31+06EZP0QL.jpg)**Paw Patrol Nickelodeon Boys Pullover Hoodie and Pants Set for Toddlers and Little Kids**Paw Patrol**$26.47**4.7★272 rev](https://www.amazon.com/dp/B06XDCTF6F)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Paw Patrol Boys Tank Top and Mesh Short Set for Toddler to Big Kids](https://m.media-amazon.com/images/I/417h3Ch6TXL.jpg)**Paw Patrol Boys Tank Top and Mesh Short Set for Toddler to Big Kids**Paw Patrol**$24.39**16 rev4mo ago](https://www.amazon.com/dp/B0GQJWPQX6) [![Paw Patrol Boys Tank Top and Mesh Short Set for Toddler to Big Kids](https://m.media-amazon.com/images/I/417h3Ch6TXL.jpg)**Paw Patrol Boys Tank Top and Mesh Short Set for Toddler to Big Kids**Paw Patrol**$24.24**16 rev4mo ago](https://www.amazon.com/dp/B0GQK2TN9B) [![Spirit Halloween Toddler Paw Patrol Costume 2T - Rocky](https://m.media-amazon.com/images/I/31wq-wIAaxL.jpg)**Spirit Halloween Toddler Paw Patrol Costume 2T - Rocky**Spirit Halloween**$35.95**23 rev1y ago](https://www.amazon.com/dp/B0F3L2V3BX) [![Paw Patrol Everest Toddler Girls Hooded Cosplay T-Shirt Dress and Leggings Outfit Set Tie Dye Teal/Everest 3T](https://m.media-amazon.com/images/I/41UoPYcSprL.jpg)**Paw Patrol Everest Toddler Girls Hooded Cosplay T-Shirt Dress and Leggings Outfit Set Tie Dye Teal/Everest 3T**Paw Patrol**$29.44**250 rev2y ago](https://www.amazon.com/dp/B0CZWLTTH2) [![Paw Patrol Graphic T-Shirts (4 Pack) Rubble Chase Marshall Rocky Character Outfit Toddlers Birthday Boys 7 R/B/Y/G SS](https://m.media-amazon.com/images/I/51VSDpu5O7L.jpg)**Paw Patrol Graphic T-Shirts (4 Pack) Rubble Chase Marshall Rocky Character Outfit Toddlers Birthday Boys 7 R/B/Y/G SS**Nickelodeon**$30.89**665 rev2y ago](https://www.amazon.com/dp/B0CMXY4S2L)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Paw Patrol Boys Tank Top and Mesh Short Set for Toddler to Big Kids](https://m.media-amazon.com/images/I/417h3Ch6TXL.jpg)**Paw Patrol Boys Tank Top and Mesh Short Set for Toddler to Big Kids**Paw Patrol**$24.24**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GQK2TN9B) [![Paw Patrol Boys Tank Top and Mesh Short Set for Toddler to Big Kids](https://m.media-amazon.com/images/I/417h3Ch6TXL.jpg)**Paw Patrol Boys Tank Top and Mesh Short Set for Toddler to Big Kids**Paw Patrol**$24.39**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GQJWPQX6) [![Fewlby Kids Toddler Rain Suit for Boys Girls One Piece Hoodie Zipper Cartoon Waterproof Coverall Rain Jacket 2-5 Years M Size](https://m.media-amazon.com/images/I/51ScvoKZItL.jpg)**Fewlby Kids Toddler Rain Suit for Boys Girls One Piece Hoodie Zipper Cartoon Waterproof Coverall Rain Jacket 2-5 Years M Size**Fewlby**$25.55**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0BZYWS1MW) [![Tstars Paw Patrol Rocky Birthday Boy 4 Toddler Kids Toddler Kids T-Shirt 5T Green](https://m.media-amazon.com/images/I/419s5EmMS0L.jpg)**Tstars Paw Patrol Rocky Birthday Boy 4 Toddler Kids Toddler Kids T-Shirt 5T Green**Tstars**$19.73**4.8★**▲ 1000%**](https://www.amazon.com/dp/B09HMDHC85) [![PAW Patrol Boys Toddler Small but Tough Cape T-Shirt with Short Sleeve Blue 4T](https://m.media-amazon.com/images/I/51Ke6Jgq3hL.jpg)**PAW Patrol Boys Toddler Small but Tough Cape T-Shirt with Short Sleeve Blue 4T**Nickelodeon**$12.30**4.8★**▲ 969%**](https://www.amazon.com/dp/B00O91VD84)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -22.5% search growth over the last 90 days.

8K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 39.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**33%

*“accurate with size”*

**Quality-Overall**10%

*“It seems well made”*

**Gifting Purpose**8%

*“Gift for my grandson”*

**Value For Money**7%

*“Such a cute sweatshirt for a reasonable price”*

**Material Quality**7%

*“great material”*

**Quick Drying**4%

*“keeps him dry”*

**Print Quality**4%

*“Adorable print, keeps him dry, adjustable waist, nice material, love that it has its own little bag for traveling”*

**Durability**4%

*“so far very durable”*

**Zipper Quality**3%

*“The zipper is good”*

**Warmth**3%

*“great for cool days”*

### **What buyers complain about **

**Value For Money**16%

*“It feels so cheap for $30”*

**Product Condition**13%

*“Also looks worn”*

**Ease Of Cleaning**13%

*“it's white so hard to keep clean -”*

**Thickness**8%

*“It is a thinner material”*

**Allergies**8%

*“My toddler has sensitive skin”*

### **Top return reasons **

**Size-Overall**61%

**Material Quality**6%

**Length**5%

**Sleeve Fit**4%

**Quality-Overall**3%

**Thin**2%

**Color**2%

**Shoulder Fit**1%

**Advertised Vs Actual Product**1%

**Print Quality**1%