---
title: "reebok — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/reebok"
last_updated: "2026-07-14T04:06:52.498Z"
locale: en
meta:
  description: "weak search conversion (0.1%) — reebok doesn't clear our bar today."
  "og:description": "weak search conversion (0.1%) — reebok doesn't clear our bar today."
  "og:title": "reebok — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **reebok**

**Skip it**

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 12Growth 23Conversion 1Competition 97Returns 18Price range 75Avg price 93Brand share 68Review moat 24Quality gap 60

**Competition**

**Incredible****14%**

top-5 click share — an open shelf

**Avg price**

**Great****$51.44**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$15.14–$128.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,747.63**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-4.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****7.6%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$47K**

$47K/yr · 1.1M searches

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

**Brands**

**33 **▼falling

**Sellers**

**174**

**Top-5 brand share**

**64%**

**Open market**

**31%**

- Reebok30% - Lee11% - Joomra10% - PUMA8% - ZGR5% - Nike4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$4712%$9423%$1K4%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 188 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PUMA Mens Rebound Layup Sneakers Black White 10.5](https://m.media-amazon.com/images/I/31vwSpAFaYL.jpg)**PUMA Mens Rebound Layup Sneakers Black White 10.5**PUMA**$52.21**4.6★4,623 rev](https://www.amazon.com/dp/B07GR5G7CS) [2![PUMA Mens Rebound Layup Sneaker NUBUCK Mens Black- Mens Black-CASTLEROCK 9.5](https://m.media-amazon.com/images/I/31yUz0-kueL.jpg)**PUMA Mens Rebound Layup Sneaker NUBUCK Mens Black- Mens Black-CASTLEROCK 9.5**PUMA**$53.42**4.4★1,138 rev](https://www.amazon.com/dp/B08KLQRKBM) [3![Reebok Royal BB4500 Hi2 High Top Sneakers for Men Black or White Mens Basketball Shoes Medium or Wide Width Size 7 to 14 Athletic Mens Shoes Chalk/Black/Moon 10.5 Medium](https://m.media-amazon.com/images/I/31NDLlINPZL.jpg)**Reebok Royal BB4500 Hi2 High Top Sneakers for Men Black or White Mens Basketball Shoes Medium or Wide Width Size 7 to 14 Athletic Mens Shoes Chalk/Black/Moon 10.5 Medium**Reebok**$61.06**4.4★20,988 rev](https://www.amazon.com/dp/B0DP3CNQGK) [4![Converse Unisex Adult Chuck Taylor All Star High Top Optical White 14 Womens/12 Mens](https://m.media-amazon.com/images/I/31MCHOWo-qL.jpg)**Converse Unisex Adult Chuck Taylor All Star High Top Optical White 14 Womens/12 Mens**Converse**$43.65**4.6★31,210 rev](https://www.amazon.com/dp/B000NZMN5W) [5![Under Armour Mens Charged Valsetz Mid (001) Black/Black/Jet Gray 11.5 US](https://m.media-amazon.com/images/I/31GqYWueANL.jpg)**Under Armour Mens Charged Valsetz Mid (001) Black/Black/Jet Gray 11.5 US**Under Armour**$128.27**4.5★3,014 rev](https://www.amazon.com/dp/B0BZWZKD8B)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Adidas Mens Own The Game 3.0 White/Black/Black 10.5](https://m.media-amazon.com/images/I/31rQ5sBm4rL.jpg)**Adidas Mens Own The Game 3.0 White/Black/Black 10.5**adidas**$47.45**1,966 rev1mo ago](https://www.amazon.com/dp/B0CKMD5BPB) [![adidas Unisex-Adult Hoops Mid Classic White/Black/Orbit Grey 9](https://m.media-amazon.com/images/I/21To216BhcL.jpg)**adidas Unisex-Adult Hoops Mid Classic White/Black/Orbit Grey 9**adidas**$50.55**157 rev1mo ago](https://www.amazon.com/dp/B0F1X62FST) [![adidas Unisex-Adult Hoops Mid Classic White/Black/Orbit Grey 9.5](https://m.media-amazon.com/images/I/21To216BhcL.jpg)**adidas Unisex-Adult Hoops Mid Classic White/Black/Orbit Grey 9.5**adidas**$49.92**157 rev1mo ago](https://www.amazon.com/dp/B0F1XBL4MV) [![Adidas Mens Own The Game 3.0 White/Black/Black 10](https://m.media-amazon.com/images/I/31rQ5sBm4rL.jpg)**Adidas Mens Own The Game 3.0 White/Black/Black 10**adidas**$47.77**1,966 rev1mo ago](https://www.amazon.com/dp/B0CKMCKBJX) [![adidas Unisex-Adult Hoops Mid Classic Black/White/Orbit Grey 12](https://m.media-amazon.com/images/I/2169gGdpdTL.jpg)**adidas Unisex-Adult Hoops Mid Classic Black/White/Orbit Grey 12**adidas**$55.74**157 rev1mo ago](https://www.amazon.com/dp/B0F1WX2H5W)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Nike Mens Precision 8 Mid Basketball Shoes Black/Game Blue-White-Game Blue 11](https://m.media-amazon.com/images/I/31OzFTH6bqL.jpg)**Nike Mens Precision 8 Mid Basketball Shoes Black/Game Blue-White-Game Blue 11**Nike**$54.41**4.4★**▲ 50%**](https://www.amazon.com/dp/B0FCHW4YFG) [![Reebok Zone Breaker High Top Sneakers for Men Basketball Shoes Black/Black 12](https://m.media-amazon.com/images/I/41NO33rJeML.jpg)**Reebok Zone Breaker High Top Sneakers for Men Basketball Shoes Black/Black 12**Reebok**$53.96**4.5★**▲ 47%**](https://www.amazon.com/dp/B0G57R9CL4) [![Reebok Zone Breaker High Top Sneakers for Men Basketball Shoes Black/Black 10](https://m.media-amazon.com/images/I/41NO33rJeML.jpg)**Reebok Zone Breaker High Top Sneakers for Men Basketball Shoes Black/Black 10**Reebok**$54.35**4.5★**▲ 47%**](https://www.amazon.com/dp/B0G57BJHZW) [![Reebok Zone Breaker High Top Sneakers for Men Basketball Shoes White/Jet Black/Grey 13](https://m.media-amazon.com/images/I/41YTp-RfBJL.jpg)**Reebok Zone Breaker High Top Sneakers for Men Basketball Shoes White/Jet Black/Grey 13**Reebok**$53.05**4.5★**▲ 46%**](https://www.amazon.com/dp/B0G57BRZJM) [![Reebok Zone Breaker High Top Sneakers for Men Basketball Shoes White/Jet Black/Grey 11](https://m.media-amazon.com/images/I/41YTp-RfBJL.jpg)**Reebok Zone Breaker High Top Sneakers for Men Basketball Shoes White/Jet Black/Grey 11**Reebok**$53.38**4.5★**▲ 45%**](https://www.amazon.com/dp/B0G57NR213)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.

