---
title: "purple pashmina — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/purple-pashmina"
last_updated: "2026-07-14T03:25:32.339Z"
locale: en
meta:
  description: "a small market ($26K/yr) — purple pashmina doesn't clear our bar today."
  "og:description": "a small market ($26K/yr) — purple pashmina doesn't clear our bar today."
  "og:title": "purple pashmina — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **purple pashmina**

**Skip it**

A small market ($26K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 49Conversion 34Competition 81Returns 26Price range 72Avg price 67Brand share 89Review moat 40Quality gap 37

**Brand share**

**Great****46%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Price range**

**Good****$8.88–$30.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.02**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+19.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,521.53**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****5.9%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$26K**

$26K/yr · 69K searches

## **Competition**

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

**Brands**

**33 **▲rising

**Sellers**

**35**

**Top-5 brand share**

**46%**

**Open market**

**48%**

- AUSEKALY14% - Achillea13% - Ciormis7% - FURTALK7% - VViViD6% - Plum Feathers5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$7916%$2K9%$2K12%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 58 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Achillea Soft Silky Reversible Paisley Pashmina Shawl Wrap Scarf w/Fringes (Tapestry Purple)](https://m.media-amazon.com/images/I/51gScyFgFaL.jpg)**Achillea Soft Silky Reversible Paisley Pashmina Shawl Wrap Scarf w/Fringes (Tapestry Purple)**Achillea**$16.78**4.7★10,278 rev](https://www.amazon.com/dp/B0D8QRFP1D) [2![AUSEKALY Pashmina Feel Shawls Wraps for Women Rave Scarf Soft Silky Reversible Men Scarves Purple Black](https://m.media-amazon.com/images/I/51bNG4UjRtL.jpg)**AUSEKALY Pashmina Feel Shawls Wraps for Women Rave Scarf Soft Silky Reversible Men Scarves Purple Black**AUSEKALY**$13.12**4.7★136 rev](https://www.amazon.com/dp/B0F4K6QLTW) [3![FURTALK Reversible Paisley Pashmina Shawl Wraps for Women Soft Exotic Indian Rave Scarf for Evening Dress Festival Scarves](https://m.media-amazon.com/images/I/51ZOVm83xlL.jpg)**FURTALK Reversible Paisley Pashmina Shawl Wraps for Women Soft Exotic Indian Rave Scarf for Evening Dress Festival Scarves**FURTALK**$15.03**4.7★381 rev](https://www.amazon.com/dp/B0CT4VHX76) [4![Plum Feathers Pashmina Scarf with Ethnic Tapestry Style Paisley Pattern - 67 x 28 Everyday Pashmina Travel Wrap and Shawl (Purple Tapestry)](https://m.media-amazon.com/images/I/51PUFrTpF0L.jpg)**Plum Feathers Pashmina Scarf with Ethnic Tapestry Style Paisley Pattern - 67 x 28 Everyday Pashmina Travel Wrap and Shawl (Purple Tapestry)**Plum Feathers**$19.09**4.7★3,680 rev](https://www.amazon.com/dp/B00MOP2HF0) [5![AUSEKALY Pashmina Feel Shawls Wraps for Women Rave Scarf Soft Silky Reversible Men Scarves Purple Blue](https://m.media-amazon.com/images/I/51KZYsFFzeL.jpg)**AUSEKALY Pashmina Feel Shawls Wraps for Women Rave Scarf Soft Silky Reversible Men Scarves Purple Blue**AUSEKALY**$12.93**4.7★136 rev](https://www.amazon.com/dp/B0F4K9FJ8N)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Womens Chiffon Shawl Wraps Shrug for Evening Dress Wedding Cape Bolero Flapper Party Cover Up Purple One Size](https://m.media-amazon.com/images/I/41b-48in5UL.jpg)**Womens Chiffon Shawl Wraps Shrug for Evening Dress Wedding Cape Bolero Flapper Party Cover Up Purple One Size**Avidlove**$11.85**63 rev4mo ago](https://www.amazon.com/dp/B0GPX6ZGF3) [![RonFoxi Purple Chiffon Warp - Soft Shawl and Warps Formal Bridal Bridesmaids Scarves for Women Evening Dresses (Purple)](https://m.media-amazon.com/images/I/31F6lJPzChL.jpg)**RonFoxi Purple Chiffon Warp - Soft Shawl and Warps Formal Bridal Bridesmaids Scarves for Women Evening Dresses (Purple)**RonFoxi**$11.68**331 rev5mo ago](https://www.amazon.com/dp/B0GGXP64CT) [![Wendyfull Pashmina Shawls and Wraps w/Fringe Two Tone Vintage Jacquard Paisley Rave Scarf for Weddings Festival (Purple)](https://m.media-amazon.com/images/I/41gyUeSEXsL.jpg)**Wendyfull Pashmina Shawls and Wraps w/Fringe Two Tone Vintage Jacquard Paisley Rave Scarf for Weddings Festival (Purple)**Wendyfull**$13.03**130 rev6mo ago](https://www.amazon.com/dp/B0G8GMD9L7) [![PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap](https://m.media-amazon.com/images/I/31RH87YeAqL.jpg)**PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap**PULI**$30.62**436 rev11mo ago](https://www.amazon.com/dp/B0FLXMX26B) [![Fttyeiby Shawls and Wraps for Evening Dresses Satin Shawl Wraps for Women Wedding Formal Shawl Purple](https://m.media-amazon.com/images/I/31g9X58RM+L.jpg)**Fttyeiby Shawls and Wraps for Evening Dresses Satin Shawl Wraps for Women Wedding Formal Shawl Purple**Fttyeiby**$12.13**283 rev1y ago](https://www.amazon.com/dp/B0FFLHSWNW)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![YANIBEST Adjustable Satin Bonnet for Sleeping Women Double Layer Hair Wrap Reduce Friction Prevent Frizz Natural Curly Hair Purple](https://m.media-amazon.com/images/I/41P8WOfPKpL.jpg)**YANIBEST Adjustable Satin Bonnet for Sleeping Women Double Layer Hair Wrap Reduce Friction Prevent Frizz Natural Curly Hair Purple**YANIBEST**$14.21**4.4★**▲ 100%**](https://www.amazon.com/dp/B0BY1WBRRX) [![Womens Chiffon Shawl Wraps Shrug for Evening Dress Wedding Cape Bolero Flapper Party Cover Up Purple One Size](https://m.media-amazon.com/images/I/41b-48in5UL.jpg)**Womens Chiffon Shawl Wraps Shrug for Evening Dress Wedding Cape Bolero Flapper Party Cover Up Purple One Size**Avidlove**$11.85**4.2★**▲ 100%**](https://www.amazon.com/dp/B0GPX6ZGF3) [![Hotshawl Chiffon Shawls and Wraps for Evening Dresses Women Elegant Soft Scarf Bridal Scarve Wedding Stole (Purple One Size)](https://m.media-amazon.com/images/I/310auQsTXUL.jpg)**Hotshawl Chiffon Shawls and Wraps for Evening Dresses Women Elegant Soft Scarf Bridal Scarve Wedding Stole (Purple One Size)**Hotshawl**$9.73**4.4★**▲ 97%**](https://www.amazon.com/dp/B07W87K1H8) [![PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap](https://m.media-amazon.com/images/I/31RH87YeAqL.jpg)**PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap**PULI**$30.62**4.7★**▲ 96%**](https://www.amazon.com/dp/B0FLXMX26B) [![Ciormis pashmina shawls for women-Taro Purple pashmina wrap scarf for dressy evening (Taro Purple)](https://m.media-amazon.com/images/I/41SFU1Y9wQL.jpg)**Ciormis pashmina shawls for women-Taro Purple pashmina wrap scarf for dressy evening (Taro Purple)**Ciormis**$11.19**4.6★**▲ 93%**](https://www.amazon.com/dp/B0F6MWLXP1)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 11 weeks — +19.4% search growth over the last 90 days.

