---
title: "pumpkin mask — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/pumpkin-mask"
last_updated: "2026-07-14T02:09:15.844Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 82% of clicks) — pumpkin mask doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 82% of clicks) — pumpkin mask doesn't clear our bar today."
  "og:title": "pumpkin mask — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **pumpkin mask**

**Skip it**

A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.

Market size 34Growth 17Conversion 25Competition 15Returns 46Price range 78Avg price 88Brand share 38Review moat 53Quality gap 77

**Avg price**

**Great****$20.01**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.49–$42.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,393.55**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.5%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$162K**

$162K/yr · 399K searches

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-15.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**11 **▼falling

**Sellers**

**522**

**Top-5 brand share**

**82%**

**Open market**

**14%**

- Andalou Naturals45% - Generic14% - Baynoyia12% - CreepyParty9% - Peter Thomas Roth4% - DRMTLGY4% - Open — no brand owns it (5 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$24K30%$49K45%$73K60%$97K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Andalou Naturals Pumpkin Honey Glycolic Mask (NEW FORMULA) - Exfoliating Face Mask with Glycolic Acid Vitamin C for a Radiant Glow - Gentle Exfoliant Removes Dirt & Dry Skin Cells - 1.7 fl oz](https://m.media-amazon.com/images/I/41CEelLX5AL.jpg)**Andalou Naturals Pumpkin Honey Glycolic Mask (NEW FORMULA) - Exfoliating Face Mask with Glycolic Acid Vitamin C for a Radiant Glow - Gentle Exfoliant Removes Dirt & Dry Skin Cells - 1.7 fl oz**Andalou Naturals**$15.68**4.4★5,891 rev](https://www.amazon.com/dp/B00854KDYQ) [2![Autumn Style Print Hat Halloween Embroidered Pumpkin Face Baseball Cap Unisex Outdoor Sun Hat Jack-O-Lantern Pumpkin Cap (US Alpha One Size Orange)](https://m.media-amazon.com/images/I/41D9b7f7WxL.jpg)**Autumn Style Print Hat Halloween Embroidered Pumpkin Face Baseball Cap Unisex Outdoor Sun Hat Jack-O-Lantern Pumpkin Cap (US Alpha One Size Orange)**Generic**$7.49**3.9★30 rev](https://www.amazon.com/dp/B0FL2KYXTY) [3![Halloween Balaclava Cap for Women Men Knit Pumpkin Beanie Hat Face Cover Hat Ski Mask (Orange ONE Size)](https://m.media-amazon.com/images/I/41G42UJRdwL.jpg)**Halloween Balaclava Cap for Women Men Knit Pumpkin Beanie Hat Face Cover Hat Ski Mask (Orange ONE Size)**Baynoyia**$15.59**0.0★0 rev](https://www.amazon.com/dp/B0FKGV44DY) [4![CreepyParty Jack-o-Lantern Pumpkin Mask for Adults Natural Latex Pumpkin Costume Mask for Halloween Parties and Cosplay](https://m.media-amazon.com/images/I/41mDEjkzukL.jpg)**CreepyParty Jack-o-Lantern Pumpkin Mask for Adults Natural Latex Pumpkin Costume Mask for Halloween Parties and Cosplay**CreepyParty**$17.04**4.0★994 rev](https://www.amazon.com/dp/B08HRHYGD7) [5![Peter Thomas Roth | Pumpkin Enzyme Mask | Enzymatic Dermal Resurfacer Exfoliating Pumpkin Facial Mask for Dullness Fine Lines Wrinkles and Uneven Skin Tone  1 count (5 Fl Oz)](https://m.media-amazon.com/images/I/41haGDUPQbL.jpg)**Peter Thomas Roth | Pumpkin Enzyme Mask | Enzymatic Dermal Resurfacer Exfoliating Pumpkin Facial Mask for Dullness Fine Lines Wrinkles and Uneven Skin Tone 1 count (5 Fl Oz)**Peter Thomas Roth**$42.18**4.6★1,421 rev](https://www.amazon.com/dp/B00U09MNVK)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Autumn Style Print Hat Halloween Embroidered Pumpkin Face Baseball Cap Unisex Outdoor Sun Hat Jack-O-Lantern Pumpkin Cap (US Alpha One Size Orange)](https://m.media-amazon.com/images/I/41D9b7f7WxL.jpg)**Autumn Style Print Hat Halloween Embroidered Pumpkin Face Baseball Cap Unisex Outdoor Sun Hat Jack-O-Lantern Pumpkin Cap (US Alpha One Size