---
title: "pumpkin necklace — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/pumpkin-necklace"
last_updated: "2026-07-14T04:28:45.853Z"
locale: en
meta:
  description: "a small market ($3K/yr) — pumpkin necklace doesn't clear our bar today."
  "og:description": "a small market ($3K/yr) — pumpkin necklace doesn't clear our bar today."
  "og:title": "pumpkin necklace — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
---

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# **pumpkin necklace**

**Skip it**

A small market ($3K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 40Conversion 5Competition 25Returns 43Price range 43Avg price 37Brand share 55Review moat 93Quality gap 68

**Review moat**

**Great****131.06**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.8%**

return rate — above 6% kills the launch gate

**Price range**

**Okay****$4.25–$23.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+11.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$10.43**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$3K**

$3K/yr · 71K searches

## **Competition**

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**14 **▼falling

**Sellers**

**15**

**Top-5 brand share**

**72%**

**Open market**

**28%**

- Caiyao36% - Your Always Charm9% - Gonashow9% - metaltree986% - SHANTYSON6% - ANLYAWX6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$31120%$62230%$93340%$1K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Caiyao 2Pcs Lovely Magnetic Love Heart Ghost Pendant Necklace Set for Women Men Friend Enamel Mutual Attract Magnet Couple Matching Necklace Halloween Jewelry Birthday Gift-A black white](https://m.media-amazon.com/images/I/31ZLV26Q6nL.jpg)**Caiyao 2Pcs Lovely Magnetic Love Heart Ghost Pendant Necklace Set for Women Men Friend Enamel Mutual Attract Magnet Couple Matching Necklace Halloween Jewelry Birthday Gift-A black white**Caiyao**$8.55**4.2★605 rev](https://www.amazon.com/dp/B0BD4QQ4JG) [2![Gonashow Ghost Earrings & Necklace Blue Glow in The Dark Adopt A Ghost Earrings for Women Men Spooky Halloween Jewelry Set](https://m.media-amazon.com/images/I/41OfO71aX4L.jpg)**Gonashow Ghost Earrings & Necklace Blue Glow in The Dark Adopt A Ghost Earrings for Women Men Spooky Halloween Jewelry Set**Gonashow**$10.78**4.1★22 rev](https://www.amazon.com/dp/B0DCTV3KJG) [3![Ghost in a Bottle Necklace and Earrings Set Glow in the Dark Halloween Ghost Charm Jewelry Silver Tone Spooky Pendant Necklace with Matching Drop Earrings for Costume Party Gift](https://m.media-amazon.com/images/I/31eGbj3uThL.jpg)**Ghost in a Bottle Necklace and Earrings Set Glow in the Dark Halloween Ghost Charm Jewelry Silver Tone Spooky Pendant Necklace with Matching Drop Earrings for Costume Party Gift**Your Always Charm**$4.25**4.5★25 rev](https://www.amazon.com/dp/B0DCZNLXTF) [4![metaltree98 Iced Ghost Gold Silver Plated Pendant 20 Cuban Chain Necklace 1738 (Silver Tone 20 Cuban Chain)](https://m.media-amazon.com/images/I/41ocASRoYKL.jpg)**metaltree98 Iced Ghost Gold Silver Plated Pendant 20 Cuban Chain Necklace 1738 (Silver Tone 20 Cuban Chain)**metaltree98**$13.06**2.8★3 rev](https://www.amazon.com/dp/B0B53YLHKN) [5![SHANTYSON Halloween Ghost Pendant Necklace Gold - Plated Spooky Charm Ghosts Necklace for Women with Box Chain (silver)](https://m.media-amazon.com/images/I/21zITkOwIzL.jpg)**SHANTYSON Halloween Ghost Pendant Necklace Gold - Plated Spooky Charm Ghosts Necklace for Women with Box Chain (silver)**SHANTYSON**$11.85**5.0★6 rev](https://www.amazon.com/dp/B0FRDMGKCB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sunongxin Ghost Necklace Cute Natural Black Obsidian Necklace with Stainless Steel Chain Spooky Halloween Jewelry for Women & Men](https://m.media-amazon.com/images/I/317FUAMwllL.jpg)**Sunongxin Ghost Necklace Cute Natural Black Obsidian Necklace with Stainless Steel Chain Spooky Halloween Jewelry for Women & Men**Sunongxin**$9.98**2 rev8mo ago](https://www.amazon.com/dp/B0FWX3GMXN) [![SHANTYSON Halloween Ghost Pendant Necklace Gold - Plated Spooky Charm Ghosts Necklace for Women with Box Chain (silver)](https://m.media-amazon.com/images/I/21zITkOwIzL.jpg)**SHANTYSON Halloween Ghost Pendant Necklace Gold - Plated Spooky Charm Ghosts Necklace for Women with Box Chain (silver)**SHANTYSON**$11.85**6 rev9mo ago](https://www.amazon.com/dp/B0FRDMGKCB) [![unique corn Halloween Ghost Necklace 14K Gold Plated Cute Spooky Pendant Jewelry Fun Halloween Accessories & Costume Gifts for Women (Gold)](https://m.media-amazon.com/images/I/31A70JhTVML.jpg)**unique corn Halloween Ghost Necklace 14K Gold Plated Cute Spooky Pendant Jewelry Fun Halloween Accessories & Costume Gifts for Women (Gold)**unique corn**$6.21**8 rev11mo ago](https://www.amazon.com/dp/B0FLDFHZ8L) [![ONLYJUMP Halloween Lovely Ghost Necklace for Women S925 Sterling Silver Black Heart Crystal Ghost Pumpkin ghost Necklace Cute Halloween Gothic Jewelry Gifts (cat)](https://m.media-amazon.com/images/I/312vu6vTJGL.jpg)**ONLYJUMP Halloween Lovely Ghost Necklace for Women S925 Sterling Silver Black Heart Crystal Ghost Pumpkin ghost Necklace Cute Halloween Gothic Jewelry Gifts (cat)**ONLYJUMP**$7.60**6 rev1y ago](https://www.amazon.com/dp/B0F7Y8S95N) [![Decixde Halloween Necklace for Women - Silver+Black Ghost Pendant Necklace - Spooky Ghost & Bat Pendant - Adult Womens Halloween Jewelry Gift](https://m.media-amazon.com/images/I/31UysKUazlL.jpg)**Decixde Halloween Necklace for Women - Silver+Black Ghost Pendant Necklace - Spooky Ghost & Bat Pendant - Adult Womens Halloween Jewelry Gift**Decixde**$9.77**20 rev1y ago](https://www.amazon.com/dp/B0DFTNQ617)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Spooktacular Creations Halloween Pirate Coin Necklace Pirate Skull Necklace Accessories for Men Women Halloween Cosplay Pirates Costume Halloween Dress Up Party Favors](https://m.media-amazon.com/images/I/51Ug7kWJuSL.jpg)**Spooktacular Creations Halloween Pirate Coin Necklace Pirate Skull Necklace Accessories for Men Women Halloween Cosplay Pirates Costume Halloween Dress Up Party Favors**Spooktacular Creations**$9.75**4.7★**▲ 202%**](https://www.amazon.com/dp/B0C9HS5GKQ) [![metaltree98 Iced Ghost Gold Silver Plated Pendant 20 Cuban Chain Necklace 1738 (Silver Tone 20 Cuban Chain)](https://m.media-amazon.com/images/I/41ocASRoYKL.jpg)**metaltree98 Iced Ghost Gold Silver Plated Pendant 20 Cuban Chain Necklace 1738 (Silver Tone 20 Cuban Chain)**metaltree98**$13.06**2.8★**▲ 161%**](https://www.amazon.com/dp/B0B53YLHKN) [![Gonashow Ghost Earrings & Necklace Blue Glow in The Dark Adopt A Ghost Earrings for Women Men Spooky Halloween Jewelry Set](https://m.media-amazon.com/images/I/41OfO71aX4L.jpg)**Gonashow Ghost Earrings & Necklace Blue Glow in The Dark Adopt A Ghost Earrings for Women Men Spooky Halloween Jewelry Set**Gonashow**$10.78**4.1★**▲ 159%**](https://www.amazon.com/dp/B0DCTV3KJG) [![Ghost in a Bottle Necklace and Earrings Set Glow in the Dark Halloween Ghost Charm Jewelry Silver Tone Spooky Pendant Necklace with Matching Drop Earrings for Costume Party Gift](https://m.media-amazon.com/images/I/31eGbj3uThL.jpg)**Ghost in a Bottle Necklace and Earrings Set Glow in the Dark Halloween Ghost Charm Jewelry Silver Tone Spooky Pendant Necklace with Matching Drop Earrings for Costume Party Gift**Your Always Charm**$4.25**4.5★**▲ 123%**](https://www.amazon.com/dp/B0DCZNLXTF) [![Sunongxin Ghost Necklace Cute Natural Black Obsidian Necklace with Stainless Steel Chain Spooky Halloween Jewelry for Women & Men](https://m.media-amazon.com/images/I/317FUAMwllL.jpg)**Sunongxin Ghost Necklace Cute Natural Black Obsidian Necklace with Stainless Steel Chain Spooky Halloween Jewelry for Women & Men**Sunongxin**$9.98**5.0★**▲ 93%**](https://www.amazon.com/dp/B0FWX3GMXN)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.

10K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 39.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**23%

*“good quality”*

**Chain/Key Quality**15%

*“The chain is adjustable”*

**Weight Heavy**13%

*“Very heavy well made pirate medallion”*

**Stitch/Finish/Polish**10%

*“great details the cord is decent to it got a nice waxy finish that will keep it from fraying if you get it wet”*

**Durability**5%

*“for the price it is surprisingly durable”*

**Advertised Vs Actual Product**5%

*“Its exactly that however”*

**Design-Overall**5%

*“Love the design”*

**Color**5%

*“Pretty”*

**Value For Money**3%

*“I thought it was a good value for the money”*

**Fun/Entertainment Experience**3%

*“Fun for little pirates”*

### **What buyers complain about **

**Chain/Key Quality**33%

*“Chain is no good”*

**Size-Overall**17%

*“Smaller than anticipated buy great quality”*

**Weight Heavy**11%

*“The medallion is heavier”*

### **Top return reasons **

**Size-Overall**48%

**Quality-Overall**19%

**Value For Money**15%

**Chain/Key Quality**5%

**Advertised Vs Actual Product**5%

**Material Quality**3%

**Color**2%

**Design-Overall**2%

**Functionality-Overall**2%

**Defective Material/Parts**2%