---
title: "red umbrella — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/red-umbrella"
last_updated: "2026-07-14T04:35:21.009Z"
locale: en
meta:
  description: "red umbrella shows a sweet-spot price point ($23.45 avg), but a small market ($72K/yr) keeps it on the watch list."
  "og:description": "red umbrella shows a sweet-spot price point ($23.45 avg), but a small market ($72K/yr) keeps it on the watch list."
  "og:title": "red umbrella — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **red umbrella**

**Worth a look**

Shows a sweet-spot price point ($23.45 avg), but a small market ($72K/yr) keeps it on the watch list.

Market size 18Growth 54Conversion 57Competition 53Returns 63Price range 83Avg price 95Brand share 81Review moat 19Quality gap 43

**Avg price**

**Incredible****$23.45**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.99–$50.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Returns**

**Good****2.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+26.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****14,247.06**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$72K**

$72K/yr · 63K searches

## **Competition**

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**27 **▲rising

**Sellers**

**34**

**Top-5 brand share**

**54%**

**Open market**

**39%**

- Mr. Pen14% - SoulRain12% - GORILLA GRIP10% - Rain-Mate10% - RUMBRELLA9% - Sunnyglade7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$6K12%$9K16%$11K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Mr. Pen- Windproof Travel Umbrella](https://m.media-amazon.com/images/I/41jSD5CFAcL.jpg)**Mr. Pen- Windproof Travel Umbrella**Mr. Pen**$9.77**4.4★3,583 rev](https://www.amazon.com/dp/B0DDGZ91SC) [2![SoulRain Umbrellas for Rain Durable & Compact Umbrella Backpack Purse Portable Umbrella for Travel - Auto Open Close Strong Fiberglass(Red)](https://m.media-amazon.com/images/I/41FOjoqLj6L.jpg)**SoulRain Umbrellas for Rain Durable & Compact Umbrella Backpack Purse Portable Umbrella for Travel - Auto Open Close Strong Fiberglass(Red)**SoulRain**$9.82**4.5★310 rev](https://www.amazon.com/dp/B0F6BLFZSW) [3![GORILLA GRIP Compact Travel Size Umbrella for Rain Sleek Design Fits Backpack Purse and Carry On Lightweight Under 1lb One Click Open and Close Wind Resistant Durable Waterproof Quick Dry Red](https://m.media-amazon.com/images/I/412PftTINSL.jpg)**GORILLA GRIP Compact Travel Size Umbrella for Rain Sleek Design Fits Backpack Purse and Carry On Lightweight Under 1lb One Click Open and Close Wind Resistant Durable Waterproof Quick Dry Red**GORILLA GRIP**$16.03**4.5★4,090 rev](https://www.amazon.com/dp/B0B7C6MJ8C) [4![Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men Easy Collapse](https://m.media-amazon.com/images/I/41k+Se7-2NL.jpg)**Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men Easy Collapse**Rain-Mate**$14.34**4.4★10,095 rev](https://www.amazon.com/dp/B01M06EL47) [5![RUMBRELLA Red UV Stick Umbrella Auto Open UPF 50+ with J Hook Handle 51IN](https://m.media-amazon.com/images/I/41HoAncKPAL.jpg)**RUMBRELLA Red UV Stick Umbrella Auto Open UPF 50+ with J Hook Handle 51IN**RUMBRELLA**$31.38**4.7★931 rev](https://www.amazon.com/dp/B07MXGQD9R)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![RusuiQinsan Travel Umbrella Compact Mini - Windproof Automatic Travel Size Foldable for Backpack or Purse Lightweight Outdoor Rain Gear(Red)](https://m.media-amazon.com/images/I/41qIrOmiL3L.jpg)**RusuiQinsan Travel Umbrella Compact Mini - Windproof Automatic Travel Size Foldable for Backpack or Purse Lightweight Outdoor Rain Gear(Red)**RusuiQinsan**$9.80**142 rev4mo ago](https://www.amazon.com/dp/B0F6CRNCZL) [![OLIXIS 9ft Patio Umbrella with Tilt and Crank Button & 8 Sturdy Ribs Waterproof 9 feet Patio Table Umbrella Perfect for Poolside Terrace Beach and Outdoor Restaurant Red](https://m.media-amazon.com/images/I/419WYZXaNJL.jpg)**OLIXIS 9ft Patio Umbrella with Tilt and Crank Button & 8 Sturdy Ribs Waterproof 9 feet Patio Table Umbrella Perfect for Poolside Terrace Beach and Outdoor Restaurant Red**OLIXIS**$34.82**451 rev7mo ago](https://www.amazon.com/dp/B0G6KRZQV7) [![RONIARE Windproof Large Umbrella for Rain Automatic Open with Easy Grip Rainproof and Durable Canopy Design Versatile Travel Big Golf Umbrellas for Men & Women (Red)](https://m.media-amazon.com/images/I/314xoUmXtJL.jpg)**RONIARE Windproof Large Umbrella for Rain Automatic Open with Easy Grip Rainproof and Durable Canopy Design Versatile Travel Big Golf Umbrellas for Men & Women (Red)**RONIARE**$16.70**21 rev7mo ago](https://www.amazon.com/dp/B0G2S3ST1C) [![AreShark 9 FT Patio Umbrella for Outdoor Outdoor Table Umbrella with Push Button Tilt and Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs for Market Garden Pool (Red)](https://m.media-amazon.com/images/I/31CmC+yM8mL.jpg)**AreShark 9 FT Patio Umbrella for Outdoor Outdoor Table Umbrella with Push Button Tilt and Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs for Market Garden Pool (Red)**AreShark**$50.75**1,362 rev7mo ago](https://www.amazon.com/dp/B0G2MDX4S6) [![RusuiQinsan Large Stick Umbrella Windproof Automatic Open 50 Inch Umbrella with Hook Handle Over Sized J Handle Umbrellas for Men and Women Windproof Unbreakable Stick Rain Golf Umbrella. (Red)](https://m.media-amazon.com/images/I/41NOcQyhr+L.jpg)**RusuiQinsan Large Stick Umbrella Windproof Automatic Open 50 Inch Umbrella with Hook Handle Over Sized J Handle Umbrellas for Men and Women Windproof Unbreakable Stick Rain Golf Umbrella. (Red)**RusuiQinsan**$29.66**30 rev8mo ago](https://www.amazon.com/dp/B0G1QVH82Y)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![TAHARI Automatic Open Aluminum Shaft Rubberized Grip Handle Umbrella (Red)](https://m.media-amazon.com/images/I/41yF-Q61BDL.jpg)**TAHARI Automatic Open Aluminum Shaft Rubberized Grip Handle Umbrella (Red)**TAHARI**$12.74**4.3★**▲ 262%**](https://www.amazon.com/dp/B07T937CKT) [![OLIXIS 9ft Patio Umbrella with Tilt and Crank Button & 8 Sturdy Ribs Waterproof 9 feet Patio Table Umbrella Perfect for Poolside Terrace Beach and Outdoor Restaurant Red](https://m.media-amazon.com/images/I/419WYZXaNJL.jpg)**OLIXIS 9ft Patio Umbrella with Tilt and Crank Button & 8 Sturdy Ribs Waterproof 9 feet Patio Table Umbrella Perfect for Poolside Terrace Beach and Outdoor Restaurant Red**OLIXIS**$34.82**4.6★**▲ 257%**](https://www.amazon.com/dp/B0G6KRZQV7) [![Totes Auto Open/Close Windproof Ultimate Compact Umbrella with UV and Water Repellent Protection](https://m.media-amazon.com/images/I/41rTwsFK-WL.jpg)**Totes Auto Open/Close Windproof Ultimate Compact Umbrella with UV and Water Repellent Protection**totes**$22.96**4.5★**▲ 256%**](https://www.amazon.com/dp/B0D33Z6RB6) [![RONIARE Windproof Large Umbrella for Rain Automatic Open with Easy Grip Rainproof and Durable Canopy Design Versatile Travel Big Golf Umbrellas for Men & Women (Red)](https://m.media-amazon.com/images/I/314xoUmXtJL.jpg)**RONIARE Windproof Large Umbrella for Rain Automatic Open with Easy Grip Rainproof and Durable Canopy Design Versatile Travel Big Golf Umbrellas for Men & Women (Red)**RONIARE**$16.70**4.8★**▲ 222%**](https://www.amazon.com/dp/B0G2S3ST1C) [![Best Choice Products 7.5ft Heavy-Duty Round Outdoor Market Table Patio Umbrella w/Steel Pole Push Button Tilt Easy Crank Lift - Red](https://m.media-amazon.com/images/I/41UA+Rd3H9L.jpg)**Best Choice Products 7.5ft Heavy-Duty Round Outdoor Market Table Patio Umbrella w/Steel Pole Push Button Tilt Easy Crank Lift - Red**Best Choice Products**$40.88**4.6★**▲ 216%**](https://www.amazon.com/dp/B085WGGMX6)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — +26.4% search growth over the last 90 days.

