---
title: "rainbow shorts — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/rainbow-shorts"
last_updated: "2026-07-13T22:34:59.597Z"
locale: en
meta:
  description: "rainbow shorts shows demand growing +719.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "rainbow shorts shows demand growing +719.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "rainbow shorts — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **rainbow shorts**

**Worth a look**

Shows demand growing +719.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 2Growth 100Conversion 4Competition 91Returns 18Price range 83Avg price 91Brand share 95Review moat 73Quality gap 84

**Growth**

**Incredible****+719.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Incredible****37%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Avg price**

**Great****$21.26**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$7.63–$57.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****595.77**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****7.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$8K**

$8K/yr · 128K searches

## **Competition**

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

**Brands**

**46 **▼falling

**Sellers**

**57**

**Top-5 brand share**

**37%**

**Open market**

**59%**

- HDE14% - TACSTRUN6% - Generic6% - AHLW6% - WDIRARA5% - Arsimus5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1694%$3386%$5088%$6771101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 90 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![HDE Womens Rainbow Striped Retro Fashion Dolphin Running Workout Shorts Black - M](https://m.media-amazon.com/images/I/41WQTjWMMyL.jpg)**HDE Womens Rainbow Striped Retro Fashion Dolphin Running Workout Shorts Black - M**HDE**$19.11**4.4★4,629 rev](https://www.amazon.com/dp/B07RC4RDW9) [2![AHLW Rainbow Leopard Workout Shorts for Women with Pockets - High Waisted Stretchy Buttery Soft Athletic Running Yoga Shorts 5 inches](https://m.media-amazon.com/images/I/51dC8VsVt1L.jpg)**AHLW Rainbow Leopard Workout Shorts for Women with Pockets - High Waisted Stretchy Buttery Soft Athletic Running Yoga Shorts 5 inches**AHLW**$16.16**4.6★413 rev](https://www.amazon.com/dp/B0GQYY86V1) [3![WDIRARA Womens Rainbow Striped Elastic Waist Active Tennis Skorts Golf Workout Skirt Shorts with Pocket Multicolor Medium](https://m.media-amazon.com/images/I/41R9TJfmS3L.jpg)**WDIRARA Womens Rainbow Striped Elastic Waist Active Tennis Skorts Golf Workout Skirt Shorts with Pocket Multicolor Medium**WDIRARA**$28.31**3.8★13 rev](https://www.amazon.com/dp/B0D8KN68QC) [4![Arsimus Sequins Shorts (Stretchy) (Rainbow)](https://m.media-amazon.com/images/I/51YTSgPnEPL.jpg)**Arsimus Sequins Shorts (Stretchy) (Rainbow)**Arsimus**$28.43**4.0★179 rev](https://www.amazon.com/dp/B083GBS2VQ) [5![Rainbow Patch Ripped Denim Shorts for Women (L Rainbow)](https://m.media-amazon.com/images/I/51wPF5BJkwL.jpg)**Rainbow Patch Ripped Denim Shorts for Women (L Rainbow)**TACSTRUN**$28.38**4.1★18 rev](https://www.amazon.com/dp/B0B3J5GNBT)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Mens Pride Month Cargo Shorts Relaxed Fit Rainbow Print Shorts Multi Pocket Summer Casual American Flag Short Pants](https://m.media-amazon.com/images/I/41wF8mWlCtL.jpg)**Mens Pride Month Cargo Shorts Relaxed Fit Rainbow Print Shorts Multi Pocket Summer Casual American Flag Short Pants**Generic**$12.58**10 rev1mo ago](https://www.amazon.com/dp/B0H29Z91DR) [![Mens Pride Month Cargo Shorts Relaxed Fit Rainbow Print Shorts Multi Pocket Summer Casual American Flag Short Pants](https://m.media-amazon.com/images/I/412syt1xJcL.jpg)**Mens Pride Month Cargo Shorts Relaxed Fit Rainbow Print Shorts Multi Pocket Summer Casual American Flag Short Pants**Generic**$11.58**10 rev1mo ago](https://www.amazon.com/dp/B0H2B1J6GS) [![Mens Pride Month Cargo Shorts Relaxed Fit Rainbow Print Shorts Multi Pocket Summer Casual American Flag Short Pants](https://m.media-amazon.com/images/I/41g1oFvLqJL.jpg)**Mens Pride Month Cargo Shorts Relaxed Fit Rainbow Print Shorts Multi Pocket Summer Casual American Flag Short Pants**Generic**$12.69**10 rev1mo ago](https://www.amazon.com/dp/B0H2B5RZKW) [![Kids4ever Girls Athletic Shorts with Spandex Liner Pockets Teen Flowy 2 in 1 Tulle Short Rainbow High Waisted Clothes for Kids Beach Causal Daily Preppy Size 11-12 Pink](https://m.media-amazon.com/images/I/41ytz-Uk+OL.jpg)**Kids4ever Girls Athletic Shorts with Spandex Liner Pockets Teen Flowy 2 in 1 Tulle Short Rainbow High Waisted Clothes for Kids Beach Causal Daily Preppy Size 11-12 Pink**Kids4ever**$19.09**17 rev2mo ago](https://www.amazon.com/dp/B0GXCXZV3G) [![Mens Pride Month Retro-Chic Rainbow-Art Style Cargo Shorts USA 250 Anniversary 1776-2026 Patriotic Indepedence Day 4th of July Rainbow Flag Gay Pride LGBTQ Shorts with Multi Pockets](https://m.media-amazon.com/images/I/41yr5RpT9NL.jpg)**Mens Pride Month Retro-Chic Rainbow-Art Style Cargo Shorts USA 250 Anniversary 1776-2026 Patriotic Indepedence Day 4th of July Rainbow Flag Gay Pride LGBTQ Shorts with Multi Pockets**Generic**$26.32**6 rev2mo ago](https://www.amazon.com/dp/B0GY1MDGJX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Kids4ever Girls Athletic Shorts with Spandex Liner Pockets Teen Flowy 2 in 1 Tulle Short Rainbow High Waisted Clothes for Kids Beach Causal Daily Preppy Size 11-12 Pink](https://m.media-amazon.com/images/I/41ytz-Uk+OL.jpg)**Kids4ever Girls Athletic Shorts with Spandex Liner Pockets Teen Flowy 2 in 1 Tulle Short Rainbow High Waisted Clothes for Kids Beach Causal Daily Preppy Size 11-12 Pink**Kids4ever**$19.09**4.8★**— 6%**](https://www.amazon.com/dp/B0GXCXZV3G) [![Pride Shirt Women Pride Rainbow Baseball Jersey Pride Graphic Tee Lesbian LGBT Button Down Short Sleeve Top](https://m.media-amazon.com/images/I/41ryPTx9wDL.jpg)**Pride Shirt Women Pride Rainbow Baseball Jersey Pride Graphic Tee Lesbian LGBT Button Down Short Sleeve Top**MOUSYA**$33.88**4.3★**— 6%**](https://www.amazon.com/dp/B0GSZ3VFTS) [![Sekibraunk Rainbow Colorful Stripes LGBT Pride Mens Swim Trunks with Compression Liner 9 Inch Inseam Bathing Suit Quick Dry Swimming Trunks Swimsuit Beach Board Shorts with Pockets Drawstring Medium](https://m.media-amazon.com/images/I/51vM+YE6-oL.jpg)**Sekibraunk Rainbow Colorful Stripes LGBT Pride Mens Swim Trunks with Compression Liner 9 Inch Inseam Bathing Suit Quick Dry Swimming Trunks Swimsuit Beach Board Shorts with Pockets Drawstring Medium**Sekibraunk**$14.71**4.5★**— 5%**](https://www.amazon.com/dp/B0GRGK78B9) [![AHLW Rainbow Leopard Workout Shorts for Women with Pockets - High Waisted Stretchy Buttery Soft Athletic Running Yoga Shorts 5 inches](https://m.media-amazon.com/images/I/51dC8VsVt1L.jpg)**AHLW Rainbow Leopard Workout Shorts for Women with Pockets - High Waisted Stretchy Buttery Soft Athletic Running Yoga Shorts 5 inches**AHLW**$16.22**4.6★**— 5%**](https://www.amazon.com/dp/B0GQZ4T8P4) [![PECHAR LGBTQ Pride 2 Piece Outfit for Women Rainbow Love Wins Short Sleeve T Shirt and Shorts Set Tie Dye Loungewear](https://m.media-amazon.com/images/I/41Wiyou6WhL.jpg)**PECHAR LGBTQ Pride 2 Piece Outfit for Women Rainbow Love Wins Short Sleeve T Shirt and Shorts Set Tie Dye Loungewear**PECHAR**$21.23**4.3★**— 5%**](https://www.amazon.com/dp/B0GVXJTCVS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +719.0% search growth over the last 90 days.

