---
title: "quay aviator sunglasses for women — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/quay-aviator-sunglasses-for-women"
last_updated: "2026-07-14T04:37:26.877Z"
locale: en
meta:
  description: "a small market ($17K/yr) — quay aviator sunglasses for women doesn't clear our bar today."
  "og:description": "a small market ($17K/yr) — quay aviator sunglasses for women doesn't clear our bar today."
  "og:title": "quay aviator sunglasses for women — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

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# **quay aviator sunglasses for women**

**Skip it**

A small market ($17K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 48Conversion 14Competition 78Returns 23Price range 94Avg price 93Brand share 24Review moat 51Quality gap 50

**Price range**

**Great****$13.50–$98.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$49.69**

avg listing price — sweet spot $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Review moat**

**Good****1,446.65**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+18.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Returns**

**Bad****6.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$17K**

$17K/yr · 32K searches

## **Competition**

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

**Brands**

**13 **▲rising

**Sellers**

**43**

**Top-5 brand share**

**90%**

**Open market**

**8%**

- QUAY75% - FEISEDY7% - goodr4% - SORVINO3% - ANDWOOD2% - SOJOS2% - Open — no brand owns it (7 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6918%$1K12%$2K16%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 40 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![QUAY High Key Polarized Aviator Sunglasses Oversized Black Frame Stylish Sunglasses with UV Protection Unisex Fade Lens Aviators for Men and Women](https://m.media-amazon.com/images/I/31csjewWdsL.jpg)**QUAY High Key Polarized Aviator Sunglasses Oversized Black Frame Stylish Sunglasses with UV Protection Unisex Fade Lens Aviators for Men and Women**QUAY**$47.41**4.5★1,466 rev](https://www.amazon.com/dp/B06ZYYX318) [2![QUAY High Key Large Polarized Aviator Sunglasses Small Fit Gradient UV Protection Unisex Sunglasses Oversized Fashion Accessories for Casual Use Running Walking](https://m.media-amazon.com/images/I/31csjewWdsL.jpg)**QUAY High Key Large Polarized Aviator Sunglasses Small Fit Gradient UV Protection Unisex Sunglasses Oversized Fashion Accessories for Casual Use Running Walking**QUAY**$52.39**4.6★1,806 rev](https://www.amazon.com/dp/B077CD1T77) [3![Quay Womens On The Fly Large Sunglasses Oat/Sepia Tan One Size](https://m.media-amazon.com/images/I/31fM+YQnBHL.jpg)**Quay Womens On The Fly Large Sunglasses Oat/Sepia Tan One Size**QUAY**$58.09**4.5★11 rev](https://www.amazon.com/dp/B0DSJVW71R) [4![FEISEDY Retro Polarized Aviator Sunglasses for Women Men Vintage Square Sunglass With Classic Style B0259](https://m.media-amazon.com/images/I/31f7bH-xPcL.jpg)**FEISEDY Retro Polarized Aviator Sunglasses for Women Men Vintage Square Sunglass With Classic Style B0259**FEISEDY**$24.92**4.6★216 rev](https://www.amazon.com/dp/B0FPPSSRHX) [5![QUAY High Key Large Polarized Aviator Sunglasses Adjustable Fit Fade UV Protection Unisex Sunglasses Oversized Fashion Accessories for On The Go Lifestyles](https://m.media-amazon.com/images/I/31GrXIriXgL.jpg)**QUAY High Key Large Polarized Aviator Sunglasses Adjustable Fit Fade UV Protection Unisex Sunglasses Oversized Fashion Accessories for On The Go Lifestyles**QUAY**$57.05**4.2★491 rev](https://www.amazon.com/dp/B0BW5M5CT2)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![QUAY 35583 60mm GOLD/BROWN Oversize Aviator Sunglasses for Women + BUNDLE with ACCESSORY EYEWEAR KIT](https://m.media-amazon.com/images/I/21xMMqECXzL.jpg)**QUAY 35583 60mm GOLD/BROWN Oversize Aviator Sunglasses for Women + BUNDLE with ACCESSORY EYEWEAR KIT**QUAY**$79.74**12 rev5mo ago](https://www.amazon.com/dp/B0GKQJVMWJ) [![QUAY 1515 60mm BLACK/SMOKE Oversize Aviator Sunglasses for Women + BUNDLE with ACCESSORY EYEWEAR KIT](https://m.media-amazon.com/images/I/21bcJ1CWr2L.jpg)**QUAY 1515 60mm BLACK/SMOKE Oversize Aviator Sunglasses for Women + BUNDLE with ACCESSORY EYEWEAR KIT**QUAY**$80.80**12 rev5mo ago](https://www.amazon.com/dp/B0GKR97WRG) [![QUAY OPEN TAB 76809 63mm Brushed Gold Doe/TAN Aviator Sunglasses for Women + BUNDLE with ACCESSORY EYEWEAR KIT](https://m.media-amazon.com/images/I/214la2YHE-L.jpg)**QUAY OPEN TAB 76809 63mm Brushed Gold Doe/TAN Aviator Sunglasses for Women + BUNDLE with ACCESSORY EYEWEAR KIT**QUAY**$96.65**2 rev6mo ago](https://www.amazon.com/dp/B0GJFSMZVP) [![QUAY OPEN TAB 76815 63mm Black/Smoke Aviator Sunglasses for Women + BUNDLE with ACCESSORY EYEWEAR KIT](https://m.media-amazon.com/images/I/21qS6N5jfqL.jpg)**QUAY OPEN TAB 76815 63mm Black/Smoke Aviator Sunglasses for Women + BUNDLE with ACCESSORY EYEWEAR KIT**QUAY**$98.69**2 rev6mo ago](https://www.amazon.com/dp/B0GJFPHYVY) [![QUAY Chart Topper 78643 57mm DARK TORT/Brown Aviator Sunglasses for Women + BUNDLE with ACCESSORY EYEWEAR KIT](https://m.media-amazon.com/images/I/31PQn3Owu4L.jpg)**QUAY Chart Topper 78643 57mm DARK TORT/Brown Aviator Sunglasses for Women + BUNDLE with ACCESSORY EYEWEAR KIT**QUAY**$90.35**4 rev6mo ago](https://www.amazon.com/dp/B0GJG5JV2Q)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Shady Rays Aviator Tangle Free - Calimesa/Pink Calimesa Mirror Lens Medium/Large](https://m.media-amazon.com/images/I/31s7cGgW-iL.jpg)**Shady Rays Aviator Tangle Free - Calimesa/Pink Calimesa Mirror Lens Medium/Large**Shady Rays**$73.05**4.2★**▲ 152%**](https://www.amazon.com/dp/B0FBMMG2Q4) [![goodr Operation: Blackout Polarized Aviator Sunglasses for Men & Women Large Sized (Mach G) Black Solid Frame with Black Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce](https://m.media-amazon.com/images/I/31IiGu83aVL.jpg)**goodr Operation: Blackout Polarized Aviator Sunglasses for Men & Women Large Sized (Mach G) Black Solid Frame with Black Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce**goodr**$37.62**4.7★**▲ 149%**](https://www.amazon.com/dp/B0GD2MP7L8) [![FEISEDY Retro Polarized Aviator Sunglasses for Women Men Vintage Square Sunglass With Classic Style B0259](https://m.media-amazon.com/images/I/31f7bH-xPcL.jpg)**FEISEDY Retro Polarized Aviator Sunglasses for Women Men Vintage Square Sunglass With Classic Style B0259**FEISEDY**$24.92**4.6★**▲ 146%**](https://www.amazon.com/dp/B0FPPSSRHX) [![GUVIVI Oversized Aviator Sunglasses for Women Men 2026 70s Retro Gold Metal Sun Glasses Tangle Free Square Aviators](https://m.media-amazon.com/images/I/31mvJ6dC0jL.jpg)**GUVIVI Oversized Aviator Sunglasses for Women Men 2026 70s Retro Gold Metal Sun Glasses Tangle Free Square Aviators**GUVIVI**$14.61**4.5★**▲ 137%**](https://www.amazon.com/dp/B0FX2SBZYJ) [![QUAY OPEN TAB 76809 63mm Brushed Gold Doe/TAN Aviator Sunglasses for Women + BUNDLE with ACCESSORY EYEWEAR KIT](https://m.media-amazon.com/images/I/214la2YHE-L.jpg)**QUAY OPEN TAB 76809 63mm Brushed Gold Doe/TAN Aviator Sunglasses for Women + BUNDLE with ACCESSORY EYEWEAR KIT**QUAY**$96.65**5.0★**▲ 136%**](https://www.amazon.com/dp/B0GJFSMZVP)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 97 weeks — +18.2% search growth over the last 90 days.