2K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“Good quality, good price, good size and arrived on time”*

**Strength**13%

*“Solidly built”*

**Durability**8%

*“The construction is durable”*

**Value For Money**6%

*“Great value”*

**Weather Proof**6%

*“its good for handling weather”*

**Ease Of Use**6%

*“easy to carry”*

**Advertised Vs Actual Product**6%

*“As described”*

**Size-Overall**6%

*“fits perfectly in my bag”*

**Compactness**4%

*“Compact, easy to open”*

**Color**3%

*“Vibrant color”*

### **What buyers complain about **

**Durability**21%

*“Broke easily”*

**Size-Overall**11%

*“Super small”*

**Quality-Overall**10%

*“Quality control issue”*

**Ease Of Use**6%

*“Very difficult to close”*

**Weight Heavy**5%

*“Way Too Heavy”*

**Strength**5%

*“Not Sturdy”*

**Weather Proof**4%

*“Wouldn't recommend for real weather”*

**Water Resistance**4%

*“It is not waterproof”*

**Advertised Vs Actual Product**3%

*“Not as advertised”*

**Functionality-Overall**2%

*“QR code doesnt work”*

### **Top return reasons **

**Size-Overall**47%

**Weight Heavy**11%

**Color**5%

**Value For Money**4%

**Compactness**4%

**Advertised Vs Actual Product**4%

**Functionality-Overall**4%

**Ease Of Use**3%

**Quality-Overall**2%

**Strength**2%