---
title: "red cashmere scarf — Niche Verdict: Skip it (24/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/red-cashmere-scarf"
last_updated: "2026-07-13T23:17:42.444Z"
locale: en
meta:
  description: "a small market ($0/yr) — red cashmere scarf doesn't clear our bar today."
  "og:description": "a small market ($0/yr) — red cashmere scarf doesn't clear our bar today."
  "og:title": "red cashmere scarf — Niche Verdict: Skip it (24/100) | Amazon United States - Flapen"
---

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# **red cashmere scarf**

**Skip it**

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 0Conversion 0Competition 19Returns 14Price range 95Avg price 95Brand share 47Review moat 36Quality gap 33

**Avg price**

**Incredible****$36.12**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$15.49–$78.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,860.7**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Returns**

**Bad****8.6%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$0**

$0/yr · 18K searches

**Growth**

**Bad****-86.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.0%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**10 **▲rising

**Sellers**

**13**

**Top-5 brand share**

**77%**

**Open market**

**32%**

- RIIQIICHY14% - Plum Feathers14% - JENNIE LIU12% - FURTALK11% - RYYOYY9% - TYHOTULY9%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$08%$012%$016%$0101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![RIIQIICHY Scarfs for Women Winter Red Pashmina Shawls and Wraps for Evening Dresses Warm Large Scarves Wedding Shawl](https://m.media-amazon.com/images/I/41I+YN0nDgL.jpg)**RIIQIICHY Scarfs for Women Winter Red Pashmina Shawls and Wraps for Evening Dresses Warm Large Scarves Wedding Shawl**RIIQIICHY**$16.52**4.7★13,756 rev](https://www.amazon.com/dp/B07FJXXJCK) [2![Plum Feathers Winter Scarf Shawl with Cashmere Feel - Rich Solid Colors Winter Scarves and Wraps 72 x 12 (Red)](https://m.media-amazon.com/images/I/41ic76PU-VL.jpg)**Plum Feathers Winter Scarf Shawl with Cashmere Feel - Rich Solid Colors Winter Scarves and Wraps 72 x 12 (Red)**Plum Feathers**$16.07**4.5★3,092 rev](https://www.amazon.com/dp/B00GBDTGAK) [3![JENNIE LIU Womens 100% Pure Cashmere Scarf for Women (Red)](https://m.media-amazon.com/images/I/314khlUktoL.jpg)**JENNIE LIU Womens 100% Pure Cashmere Scarf for Women (Red)**JENNIE LIU**$78.22**4.5★224 rev](https://www.amazon.com/dp/B00QSSRBXM) [4![FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts](https://m.media-amazon.com/images/I/31INgOFUJ0L.jpg)**FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts**FURTALK**$15.49**4.7★7,498 rev](https://www.amazon.com/dp/B07G446LPV) [5![RYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Rust Red](https://m.media-amazon.com/images/I/41ePZ6JjPvL.jpg)**RYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Rust Red**RYYOYY**$59.78**4.6★365 rev](https://www.amazon.com/dp/B0DRYH7X2P)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![TYHOTULY Chunky Scarf for Women Winter Oversized Thick Warm Tassel Scarves Cold Weather Large Blanket Soft Warm Shawl Wraps (Dark Red)](https://m.media-amazon.com/images/I/41hhIc+ujtL.jpg)**TYHOTULY Chunky Scarf for Women Winter Oversized Thick Warm Tassel Scarves Cold Weather Large Blanket Soft Warm Shawl Wraps (Dark Red)**TYHOTULY**$16.68**48 rev10mo ago](https://www.amazon.com/dp/B0FQW27HKN) [![RYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Rust Red](https://m.media-amazon.com/images/I/41ePZ6JjPvL.jpg)**RYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Rust