---
title: "red pashmina — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/red-pashmina"
last_updated: "2026-07-14T09:18:14.381Z"
locale: en
meta:
  description: "high returns (7.5%) — red pashmina doesn't clear our bar today."
  "og:description": "high returns (7.5%) — red pashmina doesn't clear our bar today."
  "og:title": "red pashmina — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **red pashmina**

**Skip it**

High returns (7.5%) — this niche doesn't clear our bar today.

Market size 22Growth 23Conversion 78Competition 60Returns 19Price range 69Avg price 70Brand share 78Review moat 37Quality gap 23

**Conversion**

**Great****7.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Avg price**

**Good****$14.43**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.98–$30.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,788.21**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-4.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$89K**

$89K/yr · 80K searches

**Returns**

**Bad****7.5%**

return rate — above 6% kills the launch gate

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**22 **—flat

**Sellers**

**26**

**Top-5 brand share**

**57%**

**Open market**

**39%**

- Ciormis30% - DXG PASHMINA8% - Jmkcoz7% - QIUTIMIY6% - Umjetnost6% - FURTALK5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4K8%$7K12%$11K16%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 33 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ciormis Women pashmina Shawl Rave Warm Winter Scarves Shawl Wraps for Evening Dresses(US-Burgundy)](https://m.media-amazon.com/images/I/41KbM4oK0GL.jpg)**Ciormis Women pashmina Shawl Rave Warm Winter Scarves Shawl Wraps for Evening Dresses(US-Burgundy)**Ciormis**$12.55**4.6★1,001 rev](https://www.amazon.com/dp/B0BMDQ6FVQ) [2![Ciormis Red Pashmina Scarves Womens Solid Pale Pashmina Shawls and Wraps for Formal Evening DressesRed](https://m.media-amazon.com/images/I/31htJT93HdL.jpg)**Ciormis Red Pashmina Scarves Womens Solid Pale Pashmina Shawls and Wraps for Formal Evening DressesRed**Ciormis**$12.80**4.6★558 rev](https://www.amazon.com/dp/B0BYDP6GBH) [3![Pashmina Shawl Wrap for Women Soft Lightweight Multi-Purpose Scarf for Weddings Parties & Casual Wear (Jacquard Red Black - PL1835)](https://m.media-amazon.com/images/I/41fYgif-mUL.jpg)**Pashmina Shawl Wrap for Women Soft Lightweight Multi-Purpose Scarf for Weddings Parties & Casual Wear (Jacquard Red Black - PL1835)**DXG PASHMINA**$12.95**4.6★195 rev](https://www.amazon.com/dp/B0CTZGYKK5) [4![Jmkcoz Womens Pashmina Shawls Wraps Scarf for Evening Dresses Bridal Bridesmaid Wedding Winter Large Warm Soft Silky Scarves (Red)](https://m.media-amazon.com/images/I/41GLXuU0VkL.jpg)**Jmkcoz Womens Pashmina Shawls Wraps Scarf for Evening Dresses Bridal Bridesmaid Wedding Winter Large Warm Soft Silky Scarves (Red)**Jmkcoz**$7.98**4.5★229 rev](https://www.amazon.com/dp/B0F8QM5YLW) [5![Umjetnost Womens Soft Silky Pashmina Rave Scarf Paisley Pattern Pashmina Shawl Wrap with Fringes (P Red)](https://m.media-amazon.com/images/I/41BxjFYwjhL.jpg)**Umjetnost Womens Soft Silky Pashmina Rave Scarf Paisley Pattern Pashmina Shawl Wrap with Fringes (P Red)**Umjetnost**$14.69**4.7★317 rev](https://www.amazon.com/dp/B0D9D392VY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![DiaryYomi Red Pashmina Shawls-WomenS Exotic Silky Paisley Rave Pashmina Wrap Scarf for Festivals Travel Evening Dresses Sy1-Red](https://m.media-amazon.com/images/I/41jmNBUHLtL.jpg)**DiaryYomi Red Pashmina Shawls-WomenS Exotic Silky Paisley Rave Pashmina Wrap Scarf for Festivals Travel Evening Dresses Sy1-Red**DiaryYomi**$12.12**25 rev3mo ago](https://www.amazon.com/dp/B0GV61P537) [![PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap red](https://m.media-amazon.com/images/I/31yaWYF1yHL.jpg)**PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap red**PULI**$30.36**436 rev8mo ago](https://www.amazon.com/dp/B0G1LTLF5X) [![Nonakgado Pashmina Shawls for Evening Dresses-WomenS rave paisley Pashmina Scarf Wrap Travel Shawl Scarf(Sy5-Black Red)](https://m.media-amazon.com/images/I/41Ob+QF2fRL.jpg)**Nonakgado Pashmina Shawls for Evening Dresses-WomenS rave paisley Pashmina Scarf Wrap Travel Shawl Scarf(Sy5-Black Red)**Nonakgado**$14.11**118 rev10mo ago](https://www.amazon.com/dp/B0FQ3FKZHR) [![Jmkcoz Womens Pashmina Shawls Wraps Scarf for Evening Dresses Bridal Bridesmaid Wedding Winter Large Warm Soft Silky Scarves (Red)](https://m.media-amazon.com/images/I/41GLXuU0VkL.jpg)**Jmkcoz Womens Pashmina Shawls Wraps Scarf for Evening Dresses Bridal Bridesmaid Wedding Winter Large Warm Soft Silky Scarves (Red)**Jmkcoz**$7.98**229 rev1y ago](https://www.amazon.com/dp/B0F8QM5YLW) [![QIUTIMIY Paisley Pashmina Shawls and Wraps for Women Reversible Jacquard Festival Rave Pashmina Scarves with Fringe Vintage(Flower17-Dark Red)](https://m.media-amazon.com/images/I/41oodzFhkYL.jpg)**QIUTIMIY Paisley Pashmina Shawls and Wraps for Women Reversible Jacquard Festival Rave Pashmina Scarves with Fringe Vintage(Flower17-Dark Red)**QIUTIMIY**$16.72**86 rev1y ago](https://www.amazon.com/dp/B0F3XC6CVW)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![DiaryYomi Red Pashmina Shawls-WomenS Exotic Silky Paisley Rave Pashmina Wrap Scarf for Festivals Travel Evening Dresses Sy1-Red](https://m.media-amazon.com/images/I/41jmNBUHLtL.jpg)**DiaryYomi Red Pashmina Shawls-WomenS Exotic Silky Paisley Rave Pashmina Wrap Scarf for Festivals Travel Evening Dresses Sy1-Red**DiaryYomi**$12.12**4.5★**▲ 142%**](https://www.amazon.com/dp/B0GV61P537) [![PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap red](https://m.media-amazon.com/images/I/31yaWYF1yHL.jpg)**PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap red**PULI**$30.36**4.7★**▲ 128%**](https://www.amazon.com/dp/B0G1LTLF5X) [![Ciormis Paisley Pashmina Shawls and Wraps Red Elegant Silky Paisley Shawls and Scarfs for All Season(Style4-Red)](https://m.media-amazon.com/images/I/41xsExXvjnL.jpg)**Ciormis Paisley Pashmina Shawls and Wraps Red Elegant Silky Paisley Shawls and Scarfs for All Season(Style4-Red)**Ciormis**$12.69**4.6★**▲ 111%**](https://www.amazon.com/dp/B0CG8Z57NT) [![Ciormis Red Pashmina Scarves Womens Solid Pale Pashmina Shawls and Wraps for Formal Evening DressesRed](https://m.media-amazon.com/images/I/31htJT93HdL.jpg)**Ciormis Red Pashmina Scarves Womens Solid Pale Pashmina Shawls and Wraps for Formal Evening DressesRed**Ciormis**$12.80**4.6★**▲ 100%**](https://www.amazon.com/dp/B0BYDP6GBH) [![TUSHUSTY Pashmina Feel Shawls Wraps Rave Scarf for Women Soft Silky Reversible Men Scarves Hijab Burgundy](https://m.media-amazon.com/images/I/41PYoBJQkZL.jpg)**TUSHUSTY Pashmina Feel Shawls Wraps Rave Scarf for Women Soft Silky Reversible Men Scarves Hijab Burgundy**TUSHUSTY**$11.22**4.7★**▲ 95%**](https://www.amazon.com/dp/B0DHKLD7MV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 65 weeks — -4.6% search growth over the last 90 days.

