---
title: "regalia — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/regalia"
last_updated: "2026-07-14T07:29:23.348Z"
locale: en
meta:
  description: "regalia shows demand growing +164.6% this quarter, but a small market ($37K/yr) keeps it on the watch list."
  "og:description": "regalia shows demand growing +164.6% this quarter, but a small market ($37K/yr) keeps it on the watch list."
  "og:title": "regalia — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **regalia**

**Worth a look**

Shows demand growing +164.6% this quarter, but a small market ($37K/yr) keeps it on the watch list.

Market size 9Growth 96Conversion 25Competition 63Returns 44Price range 37Avg price 89Brand share 74Review moat 38Quality gap 42

**Growth**

**Incredible****+164.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$62.52**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.7%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,686.69**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$10.01–$239.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$37K**

$37K/yr · 29K searches

## **Competition**

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▲rising

**Sellers**

**24**

**Top-5 brand share**

**61%**

**Open market**

**34%**

- GraduationMall30% - GradPlaza11% - MyGradDay9% - Wesiti6% - GraduatePro6% - CLERKMANS5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$7K30%$11K40%$15K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![GraduationMall Matte Graduation Gown Cap Tassel Set 2026 for High School and Bachelor Black 51(56-58)](https://m.media-amazon.com/images/I/31rNs8OzwGL.jpg)**GraduationMall Matte Graduation Gown Cap Tassel Set 2026 for High School and Bachelor Black 51(56-58)**GraduationMall**$23.69**4.5★20,629 rev](https://www.amazon.com/dp/B00R9EZWI0) [2![GradPlaza Doctoral Graduation Gown Doctoral Regalia by University Doctoral Hood with Gold Piping and Doctoral Tam 8 Sides](https://m.media-amazon.com/images/I/41aQoU7JKiL.jpg)**GradPlaza Doctoral Graduation Gown Doctoral Regalia by University Doctoral Hood with Gold Piping and Doctoral Tam 8 Sides**GradPlaza**$113.33**4.5★49 rev](https://www.amazon.com/dp/B09GK6LTTB) [3![Wesiti Unisex Deluxe Doctoral Graduation Gown with Hood Side Tam Academic Faculty Regalia Robe(Size 51 Royal Blue)](https://m.media-amazon.com/images/I/41qEC8s2BnL.jpg)**Wesiti Unisex Deluxe Doctoral Graduation Gown with Hood Side Tam Academic Faculty Regalia Robe(Size 51 Royal Blue)**Wesiti**$95.67**4.5★186 rev](https://www.amazon.com/dp/B0BRQ16VL4) [4![Kente Graduation Stole Class of 2026 | Celebrate Culture with the African Graduation Stole | Made with Authentic African Art](https://m.media-amazon.com/images/I/41qmzhFzHTL.jpg)**Kente Graduation Stole Class of 2026 | Celebrate Culture with the African Graduation Stole | Made with Authentic African Art**Kwabla's**$20.09**4.8★2,552 rev](https://www.amazon.com/dp/B0GJT5HXKX) [5![MyGradDay Unisex Deluxe Doctoral Graduation Gown and 8 Side Tam Academic Faculty Regalia Doctoral Robe](https://m.media-amazon.com/images/I/31v5oLjkqmL.jpg)**MyGradDay Unisex Deluxe Doctoral Graduation Gown and 8 Side Tam Academic Faculty Regalia Doctoral Robe**MyGradDay**$92.56**4.2★67 rev](https://www.amazon.com/dp/B01J7GK6FG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Kente Graduation Stole Class of 2026 | Celebrate Culture with the African Graduation Stole | Made with Authentic African Art](https://m.media-amazon.com/images/I/41qmzhFzHTL.jpg)**Kente Graduation Stole Class of 2026 | Celebrate Culture with the African Graduation Stole | Made with Authentic African Art**Kwabla's**$20.09**2,552 rev5mo ago](https://www.amazon.com/dp/B0GJT5HXKX) [![Deluxe Mexican Graduation Sash 2026 | Embroidered Virgin Mary Estolas de Graduacion 2026 | Authentic Mexican Sash Virgen de Guadalupe](https://m.media-amazon.com/images/I/31DH5Jdm0IL.jpg)**Deluxe Mexican Graduation Sash 2026 | Embroidered Virgin Mary Estolas de Graduacion 2026 | Authentic Mexican Sash Virgen de Guadalupe**Serape Scholars**$20.11**2,128 rev5mo ago](https://www.amazon.com/dp/B0GJSZYWPS) [![MyGradDay Graduation Master Cap and Gown Master Regalia with Black 2026 and 2025 Tassel Package](https://m.media-amazon.com/images/I/31Tku0i-DWL.jpg)**MyGradDay Graduation Master Cap and Gown Master Regalia with Black 2026 and 2025 Tassel Package**MyGradDay**$28.45**41 rev1y ago](https://www.amazon.com/dp/B0B7MY95WT) [![D DODOU Master Graduation Cap and Gown with Tassel Matte Master Regalia for Adult Unisex Black (51)](https://m.media-amazon.com/images/I/31ooOGUIuVL.jpg)**D DODOU Master Graduation Cap and Gown with Tassel Matte Master Regalia for Adult Unisex Black (51)**D DODOU**$31.64**13 rev1y ago](https://www.amazon.com/dp/B0DG81NT7W) [![Unisex Masters Cap and Gown with 2026 Year Charm Masters Degree Black Graduation Regalia](https://m.media-amazon.com/images/I/310PuODHKeL.jpg)**Unisex Masters Cap and Gown with 2026 Year Charm Masters Degree Black Graduation Regalia**CLERKMANS**$31.03**45 rev2y ago](https://www.amazon.com/dp/B0CQ2VY36C)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Deluxe Mexican Graduation Sash 2026 | Embroidered Virgin Mary Estolas de Graduacion 2026 | Authentic Mexican Sash Virgen de Guadalupe](https://m.media-amazon.com/images/I/31DH5Jdm0IL.jpg)**Deluxe Mexican Graduation Sash 2026 | Embroidered Virgin Mary Estolas de Graduacion 2026 | Authentic Mexican Sash Virgen de Guadalupe**Serape Scholars**$20.11**4.6★**▲ 19%**](https://www.amazon.com/dp/B0GJSZYWPS) [![Happy Secret Doctoral Graduation Gown Set with 8-Sided Tam & Hood Deluxe PhD Regalia with Velvet Trim and Gold Piping](https://m.media-amazon.com/images/I/41wYmehQfSL.jpg)**Happy Secret Doctoral Graduation Gown Set with 8-Sided Tam & Hood Deluxe PhD Regalia with Velvet Trim and Gold Piping**Happy Secret**$103.31**4.2★**▲ 19%**](https://www.amazon.com/dp/B0BF8WHD46) [![GraduationMall Unisex Adult Plain Graduation Stole 72 White](https://m.media-amazon.com/images/I/31n8JgboKUL.jpg)**GraduationMall Unisex Adult Plain Graduation Stole 72 White**GraduationMall**$10.01**4.6★**▲ 18%**](https://www.amazon.com/dp/B0CGVBV4JP) [![YIIOSS Unisex Deluxe Doctoral Graduation Gown with Tam 8-Sided Package and Hood for Doctoral Regalia Red](https://m.media-amazon.com/images/I/41lauC4B0SL.jpg)**YIIOSS Unisex Deluxe Doctoral Graduation Gown with Tam 8-Sided Package and Hood for Doctoral Regalia Red**YIIOSS**$95.49**4.6★**▲ 18%**](https://www.amazon.com/dp/B09Z7RFRY3) [![Kente Graduation Stole Class of 2026 | Celebrate Culture with the African Graduation Stole | Made with Authentic African Art](https://m.media-amazon.com/images/I/41qmzhFzHTL.jpg)**Kente Graduation Stole Class of 2026 | Celebrate Culture with the African Graduation Stole | Made with Authentic African Art**Kwabla's**$20.09**4.8★**▲ 17%**](https://www.amazon.com/dp/B0GJT5HXKX)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +164.6% search growth over the last 90 days.