Red**RYYOYY**$59.78**365 rev1y ago](https://www.amazon.com/dp/B0DRYH7X2P) [![Villand Pure 100% Cashmere Scarf with Fringed Edges Ultra Soft Large Cashmere Shawl Wrap for Women and Men (Red)](https://m.media-amazon.com/images/I/31r6adNMsRL.jpg)**Villand Pure 100% Cashmere Scarf with Fringed Edges Ultra Soft Large Cashmere Shawl Wrap for Women and Men (Red)**Villand**$50.24**423 rev2y ago](https://www.amazon.com/dp/B0CC1ZYW9S) [![Wool Scarf Women-Winter Warm Thick Woolen Formal Evening Pashmina Shawl Wrap for Ladies Christmas Gifts(Red)](https://m.media-amazon.com/images/I/41xtTj6XumL.jpg)**Wool Scarf Women-Winter Warm Thick Woolen Formal Evening Pashmina Shawl Wrap for Ladies Christmas Gifts(Red)**vimate**$17.67**584 rev6y ago](https://www.amazon.com/dp/B0C9ZGLTB6) [![FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts](https://m.media-amazon.com/images/I/31INgOFUJ0L.jpg)**FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts**FURTALK**$15.49**7,498 rev7y ago](https://www.amazon.com/dp/B07G446LPV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![RYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Rust Red](https://m.media-amazon.com/images/I/41ePZ6JjPvL.jpg)**RYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Rust Red**RYYOYY**$59.78**4.6★**▲ 564%**](https://www.amazon.com/dp/B0DRYH7X2P) [![RIIQIICHY Scarfs for Women Winter Red Pashmina Shawls and Wraps for Evening Dresses Warm Large Scarves Wedding Shawl](https://m.media-amazon.com/images/I/41I+YN0nDgL.jpg)**RIIQIICHY Scarfs for Women Winter Red Pashmina Shawls and Wraps for Evening Dresses Warm Large Scarves Wedding Shawl**RIIQIICHY**$16.52**4.7★**▲ 248%**](https://www.amazon.com/dp/B07FJXXJCK) [![Plum Feathers Winter Scarf Shawl with Cashmere Feel - Rich Solid Colors Winter Scarves and Wraps 72 x 12 (Red)](https://m.media-amazon.com/images/I/41ic76PU-VL.jpg)**Plum Feathers Winter Scarf Shawl with Cashmere Feel - Rich Solid Colors Winter Scarves and Wraps 72 x 12 (Red)**Plum Feathers**$16.07**4.5★**▲ 163%**](https://www.amazon.com/dp/B00GBDTGAK) [![Calvin Klein CK Logo 2 in 1 Pashmina Wrap Scarf Rouge One Size](https://m.media-amazon.com/images/I/41qqG1xr4aL.jpg)**Calvin Klein CK Logo 2 in 1 Pashmina Wrap Scarf Rouge One Size**Calvin Klein**$24.18**4.6★**▲ 135%**](https://www.amazon.com/dp/B00CPKMIWQ) [![FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts](https://m.media-amazon.com/images/I/31INgOFUJ0L.jpg)**FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts**FURTALK**$15.49**4.7★**▲ 57%**](https://www.amazon.com/dp/B07G446LPV)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 29 weeks — -86.7% search growth over the last 90 days.

2K2KDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Amazing quality”*

**Color**18%

*“Beautiful color”*

**Soft Feel**17%

*“So soft”*

**Size-Overall**13%

*“Appropriate size for a lady”*

**Warmth**8%

*“It is Warm and Comfortable”*

**Weight Light**6%

*“No too bulky”*

**Advertised Vs Actual Product**5%

*“Exactly as advertised”*

**Design-Overall**2%

*“It' looks elegant”*

**Material Quality**1%

*“So soft great quality material”*

**Comfort-Overall**1%

*“beautiful and comfortable”*

### **What buyers complain about **

**Size-Overall**21%

*“A little large”*

**Color**13%

*“Blue red, not orange red”*

**Warmth**6%

*“It gets really cold in those rooms”*

### **Top return reasons **

**Color**38%

**Material Quality**13%

**Size-Overall**13%

**Thin**9%

**Advertised Vs Actual Product**5%

**Length**4%

**Quality-Overall**3%

**Weight Heavy**2%

**Warmth**1%

**Value For Money**1%