---
title: "push toys for 1 year old girl — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/push-toys-for-1-year-old-girl"
last_updated: "2026-07-09T23:11:03.662Z"
locale: en
meta:
  description: "a small market ($68K/yr) — push toys for 1 year old girl doesn't clear our bar today."
  "og:description": "a small market ($68K/yr) — push toys for 1 year old girl doesn't clear our bar today."
  "og:title": "push toys for 1 year old girl — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **push toys for 1 year old girl**

**Skip it****47/100 **

a small market ($68K/yr) — push toys for 1 year old girl doesn't clear our bar today.

**Market/yr**

**$68K**

**Growth (1y)**

**+256.4%**

**Products**

**21**

**Brands**

**19**

was 79 a year ago

**Sellers**

**41**

**Price range**

**$6.94–$64.82**

**Returns**

**2.6%**

**Rating**

**4.7★**

**Skip it**

Scored 47/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**3**

 ×0.30

Growth

**82**

 ×0.30

Competition

**54**

 ×0.20

Quality gap

**24**

 ×0.10

Returns

**79**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +256.4% year over year.

25K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Nov, Dec · busiest ÷ quietest = 5.6×

## **Competition**

- WZTYYDS35% - LeapFrog8% - QLOVEA6% - TITKKOP5% - HONGTEYA5% - Gamfeiny5% - Other (13 brands)35%

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them. 19 brands and 41 sellers compete here.

**Brands**

**19 **▼falling

was 79 a year ago

**Sellers**

**41**

**Top 5 brand share**

**60%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![WZTYYDS Baby Girl First Birthday Outfit In My One Year Old Era Top Short Sleeve 1st Birthday Shirt + Casual Shorts Set (Pink 12-18 Months)](https://m.media-amazon.com/images/I/31UpKU3byHL.jpg) [**WZTYYDS Baby Girl First Birthday Outfit In My One Year Old Era Top Short Sleeve 1st Birthday Shirt + Casual Shorts Set (Pink 12-18 Months)**](https://www.amazon.com/dp/B0DRNMQM9V)

WZTYYDS$14.024.7★49632%▲rising

2
![QLOVEA Birthday Gifts for Girls Kids Personalized Small Initial Pink Sling Bag for Kid Girls | Small Initial Monogram Fanny Packs Crossbody Bag Purse for Girl Kid Year Old Birthday Gifts (Pink A)](https://m.media-amazon.com/images/I/41kEyAl1EbL.jpg) [**QLOVEA Birthday Gifts for Girls Kids Personalized Small Initial Pink Sling Bag for Kid Girls | Small Initial Monogram Fanny Packs Crossbody Bag Purse for Girl Kid Year Old Birthday Gifts (Pink A)**](https://www.amazon.com/dp/B0F937G77K)

QLOVEA$16.104.7★1,5746%▲rising

3
![TITKKOP Baby Girl 1st Birthday Clothes One Year Old Tulle Romper Sleeveless Bodysuit Cake Smash Outfits(Green 12-18M)](https://m.media-amazon.com/images/I/414LummmA6L.jpg) [**TITKKOP Baby Girl 1st Birthday Clothes One Year Old Tulle Romper Sleeveless Bodysuit Cake Smash Outfits(Green 12-18M)**](https://www.amazon.com/dp/B0CZ6RC6BT)

TITKKOP$12.274.8★2,4175%▲rising

4
![HONGTEYA Baby Girl 1st Birthday Outfit Girl First Birthday Clothes One Year Old Gifts Romper Tulle Summer Newborn Dress Pink](https://m.media-amazon.com/images/I/41HY8lus7-L.jpg) [**HONGTEYA Baby Girl 1st Birthday Outfit Girl First Birthday Clothes One Year Old Gifts Romper Tulle Summer Newborn Dress Pink**](https://www.amazon.com/dp/B0DQGB5KGY)

