---
title: "reef for men — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/reef-for-men"
last_updated: "2026-07-14T04:31:21.860Z"
locale: en
meta:
  description: "weak search conversion (1.0%) — reef for men doesn't clear our bar today."
  "og:description": "weak search conversion (1.0%) — reef for men doesn't clear our bar today."
  "og:title": "reef for men — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **reef for men**

**Skip it**

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Market size 27Growth 77Conversion 12Competition 96Returns 25Price range 67Avg price 95Brand share 31Review moat 20Quality gap 33

**Competition**

**Incredible****15%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$45.69**

avg listing price — sweet spot $15–$100

**Growth**

**Great****+66.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$9.48–$136.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$117K**

$117K/yr · 266K searches

**Returns**

**Bad****6.0%**

return rate — above 6% kills the launch gate

**Review moat**

**Bad****12,955.69**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

**Brands**

**19 **▲rising

**Sellers**

**136**

**Top-5 brand share**

**86%**

**Open market**

**10%**

- REEF67% - OluKai7% - Quiksilver5% - Teva4% - KIIU4% - GUBARUN4% - Open — no brand owns it (13 brands, 10%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$1K2%$2K3%$3K4%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 193 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![KIIU Mens Flip Flop Indoor and Outdoor Thong Sandals Beach Slippers Brown 2 11 Men](https://m.media-amazon.com/images/I/51g3grNYkJL.jpg)**KIIU Mens Flip Flop Indoor and Outdoor Thong Sandals Beach Slippers Brown 2 11 Men**KIIU**$26.13**4.4★45,548 rev](https://www.amazon.com/dp/B07MDG1QMR) [2![GUBARUN Mens Sport Flip Flops Comfort Casual Thong Sandals Outdoor(Brown 1 11)](https://m.media-amazon.com/images/I/51klvuF7EUL.jpg)**GUBARUN Mens Sport Flip Flops Comfort Casual Thong Sandals Outdoor(Brown 1 11)**GUBARUN**$26.88**4.4★40,238 rev](https://www.amazon.com/dp/B07M9TWZH3) [3![REEF Fanning Mens Sandal Black-Silver 11](https://m.media-amazon.com/images/I/31G+uOysh5L.jpg)**REEF Fanning Mens Sandal Black-Silver 11**REEF**$49.93**4.7★4,227 rev](https://www.amazon.com/dp/B00ZUY6XAM) [4![Reef Phantoms Mens Beach Flip Flop Water Friendly Soft and Supportive Molded Footbed Brown 5](https://m.media-amazon.com/images/I/313wkfzSAtL.jpg)**Reef Phantoms Mens Beach Flip Flop Water Friendly Soft and Supportive Molded Footbed Brown 5**REEF**$31.05**4.5★23,070 rev](https://www.amazon.com/dp/B00ZUYFB1E) [5![Reef Fanning Mens Bottle Opener Flip Flop Arch Support Durable Outsole Water Friendly Black/Silver 10](https://m.media-amazon.com/images/I/31G+uOysh5L.jpg)**Reef Fanning Mens Bottle Opener Flip Flop Arch Support Durable Outsole Water Friendly Black/Silver 10**REEF**$48.35**4.7★42,351 rev](https://www.amazon.com/dp/B00ZUY6R5S)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![REEF Fanning Slide H2O Mens Sandal Camo Marble 11](https://m.media-amazon.com/images/I/31iOtHqYPYL.jpg)**REEF Fanning Slide H2O Mens Sandal Camo Marble 11**REEF**$37.75**47 rev4mo ago](https://www.amazon.com/dp/B0FGKN6SKS) [![HEYDUDE Mens Hey2O Flip Flop Mesh Sandal Black/White Size 11 | Water Friendly Flip Flops with Drainage Outsole and Quick Dry Upper](https://m.media-amazon.com/images/I/31Nu279MKbL.jpg)**HEYDUDE Mens Hey2O Flip Flop Mesh Sandal Black/White Size 11 | Water Friendly Flip Flops with Drainage Outsole and Quick Dry Upper**HEYDUDE**$42.75**244 rev5mo ago](https://www.amazon.com/dp/B0GMXBXTT5) [![HEYDUDE Mens Hey2O Flip Flop Mesh Sandal Sargasso Blue/White Size 10 | Water Friendly Flip Flops with Drainage Outsole and Quick Dry Upper](https://m.media-amazon.com/images/I/31hNYwzxCVL.jpg)**HEYDUDE Mens Hey2O Flip Flop Mesh Sandal Sargasso Blue/White Size 10 | Water Friendly Flip Flops with Drainage Outsole and Quick Dry Upper**HEYDUDE**$44.18**244 rev5mo ago](https://www.amazon.com/dp/B0GMXNT9TG) [![HEYDUDE Mens Hey2O Flip Flop Mesh Sandal Black/White Size 13 | Water Friendly Flip Flops with Drainage Outsole and Quick Dry Upper](https://m.media-amazon.com/images/I/31Nu279MKbL.jpg)**HEYDUDE Mens Hey2O Flip Flop Mesh Sandal Black/White Size 13 | Water Friendly Flip Flops with Drainage Outsole and Quick Dry Upper**HEYDUDE**$41.54**244 rev5mo ago](https://www.amazon.com/dp/B0GMY1BQSJ) [![HEYDUDE Mens Hey2O Flip Flop Mesh Sandal Black/White Size 12 | Water Friendly Flip Flops with Drainage Outsole and Quick Dry Upper](https://m.media-amazon.com/images/I/31Nu279MKbL.jpg)**HEYDUDE Mens Hey2O Flip Flop Mesh Sandal Black/White Size 12 | Water Friendly Flip Flops with Drainage Outsole and Quick Dry Upper**HEYDUDE**$41.57**244 rev5mo ago](https://www.amazon.com/dp/B0GMXTX6S3)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![OluKai Hiapo Mens Leather Beach Sandal Crafted Materials Lightweight & Durable All-Day Comfort & Support Lava Rock/Lava Rock 12](https://m.media-amazon.com/images/I/31aB+EieVnL.jpg)**OluKai Hiapo Mens Leather Beach Sandal Crafted Materials Lightweight & Durable All-Day Comfort & Support Lava Rock/Lava Rock 12**OluKai**$135.63**4.6★**▲ 67%**](https://www.amazon.com/dp/B07TN6ZPGP) [![REEF Mens Sandals Cushion Phantom 2.0 Black 17](https://m.media-amazon.com/images/I/316YM04anmL.jpg)**REEF Mens Sandals Cushion Phantom 2.0 Black 17**REEF**$45.27**4.6★**▲ 62%**](https://www.amazon.com/dp/B0CCFSVYJ1) [![WateLves Mens-Flip-Flops-Thong-Sandals-with-Arch-Support Lightweight-Water-Shoes Open-Toe Comfort Summer-Beach-Slippers for Pool-Showers-Dorms Indoor-Outdoor(LZ304/Charcoal Gray-44)](https://m.media-amazon.com/images/I/317hYgyxDNL.jpg)**WateLves Mens-Flip-Flops-Thong-Sandals-with-Arch-Support Lightweight-Water-Shoes Open-Toe Comfort Summer-Beach-Slippers for Pool-Showers-Dorms Indoor-Outdoor(LZ304/Charcoal Gray-44)**WateLves**$16.01**4.5★**▲ 60%**](https://www.amazon.com/dp/B09M9GGZ2D) [![OluKai Hokua Mens Beach Sandals Quick-Dry Flip-Flop Slides Water Resistant & Wet Grip Rubber Soles Compression Molded Footbed & Soft Comfort Fit Black/Dk Shadow 9](https://m.media-amazon.com/images/I/311r8Wzk5GL.jpg)**OluKai Hokua Mens Beach Sandals Quick-Dry Flip-Flop Slides Water Resistant & Wet Grip Rubber Soles Compression Molded Footbed & Soft Comfort Fit Black/Dk Shadow 9**OluKai**$77.42**4.7★**▲ 59%**](https://www.amazon.com/dp/B008QZD6PM) [![REEF Cushion Phantom 2.0 LE Mens Flip Flop Full Grain Leather Straps Ultra Soft Cushion Footbed Black/Coffee 8](https://m.media-amazon.com/images/I/21yRHpWueJL.jpg)**REEF Cushion Phantom 2.0 LE Mens Flip Flop Full Grain Leather Straps Ultra Soft Cushion Footbed Black/Coffee 8**REEF**$54.34**4.7★**▲ 59%**](https://www.amazon.com/dp/B0CCG4BFQ2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 101 weeks — +66.1% search growth over the last 90 days.

