---
title: "rey — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/rey"
last_updated: "2026-07-14T01:51:12.492Z"
locale: en
meta:
  description: "rey shows demand growing +118.4% this quarter, but high returns (11.2%) keeps it on the watch list."
  "og:description": "rey shows demand growing +118.4% this quarter, but high returns (11.2%) keeps it on the watch list."
  "og:title": "rey — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **rey**

**Worth a look**

Shows demand growing +118.4% this quarter, but high returns (11.2%) keeps it on the watch list.

Market size 6Growth 95Conversion 22Competition 71Returns 3Price range 95Avg price 95Brand share 46Review moat 93Quality gap 48

**Growth**

**Incredible****+118.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Incredible****$29.00**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$14.81–$64.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****136.77**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$26K**

$26K/yr · 49K searches

**Returns**

**Bad****11.2%**

return rate — above 6% kills the launch gate

## **Competition**

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▼falling

**Sellers**

**30**

**Top-5 brand share**

**77%**

**Open market**

**16%**

- Ruikajia21% - ELEGAWHISPR21% - Jazwares Costume Play14% - Rodwake12% - Little Adventures11% - Heodols7% - Open — no brand owns it (9 brands, 16%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$7696%$2K9%$2K12%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 39 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ELEGAWHISPR 4 Pcs Rey Costume for Girls Halloween Deluxe Jumpsuit Kids Cosplay Outfits with Belt Bracer Accessories Set (Large(9-10 Years))](https://m.media-amazon.com/images/I/41NepPuLDKL.jpg)**ELEGAWHISPR 4 Pcs Rey Costume for Girls Halloween Deluxe Jumpsuit Kids Cosplay Outfits with Belt Bracer Accessories Set (Large(9-10 Years))**ELEGAWHISPR**$21.07**3.9★28 rev](https://www.amazon.com/dp/B0FVLR6LTT) [2![Girls Deluxe Star Wars Rey Costume | Kids Jedi Outfit for Parties Halloween and Themed Events Medium](https://m.media-amazon.com/images/I/31wPBec+C-L.jpg)**Girls Deluxe Star Wars Rey Costume | Kids Jedi Outfit for Parties Halloween and Themed Events Medium**Jazwares Costume Play**$43.09**5.0★6 rev](https://www.amazon.com/dp/B0FLYR85Y2) [3![ELEGAWHISPR 4 Pcs Rey Costume for Girls Halloween Deluxe Jumpsuit Kids Cosplay Outfits with Belt Bracer Accessories Set (Medium(6-8 Years))](https://m.media-amazon.com/images/I/41NepPuLDKL.jpg)**ELEGAWHISPR 4 Pcs Rey Costume for Girls Halloween Deluxe Jumpsuit Kids Cosplay Outfits with Belt Bracer Accessories Set (Medium(6-8 Years))**ELEGAWHISPR**$21.95**3.9★28 rev](https://www.amazon.com/dp/B0FHFMWS6V) [4![Ruikajia Rey Costume Chewbacca Rhinestone Princess Leia Costume Darth BB8 R2D2 (beige 3 Years)](https://m.media-amazon.com/images/I/315u+UUqHjL.jpg)**Ruikajia Rey Costume Chewbacca Rhinestone Princess Leia Costume Darth BB8 R2D2 (beige 3 Years)**Ruikajia**$14.81**4.5★453 rev](https://www.amazon.com/dp/B08FHZ6ZMC) [5![Ruikajia Rey Costume Chewbacca Rhinestone Princess Leia Costume Darth BB8 R2D2 (Beige 6 Years)](https://m.media-amazon.com/images/I/315u+UUqHjL.jpg)**Ruikajia Rey Costume Chewbacca Rhinestone Princess Leia Costume Darth BB8 R2D2 (Beige 6 Years)**Ruikajia**$18.94**4.4★43 rev](https://www.amazon.com/dp/B08FJ154DY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![STAR WARS Grogu Girls Short Sleeve Shirt and Short Set for Toddler and Big Kids](https://m.media-amazon.com/images/I/41WJyQOeGmL.jpg)**STAR WARS Grogu Girls Short Sleeve Shirt and Short Set for Toddler and Big Kids**STAR WARS**$17.89**13 rev3mo ago](https://www.amazon.com/dp/B0GSGZF3RL) [![STAR WARS Grogu Girls Short Sleeve Shirt and Short Set for Toddler and Big Kids](https://m.media-amazon.com/images/I/41WJyQOeGmL.jpg)**STAR WARS Grogu Girls Short