HONGTEYA$11.034.7★6245%▲rising

5
![Colorful Lighting Baby Balance Bike Toys for 1 Year Old Girl Gifts 10-36 Month Toddler Balance Bike No Pedal 4 Silence Wheels & Soft Seat Pre-School First Riding on Toys 1st Birthday Gifts.](https://m.media-amazon.com/images/I/41j1gKHydIL.jpg) [**Colorful Lighting Baby Balance Bike Toys for 1 Year Old Girl Gifts 10-36 Month Toddler Balance Bike No Pedal 4 Silence Wheels & Soft Seat Pre-School First Riding on Toys 1st Birthday Gifts.**](https://www.amazon.com/dp/B0BLMF98S8)

Gamfeiny$33.714.8★6,1305%▼falling

6
![Kikidex Magnetic Drawing Board Toddler Girl Toys for 1-3 Year Old Doodle Board Pad Learning and Educational Toys for 1 2 3 Year Old Baby Kids Birthday Gift (Soft Pink)](https://m.media-amazon.com/images/I/41Re7vVo6ZL.jpg) [**Kikidex Magnetic Drawing Board Toddler Girl Toys for 1-3 Year Old Doodle Board Pad Learning and Educational Toys for 1 2 3 Year Old Baby Kids Birthday Gift (Soft Pink)**](https://www.amazon.com/dp/B0BGN2HQHH)

Kikidex$23.574.5★10,9405%▼falling

7
![LeapFrog Shapes and Sharing Picnic Basket Pink](https://m.media-amazon.com/images/I/41z6TSMtBGL.jpg) [**LeapFrog Shapes and Sharing Picnic Basket Pink**](https://www.amazon.com/dp/B07B7319TG)

LeapFrog$25.864.9★15,0594%▼falling

8
![LeapFrog Scout and Violet 100 Words Book](https://m.media-amazon.com/images/I/512s4GovvOL.jpg) [**LeapFrog Scout and Violet 100 Words Book**](https://www.amazon.com/dp/B07BPZNM9G)

LeapFrog$20.834.8★146,3614%▼falling

9
![ArtCreativity Bubble Lawn Mower for Toddlers 1-3 Bubble Machine for 1-Year-Old Girl Gifts Toddler Outdoor Toys for 2-Year-Old Girl Birthday Gift Push Summer Gardening Toys for Toddlers Age 1 2 3 +](https://m.media-amazon.com/images/I/51vNMYY1IiL.jpg) [**ArtCreativity Bubble Lawn Mower for Toddlers 1-3 Bubble Machine for 1-Year-Old Girl Gifts Toddler Outdoor Toys for 2-Year-Old Girl Birthday Gift Push Summer Gardening Toys for Toddlers Age 1 2 3 +**](https://www.amazon.com/dp/B087D97N58)

ArtCreativity$24.834.3★11,9224%▼falling

10

![Toddlers Montessori Wooden Educational Toys for Baby Boys Girls Age 1 2 3 Year Old Shape Sorting Toys 1st One First Birthday Girl Gifts for Kids 1-3 Wood Preschool Learning Fine Motor Skills Game](https://m.media-amazon.com/images/I/51uUJZywWXL.jpg) [**Toddlers Montessori Wooden Educational Toys for Baby Boys Girls Age 1 2 3 Year Old Shape Sorting Toys 1st One First Birthday Girl Gifts for Kids 1-3 Wood Preschool Learning Fine Motor Skills Game**](https://www.amazon.com/dp/B098NCLFGD)

KMTJT$20.554.6★7,0894%▼falling

11

![QPAU Splash Pads for Toddlers 1-3 Pink Elephant Toy Splash Pad for Kids Outdoor Play Mat for Babies Inflatable Sprinkler Pool for Birthday Girl Gifts 1 Year Old Girl](https://m.media-amazon.com/images/I/41+jaMvJLQL.jpg) [**QPAU Splash Pads for Toddlers 1-3 Pink Elephant Toy Splash Pad for Kids Outdoor Play Mat for Babies Inflatable Sprinkler Pool for Birthday Girl Gifts 1 Year Old Girl**](https://www.amazon.com/dp/B0C61VTG5S)

