--- title: "rainbow baby — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/rainbow-baby" last_updated: "2026-07-09T23:09:12.697Z" locale: en meta: description: "a small market ($26K/yr) — rainbow baby doesn't clear our bar today." "og:description": "a small market ($26K/yr) — rainbow baby doesn't clear our bar today." "og:title": "rainbow baby — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen" --- Back to Flapen home # **rainbow baby** **Skip it****42/100 ** a small market ($26K/yr) — rainbow baby doesn't clear our bar today. **Market/yr** **$26K** **Growth (1y)** **+245.1%** **Products** **17** **Brands** **14** was 49 a year ago **Sellers** **19** **Price range** **$6.88–$29.62** **Returns** **1.9%** **Rating** **4.8★** **Skip it** Scored 42/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **1** ×0.30 Growth **81** ×0.30 Competition **35** ×0.20 Quality gap **20** ×0.10 Returns **84** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +245.1% year over year. 5K3KPrime Day '25Holiday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.6× ## **Competition** - hrcfbk37% - Merqwadd19% - little planet by carter's6% - FastDeliveryTees6% - listery6% - EURSET5% - Other (8 brands)21% The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 19 sellers compete here. **Brands** **14 **▼falling was 49 a year ago **Sellers** **19** **Top 5 brand share** **74%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![hrcfbk His Plan is Perfect Bodysuit Rainbow Baby Reveal Romper Boho Clothes Pregnancy Announcement Romper(Apricot 0-3 Months)](https://m.media-amazon.com/images/I/31qeJoEceWL.jpg) [**hrcfbk His Plan is Perfect Bodysuit Rainbow Baby Reveal Romper Boho Clothes Pregnancy Announcement Romper(Apricot 0-3 Months)**](https://www.amazon.com/dp/B0DCTH8BD1) hrcfbk$9.884.8★33430%▲rising 2 ![Merqwadd Baby Gowns Newborn Boys Girls Rainbow Sleeping Bag with Hat Gender Neutral Going Home Outfit Clothes (Beige 0-3 Months)](https://m.media-amazon.com/images/I/310HWukfTbL.jpg) [**Merqwadd Baby Gowns Newborn Boys Girls Rainbow Sleeping Bag with Hat Gender Neutral Going Home Outfit Clothes (Beige 0-3 Months)**](https://www.amazon.com/dp/B0DDPX2S4W) Merqwadd$13.064.3★2719%▼falling 3 ![hrcfbk Rainbow The Best Miracles take a Little Time Bodysuit Newborn Baby Boy Girl Romper (Grey 0-3 Months)](https://m.media-amazon.com/images/I/41vs7pBaTwL.jpg) [**hrcfbk Rainbow The Best Miracles take a Little Time Bodysuit Newborn Baby Boy Girl Romper (Grey 0-3 Months)**](https://www.amazon.com/dp/B0D1N6MVQ4) hrcfbk$9.824.8★3347%▼falling 4 ![little planet by carters Neutral Sleep and Play made with Organic Cotton Rainbows 3M](https://m.media-amazon.com/images/I/41FKKNu-QgL.jpg) [**little planet by carters Neutral Sleep and Play made with Organic Cotton Rainbows 3M**](https://www.amazon.com/dp/B0FG4KKJ7X) little planet by carter's$13.174.8★3,1836%▲rising 5 ![Rainbow Baby Sonogram Picture Frame Countdown Weeks Pregnancy Announcement Ideas 4x3 Ultrasound Photo Gender Reveal Baby-Shower Gift for New Mom Dad Expecting Parents