---
title: "ricardo luggage — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/ricardo-luggage"
last_updated: "2026-07-14T05:23:22.852Z"
locale: en
meta:
  description: "weak search conversion (0.2%) — ricardo luggage doesn't clear our bar today."
  "og:description": "weak search conversion (0.2%) — ricardo luggage doesn't clear our bar today."
  "og:title": "ricardo luggage — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
---

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# **ricardo luggage**

**Skip it**

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 13Growth 38Conversion 3Competition 88Returns 21Price range 25Avg price 67Brand share 14Review moat 24Quality gap 33

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Avg price**

**Good****$123.67**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+10.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$18.59–$347.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****5,430.61**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****7.1%**

return rate — above 6% kills the launch gate

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$54K**

$54K/yr · 181K searches

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

**Brands**

**12 **▲rising

**Sellers**

**38**

**Top-5 brand share**

**95%**

**Open market**

**4%**

- Ricardo Beverly Hills67% - Amazon Basics20% - SwissGear3% - Samsonite3% - Travelpro1% - American Tourister1% - Open — no brand owns it (6 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$2K6%$3K8%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 74 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ricardo Beverly Hills Cambria Hardside Luggage | Stylish Suitcase with Wheels for Effortless Travel Expandable and Secure TSA-Locked Packing 20-inch Carry-On 22x14x9 (Black Pearl Carry-On 20-Inch)](https://m.media-amazon.com/images/I/31dsJQUS2WL.jpg)**Ricardo Beverly Hills Cambria Hardside Luggage | Stylish Suitcase with Wheels for Effortless Travel Expandable and Secure TSA-Locked Packing 20-inch Carry-On 22x14x9 (Black Pearl Carry-On 20-Inch)**Ricardo Beverly Hills**$100.92**4.6★18 rev](https://www.amazon.com/dp/B0DS91TMLM) [2![Ricardo Beverly Hills Avalon Softside Carry-On Luggage Made with Sustainable 100% Recycled PET (rPET) Lightweight Eco-Friendly Travel Expandable Dual Spinner Wheels Juniper Green 20-inch](https://m.media-amazon.com/images/I/41T4mb4+LKL.jpg)**Ricardo Beverly Hills Avalon Softside Carry-On Luggage Made with Sustainable 100% Recycled PET (rPET) Lightweight Eco-Friendly Travel Expandable Dual Spinner Wheels Juniper Green 20-inch**Ricardo Beverly Hills**$95.67**4.7★137 rev](https://www.amazon.com/dp/B0CZWCFJFG) [3![Ricardo Beverly Hills Malibu Bay 3.0 Softside 4 Wheel Spinner Lightweight Suitcase Unisex Stylish Blue Carry-On 20-Inch](https://m.media-amazon.com/images/I/31gTMLcI9ML.jpg)**Ricardo Beverly Hills Malibu Bay 3.0 Softside 4 Wheel Spinner Lightweight Suitcase Unisex Stylish Blue Carry-On 20-Inch**Ricardo Beverly Hills**$115.59**4.3★72 rev](https://www.amazon.com/dp/B09R3QRXXK) [4![Ricardo Beverly Hills Montecito 2.0 Hardside with Dual Spinning Wheels Expandable with Comfort Grip for Easy Packing and Moving Men and Women Hunter Green Carry-On 21-Inch](https://m.media-amazon.com/images/I/311mYLzWCGL.jpg)**Ricardo Beverly Hills Montecito 2.0 Hardside with Dual Spinning Wheels Expandable with Comfort Grip for Easy Packing and Moving Men and Women Hunter Green Carry-On 21-Inch**Ricardo Beverly Hills**$140.54**4.5★169 rev](https://www.amazon.com/dp/B0C4RRVX1P) [5![Ricardo Beverly Hills Malibu Bay 3.0 Softside 4 Wheel Spinner Lightweight Suitcase Unisex Stylish Gray Carry-On 20-Inch](https://m.media-amazon.com/images/I/41IbDG3aoJL.jpg)**Ricardo Beverly Hills Malibu Bay 3.0 Softside 4 Wheel Spinner Lightweight Suitcase Unisex Stylish Gray Carry-On 20-Inch**Ricardo Beverly Hills**$125.17**4.3★72 rev](https://www.amazon.com/dp/B09R3TK9N9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Travelers Choice Pagosa Hardshell Expandable Luggage with Spinner Wheels Black 22-Inch Carry-on](https://m.media-amazon.com/images/I/31585bLUv8L.jpg)**Travelers Choice Pagosa Hardshell Expandable Luggage with Spinner Wheels Black 22-Inch Carry-on**Traveler's Choice**$90.34**5,329 rev4mo ago](https://www.amazon.com/dp/B085B6M51S) [![SWISSGEAR Sion Softside Expandable Spinner Luggage Durable Lightweight Travel Suitcase Dark Grey Checked-Medium](https://m.media-amazon.com/images/I/31I7VPwoQOL.jpg)**SWISSGEAR Sion Softside Expandable Spinner Luggage Durable Lightweight Travel Suitcase Dark Grey Checked-Medium**SwissGear**$105.13**26,009 rev5mo ago](https://www.amazon.com/dp/B014TDH23G) [![SWISSGEAR Sion Carry-On Spinner Luggage Softside Expandable Lightweight Suitcase Black 22.75-Inch](https://m.media-amazon.com/images/I/31--U+2YcqL.jpg)**SWISSGEAR Sion Carry-On Spinner Luggage Softside Expandable Lightweight Suitcase Black 22.75-Inch**SwissGear**$102.26**26,009 rev5mo ago](https://www.amazon.com/dp/B014TJR53M) [![SWISSGEAR Sion Carry-On Spinner Luggage Softside Expandable Lightweight Suitcase Dark Grey 22.75-Inch](https://m.media-amazon.com/images/I/415rkCLODxL.jpg)**SWISSGEAR Sion Carry-On Spinner Luggage Softside Expandable Lightweight Suitcase Dark Grey 22.75-Inch**SwissGear**$100.19**26,009 rev5mo ago](https://www.amazon.com/dp/B014TBYTES) [![Samsonite Soft-Sided 25-Inch Lightweight Medium Checked Expandable Element Suitcase: Durable 360 Spinner Wheels Adjustable Telescopic Handle 2 Front & 1 Side Pocket -Black](https://m.media-amazon.com/images/I/31zddawFpmL.jpg)**Samsonite Soft-Sided 25-Inch Lightweight Medium Checked Expandable Element Suitcase: Durable 360 Spinner Wheels Adjustable Telescopic Handle 2 Front & 1 Side Pocket -Black**Samsonite**$154.24**168 rev5mo ago](https://www.amazon.com/dp/B0GL528X68)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Ricardo Beverly Hills Cambria Hardside Luggage | Stylish Suitcase with Wheels for Effortless Travel Expandable and Secure TSA-Locked Packing 2-Piece Set (20 29) (Blue Pearl 2-Piece Set (20 29))](https://m.media-amazon.com/images/I/41cIsqaL3dL.jpg)**Ricardo Beverly Hills Cambria Hardside Luggage | Stylish Suitcase with Wheels for Effortless Travel Expandable and Secure TSA-Locked Packing 2-Piece Set (20 29) (Blue Pearl 2-Piece Set (20 29))**Ricardo Beverly Hills**$243.52**4.6★**▲ 109%**](https://www.amazon.com/dp/B0F131FZRK) [![Amazon Basics 21 Hardside Carry-On Luggage with Multi-directional Wheels Expandable for Up to 25% More Space Scratch-Resistant Surface Rose Gold](https://m.media-amazon.com/images/I/31CRhDSIxuL.jpg)**Amazon Basics 21 Hardside Carry-On Luggage with Multi-directional Wheels Expandable for Up to 25% More Space Scratch-Resistant Surface Rose Gold**Amazon Basics**$52.75**4.5★**▲ 107%**](https://www.amazon.com/dp/B0D95RMG9W) [![Amazon Basics 21 Hardside Carry-On Luggage with Expandable Space Scratch-Resistant Surface Telescoping Handle Four Multi-directional Wheels Light Blue](https://m.media-amazon.com/images/I/31hcdghsFrL.jpg)**Amazon Basics 21 Hardside Carry-On Luggage with Expandable Space Scratch-Resistant Surface Telescoping Handle Four Multi-directional Wheels Light Blue**Amazon Basics**$52.10**4.5★**▲ 106%**](https://www.amazon.com/dp/B0727XS1XC) [![Amazon Basics 30 Hardside Large Checked Luggage Expandable For Up to 15% More Space With Scratch-Resistant Surface Four Multi-directional Wheels Telescoping Handle Light Blue](https://m.media-amazon.com/images/I/31q6-5Fb4IL.jpg)**Amazon Basics 30 Hardside Large Checked Luggage Expandable For Up to 15% More Space With Scratch-Resistant Surface Four Multi-directional Wheels Telescoping Handle Light Blue**Amazon Basics**$84.09**4.3★**▲ 106%**](https://www.amazon.com/dp/B071HHXB27) [![Samsonite Soft-Sided 25-Inch Lightweight Medium Checked Expandable Element Suitcase: Durable 360 Spinner Wheels Adjustable Telescopic Handle 2 Front & 1 Side Pocket -Black](https://m.media-amazon.com/images/I/31zddawFpmL.jpg)**Samsonite Soft-Sided 25-Inch Lightweight Medium Checked Expandable Element Suitcase: Durable 360 Spinner Wheels Adjustable Telescopic Handle 2 Front & 1 Side Pocket -Black**Samsonite**$154.24**4.4★**▲ 106%**](https://www.amazon.com/dp/B0GL528X68)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 14 weeks — +10.1% search growth over the last 90 days.