QPAU$32.054.6★1,1553%▲rising

12

![Little Tikes Fairy Cozy Coupe (Amazon Exclusive) Large](https://m.media-amazon.com/images/I/41sc5m7lrvL.jpg) [**Little Tikes Fairy Cozy Coupe (Amazon Exclusive) Large**](https://www.amazon.com/dp/B01C967BQS)

Little Tikes$64.824.6★17,1423%▼falling

13

![WZTYYDS Baby Girl First Birthday Outfit In My One Year Old Era Sweatshirt Fall Long Sleeve 1st Birthday Shirt Pants Set (Pink 12-18 Months)](https://m.media-amazon.com/images/I/31Ak9-grf9L.jpg) [**WZTYYDS Baby Girl First Birthday Outfit In My One Year Old Era Sweatshirt Fall Long Sleeve 1st Birthday Shirt Pants Set (Pink 12-18 Months)**](https://www.amazon.com/dp/B0FC6PWTQG)

WZTYYDS$17.354.7★4633%▼falling

14

![BMCiTYBM Baby Walking Shoes First Boy Girl Walker Infant Sock Tennis Mesh Sneakers Breathable 6 9 12 18 24 Months Pink Size 12-18 Months Infant](https://m.media-amazon.com/images/I/41-DCNV94xL.jpg) [**BMCiTYBM Baby Walking Shoes First Boy Girl Walker Infant Sock Tennis Mesh Sneakers Breathable 6 9 12 18 24 Months Pink Size 12-18 Months Infant**](https://www.amazon.com/dp/B09X74JYL6)

BMCiTYBM$29.674.5★4,3042%▲rising

15

![SEREED Baby Balance Bike for 1 Year Old Boys Girls 12-24 Month Toddler Balance Bike 4 Wheels Toddler First Bike First Birthday Gifts](https://m.media-amazon.com/images/I/317Qq6fivfL.jpg) [**SEREED Baby Balance Bike for 1 Year Old Boys Girls 12-24 Month Toddler Balance Bike 4 Wheels Toddler First Bike First Birthday Gifts**](https://www.amazon.com/dp/B0B38JGP21)

SEREED$33.594.8★15,8622%▼falling

**~~Showing 15 of 21 — show all ~~**

## **Product shelf**

All 21 tracked products in this niche.

