--- title: "rainbow friends shirt — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/rainbow-friends-shirt" last_updated: "2026-07-10T01:07:41.482Z" locale: en meta: description: "a small market ($8K/yr) — rainbow friends shirt doesn't clear our bar today." "og:description": "a small market ($8K/yr) — rainbow friends shirt doesn't clear our bar today." "og:title": "rainbow friends shirt — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen" --- Back to Flapen home # **rainbow friends shirt** **Skip it****39/100 ** a small market ($8K/yr) — rainbow friends shirt doesn't clear our bar today. **Market/yr** **$8K** **Growth (1y)** **+22.0%** **Products** **34** **Brands** **18** was 7 a year ago **Sellers** **142** **Price range** **$10.09–$39.16** **Returns** **2.7%** **Rating** **4.6★** **Skip it** Scored 39/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **0** ×0.30 Growth **42** ×0.30 Competition **75** ×0.20 Quality gap **31** ×0.10 Returns **78** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +22.0% year over year. 2K946Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Aug, Sep, Dec · busiest ÷ quietest = 3.9× ## **Competition** - Rainbow Friends43% - Poppy Playtime12% - SunFocus9% - Mad Engine4% - Vopawetty4% - Crazy Friends3% - Other (12 brands)25% Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen. 18 brands and 142 sellers compete here. **Brands** **18 **▲rising was 7 a year ago **Sellers** **142** **Top 5 brand share** **71%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Rainbow Friends - Might Be Hungry T-Shirt (Kids Royal Blue 6-7)](https://m.media-amazon.com/images/I/31-MM8MF85L.jpg) [**Rainbow Friends - Might Be Hungry T-Shirt (Kids Royal Blue 6-7)**](https://www.amazon.com/dp/B0CPFWJSL2) Rainbow Friends$21.514.0★1711%▼falling 2 ![Rainbow Friends - Naughty List T-Shirt (Kids Royal Blue 6-7)](https://m.media-amazon.com/images/I/31yCEj-eImL.jpg) [**Rainbow Friends - Naughty List T-Shirt (Kids Royal Blue 6-7)**](https://www.amazon.com/dp/B0CPFWG6ZL) Rainbow Friends$22.374.8★158%▲rising 3 ![Poppy Playtime Colorful Polaroid Smiling Critters Group Shot T-Shirt](https://m.media-amazon.com/images/I/41FX-KxT+sL.jpg) [**Poppy Playtime Colorful Polaroid Smiling Critters Group Shot T-Shirt**](https://www.amazon.com/dp/B0FH5L5QWY) Poppy Playtime$19.574.7★1138%▲rising 4 ![Rainbow Friends - Till the End! Hoodie (Kids Black 8-10)](https://m.media-amazon.com/images/I/31Rs63XBCrL.jpg) [**Rainbow Friends - Till the End! Hoodie (Kids Black 8-10)**](https://www.amazon.com/dp/B0CPFV2JPR) Rainbow Friends$39.164.7★206%▼falling 5 ![Boys Rainbow Shirt for Kids Neon School Clothes Tee Shirts Size 7 Summer Funny Novelty Graphic Pride Team T-Shirt Size 6-8 Years](https://m.media-amazon.com/images/I/51t3Qw1wd-L.jpg) [**Boys Rainbow Shirt for Kids Neon School Clothes Tee Shirts Size 7 Summer Funny Novelty Graphic Pride Team T-Shirt Size 6-8 Years**](https://www.amazon.com/dp/B0DKN33JJT) SunFocus$12.284.7★2345%▲rising 6 ![Rainbow Friends - Orange Crunch T-Shirt (Kids Black 8-10)](https://m.media-amazon.com/images/I/41mgMCM4HTL.jpg) [**Rainbow Friends - Orange Crunch T-Shirt (Kids Black 8-10)**](https://www.amazon.com/dp/B0CPFX8967) Rainbow Friends$22.454.7★75%▲rising 7 ![Boys Neon Cat T-Shirt Size 