Grandparents to Be Keepsake](https://m.media-amazon.com/images/I/413jtKQEyQL.jpg) [**Rainbow Baby Sonogram Picture Frame Countdown Weeks Pregnancy Announcement Ideas 4x3 Ultrasound Photo Gender Reveal Baby-Shower Gift for New Mom Dad Expecting Parents Grandparents to Be Keepsake**](https://www.amazon.com/dp/B0CQNFGNTP) EURSET$15.684.9★695%▼falling 6 ![listery His Plan Is Perfect Baby Bodysuit Rainbow Announcement Christian Baby Clothes](https://m.media-amazon.com/images/I/31uhz+hHhzL.jpg) [**listery His Plan Is Perfect Baby Bodysuit Rainbow Announcement Christian Baby Clothes**](https://www.amazon.com/dp/B0FMF16CM8) listery$10.055.0★74%▲rising 7 ![FastDeliveryTees God Keeps His Promises Rainbow Baby Onesie - Funny Infant One-piece Baby Bodysuits - White Baby Onesie 0-3 Months](https://m.media-amazon.com/images/I/41K9Y9ioemL.jpg) [**FastDeliveryTees God Keeps His Promises Rainbow Baby Onesie - Funny Infant One-piece Baby Bodysuits - White Baby Onesie 0-3 Months**](https://www.amazon.com/dp/B09LDF2RWV) FastDeliveryTees$12.994.8★3824%▲rising 8 ![pleastee Rainbow Baby Reveal Romper His Plan is Perfect Infant Bodysuit Boho Clothes Pregnancy Announcement Gender Neutral (Beige His Plan is Perfect 0-3 Months)](https://m.media-amazon.com/images/I/31aBakPHvLL.jpg) [**pleastee Rainbow Baby Reveal Romper His Plan is Perfect Infant Bodysuit Boho Clothes Pregnancy Announcement Gender Neutral (Beige His Plan is Perfect 0-3 Months)**](https://www.amazon.com/dp/B0FDL7QHBY) pleastee$9.514.9★694%▲rising 9 ![CIVARUA KIDS Baby Blankets for Unisex Boys Girls - Super Soft Clouds Rainbow Nursery Minky Blankets 30 x 40 Inch Dotted Fleece Backing Printed Bed Throws Newborn](https://m.media-amazon.com/images/I/41rG808WYNL.jpg) [**CIVARUA KIDS Baby Blankets for Unisex Boys Girls - Super Soft Clouds Rainbow Nursery Minky Blankets 30 x 40 Inch Dotted Fleece Backing Printed Bed Throws Newborn**](https://www.amazon.com/dp/B0DK71271M) CIVARUA KIDS$12.424.8★1,1054%▼falling 10 ![Baby Ornament Keepsake Gift Newborn Milestone Ornament First Christmas Baby Decoration Pregnancy Announcement Gift The Moment Everything Changed Rainbow Hanging Ornament 3 Inch](https://m.media-amazon.com/images/I/41EmuztDAGL.jpg) [**Baby Ornament Keepsake Gift Newborn Milestone Ornament First Christmas Baby Decoration Pregnancy Announcement Gift The Moment Everything Changed Rainbow Hanging Ornament 3 Inch**](https://www.amazon.com/dp/B0CL53XJS3) OFlyDesigns$7.505.0★364%▼falling 11 ![Witty and Bitty Worth the Wait Rainbow Gift after Infant Loss Miscarriage Onesie/Bodysuit (0-3 months)](https://m.media-amazon.com/images/I/41z94IMXP8S.jpg) [**Witty and Bitty Worth the Wait Rainbow Gift after Infant Loss Miscarriage Onesie/Bodysuit (0-3 months)**](https://www.amazon.com/dp/B0943953SY) Witty and Bitty$15.464.7★2853%▲rising 12 ![Baby Blanket with Dotted Double Layers Muslin Soft Swaddle Blanket Cotton Neutral Receiving Blankets for Toddler Baby Quilt Throw Blanket Bed Throw Blanket for Newborn Unisex 40x40 Inch-Rainbow](https://m.media-amazon.com/images/I/41Ay2wRqPFL.jpg) [**Baby