Top sellersNewestTrending

[![WZTYYDS Baby Girl First Birthday Outfit In My One Year Old Era Top Short Sleeve 1st Birthday Shirt + Casual Shorts Set (Pink 12-18 Months)](https://m.media-amazon.com/images/I/31UpKU3byHL.jpg)**WZTYYDS Baby Girl First Birthday Outfit In My One Year Old Era Top Short Sleeve 1st Birthday Shirt + Casual Shorts Set (Pink 12-18 Months)** WZTYYDS**$14.02**4.7★496 reviews](https://www.amazon.com/dp/B0DRNMQM9V) [![QLOVEA Birthday Gifts for Girls Kids Personalized Small Initial Pink Sling Bag for Kid Girls | Small Initial Monogram Fanny Packs Crossbody Bag Purse for Girl Kid Year Old Birthday Gifts (Pink A)](https://m.media-amazon.com/images/I/41kEyAl1EbL.jpg)**QLOVEA Birthday Gifts for Girls Kids Personalized Small Initial Pink Sling Bag for Kid Girls | Small Initial Monogram Fanny Packs Crossbody Bag Purse for Girl Kid Year Old Birthday Gifts (Pink A)** QLOVEA**$16.10**4.7★1,574 reviews](https://www.amazon.com/dp/B0F937G77K) [![TITKKOP Baby Girl 1st Birthday Clothes One Year Old Tulle Romper Sleeveless Bodysuit Cake Smash Outfits(Green 12-18M)](https://m.media-amazon.com/images/I/414LummmA6L.jpg)**TITKKOP Baby Girl 1st Birthday Clothes One Year Old Tulle Romper Sleeveless Bodysuit Cake Smash Outfits(Green 12-18M)** TITKKOP**$12.27**4.8★2,417 reviews](https://www.amazon.com/dp/B0CZ6RC6BT) [![HONGTEYA Baby Girl 1st Birthday Outfit Girl First Birthday Clothes One Year Old Gifts Romper Tulle Summer Newborn Dress Pink](https://m.media-amazon.com/images/I/41HY8lus7-L.jpg)**HONGTEYA Baby Girl 1st Birthday Outfit Girl First Birthday Clothes One Year Old Gifts Romper Tulle Summer Newborn Dress Pink** HONGTEYA**$11.03**4.7★624 reviews](https://www.amazon.com/dp/B0DQGB5KGY) [![Colorful Lighting Baby Balance Bike Toys for 1 Year Old Girl Gifts 10-36 Month Toddler Balance Bike No Pedal 4 Silence Wheels & Soft Seat Pre-School First Riding on Toys 1st Birthday Gifts.](https://m.media-amazon.com/images/I/41j1gKHydIL.jpg)**Colorful Lighting Baby Balance Bike Toys for 1 Year Old Girl Gifts 10-36 Month Toddler Balance Bike No Pedal 4 Silence Wheels & Soft Seat Pre-School First Riding on Toys 1st Birthday Gifts.** Gamfeiny**$33.71**4.8★6,130 reviews](https://www.amazon.com/dp/B0BLMF98S8) [![Kikidex Magnetic Drawing Board Toddler Girl Toys for 1-3 Year Old Doodle Board Pad Learning and Educational Toys for 1 2 3 Year Old Baby Kids Birthday Gift (Soft Pink)](https://m.media-amazon.com/images/I/41Re7vVo6ZL.jpg)**Kikidex Magnetic Drawing Board Toddler Girl Toys for 1-3 Year Old Doodle Board Pad Learning and Educational Toys for 1 2 3 Year Old Baby Kids Birthday Gift (Soft Pink)** Kikidex**$23.57**4.5★10,940 reviews](https://www.amazon.com/dp/B0BGN2HQHH) [![LeapFrog Shapes and Sharing Picnic Basket Pink](https://m.media-amazon.com/images/I/41z6TSMtBGL.jpg)**LeapFrog Shapes and Sharing Picnic Basket Pink** LeapFrog**$25.86**4.9★15,059 reviews](https://www.amazon.com/dp/B07B7319TG) [![LeapFrog Scout and Violet 100 Words Book](https://m.media-amazon.com/images/I/512s4GovvOL.jpg)**LeapFrog Scout and Violet 100 Words Book** LeapFrog**$20.83**4.8★146,361 reviews](https://www.amazon.com/dp/B07BPZNM9G)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**16%

*“Fun times”*

**Quality-Overall**12%

*“Cute product”*

**Size-Overall**9%

*“the perfect size for her”*

**Gifting Purpose**9%

*“Cute gift”*

**Value For Money**5%

*“Great value”*

**Assembly/Installation**5%

*“Assembly was easy”*

**Ease Of Use**4%

*“Easy to use”*

**Educational-Overall**4%

*“Great for learning and having fun”*

**Advertised Vs Actual Product**3%

*“Exactly as pictured”*

**Durability**3%

*“durable material”*

### **What buyers complain about **

**Size-Overall**20%

*“Bigger than expected”*

**Quality-Overall**11%

*“Awful quality”*

**Assembly/Installation**5%

*“Horrible to assemble”*

**Choking**5%

*“CHOKING HAZARD”*

**Durability**5%

*“Broke on first use”*

**Strength**4%

*“Very flimsy”*

**Value For Money**3%

*“eh could have bought cheaper elsewhere”*

**Wheel Quality**3%

*“We have not been able to get the front wheel”*

**Material Quality**3%

*“The material sucks literally a waste of money”*

**Functionality-Overall**3%

*“not functional”*

#### **Top return reasons**- Size-Overall39% - Feet Fit14% - Length6% - Value For Money4% - Gifting Purpose4% - Defective Material/Parts4% - Advertised Vs Actual Product3% - Quality-Overall3% - Color3% - Functionality-Overall2%