---
title: "pokemon keychain — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/pokemon-keychain"
last_updated: "2026-07-14T06:23:40.667Z"
locale: en
meta:
  description: "weak search conversion (0.8%) — pokemon keychain doesn't clear our bar today."
  "og:description": "weak search conversion (0.8%) — pokemon keychain doesn't clear our bar today."
  "og:title": "pokemon keychain — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **pokemon keychain**

**Skip it**

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Market size 20Growth 27Conversion 9Competition 79Returns 86Price range 69Avg price 82Brand share 67Review moat 43Quality gap 21

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$17.72**

avg listing price — sweet spot $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Price range**

**Good****$4.88–$37.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,181.67**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+1.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$78K**

$78K/yr · 587K searches

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

**Brands**

**21 **▼falling

**Sellers**

**175**

**Top-5 brand share**

**65%**

**Open market**

**29%**

- Pokémon25% - Squishmallows13% - Finex11% - Nintendo8% - AMZFAVOR7% - Sanei7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$5K9%$7K12%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 46 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Finex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime](https://m.media-amazon.com/images/I/41w8OBDj8xL.jpg)**Finex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime**Finex**$14.32**4.7★142 rev](https://www.amazon.com/dp/B0CPKT525C) [2![Squishmallows Original Pokmon Pikachu Clip - Ultrasoft Official Jazwares Plush](https://m.media-amazon.com/images/I/31zPIj9bIwL.jpg)**Squishmallows Original Pokmon Pikachu Clip - Ultrasoft Official Jazwares Plush**Squishmallows**$12.03**4.8★308 rev](https://www.amazon.com/dp/B0DK7XTVCY) [3![Plush Keychains Bulk for Kids 24Pcs Cute Fuzzy Pom Pom Ball Keychain Toys with Legs Back to School Party Favor for Boys Girls Kids Classroom Gifts Prizes Xmas Gift Goodie Bag Filler Backpack Charms](https://m.media-amazon.com/images/I/51XUmSJUbqL.jpg)**Plush Keychains Bulk for Kids 24Pcs Cute Fuzzy Pom Pom Ball Keychain Toys with Legs Back to School Party Favor for Boys Girls Kids Classroom Gifts Prizes Xmas Gift Goodie Bag Filler Backpack Charms**AMZFAVOR**$20.75**4.6★70 rev](https://www.amazon.com/dp/B0F2MBNZGY) [4![LEQDO Pokemon Keychain 2-Piece Key Chain Wristlet Car Charms Kawaii Cartoon Backpack Keychain](https://m.media-amazon.com/images/I/41lLD-oTNbL.jpg)**LEQDO Pokemon Keychain 2-Piece Key Chain Wristlet Car Charms Kawaii Cartoon Backpack Keychain**LEQDO**$13.89**4.6★13 rev](https://www.amazon.com/dp/B0GVLQ91YM) [5![BONICI Creative Cute Lovely Penguin Pendant Keychain Gift - For Handbag Purse Backpack Car Keys](https://m.media-amazon.com/images/I/317KvTe63GL.jpg)**BONICI Creative Cute Lovely Penguin Pendant Keychain Gift - For Handbag Purse Backpack Car Keys**BONICI**$10.98**4.8★639 rev](https://www.amazon.com/dp/B09Y5CFVGC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Pokemon Keychain Set - 4pc Bundle of 3D Character Figure Light Up Keyrings: Pikachu Bulbasaur Psyduck Piplup Plus Bookmark More Keyrings Pack](https://m.media-amazon.com/images/I/51JeUGJuQ9L.jpg)**Pokemon Keychain Set - 4pc Bundle of 3D Character Figure Light Up Keyrings: Pikachu Bulbasaur Psyduck Piplup Plus Bookmark More Keyrings Pack**Pokémon**$24.77**0 rev2mo ago](https://www.amazon.com/dp/B0GXX3SYTX) [![LEQDO Pokemon Keychain 2-Piece Key Chain Wristlet Car Charms Kawaii Cartoon Backpack Keychain](https://m.media-amazon.com/images/I/41lLD-oTNbL.jpg)**LEQDO Pokemon Keychain 2-Piece Key Chain Wristlet Car Charms Kawaii Cartoon Backpack Keychain**LEQDO**$13.89**13 rev3mo ago](https://www.amazon.com/dp/B0GVLQ91YM) [![Pokmon Center: Togepi Lil Friends Plush Key Chain](https://m.media-amazon.com/images/I/21WTdl6lsFL.jpg)**Pokmon Center: Togepi Lil Friends Plush Key Chain**Pokémon**$18.84**2 rev3mo ago](https://www.amazon.com/dp/B0GVL6QYCX) [![Pokmon Center: Pikachu Lil Friends Plush Key Chain](https://m.media-amazon.com/images/I/31SXQSNAGYL.jpg)**Pokmon Center: Pikachu Lil Friends Plush Key Chain**Pokémon**$18.67**0 rev3mo ago](https://www.amazon.com/dp/B0GVLL2ZZW) [![Pokmon Center: Pichu Little Daydream Plush Key Chain](https://m.media-amazon.com/images/I/31xcXldVe7L.jpg)**Pokmon Center: Pichu Little Daydream Plush Key Chain**Pokémon**$29.89**3 rev3mo ago](https://www.amazon.com/dp/B0GT2K6YFK)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![LEQDO Pokemon Keychain 2-Piece Key Chain Wristlet Car Charms Kawaii Cartoon Backpack Keychain](https://m.media-amazon.com/images/I/41lLD-oTNbL.jpg)**LEQDO Pokemon Keychain 2-Piece Key Chain Wristlet Car Charms Kawaii Cartoon Backpack Keychain**LEQDO**$13.89**4.6★**▲ 191%**](https://www.amazon.com/dp/B0GVLQ91YM) [![Finex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime](https://m.media-amazon.com/images/I/41w8OBDj8xL.jpg)**Finex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime**Finex**$14.32**4.7★**▲ 190%**](https://www.amazon.com/dp/B0CPKT525C) [![Pokmon Center: Togepi Lil Friends Plush Key Chain](https://m.media-amazon.com/images/I/21WTdl6lsFL.jpg)**Pokmon Center: Togepi Lil Friends Plush Key Chain**Pokémon**$18.84**5.0★**▲ 188%**](https://www.amazon.com/dp/B0GVL6QYCX) [![Pokemon Keychain Set - 4pc Bundle of 3D Character Figure Light Up Keyrings: Pikachu Bulbasaur Psyduck Piplup Plus Bookmark More Keyrings Pack](https://m.media-amazon.com/images/I/51JeUGJuQ9L.jpg)**Pokemon Keychain Set - 4pc Bundle of 3D Character Figure Light Up Keyrings: Pikachu Bulbasaur Psyduck Piplup Plus Bookmark More Keyrings Pack**Pokémon**$24.77**0.0★**▲ 188%**](https://www.amazon.com/dp/B0GXX3SYTX) [![Pokmon Center: Pikachu Lil Friends Plush Key Chain](https://m.media-amazon.com/images/I/31SXQSNAGYL.jpg)**Pokmon Center: Pikachu Lil Friends Plush Key Chain**Pokémon**$18.67**0.0★**▲ 187%**](https://www.amazon.com/dp/B0GVLL2ZZW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“Excellent quality”*

