---
title: "plaid tie — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/plaid-tie"
last_updated: "2026-07-14T00:27:39.174Z"
locale: en
meta:
  description: "a small market ($26K/yr) — plaid tie doesn't clear our bar today."
  "og:description": "a small market ($26K/yr) — plaid tie doesn't clear our bar today."
  "og:title": "plaid tie — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **plaid tie**

**Skip it**

A small market ($26K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 28Conversion 25Competition 44Returns 15Price range 62Avg price 63Brand share 64Review moat 73Quality gap 23

**Review moat**

**Good****569.2**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****$13.51**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.72–$30.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+2.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Returns**

**Bad****8.5%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$26K**

$26K/yr · 96K searches

## **Competition**

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▼falling

**Sellers**

**21**

**Top-5 brand share**

**67%**

**Open market**

**28%**

- Man of Men32% - JEMYGINS11% - Vesuvio Napoli9% - Tommy Hilfiger9% - GUSLESON6% - CLeemuziN5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$5K30%$8K40%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Man of Men Tie - Red Christmas Plaid](https://m.media-amazon.com/images/I/41QsO59vZ0L.jpg)**Man of Men Tie - Red Christmas Plaid**Man of Men**$10.98**4.6★579 rev](https://www.amazon.com/dp/B0CLM8STYB) [2![Vesuvio Napoli NeckTie Black Red White PLAID Design Mens Neck Tie](https://m.media-amazon.com/images/I/51gYGw0rgkL.jpg)**Vesuvio Napoli NeckTie Black Red White PLAID Design Mens Neck Tie**Vesuvio Napoli**$9.85**4.6★232 rev](https://www.amazon.com/dp/B008KATS28) [3![JEMYGINS 2.4 Mens Cotton Skinny Tie Plaid Cashmere Wool Necktie (17)](https://m.media-amazon.com/images/I/41N1eLxpW7L.jpg)**JEMYGINS 2.4 Mens Cotton Skinny Tie Plaid Cashmere Wool Necktie (17)**JEMYGINS**$7.56**4.7★651 rev](https://www.amazon.com/dp/B0778P88TH) [4![CLeemuziN Classic Mens Woven Jacquard Pre Tied Ties Checked Plaid Necktie Formal Wedding Neck Tie](https://m.media-amazon.com/images/I/41N7Gbjqk3L.jpg)**CLeemuziN Classic Mens Woven Jacquard Pre Tied Ties Checked Plaid Necktie Formal Wedding Neck Tie**CLeemuziN**$5.72**5.0★6 rev](https://www.amazon.com/dp/B0FT1GVWG7) [5![PenSee Mens Pink Ties Set Stripe Plaid Ties for Men and Pocket Square Formal 3.15(8CM) Necktie Wedding Business](https://m.media-amazon.com/images/I/51+miduPmhL.jpg)**PenSee Mens Pink Ties Set Stripe Plaid Ties for Men and Pocket Square Formal 3.15(8CM) Necktie Wedding Business**PenSee**$13.95**4.7★87 rev](https://www.amazon.com/dp/B0D3TKWMGN)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![CLeemuziN Classic Mens Woven Jacquard Pre Tied Ties Checked Plaid Necktie Formal Wedding Neck Tie](https://m.media-amazon.com/images/I/41N7Gbjqk3L.jpg)**CLeemuziN Classic Mens Woven Jacquard Pre Tied Ties Checked Plaid Necktie Formal Wedding Neck Tie**CLeemuziN**$5.72**6 rev9mo ago](https://www.amazon.com/dp/B0FT1GVWG7) [![Tommy Hilfiger Mens Royal Stuart Tartan Tie Red One Size](https://m.media-amazon.com/images/I/51D5w9nXrtL.jpg)**Tommy Hilfiger Mens Royal Stuart Tartan Tie Red One Size**Tommy Hilfiger**$27.98**37 rev11mo ago](https://www.amazon.com/dp/B0FK5WN7M3) [![BSJIA Unisex Womens Girls Pre-Tied Plaid Neckties Adjustable Uniform Cosplay Costumes