25K15KPrime Day '24Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 51.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**20%

*“Super comfy”*

**Size-Overall**18%

*“They fit true to size”*

**Color**15%

*“The rainbow ones are so vibrant”*

**Material Quality**6%

*“The material is soft and comfortable, perfect for lounging at home, sleeping, or even throwing on to run quick errands”*

**Stretchability/Expandability/Elasticity**5%

*“Great stretch”*

**Advertised Vs Actual Product**3%

*“Exactly as picture”*

**Value For Money**3%

*“Versatile and affordable”*

**Quality-Overall**3%

*“nice detail”*

**Shape/Style**2%

*“pattern is so great”*

**Soft Feel**2%

*“The material is soft and breathable”*

### **What buyers complain about **

**Size-Overall**30%

*“the medium is way too large”*

**Quality-Overall**10%

*“Poor quality”*

**Length**6%

*“Crew length, NOT knee high”*

**Zipper Quality**4%

*“the zipper was broken”*

**Advertised Vs Actual Product**3%

*“that description is a big lie”*

**Pockets/Compartments**3%

*“I do wish they had pockets”*

**Color**2%

*“Just wish there were more colors”*

**Waist High**2%

*“The shorts are comically high -waisted”*

**Stretchability/Expandability/Elasticity**2%

*“the elastic does not keep the socks up”*

**Waist Fit**1%

*“Waistband too small”*

### **Top return reasons **

**Size-Overall**52%

**Waist Fit**9%

**Length**8%

**Material Quality**4%

**Thigh Fit**4%

**Advertised Vs Actual Product**3%

**Inseam Fit**3%

**Hip Fit**2%

**Color**2%

**Quality-Overall**2%