2K1KApr '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**19%

*“The color was beautiful”*

**Soft Feel**17%

*“SO SOFT”*

**Quality-Overall**11%

*“Its a great quality shawl”*

**Comfort-Overall**7%

*“Very comfy”*

**Size-Overall**6%

*“Good fit”*

**Warmth**5%

*“Warm and soft”*

**Material Quality**5%

*“The material is smooth and nice”*

**Weight Light**4%

*“is a weight that provides warmth without being too bulky”*

**Gifting Purpose**4%

*“gift was well received”*

**Advertised Vs Actual Product**3%

*“as advertised”*

### **What buyers complain about **

**Color**14%

*“colors aren't even close to what is pictured”*

**Material Quality**6%

*“the material wouldn't lay right”*

**Size-Overall**6%

*“not match my dress”*

**Quality-Overall**5%

*“POOR QUALITY”*

**Thickness**5%

*“WAY TOO THIN”*

**Grip**3%

*“Falls right off”*

**Smell**3%

*“Had a slight odor from being boxed”*

**Weight Heavy**3%

*“It is heavier than I expected for summer wrap”*

**Durability**3%

*“see it coming apart”*

**Warmth**2%

*“how is this supposed to keep me warm when theres no thickness to it”*

### **Top return reasons **

**Color**31%

**Size-Overall**17%

**Material Quality**10%

**Length**10%

**Thin**5%

**Weight Heavy**5%

**Advertised Vs Actual Product**4%

**Value For Money**2%

**Width**2%

**Shape/Style**2%