10-12 Big Kids Rainbow Shirts Unisex Novelty Graphic Tops Tees Crew Neck Short Sleeve 9-12Y](https://m.media-amazon.com/images/I/51wk-r3xQCL.jpg) [**Boys Neon Cat T-Shirt Size 10-12 Big Kids Rainbow Shirts Unisex Novelty Graphic Tops Tees Crew Neck Short Sleeve 9-12Y**](https://www.amazon.com/dp/B0DYY9VCYY) SunFocus$14.864.7★2343%▲rising 8 ![Rainbow Colored Friends Gang T-Shirt](https://m.media-amazon.com/images/I/314yGWVBFwL.jpg) [**Rainbow Colored Friends Gang T-Shirt**](https://www.amazon.com/dp/B0BSMV1LNS) Crazy Friends$17.994.6★33%▼falling 9 ![Mad Engine Poppy Playtime Boys CH2 Bad Guys Huggy Mommy Long Legs Boxy Boo Character Graphic T-Shirt (Large)](https://m.media-amazon.com/images/I/4192xOgK+LL.jpg) [**Mad Engine Poppy Playtime Boys CH2 Bad Guys Huggy Mommy Long Legs Boxy Boo Character Graphic T-Shirt (Large)**](https://www.amazon.com/dp/B0CBCTYVPD) Mad Engine$19.234.6★623%▲rising 10 ![Rainbow Friends Blanket Soft Cozy Fleece Throw Blanket for Kids Boys Girls Gifts Plush Lightweight Warm Fuzzy Flannel Blankets and Throws for Couch Sofa Bed 50X40](https://m.media-amazon.com/images/I/51-PUK2E9vL.jpg) [**Rainbow Friends Blanket Soft Cozy Fleece Throw Blanket for Kids Boys Girls Gifts Plush Lightweight Warm Fuzzy Flannel Blankets and Throws for Couch Sofa Bed 50X40**](https://www.amazon.com/dp/B0G2HCCKTL) Feenmio$20.034.0★243%—flat 11 ![Rainbow Friends Deluxe Buildable Set](https://m.media-amazon.com/images/I/51TezqQz3YL.jpg) [**Rainbow Friends Deluxe Buildable Set**](https://www.amazon.com/dp/B0DFX2T671) PhatMojo$33.034.5★923%▼falling 12 ![Poppy Playtime Smiling Critters Off Color Ruined Group Shot T-Shirt](https://m.media-amazon.com/images/I/31eO4yf+pNL.jpg) [**Poppy Playtime Smiling Critters Off Color Ruined Group Shot T-Shirt**](https://www.amazon.com/dp/B0FH5MJXGL) Poppy Playtime$19.254.8★93%▲rising 13 ![Disguise Blue Costume for Kids Official Rainbow Friends Costume with Headpiece Child Size (7-8)](https://m.media-amazon.com/images/I/41hLJJzyOmL.jpg) [**Disguise Blue Costume for Kids Official Rainbow Friends Costume with Headpiece Child Size (7-8)**](https://www.amazon.com/dp/B0C7LL5RJS) Disguise$31.234.4★1422%▼falling 14 ![8PCS Raibow Friends Toys Raibow Friends Action Figures Toys Gaming Action Figures Gift for Kids Halloween Thanksgiving Christmas Birthday Gifts Medium](https://m.media-amazon.com/images/I/516XrvT3OML.jpg) [**8PCS Raibow Friends Toys Raibow Friends Action Figures Toys Gaming Action Figures Gift for Kids Halloween Thanksgiving Christmas Birthday Gifts Medium**](https://www.amazon.com/dp/B0CRPCJTP9) Rainbow Friends$19.044.6★2972%—flat 15 ![Rainbow Friends - Heres Purple! T-Shirt (Kids Black 6-7)](https://m.media-amazon.com/images/I/31egMsOUqWL.jpg) [**Rainbow Friends - Heres Purple! T-Shirt (Kids Black 6-7)**](https://www.amazon.com/dp/B0CPFW2CBR) Rainbow Friends$22.215.0★72%▼falling **~~Showing 15 of 34 — show all ~~** ## **Product shelf** All 34 tracked products in this niche. Top sellersNewestTrending [![Rainbow Friends - Might Be Hungry T-Shirt (Kids Royal Blue 6-7)](https://m.media-amazon.com/images/I/31-MM8MF85L.jpg)**Rainbow Friends - Might Be Hungry T-Shirt (Kids Royal Blue 6-7)** Rainbow Friends**$21.51**4.0★17 reviews](https://www.amazon.com/dp/B0CPFWJSL2) [![Rainbow Friends - Naughty List T-Shirt (Kids Royal Blue 6-7)](https://m.media-amazon.com/images/I/31yCEj-eImL.jpg)**Rainbow Friends - Naughty List T-Shirt (Kids Royal Blue 6-7)** Rainbow Friends**$22.37**4.8★15 reviews](https://www.amazon.com/dp/B0CPFWG6ZL) [![Poppy Playtime Colorful Polaroid Smiling Critters Group Shot T-Shirt](https://m.media-amazon.com/images/I/41FX-KxT+sL.jpg)**Poppy Playtime Colorful Polaroid Smiling Critters Group Shot T-Shirt** Poppy Playtime**$19.57**4.7★113 reviews](https://www.amazon.com/dp/B0FH5L5QWY) [![Rainbow Friends - Till the End! Hoodie (Kids Black 8-10)](https://m.media-amazon.com/images/I/31Rs63XBCrL.jpg)**Rainbow Friends - Till the End! Hoodie (Kids Black 8-10)** Rainbow Friends**$39.16**4.7★20 reviews](https://www.amazon.com/dp/B0CPFV2JPR) [![Boys Rainbow Shirt for Kids Neon School Clothes Tee Shirts Size 7 Summer Funny Novelty Graphic Pride Team T-Shirt Size 6-8 Years](https://m.media-amazon.com/images/I/51t3Qw1wd-L.jpg)**Boys Rainbow Shirt for Kids Neon School Clothes Tee Shirts Size 7 Summer Funny Novelty Graphic Pride Team T-Shirt Size 6-8 Years** SunFocus**$12.28**4.7★234 reviews](https://www.amazon.com/dp/B0DKN33JJT) [![Rainbow Friends - Orange Crunch T-Shirt (Kids Black 8-10)](https://m.media-amazon.com/images/I/41mgMCM4HTL.jpg)**Rainbow Friends - Orange Crunch T-Shirt (Kids Black 8-10)** Rainbow Friends**$22.45**4.7★7 reviews](https://www.amazon.com/dp/B0CPFX8967) [![Boys Neon Cat T-Shirt Size 10-12 Big Kids Rainbow Shirts Unisex Novelty Graphic Tops Tees Crew Neck Short Sleeve 9-12Y](https://m.media-amazon.com/images/I/51wk-r3xQCL.jpg)**Boys Neon Cat T-Shirt Size 10-12 Big Kids Rainbow Shirts Unisex Novelty Graphic Tops Tees Crew Neck Short Sleeve 9-12Y** SunFocus**$14.86**4.7★234 reviews](https://www.amazon.com/dp/B0DYY9VCYY) [![Rainbow Colored Friends Gang T-Shirt](https://m.media-amazon.com/images/I/314yGWVBFwL.jpg)**Rainbow Colored Friends Gang T-Shirt** Crazy Friends**$17.99**4.6★3 reviews](https://www.amazon.com/dp/B0BSMV1LNS) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Size-Overall**26% *“Good Fit”* **Quality-Overall**21% *“But it was well made”* **Durability**6% *“Durable”* **Comfort-Overall**5% *“Comfortable, cute, and well made”* **Advertised Vs Actual Product**4% *“It as advertised”* **Color**4% *“All colors are accurate”* **Gifting Purpose**3% *“Cute Gift”* **Material Quality**3% *“Good quality material”* **Print Quality**3% *“These are just ok, the print and feel of the shirt is great”* **Soft Feel**3% *“Nice soft durable boys pajamas”* ### **What buyers complain about ** **Size-Overall**43% *“These run small”* **Quality-Overall**13% *“Poor quality and have already had one break”* **Shrinkage Resistance**10% *“it shrank considerably on the first wash”* **Thickness**5% *“a little thin”* **Color**5% *“They are mostly good except Yellow broke annoyingly easily”* **Print Quality**5% *“Horrible printing”* **Value For Money**3% *“overpriced”* **Durability**3% *“Idk it fell right apart”* **Length**3% *“Length is too short”* **Stitch/Finish/Polish**2% *“Seams came apart”* #### **Top return reasons**- Size-Overall62% - Length7% - Material Quality6% - Chest Fit4% - Advertised Vs Actual Product3% - Waist Fit2% - Color2% - Quality-Overall2% - Sleeve Fit2% - Arm Fit1%