---
title: "rick and morty backpack — Niche Verdict: Launch it (60/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/rick-and-morty-backpack"
last_updated: "2026-07-14T08:16:36.244Z"
locale: en
meta:
  description: "rick and morty backpack clears our launch bar: a $1.1M/yr market growing +75.1% this quarter with returns at 4.8%."
  "og:description": "rick and morty backpack clears our launch bar: a $1.1M/yr market growing +75.1% this quarter with returns at 4.8%."
  "og:title": "rick and morty backpack — Niche Verdict: Launch it (60/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **rick and morty backpack**

**Launch it**

A $1.1M/yr market growing +75.1% this quarter with returns at 4.8% — clears our launch bar.

Market size 80Growth 81Conversion 2Competition 95Returns 35Price range 38Avg price 81Brand share 65Review moat 54Quality gap 24

**Competition**

**Incredible****19%**

top-5 click share — an open shelf

**Growth**

**Great****+75.1%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$83.45**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.1M**

$1.1M/yr · 8.3M searches

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,357.19**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$8.75–$233.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****4.8%**

return rate — above 6% kills the launch gate

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

**Brands**

**46 **▲rising

**Sellers**

**209**

**Top-5 brand share**

**66%**

**Open market**

**31%**

- Sprayground40% - Fast Forward11% - Nike6% - JanSport4% - RICK TOP ONE4% - Marzaha3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$22K4%$45K6%$67K8%$89K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)15 products missing review or click data not plotted

All 128 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Fast Forward SpongeBob SquarePants Backpack for Teens | 16 Saffiano Leather School Bookbag with Rubber Luggage Tag | SpongeBob Bag for Boys Girls Unisex | Officially Licensed Nickelodeon](https://m.media-amazon.com/images/I/51F6l4q23JL.jpg)**Fast Forward SpongeBob SquarePants Backpack for Teens | 16 Saffiano Leather School Bookbag with Rubber Luggage Tag | SpongeBob Bag for Boys Girls Unisex | Officially Licensed Nickelodeon**Fast Forward**$56.54**4.1★140 rev](https://www.amazon.com/dp/B0F3GD1MKV) [2![Fast Forward Sanrio Hello Kitty Backpack for Teens | 16 Saffiano Leather School Bookbag with Rubber Luggage Tag | Hello Kitty Backpack Purse for Girls Boys Unisex | Officially Licensed](https://m.media-amazon.com/images/I/518EFHzWxkL.jpg)**Fast Forward Sanrio Hello Kitty Backpack for Teens | 16 Saffiano Leather School Bookbag with Rubber Luggage Tag | Hello Kitty Backpack Purse for Girls Boys Unisex | Officially Licensed**Fast Forward**$58.99**4.1★140 rev](https://www.amazon.com/dp/B0F3G52HRB) [3![JanSport SuperBreak One Backpacks - Durable Lightweight Bookbag with 1 Main Compartment Front Utility Pocket with Built-in Organizer - Premium Backpack Black](https://m.media-amazon.com/images/I/31wWLYJiGeL.jpg)**JanSport SuperBreak One Backpacks - Durable Lightweight Bookbag with 1 Main Compartment Front Utility Pocket with Built-in Organizer - Premium Backpack Black**JanSport**$35.22**4.6★44,031 rev](https://www.amazon.com/dp/B0007QCQGI) [4![Marzaha Black Leather Laptop Backpack Lightweight School Backpack Bookbag Multi functional Business Travel Backpack (Black 2 ONE SIZE)](https://m.media-amazon.com/images/I/316lcvnLj8L.jpg)**Marzaha Black Leather Laptop Backpack Lightweight School Backpack Bookbag Multi functional Business Travel Backpack (Black 2 ONE SIZE)**Marzaha**$39.12**4.3★31 rev](https://www.amazon.com/dp/B0DRKM6SF8) [5![Homexzdiy Football School Backpack for Boys Football Backpacks for Kids Students Age 6-18 Kids Bookbag for Primary Middle High School 17 Inch Large Capacity Schoolbag Supplies Gifts](https://m.media-amazon.com/images/I/51p6anRerpL.jpg)**Homexzdiy Football School Backpack for Boys Football Backpacks for Kids Students Age 6-18 Kids Bookbag for Primary Middle High School 17 Inch Large Capacity Schoolbag Supplies Gifts**Homexzdiy**$36.59**4.5★63 rev](https://www.amazon.com/dp/B0F4JMHS9W)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sprayground SUSIE RUGRATS FLOWERS BACKPACK](https://m.media-amazon.com/images/I/41jo07rVu4L.jpg)**Sprayground SUSIE RUGRATS FLOWERS BACKPACK**Sprayground**$79.14**2 rev3w ago](https://www.amazon.com/dp/B0H57VWTJN) [![Sprayground FAMILY GUY STEWIE MONEY BACKPACK](https://m.media-amazon.com/images/I/31iM9Y5rvIL.jpg)**Sprayground FAMILY GUY STEWIE MONEY BACKPACK**Sprayground**$78.88**1 rev3w ago](https://www.amazon.com/dp/B0H57FX6F1) [![Sprayground SHARK CENTRAL BUBBLE SHARK (BLK) BACKPACK](https://m.media-amazon.com/images/I/31X0u4TJFpL.jpg)**Sprayground SHARK CENTRAL BUBBLE SHARK (BLK) BACKPACK**Sprayground**$78.85**0 rev3w ago](https://www.amazon.com/dp/B0H57PZSG3) [![Sprayground SHARK CENTRAL BUBBLE SHARK (PINK) BACKPACK](https://m.media-amazon.com/images/I/31ZPO-g63CL.jpg)**Sprayground SHARK CENTRAL BUBBLE SHARK (PINK) BACKPACK**Sprayground**$78.21**0 rev3w ago](https://www.amazon.com/dp/B0H57JQW7W) [![Sprayground BUGS BUNNY GRAB & GO BACKPACK](https://m.media-amazon.com/images/I/41aKLCEpWtL.jpg)**Sprayground BUGS BUNNY GRAB & GO BACKPACK**Sprayground**$68.98**2 rev3w ago](https://www.amazon.com/dp/B0H57QBNXR)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![KNOWPHST Backpack for Boys Kids - Basketball Sports Backpack Youth Player Drip Design Kids Toddler Schoolbag Large Capacity 17 for Kindergarten Elementary](https://m.media-amazon.com/images/I/414SZucNNfL.jpg)**KNOWPHST Backpack for Boys Kids - Basketball Sports Backpack Youth Player Drip Design Kids Toddler Schoolbag Large Capacity 17 for Kindergarten Elementary**KNOWPHST**$35.44**5.0★**▲ 80%**](https://www.amazon.com/dp/B0GRZJLC66) [![Crocs Classic Backpack Personalize with Jibbitz Charms Navy One Size](https://m.media-amazon.com/images/I/41y3aOa+w5L.jpg)**Crocs Classic Backpack Personalize with Jibbitz Charms Navy One Size**Crocs**$59.77**4.8★**▲ 80%**](https://www.amazon.com/dp/B0FW6K2QJT) [![Sprayground ZAINO GOLD BRICK LUXE ART. 910B8380NSZ S](https://m.media-amazon.com/images/I/21cZsPEfN4L.jpg)**Sprayground ZAINO GOLD BRICK LUXE ART. 910B8380NSZ S**Sprayground**$150.71**5.0★**▲ 78%**](https://www.amazon.com/dp/B0GX32Q11Q) [![Sprayground MONOPOLY JET RIDER BACKPACK](https://m.media-amazon.com/images/I/41coWZZUsoL.jpg)**Sprayground MONOPOLY JET RIDER BACKPACK**Sprayground**$78.85**0.0★**▲ 77%**](https://www.amazon.com/dp/B0H57Q1NY1) [![Sprayground Sharks Backpack in Paris Ballon 910B8663NS](https://m.media-amazon.com/images/I/41v2vAmMkxL.jpg)**Sprayground Sharks Backpack in Paris Ballon 910B8663NS**Sprayground**$151.77**5.0★**▲ 77%**](https://www.amazon.com/dp/B0GVTZWHGW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +75.1% search growth over the last 90 days.