Bow Ties (0#greenred)](https://m.media-amazon.com/images/I/31FZot9LTFL.jpg)**BSJIA Unisex Womens Girls Pre-Tied Plaid Neckties Adjustable Uniform Cosplay Costumes Bow Ties (0#greenred)**BSJIA**$9.67**21 rev1y ago](https://www.amazon.com/dp/B0F6D5JYGM) [![PenSee Mens Pink Ties Set Stripe Plaid Ties for Men and Pocket Square Formal 3.15(8CM) Necktie Wedding Business](https://m.media-amazon.com/images/I/51+miduPmhL.jpg)**PenSee Mens Pink Ties Set Stripe Plaid Ties for Men and Pocket Square Formal 3.15(8CM) Necktie Wedding Business**PenSee**$13.95**87 rev2y ago](https://www.amazon.com/dp/B0D3TKWMGN) [![Rosiika Men Navy Blue Tartan Plaid Ties Check Red White Fine Striped Regular Wedding Silk Neckties for Boys](https://m.media-amazon.com/images/I/51geI49sBZL.jpg)**Rosiika Men Navy Blue Tartan Plaid Ties Check Red White Fine Striped Regular Wedding Silk Neckties for Boys**Rosiika**$9.90**86 rev2y ago](https://www.amazon.com/dp/B0CTKPZ77Z)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Calvin Klein Mens HC Modern Gingham Tie Burgundy One Size](https://m.media-amazon.com/images/I/41bTtAVfxDL.jpg)**Calvin Klein Mens HC Modern Gingham Tie Burgundy One Size**Calvin Klein**$20.05**4.5★**▲ 98%**](https://www.amazon.com/dp/B015GIQSKG) [![Rosiika Men Navy Blue Tartan Plaid Ties Check Red White Fine Striped Regular Wedding Silk Neckties for Boys](https://m.media-amazon.com/images/I/51geI49sBZL.jpg)**Rosiika Men Navy Blue Tartan Plaid Ties Check Red White Fine Striped Regular Wedding Silk Neckties for Boys**Rosiika**$9.90**4.6★**▲ 95%**](https://www.amazon.com/dp/B0CTKPZ77Z) [![GUSLESON 2.87cm Burgundy Tie Tartan Woven TR Material Plaid Necktie (0910-21)](https://m.media-amazon.com/images/I/51TdrPi7D2L.jpg)**GUSLESON 2.87cm Burgundy Tie Tartan Woven TR Material Plaid Necktie (0910-21)**GUSLESON**$11.77**4.7★**▲ 91%**](https://www.amazon.com/dp/B08MW7HPTX) [![Tommy Hilfiger mens Buffalo Tartan neckties Khaki Regular US](https://m.media-amazon.com/images/I/41mdvITCv4L.jpg)**Tommy Hilfiger mens Buffalo Tartan neckties Khaki Regular US**Tommy Hilfiger**$30.28**4.7★**▲ 71%**](https://www.amazon.com/dp/B00KRCJO0I) [![Vizakiss Men Navy Blue Check Red White Fine Striped Tartan Plaid Ties Regular Wedding Silk Necktie for Boys](https://m.media-amazon.com/images/I/51UEBfnfrAL.jpg)**Vizakiss Men Navy Blue Check Red White Fine Striped Tartan Plaid Ties Regular Wedding Silk Necktie for Boys**Vizakiss**$9.87**4.6★**▲ 47%**](https://www.amazon.com/dp/B09LGSZB8V)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.

7K5KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Tie is of good quality, paired it with a brown tweed suit and looks sharp”*

**Color**13%

*“Great quality and color”*

**Value For Money**13%

*“Good price”*

**Design-Overall**11%

*“The design is really good”*

**Material Quality**9%

*“Great material”*

**Collar Quality**6%

*“Very good tie”*

**Gifting Purpose**5%

*“Great design, great gift”*

**Size-Overall**4%

*“Fit my husband”*

**Shape/Style**3%

*“The pattern is classic and timeless”*

**Brightness/Shine/Glow**2%

*“It is shiny”*

### **What buyers complain about **

**Length**25%

*“definitely a little lacking in length if you prefer a Windsor knot”*

**Quality-Overall**17%

*“It a cheap tie”*

### **Top return reasons **

**Color**26%

**Length**18%

**Size-Overall**9%

**Material Quality**8%

**Waist Fit**7%

**Advertised Vs Actual Product**6%

**Value For Money**5%

**Width**4%

**Shape/Style**3%

**Neck Fit**3%