Blanket with Dotted Double Layers Muslin Soft Swaddle Blanket Cotton Neutral Receiving Blankets for Toddler Baby Quilt Throw Blanket Bed Throw Blanket for Newborn Unisex 40x40 Inch-Rainbow**](https://www.amazon.com/dp/B0F6WCFPDW) ROCCED$13.204.5★922%—flat 13 ![Baby Memory Book Rainbow Baby Gifts First 5 Years Milestone Keepsake Journal Gender Neutral Scrapbook Album FSC-Certified Paper 108 Pages Boho Rainbow Newborn Keepsake Pregnant New Mother Gift](https://m.media-amazon.com/images/I/41DjSdawm5L.jpg) [**Baby Memory Book Rainbow Baby Gifts First 5 Years Milestone Keepsake Journal Gender Neutral Scrapbook Album FSC-Certified Paper 108 Pages Boho Rainbow Newborn Keepsake Pregnant New Mother Gift**](https://www.amazon.com/dp/B0B8WVTLYT) Kids N' All$29.624.8★4092%—flat 14 ![FastDeliveryTees God Keeps His Promises Rainbow Baby Onesie - Funny Infant One-piece Baby Bodysuit - White 6-9 Months](https://m.media-amazon.com/images/I/41K9Y9ioemL.jpg) [**FastDeliveryTees God Keeps His Promises Rainbow Baby Onesie - Funny Infant One-piece Baby Bodysuit - White 6-9 Months**](https://www.amazon.com/dp/B09LDG4SKF) FastDeliveryTees$13.034.8★3822%▲rising 15 ![PLITI Miscarriage Gift Sympathy Jewelry Memorial Gift Pregnancy Loss gift Infinity Heart Necklace For Women (Rainbow inheart)](https://m.media-amazon.com/images/I/51rZvdSwU3L.jpg) [**PLITI Miscarriage Gift Sympathy Jewelry Memorial Gift Pregnancy Loss gift Infinity Heart Necklace For Women (Rainbow inheart)**](https://www.amazon.com/dp/B0BTYW41ZY) PLITI$12.355.0★312%▼falling **~~Showing 15 of 17 — show all ~~** ## **Product shelf** All 17 tracked products in this niche. Top sellersNewestTrending [![hrcfbk His Plan is Perfect Bodysuit Rainbow Baby Reveal Romper Boho Clothes Pregnancy Announcement Romper(Apricot 0-3 Months)](https://m.media-amazon.com/images/I/31qeJoEceWL.jpg)**hrcfbk His Plan is Perfect Bodysuit Rainbow Baby Reveal Romper Boho Clothes Pregnancy Announcement Romper(Apricot 0-3 Months)** hrcfbk**$9.88**4.8★334 reviews](https://www.amazon.com/dp/B0DCTH8BD1) [![Merqwadd Baby Gowns Newborn Boys Girls Rainbow Sleeping Bag with Hat Gender Neutral Going Home Outfit Clothes (Beige 0-3 Months)](https://m.media-amazon.com/images/I/310HWukfTbL.jpg)**Merqwadd Baby Gowns Newborn Boys Girls Rainbow Sleeping Bag with Hat Gender Neutral Going Home Outfit Clothes (Beige 0-3 Months)** Merqwadd**$13.06**4.3★27 reviews](https://www.amazon.com/dp/B0DDPX2S4W) [![hrcfbk Rainbow The Best Miracles take a Little Time Bodysuit Newborn Baby Boy Girl Romper (Grey 0-3 Months)](https://m.media-amazon.com/images/I/41vs7pBaTwL.jpg)**hrcfbk Rainbow The Best Miracles take a Little Time Bodysuit Newborn Baby Boy Girl Romper (Grey 0-3 Months)** hrcfbk**$9.82**4.8★334 reviews](https://www.amazon.com/dp/B0D1N6MVQ4) [![little planet by carters Neutral Sleep and Play made with Organic Cotton Rainbows 3M](https://m.media-amazon.com/images/I/41FKKNu-QgL.jpg)**little planet by carters Neutral Sleep and Play made with Organic Cotton Rainbows 3M** little planet by carter's**$13.17**4.8★3,183 