---
title: "puerto rico hat — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/puerto-rico-hat"
last_updated: "2026-07-14T06:38:35.923Z"
locale: en
meta:
  description: "soft demand (-35.5% this quarter) — puerto rico hat doesn't clear our bar today."
  "og:description": "soft demand (-35.5% this quarter) — puerto rico hat doesn't clear our bar today."
  "og:title": "puerto rico hat — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **puerto rico hat**

**Skip it**

Soft demand (-35.5% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 7Conversion 12Competition 94Returns 46Price range 86Avg price 91Brand share 73Review moat 92Quality gap 32

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Review moat**

**Great****157.94**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$21.33**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.06–$55.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.5%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$74K**

$74K/yr · 358K searches

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-35.5%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

**Brands**

**34 **▼falling

**Sellers**

**37**

**Top-5 brand share**

**61%**

**Open market**

**33%**

- Trendy Apparel Shop24% - JLGUSA12% - AKMCBSH10% - Bukesiyi8% - Speedy Pros7% - Peligro Sports6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$3K6%$4K8%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 94 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Bukesiyi Puerto Rico Flag Embroidery Baseball Cap Vintage Adjustable Dad Hats for Men & Women Strap Snapback Washed Black](https://m.media-amazon.com/images/I/51sGoBrsScL.jpg)**Bukesiyi Puerto Rico Flag Embroidery Baseball Cap Vintage Adjustable Dad Hats for Men & Women Strap Snapback Washed Black**Bukesiyi**$20.06**4.6★112 rev](https://www.amazon.com/dp/B0C4HMMQGT) [2![Trendy Apparel Shop Puerto Rico PR Embroidered Soft Crown 100% Brushed Cotton Cap - Stone](https://m.media-amazon.com/images/I/41bLEZeM18L.jpg)**Trendy Apparel Shop Puerto Rico PR Embroidered Soft Crown 100% Brushed Cotton Cap - Stone**Trendy Apparel Shop**$19.88**4.5★144 rev](https://www.amazon.com/dp/B07ZS6M5CZ) [3![Trendy Apparel Shop PR 3D Embroidered Snapback Trucker Cap with Puerto Rico Flag - Red Red](https://m.media-amazon.com/images/I/51wJMGnMHkL.jpg)**Trendy Apparel Shop PR 3D Embroidered Snapback Trucker Cap with Puerto Rico Flag - Red Red**Trendy Apparel Shop**$19.95**4.8★125 rev](https://www.amazon.com/dp/B0CB222D92) [4![Snapback Hats Men Puerto Rico Flag Hat Flat Bill Hat for Men Adjustable Snap Back Flat Brim Cool Fitting Hats Mens Basketball Cap Hip Hop Trucker caps Accessories Mens Fishing Gifts](https://m.media-amazon.com/images/I/314Upt3k84L.jpg)**Snapback Hats Men Puerto Rico Flag Hat Flat Bill Hat for Men Adjustable Snap Back Flat Brim Cool Fitting Hats Mens Basketball Cap Hip Hop Trucker caps Accessories Mens Fishing Gifts**FACITE**$14.81**4.4★89 rev](https://www.amazon.com/dp/B0CXY7J563) [5![Puerto Rico Snap Back Caps with Embroidery PR Logo (Snapback M. Gold/M. Silver)](https://m.media-amazon.com/images/I/41wezzasq+L.jpg)**Puerto Rico Snap Back Caps with Embroidery PR Logo (Snapback M. Gold/M. Silver)**Peligro Sports**$30.01**4.8★331 rev](https://www.amazon.com/dp/B07DY6Q7WW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Puerto Rico Flag Bucket Hat for Women Men Fisherman Hat Packable Sun Cap Travel Outdoor Beach Caps](https://m.media-amazon.com/images/I/31+MsxqWy4L.jpg)**Puerto Rico Flag Bucket Hat for Women Men Fisherman Hat Packable Sun Cap Travel Outdoor Beach Caps**FUIWTTR**$13.65**0 rev1mo ago](https://www.amazon.com/dp/B0H1S4LB4M) [![JERGHATS 787 Domino Snapback Hat Puerto Rico Inspired Cap Premium Embroidery Flat Brim Adjustable Fit Urban Streetwear Style](https://m.media-amazon.com/images/I/41caXkOrSZL.jpg)**JERGHATS 787 Domino Snapback Hat Puerto Rico Inspired Cap Premium Embroidery Flat Brim Adjustable Fit Urban Streetwear Style**JERGHATS**$25.12**2 rev3mo ago](https://www.amazon.com/dp/B0GWG7ZZ1B) [![SEROLIS Puerto Rico Flag Baseball Cap - Lightweight Snapback Hat for Running Traveling Outdoor Activities](https://m.media-amazon.com/images/I/41rtT0Gxp3L.jpg)**SEROLIS Puerto Rico Flag Baseball Cap - Lightweight Snapback Hat for Running Traveling Outdoor Activities**SEROLIS**$16.71**3 rev3mo ago](https://www.amazon.com/dp/B0GVRCV6Z9) [![HUWAAI Puerto Rican Flag Frog Hibiscus Men Women Baseball Cap Adjustable Classic Cotton Vintage Washed Plain Hat Golf Dad Hat for Running Workouts Outdoor Red](https://m.media-amazon.com/images/I/41MFr4PopiL.jpg)**HUWAAI Puerto Rican Flag Frog Hibiscus Men Women Baseball Cap Adjustable Classic Cotton Vintage Washed Plain Hat Golf Dad Hat for Running Workouts Outdoor Red**HUWAAI**$15.35**8 rev3mo ago](https://www.amazon.com/dp/B0GVFDQ8SC) [![JERGHATS Puerto Rico Snapback Hat 787 Boricua Baseball Cap with Flag & Island Map Design (Red/Blue)](https://m.media-amazon.com/images/I/31NB0zPD3zL.jpg)**JERGHATS Puerto Rico Snapback Hat 787 Boricua Baseball Cap with Flag & Island Map Design (Red/Blue)**JERGHATS**$35.81**3 rev3mo ago](https://www.amazon.com/dp/B0GTK2MS2Y)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bukesiyi Vintage Puerto Rico Flag Hat - Embroidered Puerto Rican Baseball Cap for Men Women Soft Cotton Adjustable Dad Hat Washed Navy Blue](https://m.media-amazon.com/images/I/51xdr87DPmL.jpg)**Bukesiyi Vintage Puerto Rico Flag Hat - Embroidered Puerto Rican Baseball Cap for Men Women Soft Cotton Adjustable Dad Hat Washed Navy Blue**Bukesiyi**$19.81**4.6★**▲ 119%**](https://www.amazon.com/dp/B0GS8YF358) [![Bukesiyi Vintage Puerto Rico Flag Hat - Embroidered Puerto Rican Baseball Cap for Men Women Soft Cotton Adjustable Dad Hat Washed Grey](https://m.media-amazon.com/images/I/51WA9q07SaL.jpg)**Bukesiyi Vintage Puerto Rico Flag Hat - Embroidered Puerto Rican Baseball Cap for Men Women Soft Cotton Adjustable Dad Hat Washed Grey**Bukesiyi**$19.92**4.6★**▲ 118%**](https://www.amazon.com/dp/B0GS8G9PYD) [![JERGHATS Puerto Rico Snapback Hat 787 Boricua Baseball Cap with Flag & Island Map Design (Red/Blue)](https://m.media-amazon.com/images/I/31NB0zPD3zL.jpg)**JERGHATS Puerto Rico Snapback Hat 787 Boricua Baseball Cap with Flag & Island Map Design (Red/Blue)**JERGHATS**$35.81**3.5★**▲ 115%**](https://www.amazon.com/dp/B0GTK2MS2Y) [![HUWAAI Puerto Rican Flag Frog Hibiscus Men Women Baseball Cap Adjustable Classic Cotton Vintage Washed Plain Hat Golf Dad Hat for Running Workouts Outdoor Red](https://m.media-amazon.com/images/I/41MFr4PopiL.jpg)**HUWAAI Puerto Rican Flag Frog Hibiscus Men Women Baseball Cap Adjustable Classic Cotton Vintage Washed Plain Hat Golf Dad Hat for Running Workouts Outdoor Red**HUWAAI**$15.35**3.8★**▲ 114%**](https://www.amazon.com/dp/B0GVFDQ8SC) [![GDIQ Puerto Rico Baseball Cap with Taino Frog Boricua Mi Orgullo Gifts](https://m.media-amazon.com/images/I/41etkNJED8L.jpg)**GDIQ Puerto Rico Baseball Cap with Taino Frog Boricua Mi Orgullo Gifts**GDIQ**$17.87**4.8★**▲ 114%**](https://www.amazon.com/dp/B0GTDMW25H)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -35.5% search growth over the last 90 days.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Feb, Jun · busiest ÷ quietest = 2.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**23%