15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**39%

*“are so comfortable to wear”*

**Size-Overall**14%

*“Very nice shoes and perfect fit”*

**Quality-Overall**8%

*“there is a premium build quality”*

**Value For Money**6%

*“Good value for money”*

**Durability**4%

*“These shoes are durable and look nice”*

**Soft Feel**3%

*“Comfortable and soft”*

**Arch Support**2%

*“Great arch support”*

**Warmth**2%

*“They keep your feet warm”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Weight Light**1%

*“Very lightweight and breatheable, too”*

### **What buyers complain about **

**Size-Overall**17%

*“They are big”*

**Durability**10%

*“Fell apart”*

**Comfort-Overall**7%

*“not as comfortable as advertised”*

**Strap/String Quality**6%

*“the straps began falling apart”*

**Quality-Overall**6%

*“Not at all the quality I was expecting”*

**Hard Feel**3%

*“Not as soft as youd think”*

**Value For Money**2%

*“NOT worth the money”*

**Arch Support**2%

*“No arch support”*

**Material Quality**1%

*“the material seems really cheap”*

**Pain Relief-Overall**1%

*“Rubs right foot raw”*

### **Top return reasons **

**Size-Overall**41%

**Feet Fit**14%

**Length**14%

**Width**9%

**Comfort-Overall**5%

**Color**2%

**Advertised Vs Actual Product**2%

**Strap/String Quality**2%

**Material Quality**1%

**Arch Support**1%