800K600KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 12.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**25%

*“Solid quality”*

**Size-Overall**10%

*“good small”*

**Durability**8%

*“The material feels durable”*

**Value For Money**6%

*“Great investment”*

**Storage Capacity**6%

*“Lots of storage”*

**Strength**4%

*“The zipper is strong and sturdy”*

**Advertised Vs Actual Product**4%

*“Just as pictured”*

**Comfort-Overall**4%

*“Very comfortable”*

**Pockets/Compartments**3%

*“There are a ton of pockets”*

**Material Quality**3%

*“The material feels durable”*

### **What buyers complain about **

**Size-Overall**17%

*“Bigger than expected”*

**Quality-Overall**13%

*“Not well made”*

**Strap/String Quality**13%

*“The strap was broke”*

**Durability**9%

*“Broke already”*

**Value For Money**5%

*“To expensive for what it is”*

**Zipper Quality**4%

*“Zippers don't work”*

**Strength**2%

*“Zippers are not strong”*

**Material Quality**2%

*“material is cheap”*

**Product Condition**2%

*“Didnt look new”*

**Advertised Vs Actual Product**2%

*“So this is very misleading”*

### **Top return reasons **

**Size-Overall**58%

**Pockets/Compartments**8%

**Zipper Quality**4%

**Advertised Vs Actual Product**4%

**Strap/String Quality**3%

**Value For Money**3%

**Material Quality**3%

**Quality-Overall**2%

**Wrong Dimensions**2%

**Color**2%