3K2KSpike '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**20%

*“Beautiful color”*

**Soft Feel**19%

*“Buttery soft material”*

**Quality-Overall**8%

*“The product is beautiful”*

**Warmth**7%

*“Definitely keeps you nice and warm”*

**Material Quality**6%

*“Good quality material”*

**Comfort-Overall**5%

*“Comfortable”*

**Weight Light**5%

*“No too bulky”*

**Value For Money**4%

*“Great value for the money”*

**Shape/Style**3%

*“Beautiful and elegant”*

**Gifting Purpose**3%

*“gift was well received”*

### **What buyers complain about **

**Material Quality**13%

*“Fabric destroyed easily”*

**Size-Overall**10%

*“it's a bit too long for me”*

**Advertised Vs Actual Product**8%

*“Misleading”*

**Quality-Overall**8%

*“Cheaply made”*

**Color**7%

*“The only thing I don't like is the greenish color on the other side”*

**Warmth**5%

*“It gets really cold in those rooms”*

**Thickness**5%

*“WAY TOO THIN”*

**Ease Of Cleaning**4%

*“dirty”*

**Product Condition**4%

*“Item looks used”*

**Smell**2%

*“Had a slight odor from being boxed”*

### **Top return reasons **

**Color**21%

**Size-Overall**17%

**Thin**12%

**Material Quality**11%

**Length**10%

**Value For Money**4%

**Advertised Vs Actual Product**4%

**Width**3%

**Quality-Overall**3%

**Shape/Style**2%