60K40KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**24%

*“Pretty comfortable”*

**Size-Overall**18%

*“Fits to size”*

**Value For Money**10%

*“Great Value”*

**Quality-Overall**9%

*“the overall quality is solid”*

**Durability**4%

*“Durable shoes”*

**Weight Light**3%

*“Great boots and lightweight”*

**Color**3%

*“Nice color”*

**Shape/Style**2%

*“Stylish”*

**Exercise/Sports Suitability**2%

*“Very good for walking”*

**Advertised Vs Actual Product**1%

*“Just what was wanted”*

### **What buyers complain about **

**Size-Overall**17%

*“Runs small”*

**Durability**8%

*“However, the durability has been very disappointing”*

**Comfort-Overall**8%

*“Not comfortable”*

**Quality-Overall**7%

*“Poor quality”*

**Feet Fit**3%

*“the toe box might feel a little tight”*

**Pain Relief-Overall**3%

*“It will hurt you”*

**Product Condition**3%

*“Delivered used products”*

**Value For Money**2%

*“Wouldnt spend more than $10 for these”*

**Leather Quality**2%

*“The leather is very rigid around the toes area”*

**Cushion**2%

*“these have very poor cushion in them”*

### **Top return reasons **

**Size-Overall**28%

**Feet Fit**27%

**Width**15%

**Length**12%

**Comfort-Overall**3%

**Advertised Vs Actual Product**2%

**Color**2%

**Material Quality**2%

**Shape/Style**2%

**Quality-Overall**1%