reviews](https://www.amazon.com/dp/B0FG4KKJ7X) [![Rainbow Baby Sonogram Picture Frame Countdown Weeks Pregnancy Announcement Ideas 4x3 Ultrasound Photo Gender Reveal Baby-Shower Gift for New Mom Dad Expecting Parents Grandparents to Be Keepsake](https://m.media-amazon.com/images/I/413jtKQEyQL.jpg)**Rainbow Baby Sonogram Picture Frame Countdown Weeks Pregnancy Announcement Ideas 4x3 Ultrasound Photo Gender Reveal Baby-Shower Gift for New Mom Dad Expecting Parents Grandparents to Be Keepsake** EURSET**$15.68**4.9★69 reviews](https://www.amazon.com/dp/B0CQNFGNTP) [![listery His Plan Is Perfect Baby Bodysuit Rainbow Announcement Christian Baby Clothes](https://m.media-amazon.com/images/I/31uhz+hHhzL.jpg)**listery His Plan Is Perfect Baby Bodysuit Rainbow Announcement Christian Baby Clothes** listery**$10.05**5.0★7 reviews](https://www.amazon.com/dp/B0FMF16CM8) [![FastDeliveryTees God Keeps His Promises Rainbow Baby Onesie - Funny Infant One-piece Baby Bodysuits - White Baby Onesie 0-3 Months](https://m.media-amazon.com/images/I/41K9Y9ioemL.jpg)**FastDeliveryTees God Keeps His Promises Rainbow Baby Onesie - Funny Infant One-piece Baby Bodysuits - White Baby Onesie 0-3 Months** FastDeliveryTees**$12.99**4.8★382 reviews](https://www.amazon.com/dp/B09LDF2RWV) [![pleastee Rainbow Baby Reveal Romper His Plan is Perfect Infant Bodysuit Boho Clothes Pregnancy Announcement Gender Neutral (Beige His Plan is Perfect 0-3 Months)](https://m.media-amazon.com/images/I/31aBakPHvLL.jpg)**pleastee Rainbow Baby Reveal Romper His Plan is Perfect Infant Bodysuit Boho Clothes Pregnancy Announcement Gender Neutral (Beige His Plan is Perfect 0-3 Months)** pleastee**$9.51**4.9★69 reviews](https://www.amazon.com/dp/B0FDL7QHBY) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Soft Feel**23% *“So soft”* **Size-Overall**19% *“Size was accurate”* **Quality-Overall**13% *“Great quality”* **Color**11% *“the color is accurate”* **Comfort-Overall**6% *“This blanket is very comfortable”* **Warmth**4% *“which makes it perfect for cooler weather or layering”* **Value For Money**3% *“Worth it”* **Design-Overall**3% *“Cute design”* **Print Quality**3% *“the printing was done well”* **Thickness**3% *“The thickness is perfect”* ### **What buyers complain about ** **Advertised Vs Actual Product**20% *“False advertising at the very least considering the title description says that this blanket is cotton”* **Color**10% *“Stuff comes in the wrong colors, missing snaps, wrongly sized”* **Size-Overall**10% *“wrongly sized”* **Material Quality**10% *“synthetic”* **Quality-Overall**7% *“Didnt arrive in keepsake quality”* **Wrinkles**7% *“One of the pages is also wrinkled”* **Gifting Purpose**7% *“I also cant recommend this product for something you want to be special or to gift”* **Hard Feel**5% *“It could be a little softer”* #### **Top return reasons**- Size-Overall40% - Length11% - Color11% - Material Quality8% - Value For Money7% - Advertised Vs Actual Product5% - Thin4% - Print Quality4% - Quality-Overall3% - Defective Material/Parts2%