*“Great quality Baseball Cap”*

**Size-Overall**15%

*“It fits great has an adjustable size”*

**Material Quality**13%

*“comfy the material is very good”*

**Color**9%

*“The color is great”*

**Comfort-Overall**9%

*“Its very pretty and comfortable”*

**Design-Overall**8%

*“Good design”*

**Value For Money**4%

*“This hat is definitely worth the money”*

**Advertised Vs Actual Product**4%

*“looks exactly like the photos provided”*

**Shape/Style**3%

*“The distressed style gives it a unique look that stands out more than a standard plain hat”*

**Embellishment/Embroidery Quality**3%

*“Nice quality cap and embroidery”*

### **What buyers complain about **

**Size-Overall**57%

*“Too small”*

**Quality-Overall**9%

*“it felt cheap”*

**Shape/Style**9%

*“Shape was off”*

**Value For Money**5%

*“The price crazy 🤪 economic”*

**Stitch/Finish/Polish**5%

*“The stitching was horrible”*

**Durability**2%

*“it might not last as long as some of the more expensive bucket hats”*

**Thin**2%

*“The material is a bit thin”*

### **Top return reasons **

**Size-Overall**67%

**Color**5%

**Advertised Vs Actual Product**5%

**Length**4%

**Quality-Overall**4%

**Material Quality**2%

**Value For Money**2%

**Shape/Style**2%

**Stitch/Finish/Polish**2%

**Neck Fit**1%