3K2KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 10.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**26%

*“the sizes are accurate”*

**Quality-Overall**21%

*“Wonderful quality and delivered right on time”*

**Material Quality**12%

*“The material felt lightweight”*

**Color**10%

*“The color was stylish”*

**Advertised Vs Actual Product**8%

*“It is exactly how it was advertised”*

**Value For Money**6%

*“was affordable”*

**Durability**3%

*“feels durable”*

**Embellishment/Embroidery Quality**2%

*“Great quality embroidery”*

**Design-Overall**2%

*“looks pretty”*

**Comfort-Overall**1%

*“so comfort matters”*

### **What buyers complain about **

**Material Quality**17%

*“Poor quality material”*

**Size-Overall**17%

*“it is slightly longer than I hope but”*

**Advertised Vs Actual Product**13%

*“the item is inaccurate in the description”*

**Color**11%

*“Color is slightly dark than I expected”*

**Quality-Overall**8%

*“Cheap looking, not worth the $$$$”*

**Stretchability/Expandability/Elasticity**4%

*“Does not stretch”*

**Transparency**4%

*“its see through”*

**Value For Money**4%

*“not worth the $$$$”*

### **Top return reasons **

**Size-Overall**42%

**Length**23%

**Sleeve Fit**5%

**Material Quality**4%

**Color**4%

**Value For Money**4%

**Chest Fit**3%

**Advertised Vs Actual Product**3%

**Quality-Overall**2%

**Zipper Quality**2%