5K3KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**15%

*“Decent quality”*

**Value For Money**10%

*“Great deal”*

**Size-Overall**9%

*“it fit easily”*

**Durability**9%

*“durable, and has lasted me a couple of years”*

**Wheel Quality**6%

*“Sturdy Wheels,”*

**Strength**6%

*“sturdy this bag is”*

**Portability**5%

*“its a perfect carry on”*

**Color**5%

*“Loved the green color”*

**Ease Of Use**5%

*“EASY TO HANDLE”*

**Advertised Vs Actual Product**4%

*“As advertised”*

### **What buyers complain about **

**Zipper Quality**12%

*“Bad zipper”*

**Durability**11%

*“did not hold up”*

**Wheel Quality**11%

*“a wheel got broken”*

**Handle Quality**11%

*“Bad Handle”*

**Quality-Overall**9%

*“Not Well Made”*

**Size-Overall**8%

*“Little small”*

**Strength**4%

*“It is so flimsy”*

**Locking Mechanism**3%

*“Lock does not work”*

**Value For Money**2%

*“Its not worth the price”*

**Portability**2%

*“Don't buy this for use as a carry on”*

### **Top return reasons **

**Size-Overall**48%

**Zipper Quality**7%

**Value For Money**4%

**Wrong Dimensions**4%

**Handle Quality**4%

**Advertised Vs Actual Product**3%

**Color**3%

**Locking Mechanism**3%

**Quality-Overall**3%

**Wheel Quality**2%