Orange)**Generic**$7.49**30 rev11mo ago](https://www.amazon.com/dp/B0FL2KYXTY) [![Halloween Balaclava Cap for Women Men Knit Pumpkin Beanie Hat Face Cover Hat Ski Mask (Orange ONE Size)](https://m.media-amazon.com/images/I/41G42UJRdwL.jpg)**Halloween Balaclava Cap for Women Men Knit Pumpkin Beanie Hat Face Cover Hat Ski Mask (Orange ONE Size)**Baynoyia**$15.59**0 rev11mo ago](https://www.amazon.com/dp/B0FKGV44DY) [![KJOCOS Creepy Pumpkin Mask Halloween Scary Pumpkin Head Mask For Halloween Costume Party Props Adult Men Women (Pumpkin Mask)](https://m.media-amazon.com/images/I/41fQe13hKNL.jpg)**KJOCOS Creepy Pumpkin Mask Halloween Scary Pumpkin Head Mask For Halloween Costume Party Props Adult Men Women (Pumpkin Mask)**KJOCOS**$13.79**204 rev2y ago](https://www.amazon.com/dp/B0CD1SWD5V) [![Zadin Pumpkin Head Mask for Halloween Scary Pumpkin Mask for Adult Jack o Lantern Face Covering Pumpkin Head Costume to Wear](https://m.media-amazon.com/images/I/416eWABTNDL.jpg)**Zadin Pumpkin Head Mask for Halloween Scary Pumpkin Mask for Adult Jack o Lantern Face Covering Pumpkin Head Costume to Wear**Zadin**$28.34**51 rev3y ago](https://www.amazon.com/dp/B0C81VP7CR) [![Voyiparty Halloween Scary Pumpkin Head Mask Decorations For Adults Party Props Latex Pumpkin Mask Halloween Gifts](https://m.media-amazon.com/images/I/41rtH+VdmSL.jpg)**Voyiparty Halloween Scary Pumpkin Head Mask Decorations For Adults Party Props Latex Pumpkin Mask Halloween Gifts**Voyiparty**$16.35**178 rev4y ago](https://www.amazon.com/dp/B09X19WN9V)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Autumn Style Print Hat Halloween Embroidered Pumpkin Face Baseball Cap Unisex Outdoor Sun Hat Jack-O-Lantern Pumpkin Cap (US Alpha One Size Orange)](https://m.media-amazon.com/images/I/41D9b7f7WxL.jpg)**Autumn Style Print Hat Halloween Embroidered Pumpkin Face Baseball Cap Unisex Outdoor Sun Hat Jack-O-Lantern Pumpkin Cap (US Alpha One Size Orange)**Generic**$7.49**3.9★**▲ 925%**](https://www.amazon.com/dp/B0FL2KYXTY) [![Halloween Balaclava Cap for Women Men Knit Pumpkin Beanie Hat Face Cover Hat Ski Mask (Orange ONE Size)](https://m.media-amazon.com/images/I/41G42UJRdwL.jpg)**Halloween Balaclava Cap for Women Men Knit Pumpkin Beanie Hat Face Cover Hat Ski Mask (Orange ONE Size)**Baynoyia**$15.59**0.0★**▲ 635%**](https://www.amazon.com/dp/B0FKGV44DY) [![Andalou Naturals Pumpkin Honey Glycolic Mask (NEW FORMULA) - Exfoliating Face Mask with Glycolic Acid Vitamin C for a Radiant Glow - Gentle Exfoliant Removes Dirt & Dry Skin Cells - 1.7 fl oz](https://m.media-amazon.com/images/I/41CEelLX5AL.jpg)**Andalou Naturals Pumpkin Honey Glycolic Mask (NEW FORMULA) - Exfoliating Face Mask with Glycolic Acid Vitamin C for a Radiant Glow - Gentle Exfoliant Removes Dirt & Dry Skin Cells - 1.7 fl oz**Andalou Naturals**$15.68**4.4★**▲ 101%**](https://www.amazon.com/dp/B00854KDYQ) [![Peter Thomas Roth | Pumpkin Enzyme Mask | Enzymatic Dermal Resurfacer Exfoliating Pumpkin Facial Mask for Dullness Fine Lines Wrinkles and Uneven Skin Tone  1 count (5 Fl Oz)](https://m.media-amazon.com/images/I/41haGDUPQbL.jpg)**Peter Thomas Roth | Pumpkin Enzyme Mask | Enzymatic Dermal Resurfacer Exfoliating Pumpkin Facial Mask for Dullness Fine Lines Wrinkles and Uneven Skin Tone 1 count (5 Fl Oz)**Peter Thomas Roth**$42.18**4.6★**▲ 93%**](https://www.amazon.com/dp/B00U09MNVK) [![YAYOUREL Halloween Scary Mask Halloween Masks for Adults Skull Pumpkin Skeleton Neck Gaiter Face Mask Covering Ear Loop Hole Triangle Bandanas for Men Women UV Face Scarf Mask Cover Black Yellow](https://m.media-amazon.com/images/I/41EA4cF75hL.jpg)**YAYOUREL Halloween Scary Mask Halloween Masks for Adults Skull Pumpkin Skeleton Neck Gaiter Face Mask Covering Ear Loop Hole Triangle Bandanas for Men Women UV Face Scarf Mask Cover Black Yellow**YAYOUREL**$7.51**4.4★**▲ 53%**](https://www.amazon.com/dp/B08H17V2H8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.

