---
title: "purple umbrella — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/purple-umbrella"
last_updated: "2026-07-14T02:13:31.167Z"
locale: en
meta:
  description: "purple umbrella shows a sweet-spot price point ($31.43 avg), but a small market ($57K/yr) keeps it on the watch list."
  "og:description": "purple umbrella shows a sweet-spot price point ($31.43 avg), but a small market ($57K/yr) keeps it on the watch list."
  "og:title": "purple umbrella — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

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# **purple umbrella**

**Worth a look**

Shows a sweet-spot price point ($31.43 avg), but a small market ($57K/yr) keeps it on the watch list.

Market size 14Growth 66Conversion 41Competition 75Returns 69Price range 23Avg price 95Brand share 84Review moat 22Quality gap 52

**Avg price**

**Incredible****$31.43**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****51%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Returns**

**Good****2.3%**

return rate — above 6% kills the launch gate

**Growth**

**Good****+45.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$7.78–$370.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****10,174.32**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$57K**

$57K/yr · 55K searches

## **Competition**

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

**Brands**

**34 **▼falling

**Sellers**

**41**

**Top-5 brand share**

**51%**

**Open market**

**44%**

- Seniny14% - LILAC12% - Yoobure12% - SoulRain8% - BAODINI6% - MRTLLOA5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$3K9%$5K12%$7K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 50 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Yoobure Windproof Travel Umbrella - Automatic Umbrellas for Rain Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready](https://m.media-amazon.com/images/I/412Fm8ZFgLL.jpg)**Yoobure Windproof Travel Umbrella - Automatic Umbrellas for Rain Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready**Yoobure**$9.65**4.5★2,913 rev](https://www.amazon.com/dp/B0D22LL3S4) [2![Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Purple](https://m.media-amazon.com/images/I/418Bu0BxRdL.jpg)**Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Purple**Seniny**$9.73**4.5★3,161 rev](https://www.amazon.com/dp/B0DKJF3DNB) [3![SoulRain Umbrellas for Rain Durable & Compact Umbrella Backpack Purse Portable Umbrella for Travel - Auto Open Close Strong Fiberglass(Purple)](https://m.media-amazon.com/images/I/41xI4A8izzL.jpg)**SoulRain Umbrellas for Rain Durable & Compact Umbrella Backpack Purse Portable Umbrella for Travel - Auto Open Close Strong Fiberglass(Purple)**SoulRain**$10.89**4.5★310 rev](https://www.amazon.com/dp/B0F6CBD4FP) [4![LILAC Compact Travel Windproof Umbrella 43 Auto open/close Folding Quick Dry Umbrellas for Rain Lightweight Portable Small for Backpack Car Thoughtful Gift for Women Men Kids TSA Approved 1-Purple](https://m.media-amazon.com/images/I/41fftvlnQ4L.jpg)**LILAC Compact Travel Windproof Umbrella 43 Auto open/close Folding Quick Dry Umbrellas for Rain Lightweight Portable Small for Backpack Car Thoughtful Gift for Women Men Kids TSA Approved 1-Purple**LILAC**$9.57**4.5★441 rev](https://www.amazon.com/dp/B0FH22PX4W) [5![BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack](https://m.media-amazon.com/images/I/41oQeYL-IoL.jpg)**BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack**BAODINI**$13.77**4.2★6,077 rev](https://www.amazon.com/dp/B09Q2PQ7ZB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women](https://m.media-amazon.com/images/I/41zHtRyFh-L.jpg)**HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women**HIPPIH**$9.86**103 rev4mo ago](https://www.amazon.com/dp/B0G5PGMHY6) [![LEAGERA Compact Duck Umbrella Folding Automatic - Lightweight Backpack Goose Umbrella Purple Wooden Duck Handle Sturdy Windproof Travel Umbrellas](https://m.media-amazon.com/images/I/41RUwqPg4oL.jpg)**LEAGERA Compact Duck Umbrella Folding Automatic - Lightweight Backpack Goose Umbrella Purple Wooden Duck Handle Sturdy Windproof Travel Umbrellas**LEAGERA**$22.18**57 rev6mo ago](https://www.amazon.com/dp/B0G79TKKJP) [![Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls](https://m.media-amazon.com/images/I/41ga0RrDY2L.jpg)**Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls**Seniny**$9.98**318 rev8mo ago](https://www.amazon.com/dp/B0GSJWRMF6) [![LILAC Windproof Travel Umbrella for Rain - 43 Auto Open Close 8-Rib Compact Stylish Two-Tone Color Block Design Easy-Close Folding Portable Parasol for Men & Women](https://m.media-amazon.com/images/I/41QYCPauYWL.jpg)**LILAC Windproof Travel Umbrella for Rain - 43 Auto Open Close 8-Rib Compact Stylish Two-Tone Color Block Design Easy-Close Folding Portable Parasol for Men & Women**LILAC**$9.85**94 rev8mo ago](https://www.amazon.com/dp/B0G1CWD2KL) [![Yoobure Automatic Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car UV Umbrellas for Sun Protection Windproof Folding Small Umbrella in Macaron for Kids Women Colorful](https://m.media-amazon.com/images/I/31SqAnTQfXL.jpg)**Yoobure Automatic Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car UV Umbrellas for Sun Protection Windproof Folding Small Umbrella in Macaron for Kids Women Colorful**Yoobure**$9.51**214 rev8mo ago](https://www.amazon.com/dp/B0FY2S7N7Y)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![LEAGERA Compact Duck Umbrella Folding Automatic - Lightweight Backpack Goose Umbrella Purple Wooden Duck Handle Sturdy Windproof Travel Umbrellas](https://m.media-amazon.com/images/I/41RUwqPg4oL.jpg)**LEAGERA Compact Duck Umbrella Folding Automatic - Lightweight Backpack Goose Umbrella Purple Wooden Duck Handle Sturdy Windproof Travel Umbrellas**LEAGERA**$22.18**4.9★**▲ 265%**](https://www.amazon.com/dp/B0G79TKKJP) [![Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars](https://m.media-amazon.com/images/I/41DYbH0RjaL.jpg)**Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars**Repel Umbrella**$29.27**4.5★**▲ 258%**](https://www.amazon.com/dp/B0FNN3PH1B) [![HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women](https://m.media-amazon.com/images/I/41zHtRyFh-L.jpg)**HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women**HIPPIH**$9.86**4.6★**▲ 255%**](https://www.amazon.com/dp/B0G5PGMHY6) [![Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls](https://m.media-amazon.com/images/I/41ga0RrDY2L.jpg)**Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls**Seniny**$9.98**4.2★**▲ 242%**](https://www.amazon.com/dp/B0GSJWRMF6) [![PURPLE LEAF 10ft Patio Umbrella Outdoor Square Umbrella Large Cantilever Umbrella Windproof Offset Heavy Duty Sun for Garden Deck Pool Patio Navy Blue](https://m.media-amazon.com/images/I/3197yeLT7rL.jpg)**PURPLE LEAF 10ft Patio Umbrella Outdoor Square Umbrella Large Cantilever Umbrella Windproof Offset Heavy Duty Sun for Garden Deck Pool Patio Navy Blue**PURPLE LEAF**$365.60**4.6★**▲ 221%**](https://www.amazon.com/dp/B07MNKFZ83)