**Collectibles**11%

*“Cards collectibles”*

**Value For Money**10%

*“Affordable price”*

**Gifting Purpose**8%

*“Cute gift”*

**Size-Overall**6%

*“Perfect size”*

**Taste-Overall**5%

*“didn't taste too artificial”*

**Advertised Vs Actual Product**5%

*“exactly what I wanted”*

**Color**5%

*“Colors were great”*

**Soft Feel**5%

*“She is very soft, fluffy and cute”*

**Chain/Key Quality**4%

*“the chain looks great”*

### **What buyers complain about **

**Value For Money**21%

*“A little pricey”*

**Quality-Overall**16%

*“Cheap”*

**Advertised Vs Actual Product**12%

*“the listing is extremely misleading”*

**Size-Overall**11%

*“BUT A LITTLE LARGE”*

**Durability**8%

*“broke almost immediately”*

**Color**3%

*“our biggest issue is switching between colors”*

**Strength**3%

*“Not very sturdy”*

**Ethical Trade/Fair Trade**2%

*“This is a scam”*

**Gifting Purpose**2%

*“its not my gift”*

**Product Condition**2%

*“just dont expect anything new”*

### **Top return reasons **

**Size-Overall**40%

**Value For Money**13%

**Advertised Vs Actual Product**12%

**Color**8%

**Defective Material/Parts**4%

**Product Condition**4%

**Quality-Overall**4%

**Chain/Key Quality**3%

**Wrist Fit**2%

**Gifting Purpose**2%