2K1KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, Jun, Jul · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“They are good quality I thought for sure they were going to be flimsy”*

**Size-Overall**13%

*“they fit really comfortably”*

**Value For Money**11%

*“they are affordable”*

**Shape/Style**11%

*“I loved the style”*

**Comfort-Overall**10%

*“They are so comfortable”*

**Weight Light**10%

*“Lightweight and comfortable”*

**Color**5%

*“Nice appearance in terms of coloring”*

**Design-Overall**3%

*“These are beautifully constructed”*

**Strength**3%

*“They are sturdy”*

**Durability**3%

*“The frame is feels very durable”*

### **What buyers complain about **

**Size-Overall**25%

*“too big”*

**Quality-Overall**15%

*“Seems like a quality control issue”*

**Durability**9%

*“But broke after one week”*

**Value For Money**6%

*“Very disappointed with the price point”*

**Strength**5%

*“flimsy”*

**Color**3%

*“I just wish they were darker”*

**Product Condition**2%

*“Definitely not new”*

**Advertised Vs Actual Product**2%

*“The other pics are deceiving tbh”*

**Stiffness**1%

*“Its just the stiffness”*

**Stretchability/Expandability/Elasticity**1%

*“they dont stretch after one wear like most sunglasses”*

### **Top return reasons **

**Size-Overall**64%

**Shape/Style**8%

**Advertised Vs Actual Product**6%

**Color**5%

**Quality-Overall**4%

**Value For Money**2%

**Width**2%

**Material Quality**1%

**Defective Material/Parts**1%

**Strength**1%