**~~View all trending →~~**

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**20%

*“Good quality, good price, good size and arrived on time”*

**Strength**12%

*“Seems sturdy”*

**Durability**7%

*“Material feels durable”*

**Ease Of Use**7%

*“easy to carry”*

**Advertised Vs Actual Product**7%

*“As described”*

**Weather Proof**6%

*“Perfect to keep in the car for unexpected weather”*

**Size-Overall**6%

*“fits perfectly in my bag”*

**Value For Money**5%

*“Great value”*

**Compactness**4%

*“Compact enough for traveling”*

**Color**4%

*“Cute color”*

### **What buyers complain about **

**Durability**18%

*“Broke instantly”*

**Ease Of Use**10%

*“hard to open”*

**Size-Overall**10%

*“Also, the handle is way too short”*

**Quality-Overall**9%

*“Not well made”*

**Weight Heavy**4%

*“Way Too Heavy”*

**Strength**4%

*“Not strong”*

**Weather Proof**3%

*“Its not wind proof by any means”*

**Water Resistance**3%

*“I got drenched with rain”*

**Handle Quality**2%

*“The handle is flimsy”*

**Smell**2%

*“have a horrible fish smell”*

### **Top return reasons **

**Size-Overall**43%

**Weight Heavy**11%

**Ease Of Use**6%

**Functionality-Overall**5%

**Value For Money**4%

**Strength**4%

**Advertised Vs Actual Product**4%

**Quality-Overall**3%

**Color**3%

**Compactness**2%