Sleeve Shirt and Short Set for Toddler and Big Kids**STAR WARS**$17.94**13 rev3mo ago](https://www.amazon.com/dp/B0GSGQHKCT) [![STAR WARS Grogu Girls Short Sleeve T-Shirt and Bike Short Set for Toddler and Big Kids](https://m.media-amazon.com/images/I/41lZQ7Tg6BL.jpg)**STAR WARS Grogu Girls Short Sleeve T-Shirt and Bike Short Set for Toddler and Big Kids**STAR WARS**$17.20**14 rev4mo ago](https://www.amazon.com/dp/B0GS3S9P87) [![Disney Star Wars Grogu Toddler Girl Tank Dress Purple Allover Character Print Sleeveless A-Line Sundress Birthday Casual Summer Outfits Clothes 3-4T](https://m.media-amazon.com/images/I/31-QngupnBL.jpg)**Disney Star Wars Grogu Toddler Girl Tank Dress Purple Allover Character Print Sleeveless A-Line Sundress Birthday Casual Summer Outfits Clothes 3-4T**Disney**$16.17**278 rev6mo ago](https://www.amazon.com/dp/B0GC4C7VB8) [![ELEGAWHISPR 4 Pcs Rey Costume for Girls Halloween Deluxe Jumpsuit Kids Cosplay Outfits with Belt Bracer Accessories Set (Large(9-10 Years))](https://m.media-amazon.com/images/I/41NepPuLDKL.jpg)**ELEGAWHISPR 4 Pcs Rey Costume for Girls Halloween Deluxe Jumpsuit Kids Cosplay Outfits with Belt Bracer Accessories Set (Large(9-10 Years))**ELEGAWHISPR**$21.07**28 rev9mo ago](https://www.amazon.com/dp/B0FVLR6LTT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![STAR WARS Big Girls French Terry Skater Dress Pink 14-16](https://m.media-amazon.com/images/I/51mPQMlAc9L.jpg)**STAR WARS Big Girls French Terry Skater Dress Pink 14-16**STAR WARS**$21.43**5.0★**▲ 235%**](https://www.amazon.com/dp/B0DRYZN3K3) [![Disney Star Wars Grogu Toddler Girl Tank Dress Purple Allover Character Print Sleeveless A-Line Sundress Birthday Casual Summer Outfits Clothes 3-4T](https://m.media-amazon.com/images/I/31-QngupnBL.jpg)**Disney Star Wars Grogu Toddler Girl Tank Dress Purple Allover Character Print Sleeveless A-Line Sundress Birthday Casual Summer Outfits Clothes 3-4T**Disney**$16.17**4.7★**▲ 233%**](https://www.amazon.com/dp/B0GC4C7VB8) [![STAR WARS Little Girls Drop Shoulder T-Shirt and Bike Shorts Outfit Set Black 7-8](https://m.media-amazon.com/images/I/51dNbIsii5L.jpg)**STAR WARS Little Girls Drop Shoulder T-Shirt and Bike Shorts Outfit Set Black 7-8**STAR WARS**$19.30**4.8★**▲ 233%**](https://www.amazon.com/dp/B0DM36XHZV) [![STAR WARS Grogu Girls Short Sleeve T-Shirt and Bike Short Set for Toddler and Big Kids](https://m.media-amazon.com/images/I/41lZQ7Tg6BL.jpg)**STAR WARS Grogu Girls Short Sleeve T-Shirt and Bike Short Set for Toddler and Big Kids**STAR WARS**$17.20**4.5★**▲ 232%**](https://www.amazon.com/dp/B0GS3S9P87) [![STAR WARS Grogu Girls Short Sleeve Shirt and Short Set for Toddler and Big Kids](https://m.media-amazon.com/images/I/41WJyQOeGmL.jpg)**STAR WARS Grogu Girls Short Sleeve Shirt and Short Set for Toddler and Big Kids**STAR WARS**$17.89**4.9★**▲ 231%**](https://www.amazon.com/dp/B0GSGZF3RL)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +118.4% search growth over the last 90 days.

5K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 20.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**41%

*“fit great”*

**Quality-Overall**23%

*“Loved well made”*

**Soft Feel**9%

*“Very soft”*

**Comfort-Overall**9%

*“Cute and comfy daughter loved it for May the 4th”*

**Value For Money**9%

*“This was a great value”*

**Advertised Vs Actual Product**5%

*“exactly like the picture”*

### **What buyers complain about **

**Advertised Vs Actual Product**30%

*“Doesn't match the picture”*

**Product Condition**20%

*“Damage used item”*

**Size-Overall**20%

*“Size doesn't match”*

**Value For Money**10%

*“extremely cheap”*

### **Top return reasons **

**Size-Overall**70%

**Advertised Vs Actual Product**5%

**Material Quality**5%

**Product Condition**4%

**Length**4%

**Quality-Overall**3%

**Value For Money**3%

**Sleeve Fit**2%

**Comfort-Overall**1%

**Chest Fit**1%