60K40KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 77.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**17%

*“Great scent”*

**Soft Feel**11%

*“Feels Good”*

**Suitability Combination Skin**10%

*“I have been using their skin care for years”*

**Quality-Overall**7%

*“This mask is a good quality for the price”*

**Moist/Dry**6%

*“It will not dry out your skin”*

**Suitability Dry Skin**6%

*“Cleans out my pores, reduces oil, leaves my skin feeling refreshed and does not over dry”*

**Allergies**6%

*“No irritation and it genuinely seemed to help with some of the texture my skin has”*

**Value For Money**5%

*“especially for the price point”*

**Brightness/Shine/Glow**4%

*“Good glow look”*

**Size-Overall**4%

*“Good fit for average head”*

### **What buyers complain about **

**Value For Money**12%

*“significantly cheaper”*

**Size-Overall**10%

*“Its a SMALL container”*

**Allergies**9%

*“so I do not apply it there as it will cause irritation”*

**Functionality-Overall**8%

*“Unfortunately, this product did not work for me at all”*

**Suitability Dry Skin**5%

*“that tells me I have some buildup on the skin that is trapping oil”*

**Texture/Consistency-Overall**4%

*“The consistency is different”*

**Smell**4%

*“Smelled teriible”*

**Advertised Vs Actual Product**4%

*“Doesnt look like photo size”*

**Product Condition**4%

*“It was clearly used before it was sent to me”*

**Sensitivity-Overall**3%

*“Read warning about increased sensitivity to sun”*

### **Top return reasons **

**Smell**15%

**Product Condition**12%

**Functionality-Overall**10%

**Advertised Vs Actual Product**10%

**Skin Health**6%

**Size-Overall**6%

**Value For Money**5%

**Suitability Combination Skin**4%

**Leak-Proof**2%

**Ingredients-Overall**2%